On June 2, the "Roland Garros in Beijing" event hosted by the French Tennis Association and co-organized by the Chinese Tennis Association was grandly opened at the World Trade Center. The event aims to promote the French Open, which is being held in Paris, France, and allow more Chinese fans to experience the elegance and passion of Roland Garros on the clay court up close.
"Roland Garros in Beijing" exhibition area
The layout of the event site is ingenious. In addition to building an original clay venue, street lamps and benches with a strong French style are also set up to highlight the elegant style of France. At the same time, the organizers of the event have specially established an exclusive exhibition area for the three major sponsors of the French Open – Peugeot, Longines and Crocodile brands, to show the public the history and brand charm of the brand’s cooperation with Roland Garros. In the Peugeot exhibition area, some products that have been hand-in-hand with Roland Garros for a quarter of a century, including the Roland Garros version 508, which stands proudly. The styling design with a sense of power in elegance complements the elegance and passion of the French Open.
Dongfeng Peugeot Deputy General Manager Legeville
"Peugeot creates a high quality of life for consumers, just as Roland Garros brings wonders to the world," said Mr. Legeville, deputy general manager of Dongfeng Peugeot, at the opening ceremony. "We are very happy to extend the elegance and passion of Roland Garros to everyone’s lives, and hope that everyone can enjoy the joy of sports and a higher quality of life here and in the upcoming Dongfeng Peugeot’Big Lion Cup ‘Beijing Station."
Peugeot’s cooperation with the French Open began in 1984. From providing them with championship and VIP special cars, launching no less than 10 limited edition Roland Garros models for the French Open, to creating "When Peugeot Meets Roland Garros" amateur tennis competitions around the world, it has always been committed to promoting tennis and conveying the concept of quality life. This year, the Peugeot brand not only brought the elegance and passion of Roland Garros to China for the first time, but also launched the Dongfeng Peugeot Roland Garros models (508, 408, 308) and launched the Dongfeng Peugeot "Big Lion Cup" amateur tennis grand prix nationwide. At the same time, the brand logo of "Dongfeng Peugeot" also appeared on the Roland Garros court in Paris with a Chinese logo, setting a precedent in the history of the four Grand Slam events.
The event will last for 9 days. The French Tennis Association not only organizes exciting activities for the public such as tennis matches and tennis knowledge classes, but also audiences can watch the live French Open matches through the big screen. This year’s French Open is not only hot again for the cheering of Jinhua Li Na and Peng Shuai, but also made more lively by the gifts of the Peugeot brand to Chinese fans and car fans. Likewise, we also hope that the Peugeot and Dongfeng Peugeot brands will bring more surprises to the Chinese public in next year’s French Open season!