Rural revitalization strategy: a new blueprint for the development of agriculture, countryside and farmers

The report of the 19th National Congress of the Communist Party of China attaches great importance to the work concerning agriculture, rural areas and farmers, and emphasizes that "the problem of farmers in agriculture and rural areas is a fundamental issue related to the national economy and people’s livelihood, and we must always take solving the problem of agriculture, rural areas and farmers as the top priority of the whole party’s work" and put forward the strategy of "implementing rural revitalization".

Vigorously promoting rural revitalization, raising it to a strategic level and writing it into party constitution is a major strategic decision made by the CPC Central Committee with an eye to building a well-off society in an all-round way and building a socialist modernization power in an all-round way. It is an inevitable requirement for accelerating the modernization of agriculture and rural areas, enhancing the sense of happiness of hundreds of millions of farmers, consolidating the ruling foundation of the party in rural areas and realizing the great rejuvenation of the Chinese nation, and has pointed out the direction and defined the key points for the reform and development of agriculture and rural areas in the new era.

Hundreds of millions of farmers have new expectations


In order to promote rural revitalization, Luozhuang Township, Renxian County, Hebei Province has vigorously explored the development of characteristic lantern making industry in recent years. The township has achieved annual production and sales of more than 2 million lanterns, with an output value of more than 30 million yuan. Reporter Shi Ziqiang photo

China has a long history, and the countryside plays an important role in the country. After the founding of New China, we experienced the process of industrialization, with the city and industry as the core of policy orientation, and the countryside made great contributions to the development of industry and cities.

Some analysts pointed out that today’s rural revitalization is an affirmation of the status and role of the countryside, and it is also a historical view of the status and role of the countryside. Rural revitalization and rejuvenation also reflects the unity of history and reality in the great journey of realizing the Chinese dream in rural China.

The national conditions of China’s large rural population determine that there will be no national modernization without rural revitalization and modernization.

At present, the biggest gap between China and developed countries is not in cities, but in the countryside. Rural areas are the biggest shortcomings in development, and there are problems such as insufficient infrastructure supply and backward living conditions.

Implementing the strategy of rural revitalization is an important follow-up to do a good job in "agriculture, countryside and farmers" in the new period. Han Jun, director of the Office of the Central Rural Work Leading Group, said that solving the "three rural issues" has always been the top priority of the whole party’s work. On this basis, the rural revitalization strategy was put forward, and the policy intention was clear and clear. "The report of the 19th National Congress talked about seven strategies, and the rural revitalization strategy was one of them. This is a major strategic task to build a well-off society in an all-round way and a socialist modern power in an all-round way. This is a new strategic deployment and new requirement made by the CPC Central Committee with the Supreme Leader as the core for the work concerning agriculture, rural areas and farmers, which is of great significance. Hundreds of millions of farmers are also full of expectations for the implementation of the rural revitalization strategy. "

Rural development is full of new impetus.

Beautiful countryside, Heishan Town, Wansheng Economic and Technological Development Zone, Chongqing, is under construction. Photo by Cao Yonglong (People’s Vision)

Since the beginning of this century, the central government has increased its support for rural areas. Over the years, the No.1 Document of the Central Committee has focused on the issues of agriculture, countryside and farmers. The 17th and 18th National Congress of the Communist Party of China put forward the development ideas of urban-rural overall planning and urban-rural integration respectively, which played an important role in promoting rural development and increasing farmers’ income. However, from the perspective of development momentum, the policy focuses on cities, and the policy means used are the feedback and support of cities and industries to rural areas. The rural revitalization strategy is more fully based on rural industrial, ecological, cultural and other resources, and pays more attention to the initiative of rural areas, so as to stimulate the vitality of rural development and establish a more sustainable endogenous growth mechanism.

The report of the 19th National Congress put forward that "the industry is prosperous, the ecology is livable, the rural customs are civilized, the governance is effective, and the life is rich"Yu "overall requirements for rural development. These five aspects are complementary organic whole. Prosperity of industry means jumping out of single agriculture, realizing the integration of primary, secondary and tertiary industries, making agriculture a high-yield industry, thus driving the steady growth of farmers’ income, enhancing the cohesion of rural grass-roots organizations, making the countryside a beautiful homeland that people yearn for, and realizing rural modernization in the new era.

The report of the 19th National Congress of the Communist Party of China also put forward hit the floor’s idea of "keeping Chinese’s rice bowl firmly in his own hands". The issue of rice bowl is related to national strategic security. Therefore, it is necessary to keep the land contract relationship unchanged for a long time, so that farmers can have a "reassurance", and on the basis of stabilizing the basic rural management system, adapt to the trend of economic and social development, cultivate new agricultural management entities, and make agricultural production more efficient.

Rural revitalization depends on deepening reform

In recent years, Qianchuan Town, Lin ‘an District, Hangzhou City, Zhejiang Province has vigorously developed ecological sightseeing agriculture and rural farmhouse music. In 2016, Qianchuan Town Farmhouse received 550,000 tourists. Xinhua News Agency reporter Xu Yushe

"China’s reform started from the countryside. In the new era, it is necessary to deepen reform to enhance the kinetic energy of agriculture and rural areas and promote rural revitalization." Han Changfu, Minister of Agriculture, pointed out in his article "A Tutorial Reader for the Report of the 19th National Congress of the Communist Party of China".

Since the 18th National Congress of the Communist Party of China, the central government has issued a series of important documents to deepen rural reform, including the Comprehensive Implementation Plan for Deepening Rural Reform, and established the "four pillars and eight pillars" for rural reform and development.

The report of the 19th National Congress made further arrangements for rural reform. The report proposes to consolidate and improve agricultureVillage basic management system, deepen the reform of rural land system, and improve the "three powers" separation system of contracted land. Keep the land contract relationship stable and unchanged for a long time, and extend it for another 30 years after the second round of land contracting expires. In addition, the reform of rural collective property rights system is also the focus of rural reform delineated in the report of the 19th National Congress. The report proposes to deepen the reform of rural collective property rights system, protect farmers’ property rights and interests, and expand the collective economy.

According to Professor Zheng Fengtian, a professor at the School of Agriculture and Rural Development of China Renmin University, land policy is the starting point of rural revitalization, and rural areas can make a fuss about land and develop the old-age care industry and rural leisure tourism industry.

He analyzed that at present, most villages in China are unable to attract the urban elderly to support the elderly in the countryside, because of the lack of policy guidance, social funds can not enter the countryside, and the hardware and software conditions in the countryside can not be improved in time.

In the past few years, building ecological civilization and strengthening pollution prevention and control have become one of the important tasks in China, and the countryside is an important battlefield for this work. Therefore, the report of the 19th National Congress proposed to strengthen soil pollution control and remediation, strengthen agricultural non-point source pollution prevention and control, and carry out rural human settlements improvement actions. The report also requires the completion of the delineation of three control lines: ecological protection red line, permanent basic farmland and urban development boundary; Improve the natural forest protection system and expand returning farmland to forests and grasslands; Strictly protect cultivated land, expand the pilot project of crop rotation and fallow, and improve cultivated land, grassland, forests, rivers and lakes.Rest and recuperation system, establish a market-oriented and diversified ecological compensation mechanism.

Since the beginning of this year, many reforms have been tested. The No.1 Document of the Central Committee issued at the beginning of this year proposed to increase the efforts to revitalize the rural stock of construction land on the premise of controlling the total amount of rural construction land and not occupying permanent basic farmland. Construction land saved through village renovation, homestead consolidation, etc. is allowed to take the form of shareholding and joint venture, with emphasis on supporting rural leisure, tourism, pension and other industries and the integrated development of rural tertiary industry. In August this year, the Ministry of Land and Resources and the Ministry of Housing and Urban-Rural Development jointly issued the "Pilot Program for Building Rental Housing with Collective Construction Land".

Accelerate the modernization of agriculture and rural areas.


In the construction of beautiful countryside, Jinzhai County has basically achieved the goal of having a farmers’ cultural paradise in every village. Xinhua News Agency reporter Tao Mingshe

The report of the 19th National Congress proposed to accelerate the modernization of agriculture and rural areas. From the past "agricultural modernization" to "agricultural and rural modernization", this is the party’s rethinking of the positioning of agriculture and rural areas, which will usher in new development opportunities for agriculture and rural areas.

"Promoting the modernization of agriculture and rural areas involves the construction of rural economy, rural politics, rural culture, rural society and rural ecological civilization." Han Jun said.

The communique of the Fifth Plenary Session of the 16th CPC Central Committee put forward a major historical task-the construction of a new socialist countryside, and its policy is "development of production, affluent life, civilized rural customs, clean village appearance and democratic management". Twelve years later, the report of the 19th National Congress of the Communist Party of China used 20 words and put forward new requirements: "the industry is prosperous, the ecology is livable, the rural customs are civilized, the governance is effective, and the life is rich". Experts said that the changes from "production development" to "industrial prosperity", from "clean villages" to "ecologically livable", from "affluent life" to "affluent life" and from "democratic management" to "effective governance" reflect the inevitable requirements of agricultural and rural development to a new stage under the new historical background.

At present, China’s economic strength and comprehensive national strength have been significantly enhanced, and it has the material and technical conditions to support the modernization of agriculture and rural areas. Han Jun said that it is necessary to mobilize all social forces to increase support for "agriculture, rural areas and farmers" and strive to form a new development pattern of "agriculture, rural areas and farmers" in China.

The report of the 19th National Congress of the Communist Party of China proposed to keep the land contract relationship stable and unchanged for a long time, and to extend it for another 30 years after the second round of land contracting expires. Han Changfu believes that "this is a policy’ big gift package’ for hundreds of millions of farmers."

Han Changfu said that this policy arrangement conforms to the expectations of farmers and brings tangible benefits to farmers. Farmers can not only settle down to engage in production, but also transfer land management rights with confidence, and they can also work in cities with peace of mind. The expectation of new-type agricultural operators is also more stable. They can invest with confidence, expand production and improve farmland facilities, which is conducive to the formation of various forms of moderate scale management and the promotion of agricultural modernization with China characteristics.

Li Guoxiang, a researcher at the Institute of Rural Development of China Academy of Social Sciences, said: "The report of the 19th National Congress put forward the strategy of rural revitalization, which has well inherited the Party’s consistent attention to the issue of agriculture, rural areas and farmers and carried out innovative development, which is conducive to the formation of a two-wheel drive of urbanization and urbanization." He said that adhering to the priority development of agriculture and rural areas has released a signal to all sectors of society: the allocation of resource elements should continue to tilt towards "agriculture, rural areas and farmers" to make up for shortcomings and strong and weak items, and the cause of "agriculture, rural areas and farmers" is promising.

The report of the 19th National Congress of the Communist Party of China proposed to build a modern agricultural industrial system, production system and management system, improve the agricultural support and protection system, develop various forms of moderate scale operation, cultivate new agricultural business entities, improve the agricultural socialized service system, and realize the organic connection between small farmers and modern agricultural development. Experts said that the report emphasizes the relationship between "small farmers" and "modern agriculture", which is the protection of vulnerable groups in the process of agricultural and rural modernization.

The new blueprint for the development of "agriculture, countryside and farmers" has been drawn, and the rural revitalization that people expect is no longer far away.

"It is foreseeable that the rural revitalization strategy will really benefit agriculture, rural areas and farmers, narrow the gap between urban and rural areas, promote the integrated development of urban and rural areas, and lay the foundation for the realization of the goal of’ two hundred years’." Li Guoxiang said. (Reporter Lu Peifa)

Report Intensive Reading | Blue Book of Automobile and Insurance: China Automobile and Insurance Big Data Development Report (2018)

foreword

The data range of compulsory traffic insurance for smart driving cars is the data of traffic insurance in Shanxi, Hebei, Tianjin, Heilongjiang, Jilin and Liaoning. The average accident rate is 12.1%, which is 0.9 percentage points lower than that of non-intelligent driving cars, and the average case compensation is 2413 yuan, which is 0.9 percentage points lower than that of non-intelligent driving cars.

Author | Leather Book

Source | leather book theory

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Recently, the Blue Book of Automobile and Insurance: Big Data Development Report of China Automobile and Insurance (2018) was released. According to the Blue Book, as of December 2017, a total of 68 insurance companies and 954 provincial insurance branches across the country had access to the auto insurance platform to carry out business, underwriting motor vehicle insurance premiums reached 793.1 billion yuan, up 12.3% year-on-year, and the growth rate was 2.9 percentage points lower than that of the previous year.

1. "Networking" has gradually become the main consumer after 90 years.

China’s next-generation car buyers are the "networked" generation born in 1990s, and they gradually become the main force of automobile consumption. At present, the population of the generation born in 1990s has reached 174 million, accounting for 13% of the total population. The trend of younger consumer groups in third-tier and fourth-tier cities is obvious, and it is estimated that the proportion of new car owners will reach 20% after 1990s in 2017.

Although the car owners on campus account for a small proportion in the overall automobile market, as the people with the greatest consumption potential at present, more and more college students have begun to consider the problem of car purchase, which is on the rise year by year. According to the report and survey, college students represented by the post-90s generation are becoming a new force in social consumption. 65% of college students said that they have a clear car purchase plan, and less than 40% have no car purchase plan. Among the college students who have a car purchase plan, boys are more willing to buy a car, accounting for 70%, while girls only account for 30%.

At the same time, the post-90 s, who grew rapidly in the information age, were maverick and flamboyant. In the scene of car use, in addition to the common reasons such as convenient travel and commuting, their use of cars for social interaction is also very prominent. For them, the car is not an element to improve the quality of life, but a medium to connect and socialize with his circle.

