Hengchi Automobile officially announced the order of Hengchi 5 at the "First 720 Hengchi Festival". As of 18:23 on July 20, the order of Hengchi 5 had reached 37,180 units. It simply confirmed the words of Boss Xu: "Beautiful, so beautiful"!
Hengchi New Energy Vehicle Group President Liu Yongzhuo said in an interview recently that since the pre-sale conference on July 6, the market response of this car has exceeded expectations, and confidently believes that: Hengchi 5 big sale has become a foregone conclusion! On July 6, the day of the announcement of the pre-sale price of 179,000 yuan, the conference introduced various rich configurations including three screens, etc., and the host called Hengchi 5 the best pure electric SUV within 300,000 yuan.
In addition, Hengda mobilized almost all the available forces and allocated them to major regions and subdivided them into each project. The specific sales assessment indicators will be determined according to the number of community owners. Even grass-roots employees have 2 indicators per person, and deputy managers have 4 indicators above; in addition to employees, the community housekeeper of the property also assists the owner to complete the task of downloading and registering the Hengchi APP. Xu Jiayin personally supervised the formation to ensure that Hengchi 5 could open the market in the early stage.
Hengchi 5 is positioned as a compact pure electric SUV. The new car CLTC has a comprehensive cruising range of 602km. The car can be returned and refunded within 15 days after pickup, and the 60% discount will be repurchased within three years after pickup. The deposit for the first 10,000 cars is 10,000 yuan to 20,000 yuan. What kind of clues are there behind such a beautiful operation?
First of all, the car purchase payment is paid to the special account supervision of Tianjin Jinbin Notary Office. This is the first time I have seen it in the automotive field. Of course, everyone knows the problem of Evergrande’s capital chain. If a large amount of money is injected into the corporate account, it is likely to be wasted.
In addition, Hengchi had previously found agencies or industry media to place a large number of advertisements, but many of the settlement fees had not yet been received. When he went to Hengchi Automobile’s public relations, he found that people had already left the tea cold. Unless they went to Guangzhou to file a lawsuit, the media would have to suffer a loss.
The most important thing for Hengchi at the moment is to build the car. After all, everyone has long learned about Hengda’s credit. From the number of days to the delay in delivery, the masses really don’t want to listen to fake news anymore. If the car can be delivered smoothly, it is indeed a good development for Hengchi. Unlike buying a house, if the deposit is paid first, the deposit cannot be returned at most, and the related losses cannot be compared with buying a house. But now, it is not easy for everyone to make money, and if it cannot be delivered in the end, the losses will be not small. At that time, the cost of all aspects required to protect their rights will be enough to drink a pot.
So whether it is beautiful or not, time will give us the answer. Please wait and see.