Special feature of 1905 film network This summer, with a global box office of 2.428 billion, it became the highest box office movie in the first weekend of 2023!Since July 21st, Barbie has swept a pink storm around the world. It has become a fashion for men and women to go to the movies in pink, whether it is the European and American premieres or the cinemas in mainland cities of China.
Barbie, born in 1959, is now 64 years old. As an IP, "Barbie" has passed the flower armor; But as the self in the hearts of thousands of women, she is in her prime.
Barbie, wear bravely!
Barbie Paradise is made up of pink, and so is Barbie’s wardrobe. "Dopamine Wear" has become the hottest entry this year. The saturation of clothing in Barbie is very high, everything is pink, and pink has different levels and collocations.
Barbie’s vintage classic car is macaroon pink; Barbie’s pink and white plaid dress is cherry blossom powder; Barbie’s denim split trousers are pitaya powder. Pink slippers, pink sunglasses, pink sun hat … … Pink represents Barbie and, to some extent, is a symbol of women. The pink Barbie Paradise is actually a utopia for women.
"beauty"
A few years ago, the word "dead Barbie powder" was very popular, usually referring to bright pink cosmetics or clothing. Because of its high saturation, it is easy to "appear black" and "appear fat" and is not loved by women.
In fact, "beauty" is a very abstract concept. In the present Tang Dynasty, women regarded obesity as beauty. In today’s western countries, women regard black as beauty. The standard and reference of beauty are originally defined by people.
Pink "
In Barbie Paradise, there are not only classic blonde white Barbie, but also black Barbie, fat Barbie, eccentric Barbie, pregnant Barbie and wheelchair Barbie … … Regardless of skin color, figure and state, every Barbie dares to wear pink and loves to wear pink. Every Barbie is confident and lovely.
"Wearing pink" doesn’t mean anything, however, "Dare not wear pink" is an aesthetic discipline. One-sided pursuit of "showing white" and "showing thin" is a subtle criticism of aesthetics in the big environment, and it is also a denial of one’s original body.
"self-confidence"
You can not wear pink because you don’t like it, but don’t wear pink because you are afraid of appearing black. Regardless of skin color and figure, self-confidence is the best fashion item, and "wear whatever you want" is the most powerful gesture.
Barbie, brave love!
Barbie is the most familiar toy for every girl. However, as the CEO of Migao said in the movie, "We never care about Ken". As a boyfriend, Ken is not even as popular as a dress of Barbie. Ken is only Barbie’s accessory. Commander Gao said in an interview: "If you really care about Ken, you will know that no one really cares about Ken."
In Barbie Paradise, Barbie dolls are well-deserved masters, and they are willing to be a foil. Only when Barbie notices them can she be happier. Ken and Ken are full of "competition" at any time. In order to win the favor of his girlfriend, Ken will not hesitate to surf and get hurt, and even sneak into the car leading to an unknown journey, just to let Barbie take herself.
When Ken wanted to stay for the night, but Barbie refused on the grounds that "every night is a girlfriends night", Barbie didn’t know and didn’t care that Ken was homeless. Barbie loves Ken but not much. "I don’t like him that much, but I don’t want to hurt him."
Women are not a gender, but a situation. As a "second sex", the pertinent situation of Barbie Paradise is very similar to that of women in the real world. The director used Sasha’s mouth to say that "men hate women and women hate women", and the patriarchal system did not die out, but was better hidden. In Barbie Paradise, due to the lack of respect and appreciation for men in the big environment, Barbie also regards Ken as a "matter of course", and this one-sided possession fetters perfect love.
Fortunately, Barbie didn’t fall into a complete gender flip after saving her home from Ken in the film. Barbie apologized to Ken, learned to respect Ken, encouraged Ken to become an independent individual like herself, and provided him with jobs. Love based on equal relationship has given us a brand-new interpretation of Barbie and Ken.
Barbie, go for it!
In the film, Gloria inadvertently creates a depressed Barbie who thinks of death and grows orange peel. These concepts have never appeared in Barbie Paradise, but they are the daily life that women face in reality.
Perfect Barbie
Barbie brings more possibilities to women in reality, encourages them to become doctors, lawyers, hosts and other roles, and makes every girl have a dream of economic independence from an early age, but she is ignorant of the plight of women in reality. Ordinary girls will feel the power of role models when they see Barbie with perfect image, good figure and successful career, but they may also have inferiority and anxiety.
High heel or boken
Without the portal, Barbie would never have understood Gloria’s monologue about the plight of women in her life. The choice of high heels and Birken shoes pays tribute to The Matrix, while Barbie chose the former without hesitation, but was forced to choose the latter by the eccentric Barbie.
This first implies that women’s pursuit of "beauty" has reached the level of escapism, which does not help her actual interests; Secondly, it explains the dilemma of women in reality: women seem to have many choices, but in fact they often only have "downward freedom".
(I didn’t say that reality means downward! Just an established choice)
present world
At the end of the film, when Barbie went to see a gynecologist, the camera gave her a close-up of pink Birken shoes. "If my feet were so flat, I wouldn’t wear high heels." High-heeled shoes represent beauty, but they are uncomfortable and inconvenient. For Barbie, who has become a human being, they are as insignificant as Ken. ……
Although the reality is full of uncertainty and imperfection, Barbie chooses to make her own way in the real world like every woman.
Barbie is not a sequel, a remake or a superhero movie, but it still achieved such a brilliant box office result, breaking the highest opening record of female directors and toy movies, which is amazing. It successfully shows that female-dominated movies can also sell well. The woman in the film has finally become the protagonist of the story, and no longer appears as a vassal of men in a symbolic image, which means that the audience expects the film industry to develop in a more equal and diversified direction.
Barbie, 64, is already an old man under the time scale of human beings. Barbie, who once broke the barrier of women, has now become a symbol of aggravating stereotypes. Barbie is contradictory and powerless in the face of grand patriarchy. This contradiction is also full of meaning. The awakening of real women can’t happen in an instant like Barbie in the movie, but a process of learning, introspection and transformation in contradiction.
Come on Barbie, let’s brave the real world together!