In terms of car purchase considerations, the appearance and interior are the most concerned after 90. The post-90s generation don’t think that foreign brands must be better than their own brands. In their minds, these are secondary. They only care about whether the concept declared by the brand conforms to their own personality and whether they show their own characteristics in the circle. The post-90s generation pays more attention to the sense of automobile fashion and personalization, and demands a sense of science and technology for the interior. In order to cater to the consumption habits of the post-90s generation, car companies should further improve the appearance and interior design of the new generation models, with more emphasis on dynamics, individuality and sensibility.

As people born and raised with the internet, it is very important for them to get information in real time, whether it is people, people and machines, machines and machines. They prefer smart internet technology and think that the synchronization function between mobile phone and car is "very attractive".

Compared with the consumer groups in other eras, the post-90 s consumption concept is advanced, and they dare to overdraw their future consumption in advance; The widespread popularity of car loans also makes the post-90s generation pay much more attention to car loans than the post-90s generation, and the price sensitivity is lower than that of the post-90s generation. As a generation growing up with the Internet, the consumption concept of the post-90s generation is quite different from that of other consumer groups. Car companies need to re-examine brand positioning, update vehicle design and change marketing strategies to meet the needs of the new main players in the market.

2. The level of domestic automobile intelligence has been gradually improved.

From the historical annual changesThe intelligent level of automobiles in China has been gradually improved. Before 2010, the proportion of smart driving cars was almost zero. From 2011 to 2013, the development of smart driving cars started. In recent years, the proportion of smart driving cars increased significantly. In 2018, the proportion of L1-level smart driving cars was 4.7%, and that of L2-level smart driving cars was 4.2%, which developed rapidly, including L2-level smart driving in 2016 and 2017.

From the geographical distribution of intelligent driving carsThe level of automobile intelligence in coastal areas is relatively high. The data shows that the proportion of smart driving cars in 20 provinces and cities in China exceeds 6.0%, and the data range is national vehicles. Among them, the proportion of smart driving cars in Shanghai, Shenzhen and Tianjin ranks among the top three in China, all above 10.0%. Other cities with smart driving cars accounting for more than 8.0% are Xiamen, Dalian and Ningbo, while the proportion of smart driving cars in Henan and Hebei is the lowest, all below 5.0%.

Judging from the price of smart driving carsWith the improvement of intelligence level, the purchase price of new cars has moved up obviously, and middle and high-end cars occupy the mainstream. The data shows that the average purchase price of new cars for vehicles with intelligence levels L1 and L2 ranges from vehicles in Shanxi, Hebei, Tianjin, Heilongjiang, Jilin and Liaoning. They are 279,000 and 350,000 respectively, which are 2.3 times and 2.8 times of the models with intelligence level L0 respectively.

Distinguish vehicles according to whether they are smart cars or not.It can be found that the risk difference between intelligent driving cars and non-intelligent driving cars is significant.The data range of compulsory traffic insurance for smart driving cars is the data of traffic insurance in Shanxi, Hebei, Tianjin, Heilongjiang, Jilin and Liaoning. The average accident rate is 12.1%, which is 0.9 percentage points lower than that of non-intelligent driving cars, and the average case compensation is 2413 yuan, which is 0.9 percentage points lower than that of non-intelligent driving cars.It can be seen that the application of intelligent driving technology significantly reduces the occurrence of traffic accidents, because most intelligent driving cars not only have a single control system, but also are usually equipped with corresponding early warning devices. For example, most intelligent driving cars are equipped with auxiliary parking devices, and the combined action of these systems has a positive impact on increasing road safety.

3. There is a big difference between the death compensation expenses and the average coverage of the three liability insurance in all parts of the country.

The risk of death liability in traffic accidents in various regions is mainly reflected in the standard of death compensation fees in various regions, which is closely related to the local economic development. The gap between the average insurance coverage of motor vehicle three liability insurance and the local standard of death compensation costs shows the actual level of protection in the region in reverse. Under the condition that the death compensation limit of compulsory insurance is fixed, the average coverage of three liability insurance is the main factor that affects the actual protection level.

The standard of death compensation fees varies greatly across the country. Among them, there are 11 provinces and cities with compensation fees exceeding 1 million yuan; There are 7 provinces and cities with 800,000 ~ 1 million yuan, and 18 provinces and cities with less than 800,000 yuan. The highest standard (Shanghai, about 1.58 million yuan) is about 2.2 times of the lowest standard (Heilongjiang, about 710,000 yuan), with a difference of about 870,000 yuan.

There are the following characteristics between the average coverage of three liability insurance in various places and the local death compensation fee standard:

First, the degree of risk exposure varies greatly across the country.The gap between the average coverage of the national three liability insurance and the standard of death compensation expenses is 147,000 yuan, which is 27,000 yuan less than that of the previous year. The gap in various regions is 22,000 yuan (Fujian) to 885,000 yuan (Beijing).

Second, the security gap in the economically developed areas in the east is greater than that in the economically underdeveloped areas in the central and western regions.Most of the 10 provinces with the largest security gap are economically developed areas in the east, and 5 of the 10 provinces with the smallest security gap are economically underdeveloped areas in the central and western regions. This is mainly because the standard of death compensation in economically developed areas far exceeds that in economically underdeveloped areas, and the average coverage of three liability insurance is relatively small between regions.

The Blue Book calls on relevant units and car owners to further raise their risk awareness, actively use insurance tools for liability risk management, and ensure that traffic accident victims get adequate compensation for losses. Especially in areas with higher economic level, the death compensation standard is higher, and the coverage gap is often larger, such as Beijing, Shanghai, Ningbo, Shenzhen, Tianjin, Qingdao, Zhejiang, Dalian and other places, where the coverage gap is more than 300,000 yuan. Consumers should pay more attention and reasonably choose the insurance coverage.

4. China’s auto insurance market has developed steadily, with both premium scale and insurance coverage rate increasing.

In 2017, China’s auto insurance market developed steadily. As of December 2017, a total of 68 insurance companies and 954 provincial-level insurance branches in China had access to the auto insurance platform to carry out business, underwriting motor vehicle insurance premiums reached 793.1 billion yuan, up 12.3% year-on-year, and the growth rate decreased by 2.9 percentage points over the previous year.

Aspects of premium scaleIn 2017, 169 million motor vehicle commercial insurance policies were underwritten nationwide, up 16.9% year-on-year, and the scale of commercial auto insurance premiums reached 599.15 billion yuan, up 12.3% year-on-year.

From the perspective of regional distribution, the scale of commercial insurance premiums in eastern and southern regions is larger than that in western and northern regions, and the scale of commercial insurance premiums in provinces with large population is often higher. Among them, the policy premiums of Jiangsu, Guangdong and Zhejiang provinces are all above 40 billion yuan; Insurance premiums in Qinghai, Ningxia, Tibet, Dalian, Hainan and other regions are below 5 billion yuan.

Judging from the changes in the scale of premiums, there were 11 regions with premiums of 20 billion yuan or more in 2017, two more than in 2016 (Shanghai and Hubei); There are 22 regions with premiums of 10 billion yuan or more, two more than in 2016 (Guizhou and Guangxi).

In terms of growth rate, Henan has the fastest growth rate, with a year-on-year increase of 23.1%; Dalian has the slowest growth rate, with a year-on-year increase of 2.4%.

In terms of insurance coverage rateIn 2017, the national commercial insurance coverage rate Commercial insurance coverage rate = number of commercial insurance policies/number of compulsory insurance policies. 81.8%, an increase of 2.4 percentage points over the previous year.

The regional characteristics of commercial insurance coverage are obvious, and the overall commercial insurance coverage rate in southern China is higher than that in northern China. The commercial insurance coverage rates in Zhejiang, Ningbo, Xiamen and Chongqing are higher, all above 95%, while those in Henan, Shanxi, Shaanxi and most parts of Northeast and Northwest China are lower, all below 70%. Among them, Tibet’s commercial insurance coverage rate is the lowest, only 41.2%; Ningbo has the highest commercial insurance coverage rate of 97.7%, which is about 2.4 times that of Tibet.

Judging from the change range of commercial insurance coverage rate, Henan has the largest growth rate, increasing by 6.7 percentage points year-on-year; The insurance coverage rate in Shanghai experienced a negative growth, down 1.9 percentage points year-on-year.

This article is reproduced from the book, saying that the views of the article do not represent the position of AC cars.

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Question and answer on enrollment policy of retired soldiers in colleges and universities in Shaanxi Province in 2022

      College-to-undergraduate program in ordinary colleges and universities is a talent training mode in which graduates from ordinary higher vocational colleges (junior colleges) pass the unified examination in the whole province and choose the best to enter ordinary undergraduate colleges and universities to continue their undergraduate education.
      The examination is divided into professional course examination and cultural course unified examination (hereinafter referred to as the unified examination). Among them, the professional course assessment is the qualification examination for registration, and the candidate’s school is responsible for the proposition and organization assessment; Culture class is a unified examination subject, which is divided according to the categories of enrollment majors. The unified examination subjects of literature, history, art and medicine are college Chinese and college English, and the unified examination subjects of science and engineering are advanced mathematics and college English. The unified examination subjects are unified proposition, examination and marking in the whole province, and the unified examination results are taken as the admission basis.
      The comprehensive test of vocational skills is based on the "General Office of the Ministry of Education on doing a good job"2022Notice on Enrollment of Undergraduate Examination in Ordinary Colleges and Universities in "(Teaching Hall〔2021〕No.8) The spirit of the document is a test organized for retired college students and soldiers who are exempt from the test.
      1. What are the exams for the college entrance examination in Shaanxi Province?
      oneProfessional course assessment, organized by the source school, before the start of registration. Passing the examination of specialized courses is one of the conditions for ordinary graduating students to apply for the college entrance examination.
      2The unified examination of cultural courses is organized by the Provincial Education Examinations Institute, and the results of the unified examination are the basis for school enrollment.
      threeThe comprehensive test of vocational skills is a test specially organized for retired soldiers who are exempt from the test, and the test results are the basis for school enrollment.
      2. What are the preferential policies for retired soldiers in Shaanxi Province in 2022?
      According to the spirit of the relevant documents of the Ministry of Education and the National Defense Mobilization Department of the Central Military Commission, from the year of enrollment in 2022, higher vocational (junior college) graduates and students (including college freshmen) who have completed their studies in higher vocational (junior college) after retirement can apply to participate in the enrollment of retired college students in relevant universities without taking the test. According to the spirit of the document of the Ministry of Education and the reality of Shaanxi Province, there are the following preferential policies for retired soldiers:
      The first type, referred to as "ex-soldiers without test" for short, refers to those who were recruited from Shaanxi Province after being admitted to ordinary higher vocational colleges (colleges) and during their school days, and retired and resumed their studies.2022Fresh graduates in 2008; After graduating from ordinary higher vocational colleges (colleges), he was enlisted from Shaanxi Province and retired within two years (January 1, 2020Former graduates who retired).
      Examination-free unified examination and professional course examination must participate in the comprehensive test of vocational skills in the province.
      The second type, referred to as "non-exam-free retired soldiers", refers to the fresh and past graduates of ordinary higher vocational colleges (specialties) with Shaanxi household registration and retirement certificates (including ex-soldiers who voluntarily gave up their exam-free qualifications).
      Exempt from the examination of professional courses, participate in the unified examination of the whole province, and increase the score of the unified examination by 10 points for admission.
      Third, retired soldiers who won personal third-class merit and above awards during their service are exempted from comprehensive vocational skills tests, and are admitted to the enrollment colleges according to the candidates’ selection.
      Special note: retired soldiers who do not meet the above three conditions will apply for the exam according to the conditions of ordinary students and will not enjoy the preferential treatment policy.
      Third, since the ex-soldiers who are exempt from the test have been exempted from the unified examination, why should they take the comprehensive test of vocational skills?
      According to the teaching hall〔2021〕8Document No.1 stipulates that retired college soldiers who meet the exemption conditions are exempt from taking the cultural examination, and can organize relevant comprehensive examinations of vocational adaptability or vocational skills according to the requirements of professional personnel training, and the comprehensive test results of vocational skills are used as the basis for enrollment of each school.
      4. Can retired soldiers who are exempt from the test apply for the unified examination?
      Retired soldiers who are exempt from the test can give up their exemption qualification according to their personal wishes, participate in the unified examination, and enjoy the same care policy as non-exempt retired soldiers.10The scores of the unified examination will be accepted.
      5. What registration conditions do retired soldiers need to meet?
      oneAbide by the Constitution and laws of People’s Republic of China (PRC);
      2Comprehensive performance during school study and service is good, and there is no bad record;
      threeThe majors to be registered must conform to the provisions of the Catalogue of the Majors for the Examination of Colleges and Universities in Shaanxi Province formulated by the Shaanxi Provincial Department of Education, and the majors to be registered should be one of the undergraduate enrollment majors corresponding to the majors studied in higher vocational colleges.
      fourAfter retiring, I took the entrance examination for the first time.
      6. What is the registration process for retired soldiers?
      oneRegistration includes preliminary qualification examination and information entry, online registration, qualification review and information collection, and online payment.
      The registration process is as follows: preliminary qualification examination and information entry (which is the responsibility of veterans affairs department) → Online registration of candidates → Fill in personal basic information and confirm to submit → On-site qualification review and information collection (by urban examination institutions) → Pay online.
      2Candidates must fill in the form accurately, and the consequences arising from failure to meet the requirements of registration conditions, false information or violation of professional registration requirements shall be borne by candidates.
      threeCandidates can only register successfully if they complete all the steps on time.
      Seven, retired soldiers how to conduct qualification examination and information collection?
      onePre-qualification examination: Before online registration, Shaanxi Veterans Affairs Department conducts pre-qualification examination and information entry on the name, ID number, domicile, enlistment place, enlistment time, retirement time, and whether or not individual third-class merit or above awards were awarded during service.
      2Qualification re-examination: Candidates who have passed the preliminary qualification examination will go to the city (district) admissions examination institution of their choice for on-site qualification re-examination, identity verification and information collection with the original and photocopy of relevant materials within the specified time.
      For the specific time, address and required materials, please refer to2022Measures for the Implementation of Enrollment of Colleges and Universities in Shaanxi Province in (to be released).
      8. What is the comprehensive test of vocational skills?
      The comprehensive test of vocational skills is unified in the whole province, which combines the characteristics of retired college students and soldiers, including Socialism with Chinese characteristics’s theoretical system, basic military theory, ideological and political education and modern history of China, ideological and moral cultivation and legal basis, situation and policies, and basic common sense.
      9. Which schools can retired soldiers apply for?
      Log in to Shaanxi Admissions Examination Information Network to view "2022In 2008, Shaanxi ordinary colleges and universities upgraded to undergraduate examination professional corresponding directory, to find my corresponding undergraduate major in higher vocational colleges. When the graduation major of higher vocational colleges corresponds to multiple undergraduate enrollment majors, only one of them can be selected to apply for the exam.
      After finding the corresponding undergraduate major, check out "2022In 2008, the Catalogue of Enrollment Majors of Colleges and Universities in Shaanxi Province, which includes this year’s enrollment majors and enrollment colleges, that is, the schools that candidates can apply for.
      The enrollment plan for junior college students in Shaanxi Province implements the management method of "first registration, then preparation". After the registration, the Provincial Department of Education will prepare the enrollment plan of each major according to the enrollment number of each major, and make necessary adjustments to the enrollment schools corresponding to the majors with a small number of individual applicants to ensure that the enrollment number of each major has the minimum conditions for starting classes.
      The enrollment plan will be announced after the results are released. After the plan is announced, candidates will log in to the official website College Entrance Examination System of Shaanxi Education Examinations Institute to inquire about the enrollment plan and fill in the school volunteers.
      10. Where can I check the information and announcements such as the enrollment catalogue, professional correspondence catalogue, registration time and examination time?
      "Shaanxi Education Examinations Institute" (http://www.sneea.cn/) and "Shaanxi Admissions Examination Information Network" (http://www.sneac.com/) are the official websites of Shaanxi Education Examinations Institute. Candidates can log in to official website to check the published professional correspondence catalogue and enrollment catalogue. For specific information such as registration and examination, please refer to the "Implementation Measures for Enrollment of Colleges and Universities in Shaanxi Province in 2022".
      After successful registration, candidates should pay close attention to the information announcements issued by official website of Shaanxi Education Examinations Institute and WeChat official account, the "Shaanxi Examination Enrollment", so as to keep abreast of the latest policies and successfully take the exam.
      Eleven, retired soldiers are full-time full-time study after admission, do you need to pay tuition?
      Ordinary colleges and universities are full-time full-time education, and all candidates, including retired soldiers, must study full-time full-time after admission; Tuition fees need to be paid according to the admission school fees.

