At the IM Zhiji booth of the 2021 Shanghai International Auto Show, Zhiji Automobile and the British Council jointly promoted cultural education and artistic exchanges between China and Britain, creating a unique interactive platform for art design lovers and groups studying in the UK, and reaching a strategic cooperation intention. The two sides will carry out in-depth cooperation in creative industries and "StudyUK" and other education projects in the UK.
Speech by Mr. Tamia Liu, Co-CEO of Zhiji Automobile
Speech by Mr. Bao Maixiu, Director of British Council for Cultural Education in China and Minister of Cultural Education of British Embassy.
At the exhibition site, the two sides officially launched the first cooperation project-Making Matters Smart Future China-UK Cycle Design Competition. The competition hopes to provide more opportunities for potential young designers, students and design professionals in China and Britain to learn and practice, and provide them with a brand-new stage to show their talents. Zhiji Automobile also hopes to pass on the advanced concept of "recycling environmental protection" to more young people in China and Britain with the help of this competition.
The Making Matters Smart Future China-UK Cycle Design Competition was officially launched.
Making Matters Intelligently Works at Shanghai Auto Show of Future Sino-British Cycle Design Competition
In addition, Zhiji Automobile will jointly promote the "StudyUK" project with the British Council of the British Embassy; Through a series of activities, such as holding a live online briefing before leaving for Britain, China International Education Exhibition, studying in the UK project manual, and setting up the "UK Alumni Awards", we can help young people in China to receive high-quality education faster and better, obtain internationally recognized qualifications, and stimulate more creative inspiration and expression in their study and communication.
As an international organization providing educational opportunities and promoting cultural exchanges in Britain, the British Council of the British Embassy has been committed to bringing the most valuable creative essence of Britain to China and introducing it to the public in China through arts, culture, education and English language projects for many years. In 2015, the British Council of the British Embassy cooperated with SAIC in several cultural projects of the "China-UK Cultural Exchange Year".
Since its inception, Zhiji Automobile has attached great importance to cooperating with global art masters to create; It has successively formed a "global partner" with Heatherwick Studio, a studio founded by Thomas Heatherwick, a British contemporary Leonardo da Vinci, and teamLab, a prestigious international cross-domain art team. While subverting the car travel experience with intelligent technology, it injects soul into car design with unique artistic and humanistic connotations.