      Extended reading:Measures for the implementation of the enrollment of colleges and universities in Shaanxi Province in 2022

Popular science: five viruses carried by animals and the global disasters caused by them

Carl Zimmer reads books on Phoenix.com.

In this paper, the discovery history of five kinds of germs that have been raging and spreading wildly in human beings is discussed, including HIV virus, West Nile virus, Ebola virus, SARS virus and MERS virus. What needs to be known is that although the greatest scientists in the world are still engaged in medical research intensively and have put forward many effective measures to suppress it, even if human beings are expected to completely eliminate these diseases, it is not yet. What we can do is to take the initiative to understand it.

01

HIV virus

From October 1980 to May 1981, five men in Los Angeles, USA, were admitted to hospital for the same rare pneumocystis carinii pneumonia.

This kind of pneumonia is caused by Pneumocystis carinii fungus, its spores are everywhere, and most people have inhaled it into the respiratory tract at some point in their childhood. But people’s immune system will quickly kill these fungi and produce antibodies to protect their owners for life. However, if this person’s immune system is weak, Pneumocystis carinii will get out of control, and the patient’s lungs will be filled with fluid and scarred. Pneumocystis carinii pneumonia patients have difficulty in inhaling enough oxygen, so it is difficult to survive. However, the symptoms of these five patients are not typical-they are all young men who were in good health before suffering from pneumonia.

At that time, no one knew that these cases would quickly evolve into the most horrible epidemic in contemporary history. In fact, all patients have immune dysfunction at the cellular level, and the initiator is human immunodeficiency virus (HIV), which is HIV. Later researchers discovered that this virus has been quietly infecting humans for 50 years. Since their discovery in the 1980s, they have continued to infect 60 million people and killed half of them.

HIV virus

HIV is well-known, but it is not contagious, and people are not easily infected with AIDS. Even if the patient sneezes next to you or even shakes your hand, you won’t be infected. HIV can only be transmitted through certain kinds of body fluids, such as blood and semen. Therefore, unprotected sex will spread the virus, and people will be infected if they lose blood contaminated by the virus; If expectant mothers are HIV carriers, they may also transmit it to unborn children; Some heroin addicts share needles with others. If others are AIDS patients, the virus is likely to enter his body through contaminated needles.

Once HIV enters the human body, it will attack the human immune system. Its target is an immune cell named CD4. When the virus gene and protein manipulate and gradually take over the whole host cell, these cells can be used to replicate more HIV viruses and infect more cells. At first, the number of HIV virus in the human body will increase rapidly, but once the immune system recognizes the infected cells, it will start a desperate blow, and the infected cells will be destroyed by the autoimmune system, and the number of viruses will decrease. At this time, the patient will feel that he has only a slight flu. The immune system can successfully wipe out most HIV viruses, but a small number of viruses will survive quietly and hide in CD4 cells to continue to grow and divide. They are calm as usual most of the time, and occasionally wake up again, releasing a wave of viruses and infecting more cells. Although at this time, the immune system will rush to suppress the sudden small attack, but repeated many times, the immune system will eventually be exhausted and completely collapsed.

The time of immune system failure varies from person to person, which may take only one year or as long as 20 years. But no matter how long this process takes, the day will come: the patient’s immune system can no longer do its job, and those diseases that could not harm healthy people will become fatal. In the early 1980s, a large number of patients with suspected pneumocystis carinii pneumonia flooded into hospitals, in fact, they were all infected with HIV.

In this way, before finding the virus, the doctor first saw the power of HIV. They named the disease Acquired Immunodeficiency Syndrome (AIDS) for short. In 1983, two years after people first observed AIDS patients, a group of French scientists really isolated HIV from patients, and more studies also confirmed that the source of AIDS was HIV. But at the same time, in the United States and other countries, AIDS cases have emerged one after another, and in just a few years, it has become a global killer, and it has also become a mystery in the field of epidemiology.

It took scientists 30 years to figure out the root cause of AIDS-

In 1985, scientists tried to add HIV antibody to the serum of monkeys with similar symptoms, and as a result, they actually "fished" a new virus, which was named monkey immunodeficiency virus, or SIV for short. Scientists concluded that HIV may have evolved from one of the SIV viruses, but which one was unknown at that time.

In 1991, a scientist found a virus very similar to HIV in mangabey, West Africa. Later, new research showed that HIV was not of a single origin, and scientists divided it into two types, named HIV-1 and HIV-2 respectively. Among them, HIV-2 evolved independently from SIV virus carried by mangabey, and the source of HIV-1 is still confusing.

But HIV-1 is the main culprit of AIDS, and it took longer to find out the source of HIV-1. Relevant researchers have divided all the HIV-1 viruses in the world into four groups, among which 90% of AIDS is caused by M group virus, and other virus strains belong to N, O and P groups respectively, with a small number. After long-term research, it was not until 2015 that the life experiences of all four groups of HIV-1 viruses were settled. They came from Cameroonian gorillas mainly living in African forests.

Obviously, when scientists discovered HIV in 1983, the virus had become a potential global disaster; When scientists finally started to fight back, the virus had already occupied the first-Mover advantage. In the 1980s and 1990s, the number of people who died of AIDS kept rising. Some scientists are optimistic that a vaccine against the virus can be developed quickly, but a series of failed experiments have dashed their hopes.

It took many years of human efforts to control the epidemic of AIDS. Public health workers have tried a series of public health policies, such as controlling the use of needles and distributing condoms, and achieved corresponding results. Since then, the advent of anti-AIDS drugs has played a great role in the human struggle against the virus.

December 1, World AIDS Day

Today, millions of AIDS patients are receiving cocktail therapy, which uses a series of drugs to interfere with HIV infection of immune cells in order to prevent the virus from replicating with immune cells. In countries with strong economic strength, such as the United States, these drugs have indeed enabled many patients to regain relatively healthy bodies. Government organizations and some non-governmental organizations have sent these drugs to poorer countries, and AIDS victims in these areas have been able to prolong their lives. In 2005, the death rate of AIDS reached the highest in history, and 2.5 million people lost their lives that year, but the power of the virus has been weakened year by year since then. By 2013, the number of people who died of AIDS had dropped to 1.5 million.

Theoretically, we can make this number zero. Aids vaccine is still the best hope to achieve this goal, and recent research has rekindled people’s hope that an effective vaccine may be just around the corner. The widespread use of anti-HIV drugs can also effectively control the number of viruses in infected AIDS patients. At the same time, researchers are actively exploring, hoping to find the fatal weakness of these viruses.

Now human beings have a very deep understanding of HIV, and we even know the molecular changes that the virus has made to adapt to human beings in the past 100 years. It is entirely possible for us to destroy these adaptive traits one by one on this basis. In other words, the future of AIDS prevention and treatment, the answer may be hidden in its past.

02

West Nile virus

In the summer of 1999, some crows died strangely in the Bronx Zoo Park in new york, USA. Then, three flamingos in the zoo died suddenly, followed by a pheasant, a vulture and a cormorant.

At the same time, doctors in Queens, new york discovered a number of cases of encephalitis, the number of which is worrying. Usually, there are only 9 cases of this disease in the whole city of new york a year, but in August 1999, there were 8 cases in Queens just over a weekend. As summer passed, more cases appeared. Some patients were paralyzed by severe fever. By the beginning of September, 9 deaths had been reported.

On the one hand, doctors in Queens, new york are still worried about the strange diseases that broke out in the crowd. On the other hand, Tracy McNamara, chief pathologist of Bronx Zoo, got the answer to the question first. She suspects that it may be the same pathogen that causes the bizarre death of people and birds. Under her persuasion, the Centers for Disease Control and Prevention (CDC) began to analyze the genetic material of the virus. On September 22nd, researchers were surprised to find that birds didn’t die of St Louis encephalitis, but the real culprit was a pathogen called West Nile virus. This virus not only infects birds, but also affects people in parts of Asia, Europe and Africa.

At the same time, public health workers are still deeply puzzled by the inexplicable cases of human encephalitis and decide to search deeply. Two research teams have successfully isolated the genetic material from the virus that infects humans, and confirmed the type of virus-the West Nile virus that infects zoo birds actually killed people. This result also surprised researchers. In North and South America, no one has ever been infected with this virus.

Yellow virus, West Nile virus is one of them.

The United States is the birthplace of many kinds of human pathogenic viruses, some of which are ancient and some are new types of viruses. About 15 thousand years ago, human footprints reached the western hemisphere, and they brought a lot of viruses with them. When Europeans came to the New World, they brought a second wave of viruses. New diseases, including influenza and smallpox, swept across the American continent, killing millions of Native Americans. Since then, more new viruses have poured in. In the 1970s, HIV was introduced into the United States, and at the end of the 20th century, West Nile virus became a new "immigrant" in the United States.

It is only 60 years since the West Nile virus was first discovered by humans. In 1937, a woman in the West Nile region of Uganda began to have a strange fever. She came to the hospital, and the doctor isolated a new virus from her blood and named it after the discovery area. In the following decades, scientists found the same virus in many patients along the eastern Mediterranean coast, Asia and Australia. However, they also found that this West Nile virus does not mainly rely on human survival, but infects many kinds of birds and uses them to multiply and multiply.

At first, people didn’t know how the West Nile virus spread between people, birds and birds, or birds and people. It was not until scientists found the virus in a completely different species that the truth came out. This mysterious creature is the mosquito, which almost gives the virus a "wing"-when a mosquito carrying the virus bites a bird and sucks blood, it will inject its saliva into the wound of the bird’s skin, and at the same time inject the West Nile virus, which will multiply rapidly in the bird in a short time.

Studies on the genes of West Nile virus show that it originally evolved from Africa. Birds migrate from Africa to other parts of the Eastern Hemisphere, spreading the virus to new bird species and infecting humans. From birds to mosquitoes to birds, West Nile virus spread throughout the United States in just four years. At the same time, the virus also "landed" on millions of people, and only about 25% of those infected will have fever symptoms. Scientists estimate that from 1999 to 2013, more than 780,000 people were infected with West Nile virus, of which 16,196 developed encephalitis and 1,549 died.

After the West Nile virus arrived in the United States, it entered a stable life cycle, and the rhythm of this cycle was controlled by the life history of birds and mosquitoes. When chicks are born in spring, mosquitoes carrying viruses bite them. As a result, the number of birds infected with the virus continued to rise throughout the summer; New mosquitoes infect the virus by sucking the blood of these birds, and then bite people; People often spend more time outdoors in these relatively warm months of the year, and are more vulnerable to mosquito bites, thus being infected with West Nile virus.

Now that the West Nile virus has been integrated into the ecological environment of the United States, it may be difficult to kill them all. Even if doctors can develop vaccines to prevent humans from becoming the host of viruses, they can still thrive with the help of birds. Unfortunately, no West Nile virus vaccine has been approved at present, and probably never will be. Because although the virus infects many people, only a small part of them will develop encephalitis, and even fewer people will die from encephalitis. The cost of widely vaccinating Americans is extremely expensive, far exceeding the cost of treating those infected.

After arriving in America, the development prospect of West Nile virus is "optimistic". This is a warm and humid continent, and when the rainfall is heavy, the humidity and temperature are high, the epidemic situation is more likely to break out. Warm, rainy and sultry weather makes mosquitoes breed faster and lengthen their breeding season. At the same time, this weather can also accelerate the growth of viruses in mosquitoes. It seems that the West Nile virus has settled in this new continent, and our "efforts" are also making this home more comfortable.

03

Ebola virus

On December 2, 2013, a 2-year-old boy fell ill in the village of Meriando in southeastern Guinea. The child, Emil Wamuno, first had a fever, and then he began to vomit violently, accompanied by jet diarrhea and blood in his stool. No one in Meriando has seen similar symptoms. His family tried their best to take care of him, but by December 6, the child was still dead. It was a virus that killed the boy. When he died, the descendants of the virus had spread to other family members. Soon, Emil’s 4-year-old sister developed the same symptoms and died. Then the boy’s mother and grandmother. They probably got infected through the cruelest way we can think of-taking care of the dying boy.

If the virus stops here, this family tragedy is likely to be unknown outside the village of Meriando. Many people in Guinea die from viruses and other pathogens every day, but this virus is completely different. It is extremely deadly, and 70% of infected people will eventually die. The boy’s family has transmitted the virus to a nurse and the village midwife. After they got sick, the midwife was taken back to her hometown, and the virus continued to spread further by taking care of her family. At the same time, some people came from other villages to attend the funeral of Emil’s grandmother, and when they returned to their respective villages, they also fell ill.

Soon, the epidemic began to spread around the world. Meriando village is located on the border of Guinea, Sierra Leone and Liberia, and people often cross the border to do business or visit their families. The virus broke out in Sierra Leone and Liberia in a short time. However, because the disease is still concentrated in remote villages located in the tropical rain forest, the outside world is too lightly. It was not until March 2014 that the Guinean medical department finally announced that they had confirmed the culprit of the epidemic: Ebola virus.

Ebola virus under microscope

Some viruses are the old enemies of mankind. Rhinovirus began to make ancient Egyptians catch cold thousands of years ago, and endogenous retrovirus invaded the genome of our primate ancestors as early as tens of millions of years ago. There are also young people, and HIV only became a virus that can infect humans about 100 years ago. A large number of viruses have just begun to spread from person to person, triggering waves of new epidemics and arousing human concerns about new global epidemics. But of all these newly discovered viruses, none is more frightening than Ebola.

In 1976, Ebola virus entered the historical stage, and its first appearance showed its terrible lethality. In a remote area in Zaire (now the Democratic Republic of Congo), people began to have fever and vomit, and some patients were bleeding from all the openings such as nose and mouth, even from their eyes. A doctor collected a blood sample from a dying nun and put it in a thermos. Later, he sent the sample to Kinshasa, the capital of Zaire, and took it all the way back to Belgium by plane and gave it to the young virologist Peter Piot. Through the electron microscope, Pio observed a large group of snake-shaped viruses.

On high alert, scientists rushed to Zaire and finally arrived in Yambuku village to investigate the initial outbreak of the epidemic. There is a hotel here. Some nuns and priests are hiding in it. Visitors are blocked by ropes at the door. There is also a sign hanging on the rope, which reads: "Do not enter, entering may lead to death."

Soon, the Pio team found out how the unnamed virus spread. It turned out that the virus would spread from person to person. There is no evidence that this virus can float in the air like influenza or measles virus. In fact, it is spread by the body fluids of the victims. A local hospital used syringes repeatedly, and as a result, the virus spread to many patients. The staff who take care of the patients and wash the bodies of the dead are also sick.

Although Ebola virus is extremely deadly, its spread is relatively easy to cut off. Pio and his colleagues closed the hospital and isolated people with symptoms. After three months, the epidemic was controlled. 318 people died in this plague.

In the same year, Ebola virus appeared in Sudan, killing 284 people. Three years later, it made a comeback in Sudan, killing 34 people. Then it disappeared for 15 years, and in 1994 it launched an attack in Gabon, killing 52 people. Every outbreak has made Pio’s successors know more about Ebola virus. People gradually realize that as long as the patient’s whereabouts are tracked and properly isolated, new infections can be prevented. But they haven’t found a suitable vaccine, and they haven’t developed corresponding antiviral drugs.

Many viruses can suddenly break out when the conditions are right. But a virus like measles or chickenpox, once it breaks out, will not completely disappear from our bodies. It just hides in a low profile and spreads tepidly. The Ebola virus is different. When a plague subsides, it seems that the Ebola virus will disappear, but it will suddenly appear a few years later and launch a crazy attack again.

Some virologists are curious, where did the Ebola virus disappear in these years? Scientists have found that gorillas and chimpanzees are also infected with Ebola virus, and the mortality rate is very high, while bats have antibodies to Ebola virus, which seems to help bats coexist peacefully with the virus. Perhaps, under normal circumstances, Ebola virus will spread among bat individuals, but it will not cause any harm to them. Sometimes the virus will suddenly penetrate into human beings.

One thing is clear about Ebola virus: although we are completely unfamiliar with them, they are really an ancient virus. For millions of years, Ebola virus has been spreading in various mammalian hosts. They are harmless in some species, but sometimes they jump to other species and show a fatal side in these species. Humans are the latest target of Ebola virus attack. Meat or fruit contaminated by bat saliva may carry the virus, and people may be infected if they eat these contaminated foods. No matter by what route, once Ebola virus enters our body, it can quickly invade immune cells, leading to a serious inflammatory reaction. Patients will have violent diarrhea, vomiting, and sometimes massive bleeding until they die.

After Ebola virus enters a person’s body from an animal, its fate depends on the behavior of people around the victim. If people come into contact with infected people, they will be infected with Ebola and continue to spread to more people. In the first 37 years of human history, Ebola virus always disappeared by itself within a few months after a new outbreak, with the death or recovery of the host.

But in these 37 years, the living environment of human beings has changed. In the past, the sphere of influence of Ebola virus was generally confined to several neighboring villages, and it was difficult to spread to a larger scope. But now, more and more roads are cutting the rain forest, making people move to more towns, so that Ebola virus can find more hosts. However, in countries such as Guinea, Liberia and Sierra Leone, the development of public health is far behind the rapid urbanization. Years of civil war and extreme poverty have left few hospitals and doctors in these countries. When Ebola patients are taken to the hospital, medical staff will be infected and die first. The expertise needed to fight the epidemic in these countries is even more scarce.

No one knows how Emil, a 2-year-old boy, contracted Ebola, but the virus that spread from him to his family continued to make waves on a larger scale, triggering the largest Ebola epidemic in history. More people died in this plague than all those who died in the previous Ebola outbreak.

The virus then spread to Conakry, Freetown and Monrovia, the capitals of Guinea, Sierra Leone and Liberia. After a few months, there were no more Ebola patients in the hospital, and the patients were turned away or sent home to die. International health agencies are busy dealing with other epidemics such as influenza and polio, underestimating the extent of Ebola epidemic, and failing to provide help to West Africa that may slow down the epidemic. The governments of West African countries tried to isolate the affected cities and rural areas from their surroundings, but it didn’t play much role. The death toll soared, first 1000, then 2000, and then the number continued to increase.

Outside Africa, people know very little about Ebola, and their information mainly comes from literary works, such as the book Blood Epidemic: The Story of Ebola, which records a terrible virus attack, and movies such as Extreme Panic also make up many plots about the virus. Fear swept across the United States. A poll conducted in October 2014 showed that two-thirds of Americans were worried that the Ebola epidemic would spread to the United States, and 43% were worried that they were personally at risk of contracting Ebola. Rumors even say that Ebola virus can spread in the air. On October 23rd, it was reported that a doctor from new york who treated Ebola patients in Guinea returned to the United States and tested positive for Ebola virus. Before he developed symptoms, he had been to a bowling alley. Worried readers asked The New York Times if bowling could spread the virus. Reporter Donald McNeil Jr. quickly responded: "If someone leaves blood, vomit or feces on the bowling ball, the next person who touches the bowling ball will not even find these, and then touch his eyes, nose or mouth with his hand, which may be contagious." This is actually a euphemism, bowling can’t spread the virus.

Stills of Extreme Panic

Despite the public’s panic, the Ebola virus did not break out on a large scale in the United States. There are no other places. Nigeria used the public health measures used by Pio and others in other epidemics. As a result, the virus only caused 20 infections and 8 deaths before it died down. Senegal recorded a case without any death. Mali has also successfully controlled its epidemic. The reason why these countries have the upper hand in the confrontation with Ebola is that they have all been warned. On the contrary, the epidemics in Liberia, Guinea and Sierra Leone had spread silently before the outbreak, so they continued to be hit by the virus for a long time. In these three countries, the epidemic has expanded to an extent that cannot be easily controlled.

Epidemiologists watched anxiously as the number of infections soared, and they tried to predict how far the epidemic might develop. In September 2014, the Center for Disease Control and Prevention warned that there would be as many as 1.4 million Ebola cases by January 2015 without additional intervention.

Fortunately, some countries, including the United States, China and Cuba, began to send doctors and materials to African countries, and hospitals specifically for Ebola were built one after another. Public health workers also encourage people to bury Ebola patients in a safer way, so as to avoid being infected and dying themselves. Although the defense operation was carried out late and the measures were mild, by the end of November 2014, there was finally a turning point: the number of new cases in Liberia and Guinea began to decline. The following year, the epidemic quickly eased.

Although the Ebola epidemic has temporarily ended, it will not disappear forever. In September, 2014, ecologists and epidemiologists from Oxford University jointly published a research result, and made a detailed prediction on the location of Ebola outbreak in the future. They considered many kinds of animals that can carry the virus, as well as human settlements that overlap with the activities of these animals (such settlements are increasing). In their prediction, a total of 22 million people live in the Ebola risk zone. Although the probability that some of these 22 million people are actually infected with Ebola virus by animals is very low, once infected, the danger will be enormous.

04

SARS, MERS virus

Since the first discovery of Ebola virus, other viruses have also appeared. They have emerged from completely different places, which may be thousands of miles away from each other.

For example, in November 2002, a farmer from China came to the hospital with a high fever and died soon. Then, people in the same area appeared the same disease one after another, but at this time, the epidemic did not get worldwide attention until the disease infected an American. This man went to China to do business. On the plane flying back to Singapore from China, he suddenly started to have a fever. The plane stopped in Hanoi, and the businessman never left there alive. Although most cases are still concentrated in mainland China and Hongkong, people all over the world are getting sick. The death rate of this disease is as high as 10%, and it usually takes only a few days to kill people. This epidemic is brand-new in medical history, and it needs a new name. Doctors call it severe acute respiratory syndrome or SARS.

Structural diagram of SARS coronavirus

Based on the accumulated experience of HIV and Ebola virus, scientists suspect that SARS virus evolved from viruses that originally infected other animals. So they set out to analyze the viruses in animals that Chinese often came into contact with. Whenever a new virus was discovered, they added corresponding branches to the evolutionary tree of SARS. After a few months, scientists finally reconstructed the history of SARS.

The virus may have originated from bats in China, and one of them spread to civet cats, a mammal that looks like cats. Civet cats are common in the animal market in China. Humans may have become hosts in the process of buying and selling civets. It turns out that the biological characteristics of this virus just make them suitable for human-to-human transmission, and unlike Ebola virus, SARS virus can attach to tiny aerosol particles and spread in the air.

Although the SARS epidemic has spread beyond Asia, fortunately, public health measures to prevent the early epidemic of Ebola have also successfully subdued SARS. This epidemic has ravaged more than 8,000 people worldwide and killed more than 700 people. In comparison, the flu kills about 250,000 people every year-it can be said that we have successfully escaped a bullet fired by SARS at humans.

Ten years later, another coronavirus appeared in Saudi Arabia. In 2012, doctors in Saudi Arabia noticed that some patients suffered from respiratory diseases with unknown causes, and nearly one third of them died of illness. This disease is called MERS, which is short for "Middle East Respiratory Syndrome". Virologists isolated pathogenic viruses from patients and studied the genes of MERS virus. They used these genes to look for similar fragments in other species, and soon people’s eyes were fixed on bats in Africa.

However, how African bats became the fuse of the Middle East respiratory syndrome epidemic is still incredible. It was not until scientists studied the camel, a mammal on which people in the Middle East depend, that important new clues began to appear. They found that camels generally carry MERS virus. The virus is continuously released through camel nose secretions. A reasonable explanation for the origin of MERS is that bats may transmit the virus to camels in North Africa. Camel trade from North Africa to the Middle East is frequent, and a sick camel may have brought the virus to its new home.

Scientists have reconstructed the transmission history of MERS, and have every reason to worry that once MERS breaks out, the epidemic may be even more terrible than SARS. Every year, more than 2 million Muslims go to Saudi Arabia for the annual pilgrimage to mecca. It is not difficult to imagine that MERS virus will spread rapidly among dense people and then go to their homes around the world with pilgrims. Fortunately, so far, scientists’ fears have not come true. As of February 2015, 1,026 people were diagnosed with MERS, of which 376 died. Almost all cases occurred in Saudi Arabia, especially in hospitals. Perhaps MERS is best at attacking people whose immune system is weakened by illness. Unless MERS undergoes drastic evolution again, it may always be a dangerous but rare threat within hospitals in the Middle East.

If the epidemic doesn’t always come so unexpectedly (if we can make early warning of these emergencies), we can be better prepared and not caught off guard. However, the next time a virus is transferred from wild animals to human bodies, it is likely to trigger a large-scale epidemic, and we may know nothing about the pathogenic virus.

In order to make up for these cognitive loopholes, scientists are conducting more animal research to find the genetic material of the virus from their bodies. But we live on a veritable "virus planet", and the workload of scientists is huge. Among the new viruses they continue to discover, we don’t know which ones will cause plague, and it is even possible that these viruses will not pose a threat to human society. But that doesn’t mean we can just ignore them. On the contrary, we just need to be vigilant, so that we can take measures to stop them before they have a chance to enter our species.

This article is excerpted from

Virus planet

By Carl Zimmer

Translator: Liu Yang

Press: Guangxi Normal University Press

Publication date: April, 2019

Editor Barbarossa

Picture network

Knowledge | Thought | Reading Books and Literature | Interest

Original title: Popular Science: Five Viruses Carried by Animals and Global Disasters Caused by Them

Read the original text

Pay attention to the safety of charging, and be wary of the charging treasure incarnation "charging explosion"!

now

More and more electronic products

Filled with our lives.

But electronic products have been used for too long.

Or after breakage occurs.

Many people still choose to continue to use it

hardly realize

This is very dangerous.

The main reason of charging treasure explosion

01

Insufficient heat dissipation and high temperature radiation. When charging, placing it in quilt, box and other environments that are not conducive to heat dissipation, or placing the charging treasure in hot weather, hot box and other high-temperature areas may lead to the spontaneous combustion and explosion of the charging treasure.

02

Overcharge. Don’t rely too much on the overcharge protection of the charging treasure, and continue to plug in the charger when it is fully charged. This is actually very bad for the charging treasure, which will not only reduce the service life of the charging treasure, but also lead to the explosion of the charging treasure for a long time.

03

Inferior charging head Don’t buy a charger that charges the charging treasure. The quality of the inferior charger is not guaranteed. It may also cause the charging treasure to explode.

04

Falling, bumping, squeezing, etc., may cause internal parts dislocation, battery leakage and other conditions, which may lead to the explosion of charging treasure.

05

Bulging. When the appearance of the charging treasure bulges slightly, some people don’t take it seriously and think that it will not affect the charging and continue to use it. This practice is very wrong. The bulging shell of the charging treasure proves that it can no longer be used and must be thrown away immediately.

06

Frequent use, frequent use of charging treasure, charging charging treasure several times a day, will also reduce the life of charging treasure and cause the possibility of explosion.

Look at some cases.

Yichun, Jiangxi: thrilling! The charging treasure suddenly exploded.

At about 4: 30 pm on May 28, 2021, a rented house at No.6 Fenghuang, Gao ‘an City, Yichun, Jiangxi Province was filled with a lot of smoke. The fire spread from Simmons in the house to the whole bedroom. When firefighters arrived, they found that the original culprit was the charging treasure. After more than ten minutes, the open flame was extinguished and the bedroom was badly burned.

Guangzhou, Guangdong: charging treasure changes to charging "explosion"

At about 18: 00 on January 3, 2021, on a bus in Guangzhou, a man wearing a school uniform suddenly threw the schoolbag out of his arms. When an item was poured out of the schoolbag, it crackled like fireworks, and then the smoke filled the whole carriage, and the strong irritating plastic burning smell of smoke increased. After the conductor found the danger, he immediately asked the students to put their backpacks outside the car and evacuate the passengers. The conductor used up two bottles of fire extinguishers before the fire was put out.

The reason for the fire and smoke was actually the charging treasure. At that time, the boy was charging his mobile phone with the charging treasure. I didn’t expect it to suddenly catch fire and burn. Fortunately, no one was injured in time.

Airplane flight: Smoke! There is an open flame in the charging treasure

On February 25, 2018, the flight CZ3539 from Guangzhou to Shanghai Hongqiao, during the boarding process, a charging treasure carried by a boarding passenger smoked in the luggage rack and an open flame appeared. Fortunately, the crew cooperated with the fire and public security departments to deal with it in time without causing further damage.

Nanjing Agricultural University: Charging treasure explodes and burns!

At 9: 00 pm on September 19, 2020, a charging treasure in the girls’ dormitory of Nanjing Agricultural University Pukou Campus exploded and burned, mainly burning the mattress and daily necessities.

Changdu fire control reminds you

Charging treasure, charger, patch panel, etc.

Is a common charging device around us.

But due to quality problems or improper use

They will also become

The fuse of family fire

The following charging treasure user guide should be collected.

▼▼▼

Original title: "Pay attention to charging safety, be wary of charging treasure incarnation" charging explosion "! 》

Read the original text

Novelty short video hidden security risks experts remind: parents and young children carefully imitate!

  Recently, the news that "a girl imitated a short video to make popcorn with cans and died of severe burns" has made countless people feel sorry. In the past few days, the reporter found in the interview that short video social platforms such as Tik Tok are full of difficult movements and "big stomach king" challenges in order to attract eyeballs and attract traffic, and the novel content has attracted many young children and even parents to follow suit. In this regard, experts said that blindly imitating these video contents has great health and safety hazards and may even endanger life.

  Video chaos

  Difficult movements and "big stomach king" are very eye-catching

  Parents carry their children to do flip and suspension activities, which may cause subluxation of their radial capitulum; On the other hand, children’s skin abrasions, soft tissue contusions and even fractures are caused by parents’ abandonment. Recently, doctors often encounter similar cases in the outpatient and emergency departments of the Capital Institute of Pediatrics. Surprisingly, some children were injured, which was actually caused by parents imitating difficult movements in short videos.

  Parents and children stand face to face, and the children bend forward and extend their hands backward from their legs. Parents hold their children’s hands and turn them over 360 degrees, then hold them back in their arms … … The reporter found that in Tik Tok and other platforms, there are many short parent-child videos that are difficult to flip like this. Although some parents will put a cushion under their children in advance, the whole action still looks very thrilling. Earlier, it was reported that a foreign father imitated the difficult action of carrying his child to somersault in the vibrato video, and accidentally injured his two-year-old daughter, causing the child’s spinal cord damage.

  In the short video, many people incarnate as "Spider-Man", supporting the walls on both sides with their limbs and crawling up and down without any protective measures. In a vibrato video, a four-or five-year-old boy climbed nearly 2 meters with his bare hands at the entrance of the living room.

  In addition to dangerous actions, there is also a short video of the "big stomach king" challenge, which is highly sought after by the public. In this kind of video, the protagonist usually attracts attention by eating, and sometimes he will cooperate with the merchants to promise rewards. It is similar to "Eating a big hamburger weighing 4 kg in 20 minutes is free of charge" and "Challenge 30 sets of fat cows to win 2000 yuan in 30 minutes".

  A delicious food named "Langweixian" is very popular in Tik Tok from the media. He has more than 30 million fans, most of whom are young people, including many primary and secondary school students. "Langweixian" not only has an amazing appetite, but also eats very fast. In his top video, it took him only 10 seconds to finish a 1.25-liter Coca-Cola. The comments are full of "awesome" and "awesome", and some young people also say "I can do this", and some people are eager to inquire about the restaurant address.

  So, are those "big eaters" in Tik Tok true or false? Some professionals have analyzed that some big stomach kings can really eat, but after eating, they often "digest" food by vomiting. Some people will take advantage of people’s visual errors, and it seems that there are many dishes in front of them, but in fact the bowls are very small, or some videos are simply edited after being shot several times.

  Doctor’s point of view

  Dangerous actions can cause permanent injury.

  "Some actions in the short video are very dangerous!" Ren Gang, an attending physician in orthopedics at the Children’s Hospital affiliated to the Capital Institute of Pediatrics, said that once problems occur, soft tissue contusion, ligament rupture, tear and fracture are easy to occur; Seriously, it may also cause spinal fracture and even spinal cord injury. For example, some parents carry their children to do forward somersaults and back somersaults. If they accidentally get rid of them, their children will land on their heads first, and it is easy to have cervical dislocation or even fracture.

  "The spinal cord is in the middle of the vertebral canal, and the cervical vertebra protects the spinal cord like a tube-like sleeve." Ren Gang said, "When the vertebral body is misaligned or excessively bent, it will cause damage to the spinal cord. Among them, slight spinal cord injury will cause spinal cord concussion, and patients may have temporary paralysis; Serious damage to the spinal cord can be irreversible and permanent, resulting in paralysis and even life-threatening.

  In addition, when people imitate dangerous actions such as somersault and rotation, if they accidentally land their heads, it is likely to cause intracranial hemorrhage, which will be life-threatening.

  Ren Gang said that teenagers and children are more vulnerable because they have not formed a complete awareness of safety protection. When they do some actions, they can’t judge what potential dangers need to be guarded against. He reminded parents that they must strengthen their safety awareness and educate their children to identify dangers, and never imitate dangerous actions popular in short videos.

  Will the extreme diet challenge do harm to human health? The answer is yes, and the first ones are acute gastroenteritis and indigestion. Ning Huijuan, deputy chief physician of the Department of Gastroenterology of the First Children’s Institute, said that after food enters the stomach, it is fully mixed with gastric juice, and protein will be partially decomposed by pepsin in the stomach. If food enters the stomach too quickly and too much, there will be indigestion caused by relatively insufficient gastric juice. In addition, gastric juice contains high concentration of gastric acid, which can kill the bacteria that enter the stomach with food and water. If you eat too fast, the bacteria cannot be completely killed, and there will be symptoms of acute gastroenteritis such as fever, vomiting and diarrhea, and even lead to gastric bleeding.

  Moreover, overeating, especially eating too much greasy food at one time, can stimulate excessive secretion of pancreatic juice, make the pancreas digest itself, and cause the attack of acute pancreatitis. Acute pancreatitis may cause severe abdominal pain, and severe pancreatitis may also cause shock and even multiple organ failure, with a mortality rate as high as 5%. "It is particularly important to note that the development of gastric smooth muscle in children is not perfect. Eating a lot will suddenly overfill the stomach, cause gastric dilatation, continue to develop the disease, and also cause gastric ulcer and gastric perforation." Ning Huijuan said.

  Lawyer reminds

  Minors who are injured after imitation are responsible for uploading and broadcasting.

  Talking about the legal issues of dangerous behaviors in short video platforms such as Tik Tok, Zhang Guang, a consultant from deheng law offices, said that at present, minors can browse related video content as visitors on some short video platforms without registering their identity information. Because minors are immature and lack the ability of self-discrimination, they are likely to imitate and learn when watching videos. Then, once they do harm to their health, both video uploaders and Internet platforms may have to bear certain legal responsibilities.

  First of all, the producers who upload short videos such as dangerous actions and extreme challenges are very likely to cause injuries to themselves and others, and even be suspected of spreading criminal methods, especially the viewers of some videos are minors. According to Article 29 of the Law on the Prevention of Juvenile Delinquency, no one may instigate, coerce or induce minors to commit the bad behaviors stipulated in this law, or provide conditions for minors to commit bad behaviors. Therefore, the producers of short videos should bear legal responsibility for the behaviors and contents in the videos.

  The Law on the Prevention of Juvenile Delinquency also stipulates that no unit or individual may provide contents and information that endanger the physical and mental health of minors by means of communication or computer network. Therefore, if the Internet platform neglects to review the short video content, it is very likely that there will be legal risks for the third party of the platform.

  Zhang Guang suggested that the producers of relevant videos should strictly grasp the content of the videos. When dangerous behaviors are involved, they must make risk warnings in the videos, such as "Dangerous behaviors, please don’t imitate". Internet platforms should classify and manage videos. For example, when uploading videos, actors can click to select videos of dangerous behaviors and videos requiring risk warning, and when playing videos, they should automatically "barrage" risk warning. (Reporter Liu Huan)

National Bureau of Statistics: The income level of residents has increased rapidly, and the quality of life has improved significantly.

Cctv newsAccording to the website of the National Bureau of Statistics, since the 18th National Congress of the Communist Party of China, under the strong leadership of the CPC Central Committee with the supreme leader as the core, all localities and departments have adhered to the people-centered development idea, taken safeguarding and improving people’s livelihood as the fundamental starting point and end result of their work, conscientiously implemented the strategic goal of building a well-off society in an all-round way, and introduced and implemented a series of policies and measures to benefit the people and enrich the people. Residents’ income has grown rapidly, their income structure has been continuously improved, the income gap between urban and rural residents has been continuously narrowed, their consumption level has been continuously improved, and their quality of life

  1. Residents’ income grew rapidly and their income structure improved continuously.

  Since the 18th National Congress of the Communist Party of China, various regions and departments have continuously increased the implementation of the employment priority policy, and various measures to promote residents’ income growth have continued to exert their strength. Residents have shared more economic and social development dividends, residents’ income has maintained rapid growth, and the income structure has been continuously optimized.

  (1) Residents’ income maintained a rapid growth, which was basically in sync with economic growth.

  In 2021, the per capita disposable income of the national residents was 35,128 yuan, an increase of 18,618 yuan compared with 16,510 yuan in 2012, with a cumulative nominal growth of 112.8% and an average annual nominal growth of 8.8%. After deducting the price factor, the cumulative real growth was 78.0% and the average annual real growth was 6.6%. Residents’ income growth and economic growth are basically synchronized, 2013— In 2021, the average annual real growth rate of per capita disposable income of residents is faster than the growth rate of per capita GDP by 0.5 percentage points.

  (2) Residents’ income sources are diversified, and the proportion of net transfer income and net property income has increased.

  All localities and departments have effectively implemented various employment and entrepreneurship policies, continuously increased the protection of people’s livelihood, broadened the channels for increasing residents’ income through multi-pronged, continuously optimized the business environment, continuously improved the social security system, and further improved the participation and distribution mechanism of various production factors. The net income of residents’ transfer and property in China has increased rapidly, and the proportion has been increasing. In 2021, the per capita disposable income of the national residents was 6531 yuan, an increase of 139.4% compared with 2012, with an average annual increase of 10.2%, and the proportion of the per capita disposable income increased from 16.5% in 2012 to 18.6% in 2021. In 2021, the per capita net income of property was 3,076 yuan, an increase of 149.8% over 2012, with an average annual increase of 10.7%, and the proportion of per capita disposable income increased from 7.5% in 2012 to 8.8% in 2021. Residents’ wage income and net operating income maintained rapid growth. In 2021, the per capita wage income was 19,629 yuan, an increase of 109.3% over 2012, with an average annual increase of 8.6%; The per capita net operating income was 5,893 yuan, an increase of 85.8% compared with 2012, with an average annual increase of 7.1%.

  Second, the income distribution pattern has been continuously optimized, and the income gap between residents has been continuously narrowed.

  Since the 18th National Congress of the Communist Party of China, the Party and the government have attached great importance to the issue of income distribution and made great efforts to deepen the reform of the income distribution system. The income gap between urban and rural residents and regional residents has been continuously narrowed, and the income distribution pattern has been significantly improved.

  (A) the gap between urban and rural areas continues to narrow, and the income ratio is declining year by year.

  With the deepening of the rural revitalization strategy and various policies to tackle poverty, the per capita disposable income of rural residents continues to grow faster than that of urban residents. In 2021, the per capita disposable income of urban residents was 47,412 yuan, an increase of 96.5% over 2012; The per capita disposable income of rural residents was 18,931 yuan, an increase of 125.7% over 2012. 2013— In 2021, the average annual income growth rate of rural residents was 1.7 percentage points faster than that of urban residents. In 2021, the ratio of per capita disposable income of urban and rural residents was 2.50 (rural residents’ income =1), which was 0.38 lower than that in 2012, and the relative income gap between urban and rural residents continued to shrink.

  (2) The income of residents in the central and western regions has increased rapidly, and the relative income gap between regions has been narrowing.

  With the in-depth implementation of the overall strategy of regional development, the income growth rate of residents in the central and western regions is obviously faster than that in other regions. In 2021, the per capita disposable income of residents in the eastern, central, western and northeastern regions was 44,980 yuan, 29,650 yuan, 27,798 yuan and 30,518 yuan respectively, with cumulative increases of 110.1%, 116.2%, 123.5% and 89.5% respectively, with an average annual increase of 8.6% and 8.9% compared with 2012. The average annual growth rate of residents’ income in the western region is 0.7, 0.4 and 1.9 percentage points faster than that in the eastern, central and northeastern regions respectively. The ratio of per capita income of residents in the eastern, central and northeastern regions to that in the western region (taking the income of residents in the western region as 1) will be reduced from 1.72, 1.10 and 1.30 in 2012 to 1.62, 1.07 and 1.10 in 2021 respectively.

  Third, the consumption level of residents has been continuously improved, and the consumption structure has been continuously optimized and upgraded.

  Since the 18th National Congress of the Communist Party of China, all localities and departments have conscientiously implemented various policies and measures to expand residents’ consumption, continuously improved the consumer market environment, effectively promoted the growth of residents’ consumption, continuously improved the consumption level of urban and rural residents, and optimized and upgraded the consumption structure.

  (A) the level of consumption has been continuously improved, and the consumption capacity has been continuously enhanced.

  In 2021, the per capita consumption expenditure of the national residents was 24,100 yuan, an increase of 12,046 yuan compared with 12,054 yuan in 2012. The per capita consumption expenditure increased by 99.9% in nominal terms, with an average annual increase of 8.0%. After deducting the price factor, it increased by 67.4% in real terms, with an average annual increase of 5.9%. In terms of urban and rural areas, the per capita consumption expenditure of urban residents was 30,307 yuan, representing a cumulative nominal increase of 77.2% and an average annual nominal increase of 6.6% compared with 2012. After deducting the price factor, the cumulative real increase was 47.9% and the average annual real increase was 4.4%. The per capita consumption expenditure of rural residents was 15,916 yuan, representing a cumulative nominal increase of 138.7% and an average annual nominal increase of 10.2% compared with 2012. After deducting the price factor, the cumulative real increase was 99.7% and the average annual real increase was 8.0%.

  (B) Engel’s coefficient gradually decreased, and the quality of life continued to improve.

  In 2021, the per capita expenditure on food, tobacco and alcohol in China was 7,178 yuan, an increase of 80.2% over 2012, with an average annual increase of 6.8%. The proportion of food, tobacco and alcohol expenditure in consumption expenditure (Engel coefficient) decreased from 33.0% in 2012 to 29.8% in 2021, a decrease of 3.2 percentage points. In terms of urban and rural areas, the per capita expenditure on food, alcohol and tobacco for urban residents was 8,678 yuan, an increase of 58.6% over 2012, with an average annual increase of 5.3%; The Engel coefficient of urban residents decreased from 32.0% in 2012 to 28.6% in 2021, a decrease of 3.4 percentage points. The per capita expenditure on food, alcohol and tobacco for rural residents was 5,200 yuan, up by 117.2% compared with 2012, with an average annual growth rate of 9.0%; The Engel coefficient of rural residents decreased from 35.9% in 2012 to 32.7% in 2021, a decrease of 3.2 percentage points. The decline of Engel’s coefficient marks the further improvement of residents’ living standards.

  (C) The consumption structure was optimized and upgraded, and the development-oriented enjoyment consumption was increasing.

  With the improvement of residents’ income level and the continuous expansion of consumption fields, the consumption structure of residents has been continuously optimized and upgraded, and the consumption of transportation, children’s education and medical services has grown rapidly, and the proportion of service consumption expenditure has gradually increased. In 2021, the per capita transportation and communication expenditure of the national residents was 3,156 yuan, up by 117.5% compared with 2012, with an average annual growth rate of 9.0%, which was faster than the average annual growth rate of the national per capita consumption expenditure by 1.0 percentage points, accounting for 13.1% of the per capita consumption expenditure, up by 1.1 percentage points compared with 2012. In 2021, the per capita expenditure on education, culture and entertainment of the national residents was 2,599 yuan, up by 106.0% compared with 2012, with an average annual growth rate of 8.4%, which was 0.4 percentage points faster than that of the national residents, accounting for 10.8% of the per capita consumption expenditure, up by 0.3 percentage points compared with 2012. In 2021, the per capita medical and health care expenditure of the national residents was 2115 yuan, up by 152.3% compared with 2012, with an average annual growth rate of 10.8%, which was faster than the average annual growth rate of the national per capita consumption expenditure by 2.8 percentage points, accounting for 8.8% of the per capita consumption expenditure, up by 1.8 percentage points compared with 2012. In 2021, the per capita service consumption expenditure of the national residents accounted for 44.2% of the per capita consumption expenditure, an increase of 4.5 percentage points over 2013.

  Fourth, the quality of life of residents has continued to improve, and the living environment has improved significantly.

  Since the 18th National Congress of the Communist Party of China, with the improvement of residents’ income and consumption level, household durable consumer goods have been continuously upgraded. At the same time, the party and the state regard accelerating the construction of local infrastructure as an important carrier to improve the level of people’s livelihood security, strive to promote the equalization of basic public services, improve the coverage rate of public facilities, and improve the living environment of urban and rural residents in all directions.

  (1) Sustained upgrading of durable consumer goods

  With the continuous improvement of residents’ income level, the consumption power is further enhanced, and the pace of consumption upgrading is accelerated. The main durable consumer goods owned by urban and rural residents are increasing, and cars, air conditioners and mobile phones are becoming more and more popular in residents’ families. In 2021, the average number of family cars owned by urban and rural residents per 100 households was 50.1 and 30.2, increasing by 132.7% and 358.3% respectively compared with 2012; The average number of air conditioners per 100 households is 161.7 and 89.0, which are 27.5% and 250.8% higher than that in 2012, respectively. The average number of mobile phones per 100 households is 253.6 and 266.6, which are 19.3% and 34.8% higher than that in 2012, respectively. Rural residents’ basic household appliances have increased rapidly, and the convenience of life has been greatly improved. In 2021, the average number of refrigerators owned by rural residents per 100 households was 103.5, an increase of 53.8% over 2012; The average number of washing machines per 100 households was 96.1, an increase of 42.9% over 2012.

  (B) living conditions and quality have improved significantly.

  With the renovation of shanty towns, the construction of low-rent housing and affordable housing, and the renovation of dilapidated houses in poverty-stricken areas, the living conditions of urban and rural residents have improved significantly. In 2021, the proportion of urban and rural residents living in reinforced concrete or brick-concrete structure housing was 96.2% and 77.6%, which were 4.4 and 21.9 percentage points higher than that in 2013 respectively; The proportion of urban and rural households with safe drinking water was 99.5% and 97.0%, which were 1.5 and 22.3 percentage points higher than that in 2013, respectively. The proportion of urban and rural residents who have no difficulty in obtaining drinking water is 99.4% and 97.6%, which are 2.7 and 12.0 percentage points higher than that in 2013, respectively; The proportion of urban and rural households with piped water supply was 98.7% and 92.7%, up by 1.7 and 29.4 percentage points respectively compared with 2013.

  In recent years, with the deepening of the rural toilet revolution and the shortcomings of rural residents’ living environment, the sanitary conditions of urban and rural residents’ toilets have improved significantly. In 2021, the proportion of households using sanitary toilets in urban and rural areas was 97.6% and 82.6%, which were 8.3 and 47.0 percentage points higher than that in 2013 respectively. The proportion of households using flush toilets in urban and rural areas was 94.9% and 67.1%, which were 8.0 and 44.9 percentage points higher than that in 2013 respectively. The proportion of urban and rural residents who use their own toilets is 97.7% and 96.8%, which is 8.0 and 4.2 percentage points higher than that in 2013.

  (3) The living environment and quality continue to improve.

  The coverage of the "four links" has been expanding. By 2021, the nationwide electrified communities [2] have basically achieved full coverage. The community where residents in urban areas live has basically realized all telephone calls and cable TV signals, and 99.9% of households have access to roads, an increase of 0.7 percentage points over 2013. In rural areas, 99.9%, 99.8% and 99.9% of households located in natural villages have access to telephones, cable TV signals and highways, which are 1.3, 10.6 and 1.6 percentage points higher than that in 2013.

  In 2021, 96.6% of the drinking water in urban areas and 80.4% of the drinking water in rural areas were treated by centralized purification, which were 5.3 and 34.8 percentage points higher than that in 2013 respectively. In 2021, 99.1% of households in urban areas can be treated centrally, an increase of 3.3 percentage points over 2013; In rural areas, 95.2% of households located in natural villages can be treated centrally, which is 46.5 percentage points higher than that in 2013.

  (D) Improve the level of medical services and education services.

  With the deepening of the policy of integrating urban and rural medical insurance and the full implementation of the strategy of healthy China, the level of medical public services that urban and rural residents can enjoy has gradually improved. In 2021, 87.5% of households in urban areas have health stations in their communities, and 94.8% of households in rural areas have health stations in their natural villages, increasing by 7.8 and 13.2 percentage points respectively compared with 2013. The level of educational services received by urban and rural residents has improved significantly. In 2021, 99.0% of households in urban areas live in communities that can facilitate kindergartens or preschool classes, an increase of 2.3 percentage points over 2013; 99.2% of households live in communities where primary schools are convenient, an increase of 2.4 percentage points over 2013. In 2021, 90.1% of households in rural areas are located in natural villages that can facilitate kindergartens or preschool classes on the ground, an increase of 14.4 percentage points over 2013; There are 91.3% households in natural villages that can facilitate primary schools on the ground, an increase of 10.5 percentage points over 2013.

  Since the 18th National Congress of the Communist Party of China, the people’s living standards and quality have made historic progress and jumped in all directions. The Party and the people have successfully achieved the first century-long struggle goal, built a well-off society in an all-round way on the land of China, and are struggling towards the second century-long struggle goal of building a socialist modernization power in an all-round way. At present, it is a long way to go to solidly promote common prosperity, consolidate and expand the achievements of poverty alleviation and effectively link with rural revitalization, and continuously improve the living standards of residents. Let us unite more closely around the CPC Central Committee with the Supreme Leader as the core, make efforts to continuously safeguard and improve people’s livelihood in development, continuously raise the income level of residents, continuously improve the quality of life of residents, and make new and greater contributions to realizing people’s yearning for a better life and building a socialist modern power.

  Note:

  [1] Unless otherwise specified, the following are nominal growth.

  [2] Community refers to neighborhood committees or communities in urban areas and natural villages in rural areas.

Looking back at the 1998 Beijing influenza, the perfect battle of independent Chinese medicine against the epidemic

Focus on Health China Traditional Chinese Medicine (First Health Report by Lu Jiawei)

In the preface:

Time is the grave where history is buried. No matter how many years have passed, great events and small feelings that have happened, when they are recalled, the fragments of time string it together and turn it into a series of intriguing stories. That year, when people were still immersed in the melody of the popular song "Come and meet in 98, meet in the warm affection under the silver moonlight", a sudden pandemic swept through Beijing. ……

Lu Jiawei

After the Spring Festival in 2022, Omicron was ravaged, and millions of people died in Hong Kong. Shanghai was shut down for more than a month due to the epidemic, and people’s production and life were greatly affected. In May, the epidemic in Beijing was also on the rise. It can be said that this is the biggest black swan incident at present. What good methods will Chinese medicine have in the face of the epidemic? We might as well review the history to find some useful information, especially the anti-epidemic deeds of Chinese medicine in Beijing in 1998.

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The author provided a recent photo of the first health report.

After entering the winter in 1998, the cold, accompanied by the flu, quietly spread in Beijing.

One day in November, the number of outpatients in Beijing Dongzhimen Hospital suddenly increased, and the patients in the hospital were crowded and in a hurry. Due to the unclear positioning of the affiliated unit of the hospital at that time, a large number of backbones began to transfer to the Second Affiliated Hospital. This is the third large-scale technical delivery of Dongzhimen Hospital after the China-Japan Friendship Hospital and Wangjing Hospital, and the technical strength of the hospital has lost a lot. In this case, facing the surging patients, the hospital took it easy from top to bottom, from outpatient to emergency, and methodically used traditional Chinese medicine to suppress a wider range of popular trends.

Jiang Liangduo, Zhou Ping ‘an and other expert teams randomly observed 472 patients in outpatient and emergency departments, and filled in their medical history, symptoms, signs, laboratory tests and other items in the pre-designed observation table for influenza patients, including 253 males and 219 females, the oldest being 87 years old, the youngest being 14 years old, and the average being 52.3 years old.

1652433941416325

Dongzhimen Hospital in 1990s

After collective consultation, TCM experts finally determined the characteristics of the flu: rapid onset and similar symptoms.

First, general malaise, runny nose or throat discomfort occurs, and then fever and anhidrosis occur quickly. Fever is mainly high fever, with cold and heat alternating, nausea and vomiting, anhidrosis, general pain, headache, cough, sore throat, yellow or white phlegm, dry stool and yellow urine. Most patients have a taste, dry cough and little phlegm.

Some patients developed tracheitis or pneumonia after fever. Among them, the virus-infected pneumonia with normal white blood cells and increased lymphocytes is about 33%, and patients with basic diseases are easy to cause complications, which makes the condition worse or worse.

With the sharp increase of outpatients, after clarifying the causes and symptoms, in the face of the menacing pandemic, an anti-epidemic war in the hospital began.

Experts from all walks of life actively face the prescription for the right medicine, and the prescription prescribed by Dr. Zhou Ping, director of the emergency department, is based on the classicsMaxing Shigan Decoction is the monarch, supplemented by heat-clearing and detoxicating drugs such as Scutellaria baicalensis Georgi and Forsythia suspensa.The clinical effect is excellent, and it only takes about 1 day to reduce the fever at the beginning of the flu. (This core prescription performed well, and was later registered as a hospital preparation Jiedu Qingfei Mixture. )

At the end of 1998, I happened to be in charge of the management of the hospital decocting room.

Dongzhimen Hospital began to use the decocting machine at the end of 1997, which is the first top-three hospital in Beijing to use the decocting machine. At the beginning of November, there was a demand for the prescription of cold medicine in the outpatient department. At first, it looked like a few hundred yuan a day. After a few days, the demand increased greatly, and overtime took up all the machines. The hospital urgently purchased six or seven packaging machines for this purpose, and also organized a large group of people to fill 200ml plastic bottles. It wasn’t long before the peak came one after another, and the whole pharmacy department started to meet the flood of outpatient demand, and all kinds of means went into battle.

1652434992577028

The author provides the old photos of the first health report.

Out-patient Chinese pharmacy sells the agreed prescription directly, and the preparation room has 1 ton, 2 ton boiling extraction tanks and two open pots to extract several times throughout the day, and the decocting room is responsible for filling. At the peak, there are more than 30,000 bags or bottles of substitute decoctions every day, which can meet the dosage of 5,000 people for three days. A small house dedicated to storing substitute decoctions is emptied after working overtime all morning at night, and there are many people who buy and take medicines at the door of the decocting room every day. What impressed me most was that China Bank purchased 6,000 bags with a prescription.

One of my brothers also got the flu. Fortunately, the fried medicine was delivered in time, and the fever dropped the next day. Afterwards, he said, Jiawei, you saved my life. According to him, the high fever persisted and he felt like he was going to die. That was the first time I heard that the flu was still so harmful.

According to the timeYan Xu, Director of Pharmacy Department.Memories: "That year was a big flu in five provinces and cities such as Hebei and Inner Mongolia. Many people found Dongzhimen Hospital after intravenous drip. Line up at the window to buy medicine until the door of the hospital. But the order is particularly good, there is no noise and congestion, and thank you for getting the medicine. Outpatient decoction pieces can’t be supplied, and several companies help them to take medicine day and night. The leaders of the hospital also brought people from various departments to help. Zhongnanhai named Dongzhimen’s cold medicine, and finally I personally escorted it to Zhongnanhai. "

The whole epidemic lasted until the spring, and Dongzhimen’s cold medicine was not only loved by the masses, but also recognized by the highest authority. Later, there was a demand for outpatient services in winter, which lasted for several years.

At that time, there was no decocting machine in Beijing Hospital of Traditional Chinese Medicine, and the prescription was mainly based on agreement. As a result, the patient was sued to the Health Bureau: "It is said that Chinese medicine needs dialectical treatment, and we can see how to get the prepared medicine for colds." The Beijing Evening News also reported on this. It can be seen that the general public does not know that traditional Chinese medicine can be used to prevent and treat the epidemic in the early stage. Beijing Hospital of Traditional Chinese Medicine gave a reasonable explanation, and it was popularized in the mass media. This is the most basic version of Chinese patent medicine, and it is also the cradle of traditional Chinese medicine preparations and new drugs. The predecessor of Tasly Danshen Dripping Pills is the agreed prescription.

The city’s Chinese medicine medical institutions are also fully fired, and it is conservatively estimated that the daily consultation capacity will reach 700,000-100,000 people. For mild or initial symptoms, it usually takes 1-3 days to solve the problem. In short, a pandemic involving 1.2 million people diagnosed with symptoms was finally put out after two or three months of struggle, and the great gods in the field of Chinese medicine did not participate in the war, and only the Mesozoic masters played to win!

afterwards

According to the epidemiological retrospective survey released by Beijing Health and Epidemic Prevention Station in the spring of 1999, the incidence of influenza in Beijing was 10.1% from November 1, 1998 to January 31, 1999, when more than 1 million people in the city suffered from influenza.

What is the concept of this data today. It is equivalent to more than 2 million people in Beijing being diagnosed! 2.5 million people in Shanghai were diagnosed! Putting it in the country is 140 million people diagnosed! At that time, Beijing had a resident population of 12 million, which was equivalent to the level of medium-sized countries in Europe, so this flu data definitely had various analytical and statistical values.

In 1998, social development was relatively backward, and the per capita salary of Beijing employees was only about 1100 yuan per month. At that time, it was impossible for all staff to do nucleic acid and build a shelter. Mobile phones were still luxury goods, and it was impossible to have health codes and travel codes to control suspected people.

Life should go on, and the epidemic should be defeated. At this time, it is time for Chinese medicine to show its power, and Chinese medicine has indeed done it. In 1998, Chinese medicine won the battle against the Beijing flu epidemic. From the bits and pieces of the Dongzhimen Hospital affiliated to Beijing University of Chinese Medicine to find out the real situation of this forgotten pandemic, it may be enlightening for today’s anti-epidemic.

In 1998, Beijing University of Chinese Medicine gathered a great number of giants. Tung Chee-hwa, Cheng Shennong, Liu Duzhou, Wang Mianzhi, Liu Bichen, Yang Jiasan and Yan Zhenghua were the kings of Chinese medicine in that era. In Mesozoic, Wang Yongyan, Du Huaitang, Tian Delu, Guo Weiqin, Zhou Pingan, Wang Qi, Jiang Liangduo and Tian Jinzhou gathered together. Chen Lixin, Ye Yong ‘an, Wang Yaoxian, Liu Qingquan and Jong Li, the younger generation, have thrived, and the three generations of the old, middle-aged and young people have cast a celestial group in the field of Chinese medicine.

Memorabilia of influenza in Beijing after liberation

The shadow of influenza has always lingered in human society. According to historical records, there have been several major influenza outbreaks since the liberation of Beijing.

In 1957, influenza A/type 2 caused a widespread pandemic, and more than 50% people in Beijing were infected. Some factories and schools were shut down, which not only brought serious harm to people’s health, but also caused great losses to the national economy.

Type A 3 was popular in China in 1968, and soon spread all over the world.

In 1977, Type A 1 reappeared, which became popular among teenagers.

At the end of 1988, there was a moderate epidemic of influenza in Beijing, and the incidence rate was above 10%.

In 2003, the team of Deng Tietao, a master of Chinese medicine for SARS, created four zero records: zero infection, zero transfer to hospital, zero severe illness and zero death.

Achievements of Chinese medicine practitioners

Lu Bingkui, commander of Chinese medicine, wrote to Premier Wen asking Chinese medicine to go into battle to treat SARS.

Ren Jixue, a master of traditional Chinese medicine, took the SARS preventive prescription for 90,000 people in Jilin, and no one was infected. Sars is a curtain call for Chinese medicine practitioners, and it also leaves a strong legacy for the history of Chinese medicine’s anti-epidemic.

Lu Bingkui, commander of traditional Chinese medicine, wrote at the age of 89 that "medical health should make people live on the road of disease-free health, and people with normal physiological functions should not get sick." This is a popular explanation of the traditional Chinese medicine that "healthy qi should be kept inside, and evil should not be done" to treat the disease before it happens.

postscript

I should say,The 1998 Beijing pandemic should be the last battle for Chinese medicine to fight the epidemic independently and win completely.However, it is enough to prove that it is possible for Chinese medicine to lead the fight against plague, and it also proves that Chinese medicine has the advantages of advanced nature across time and space, rapid recovery of patients and super preventive ability, and finally realizes a win-win situation with extremely low social damage against epidemic.

In the fight against plague, Chinese medicine can face the epidemic directly without infection, and the treatment principle is like thunder, which can quickly wipe out the sequelae. For critically ill patients, it can gradually recover to save their lives, and the trinity of "prevention, treatment and rescue" constitutes a system.

Traditional Chinese medicine (TCM) has been developing and expanding since Zhang Zhongjing, a doctor, and has established a set of theoretical methods and classic prescriptions of "prevention, treatment and rescue". This is a super versatile arsenal, especially for respiratory infectious diseases. No matter where the enemy comes from, it can respond quickly at the first time and has the ability to destroy the enemy before it happens.

With the great development of society, people’s living standards have been greatly improved, and it is difficult for severe infectious diseases such as plague and cholera to make a big splash. Globalization makes world travel the norm, and domestic transportation is extremely convenient. The objective reality makes the spread of respiratory diseases extremely rapid and extensive, which may be the main contradiction of future epidemics.

It is urgent to explore the anti-epidemic energy of traditional Chinese medicine in advance, so as to make it a systematic and regular anti-epidemic main force, which will also be a national weapon to ensure the smooth and stable development of the country.

Author’s notes

Lv Jiawei, born in 1969 in a family of traditional Chinese medicine, is the youngest son of Lv Bingkui, founder and commander of traditional Chinese medicine in New China. At the age of 20, I followed around to participate in various Chinese medicine activities, and was responsible for sorting out medical records and life information. Gradually understand the ancestors’ pursuit and academic thoughts in the cause of traditional Chinese medicine under the influence of years. It laid a solid foundation for determining the career direction in the future. In 1985, he was admitted to Beijing Chinese Medicine School at the age of 15. In 1990, he joined the pharmacy department of Dongzhimen Hospital in Beijing, and was responsible for the management of decocting room, Chinese medicine storehouse and preparation room. He used to be a director of China Folk Chinese Medicine Development and Research Association and a member of the Preparation Committee of Beijing Chinese Medicine Association. There are many successful cases in the transformation of clinical achievements of traditional Chinese medicine. At the end of 2018, he resigned from the public office and devoted himself to the big health industry, Chinese medicine planting management, Chinese medicine preparations and new drug development.

(Editor of autumn rain)

Is the short video "killing" the long video?

Author: Fan Ying, title map from: vision china.

With the rise of "Tik Tok" and "Aauto Quicker", people spend more and more time on short video platforms. About 15 seconds to 1 minute, one novel and interesting content after another stimulates dopamine in our body, making short videos the best choice for many young people to spend their scattered time.

Some people assert that short videos are "killing" long videos.

Is this really the case?

Recently, Wang Yizhi, a partner of Fanying, made a live sharing activity with the theme of "How to build a video content judgment standard by saying" long "and" short ". In this sharing, he put forward a series of vivid and interesting views on the development and relationship between long and short video content, and shared his thoughts and attempts on the "video content judgment standard" for content developers by combing the development of mature markets.

The following are the highlights of this sharing:

Short video: Am I killing the long video?

Short entertainment content is the mainstream of consumption.

In fact, the entertainment content with relative length has always existed in people’s lives. For example, in the non-video era, people usually like to read tabloids, which consumes less time and has a lower reading threshold than novels. Compared with the cost of watching singing in the theater, people are more willing to go to the roadside to watch the performances of jugglers.

In the video age, with the popularity of home videos fading away, it is becoming more and more normal for people to brush short videos between buses, subways or meals than to spend money and time going to the cinema.

So how do we define long and short videos?

In fact, for most audiences, the boundary between long and short videos is not so clear. Even in the industry, the difference between a short video platform and a long video platform is not clearly defined.

How to distinguish between long and short videos depends more on the service provided by the video content. In most people’s understanding, long videos have complete information, such as movies, TV shows, variety shows and so on. The short video, in the public’s cognition, will be news, advertisements or instant entertainment information represented by Tik Tok. From this perspective, we understand that smaller and shorter content will have lower threshold and stronger popularity at the level of entertainment content.

In fact, from the beginning of the cinema era, long and short videos have always complemented each other and developed together. In the 1930s, most of the short content such as newsreels, animations and short stories were broadcast in European and American cinemas, instead of long movies. In the TV era, for a long time, the TV platform played mainly short content. With the expansion of the audience and the reduction of production costs, we saw TV dramas and movies on TV.

Therefore, it is not short video that squeezes the space of long video, but short content has been the mainstream of mass entertainment consumption for a long time, while long video is the upgrade of consumption and experience.

Network: the main position of video consumption

Video consumption needs to be distinguished according to the scene and terminal when the audience consumes.

However, with the popularity of mobile portable devices, the Internet is everywhere, and even cinema viewing is inseparable from the Internet. To some extent, we can say that the terminals where viewers consume videos today can be regarded as "Internet terminals". So what makes the difference? Scene.

If we divide the consumption scenes of the audience, it can be said that "indoor" and "outdoor" are more applicable. Because of the different consumption scenes, the audience’s behavior of consuming videos will also be different. For example, when the audience’s consumption scene is indoors, even if we have a mobile phone, we may choose to use smart TV to consume videos.

The main consumption place of fragmented information is completed in the process of moving, while inconvenient public space needs to create a sense of ritual, such as the lighting atmosphere of the theater and the requirement of mute the audience’s mobile phone, which can help consumers access their computers more efficiently.

From the comparison between the annual movie box office growth in China and the increase in the number of Internet and mobile phone users, it can be seen that although the total box office in China has been climbing, the people who go to the cinema to see movies still account for only a small part of the number of netizens.

Although there are a lot of free content on the Internet, the attention economy brought by the huge netizens is very considerable, which is unmatched by cinema consumers.

Therefore, the main consumption position of entertainment content is still on the Internet.

Short video: a trial of long video

The symbiotic relationship between long and short videos is also worthy of attention.

On the short video platform, there are three kinds of content with relatively large traffic, namely, social politics, entertainment and sports, and film and television. Among them, film and television is the most likely and easiest to lead to the transformation of long video content. The short video platform has gradually become the core traffic source of the long video platform.

Watching a long video is time-consuming. When the audience chooses whether to watch a long video, it is usually through a short video.(preview)To judge. Therefore, short videos are sometimes more like "samples" of long videos.

Short video is the main way for us to get any information, while long video is the way to get more information in depth.

In the short video ecosystem, the functionality of different video content is very clear. Long video can bring better immersion and more complete harvest to the audience on the basis of this function.

Generally speaking, short videos drive the consumption of long videos to a certain extent. There is no tension between short video and long video. They have a close relationship of symbiotic development and mutual promotion.

Short video is more widely spread, but the "liquidity" of long video is still irreplaceable by short video, and its "long tail effect" is also beyond the reach of short video in the short term. Therefore, for the content industry, the marketing of short video can help create higher highs and bring more long-term benefits in the operation of the whole film during the initial period of word-of-mouth and influence establishment.

Short video: incubating creative talents

The nationwide creation of short videos has also laid a broad content and talent base for long videos. For a long time, our talents in the field of cultural creativity are relatively limited, and the production capacity we can bring is relatively weak, so we have always had many problems in the quality of long and short videos.

Nowadays, the short video platform actually releases the participation of the whole people.

Although the tools and production technology need to be improved, this release can still bring us a lot of innovative content, and also give many people who are interested and have ideas a space to practice their hands, which will naturally bring about the trend of "a rising tide lifts all boats".

At the same time, short video is also a very good starting point for long video content, which can bring a lot of things outside the brain hole of professional screenwriters to the creators, and these things are grounded and vivid. Of course, to some extent, the short video created by the whole people has also improved the audience’s requirements for long videos.

So, how do we judge the quality of long and short video content? This involves the establishment of a content standard system. Let’s take a look at what mature markets do first.

Content standard system: reference from mature markets

Hollywood was also dominated by the creator-centered system in the 1960s and 1970s, and the situation it faced after World War II was also the lack of creators and practitioners. What broke this pattern and laid the foundation for the construction of Hollywood’s future industrial system was a film called "The Gate of Heaven".

At first, the budget of Gate of Heaven was $7.5 million, which was a very huge figure in the 1980s. Its director, Michael Simino, has just won four Oscars before making this film, which is in full swing. However, the film continued to exceed the budget during the filming process, and the final investment was as high as 44 million US dollars. But after the release, it only earned $3.5 million at the box office.

This defeat directly led to the closure of the old Hollywood production company Lianyi, and caused a huge impact on Hollywood at that time. It was also after this that Hollywood began to explore the process and standardization of film production.

Industrialization means standardization, which indicates that it can be scaled up.

The following figure shows the proportion of pure content revenue in the total revenue of three companies with relatively high Hollywood market today. We can see that in a long period of time, whether it is Sony with "hardware+entertainment", Comcast with communication, media and entertainment content as a whole, or Disney, which made a fortune by acquiring media through content to build an entire business empire, this ratio has not changed much.

Four characteristics of industrialization of content industry

Content output refers to the direct realization of content copyright itself.(excluding derivatives such as toys and amusement parks). It can be seen that in the operation of these industry giants, the production and marketing management of content have a stable standard process and scale.

On this basis, NETFLIX’s business model today has been created. Its comprehensive long video content classification standard, distribution model and recommendation mechanism are actually closely related to the industry standards established by Hollywood itself.

Looking back at the whole Hollywood system, if we want to achieve more standardization nowadays, we must first solve the production problem. The content on the short video platform actually solves the problem of production standardization and realizes the convenience of distribution and interactive communication with consumers. Therefore, it can make today’s short video content present a colorful and blooming state.

Establishing basic standards and building market ecological chain

In the industry, basic standards are divided into three categories, namely product standards, media standards and crowd standards. How to establish the industry standard of short video, we can first understand from long video.

Product standard

The basis of the whole product standard in Hollywood is type. For the audience, it is also through the type to distinguish the functions provided by the content.

Another point in product standards is difference. The essence of difference is innovation, and innovation is risky. Hollywood studios have a tent pole.(Tentpole)The concept of using a very high-cost content to prop up a "tent pole", and the rest of the investment and energy will happen around this.

Media standard

The standards at the media level are divided according to consumption frequency in the whole North American system, and different media are used to correspond to audiences with different consumption frequencies.

For example, six months before the release of a movie, the "heavy users" of the movie will be accurately advertised on a certain platform or category. For "moderate users", access to information through a wider range of channels, such as public television and cinema trailers. Finally, there are "light users", which are mainly outdoor advertisements. From "severe" to "mild", the communication atmosphere is finally formed.

Crowd standard

Based on the above two standards, the crowd standard in Hollywood is cut very finely, and we can see countless classification labels. It is precisely because of this relatively clear and stable standard that the judgment of consumers is relatively accurate, and there is basically no "dark horse" in the entire Hollywood market.

This phenomenon is not uncommon in China market. The existence of "dark horse" actually represents the strong uncertainty of the market, which is not safe for the content industry. The process of establishing standards is also the process of "eliminating dark horses".

How to establish content/product standards?

There is a general model for establishing these standards, which is to follow the two dimensions of "ornamental" and "marketability". The common understanding of "ornamental" is "good looking", while "marketability" is "good selling".

Based on these two dimensions, each content can have an evaluation standard, which is commonly said as "applauding and making a seat". This is also the core goal of every content now.

Take The Wandering Earth as an example.

In 2018, Fan Ying worked with Tencent Pictures to study the genre of China sci-fi movies. During this period, she visited the practitioners in the whole process of sci-fi movie production, conducted in-depth research from creators and audiences, sci-fi audiences and non-sci-fi audiences, and analyzed the possible future trend of China sci-fi market.

At that time, an outstanding conclusion was that the theme of disaster may be an opportunity for China’s science fiction. And The Wandering Earth’s theme is in line with this discovery. It is the story built on this basis that conforms to the values of Chinese people, which makes The Wandering Earth arouse the emotional resonance of Chinese people: "Good-looking".

At the same time, Fan Ying made three audience tests for The Wandering Earth. In the first round of testing, the biggest confusion caused by the whole film in the hearts of the audience was the contradictory relationship between Liu Peiqiang and Liu Qi. After repeated tests and three rounds of adjustment, the audience finally formed a sense of resonance with family affection, and reached the standard of "good-looking" in the hearts of the test audience.

Let’s look at the perspective of "selling well". We need to find a breakthrough point with word-of-mouth potential on ontology.

Pass the test of marketing link(Provide some information about the film, not the whole trial)To tap the audience’s interest points, the study found that it was outstanding in three levels: "special effects", "science fiction" and "story", so as to find the power point of marketing actions.

Then, how to formulate the marketing strategy of film and television content is actually very different between long and short videos. Different from the immediacy of short video, the entry threshold is low and the function is clear. Long video is a process that needs to establish a relationship with the audience at an early stage-"building questions in the audience’s mind".

Therefore, how to establish this interest point is the key in long video marketing. And this interest point is the question that the audience must enter the cinema to solve. If the output information does not arouse such curiosity in the audience’s mind, the purpose of marketing will not be achieved.

Another classic case: Titanic.

As a typical case of Fox in moderns, the biggest problem faced by its marketing team before the release was, "What should we sell?". They need to pick out the core marketing points among many elements such as epic, special effects, big director and so on.

After continuous testing, it is finally found that "the choice of two people who love each other under the background of disaster" is the best core point in both marketing level and content ontology level. So the final publicity strategy is "What happened to them?" And finally set the slogan is "nothing in the world can stop them"(Nothing on earth could come between them.).

"Life and death choice" is the motif established in the marketing of Titanic. Long video content must find out what this motif needs to be solved.

Combined with the above cases,It is through the quality of the film itself(Good-looking)And the excavation of marketing entry point.(is it good to sell)We have established the basic criteria for judging the content.

As mentioned earlier,The establishment of production standards is based on types, and the formation of differences is innovation.

Whether it is a long video or a short video, the genre is very important. The genre represents the function of a video. Horror films need to scare and stimulate the senses of the audience, and romance films need to bring romantic emotions and feelings to the audience.

Innovation on the basis of satisfying functions brings about differences in positioning. The difference in positioning is not necessarily the difference in content ontology, but is influenced by the market and creative strategies, which will affect the psychological expectations of the audience.

The difference between long video and short video is that the audience of long video often has expectations, and whether it meets or exceeds the psychological expectations of the audience is the key to the success of long video.

Key nodes of content operation management

For content producers and managers, there are several key nodes in the marketing strategy of long video that deserve attention.

First of all, in the early development stage, we need to arouse the initial interest of the audience with core information.

Secondly, in the production stage, we need to know the type and functionality of the content and what emotional resonance we want to achieve in the audience’s mind.

Finally, in the filming stage, the focus of attention is the core marketing strategy, which needs to be decided after the marketing test of the audience. As well as the final declaration and guidance stage, it is necessary to check all the strategies.

In all these steps, we need a very systematic understanding and management, so that the long video can finally have an expected result.

     

Author: Fan Ying

Implemented from September! You must understand these new traffic regulations.

  Cctv newsAccording to the Traffic Management Bureau of the Ministry of Public Security, starting from tomorrow (September 1), small car driving licenses can be applied for in different places in the province, motor vehicles can be inspected in different provinces, and vehicles can be transferred from different places to realize online transmission of file information.

  At present, it is common to live, study and work in different places, and the demand for driving licenses in different places is increasing. The Ministry of Public Security has further relaxed the conditions for applying for a driver’s license in different places. From September 1, residents in the province can directly apply for a driver’s license for small cars with their ID cards throughout the province, without having to submit a residence permit or temporary residence registration certificate. Residents outside the province can also apply for a small car driver’s license directly within the province after applying for a residence permit in any city in the province.

Wang Qiang, Deputy Director of Traffic Management Bureau of Ministry of Public Security.

Wang Qiang, Deputy Director of Traffic Management Bureau of Ministry of Public Security.

  Wang Qiang, Deputy Director of Traffic Management Bureau of Ministry of Public Security:For example, if you are from Shijiazhuang, Hebei Province, then when I want to apply for a driver’s license in Baoding, Hebei Province, or in other places, then you can hold your ID card, and the resident ID card can be applied for anywhere in the province, so I can take the exam and issue a driver’s license.

  Small cars, trucks and other vehicles have achieved national "general inspection"

  In terms of motor vehicle inspection, since September 1st, the Ministry of Public Security has comprehensively implemented cross-provincial inspection of small cars, trucks and medium-sized buses to achieve nationwide "general inspection". Applicants can directly inspect in provinces other than the place where motor vehicles are registered, and apply for inspection marks, without going through the entrusted inspection procedures. For vehicles exempted from inspection within 6 years, after verifying the compulsory insurance through the Internet traffic safety comprehensive service platform, they can directly apply for the inspection-free sign, without going back and forth to dmv and signing the driving license, so as to realize online application and mail delivery.

  Wang Qiang, Deputy Director of Traffic Management Bureau of Ministry of Public Security.: (It turns out) You still need to drive this car back, or take this driving license back to the vehicle management office where the vehicle is registered, then apply for an entrusted inspection. After the implementation of the reform, you can apply directly to the vehicle management office for inspection on the spot. Let’s check first, and then send this relevant information back through the backstage online later. Actually, it was originally necessary for the masses to run away. Now we are running errands online through the Internet.

  Simplify the one-time completion of vehicle transfer from different places to vehicle inspection.

  At present, the transfer of vehicle registration in different places requires the owner to submit the vehicle, return the license plate, extract the file and apply for a temporary license at the place where he moves out, and then submit the file, submit the vehicle for inspection and select the license plate at the place where he moves in. The owner and the vehicle run at both ends, with many twists and turns, long cycle and high cost.

  Since September 1st, the Ministry of Public Security has piloted the electronic online transfer of files of non-operating mini passenger cars in 15 cities, including Nanjing, Hangzhou, Guangzhou and Chongqing. For the vehicles transferred between the pilot cities, applicants can directly go to the vehicle management office of the transfer place, without going to the vehicle management office of the transfer place to inspect the vehicles and extract paper files. The file information is transferred to dmv, where people move in, through the network, thus reducing the commuting between the two places.

  Wang Qiang, Deputy Director of Traffic Management Bureau of Ministry of Public Security.: First, you don’t have to run twice. The second one doesn’t need to issue a temporary number plate. I’m worried that this number plate will expire. What’s the problem in the process? Third, this file does not need to be brought by the owner himself, so this avoids the loss of a file in the middle, or the file is tampered with by criminals. The common people also saved the trouble. Besides running twice, he didn’t need to check the car twice.