作者： admin

　　In the article "The Origin and Development of Audi SUV", we reviewed the well-known quattro four-wheel drive technology. After 25 years of continuous evolution, quattro technology developed to an important node of the sixth generation, and the story of Audi Q series slowly unfolded. From the stunning appearance of the family flagship Q7 in 2005 to the continuous sales of the mainstay Q5 in 2008, Audi has achieved great success in the high-end SUV market of luxury brands. With the passage of time, the Audi SUV family has been growing, and in 2011, the third member was welcomed.

---

● (|)(2011 -2018)

　　As early as the 2007 Shanghai Auto Show, Audi released the concept car Cross Coupé quattro, a compact SUV designed by Julian Hoenig, and its production version became the third member of the Audi SUV family in the future. Audi Q3 came out in 2011. The car was built on the PQ35 platform of Volkswagen Group. The overall design continues the styling style of Audi Q series, but the body is more compact and sporty, with a length of 4385mm and a wheelbase of 2,603 mm. The interior design is younger than Q5, and the central control panel needs to be pressed and bounced by hand. In terms of power, Q3 provided two different tuned 2.0 TFSI gasoline engines and 2.0 TDI diesel engines in the early stage, matching 6-speed manual or 7-speed dual-clutch gearbox. Audi only comes standard with quattro full-time four-wheel drive system for some Q3 models, but different from Q5 and Q7 with Torsten differential, in Q3 with transverse engine, multiple clutches are responsible for distributing the power of front and rear axles.

　　In 2012, the imported Audi Q3 was listed in China with a price range of 377,000-479,000. In April 2013, FAW Audi launched the domestic version of Audi Q3, and the initial listing price range was 285,000 yuan-428,800 yuan. The functional configuration is optimized for the China market. For example, ESP and panoramic sunroof are standard in all departments, and the service life of speakers is increased from 50,000 times to 1 million times, because the research team found that drivers in China honked their horns much more frequently than drivers in Germany. In 2014, Q3 added a 1.4 TFSI engine with a maximum power of 150 HP. In 2015, the Audi Q3 was redesigned in the middle term, and the exterior and interior details of the new model were redesigned. At the same time, the power system was fully optimized, and the output power was significantly improved.

　　At the 2013 Geneva Motor Show, Audi brought the high-performance model RS Q3, which is more radical than the ordinary version, especially the large-area honeycomb grille with huge air intakes on both sides, making the front face look domineering. In terms of power, the RS Q3 is equipped with a 2.5T five-cylinder turbocharged engine with a maximum power of 310 HP. With the cooperation of 7-speed S tronic dual-clutch gearbox, the official 0-100km/h acceleration time is 5.2 seconds, and the electronic speed limit is 250 km/h. In 2015, the RS Q3 was redesigned and upgraded, and the engine was re-adjusted. The maximum power was increased to 340 HP, and the 0-100km/h acceleration time of the new car was 4.8 seconds. At the 2016 Geneva Motor Show, Audi RS Q3 performance was released, with a maximum power of 367 HP, an acceleration time of 4.4 seconds from 0 to 100 km/h and a top speed of 270 km/h.

● New Audi Q3(2018-present)

　　After Q7 and Q5 were successively replaced, in 2018, Audi launched a new generation Q3 based on MQB platform. Using Audi’s new generation SUV design language, the integrated octagonal air intake grille is wide and full of visual impact, and the headlights on both sides of the grille extend laterally to both sides of the car body in a wedge shape. The wide wheel arch shape and brand-new shoulder line derived from quattro racing gene outline the three-dimensional sense of the side and stretch the visual length of the whole vehicle. The waist line with low front and high back and the D-pillar leaning forward create an image ready to go. Compared with the previous generation, the body size has increased by 7mm and the wheelbase has increased by 77mm, which brings more comfortable front and rear driving space.

　　The interior instrument and center console of the new Audi Q3 are in a double-layer horizontal layout, and the embracing integrated design increases the visual width inside the car. Equipped with Audi virtual cockpit and MMI central control touch screen, the sense of technology is further upgraded. At the 2019 Shanghai Auto Show, the new Q3 made in China by FAW Audi went on the market, providing a double-faced version design for the first time in the compact SUV market, fully meeting the individual needs of users. The power system is equipped with 1.4 TFSI and two different tuned 2.0 TFSI engines, which match the 7-speed S tronic powershift. The 45TFSI quattro model is equipped with quattro four-wheel drive system, which can realize the flexible distribution of front and rear axle torque and feel more sports driving pleasure. The initial listing price range is 27.18-35.98 million.

　　Due to the adjustment of European regulatory strategy, Audi shortened the whole life cycle of the current generation Q3, and cancelled the mid-term change project in Europe. Considering the situation in China market, the domestic Audi Q3 launched a mid-term change in May 2023, becoming the first batch of models with brand-new 1.5T engine under FAW Audi, helping enterprises to achieve double points. At the same time, the car is also the pilot project of Audi brand’s domestic fully leather-like seats, laying the foundation for the subsequent models.

　　With the further subdivision of the luxury brand compact SUV market, BMW responded with X1, X2, Mercedes-Benz with GLA and GLB, while Audi only had Q3. Therefore, in 2019, Audi launched Q3 Sportback for the compact crossover coupe SUV, which has no rivals for the time being. Its body size is 4518×1843×1573mm, and its wheelbase is 2680 mm. It is perfectly balanced with the unique aesthetic hatchback shape and body muscle sense, and its more radical and ready-to-go backsliding style shows the personality charm of the coupe SUV.

　　In May, 2020, FAW Audi Q3 Sportback was listed in China, with three power options. The low-end 35 TFSI was equipped with a 1.4T engine. The 40 TFSI of the mid-car adopts a 2.0T low-power engine; The 45 TFSI is equipped with a 2.0T high-power engine. The transmission systems are all 7-speed dual-clutch gearboxes, and 45 TFSI also provides quattro four-wheel drive system. The initial listing price range is 287,300-361,800. In May 2023, Q3 Sportback launched a mid-term change, and the entry version used a new 1.5T engine.

　　The new high-performance successor product, RS Q3/RS Q3 Sportback, came out in 2019, completing self-improvement. In terms of power, the new RS Q3 family is equipped with an upgraded 2.5-liter turbocharged inline five-cylinder engine. Compared with the 2.5T engine of the previous generation, its weight is reduced by 26kg, the maximum power is 400 HP, and the peak torque is 480 Nm. The transmission system is matched with the 7-speed S tronic dual-clutch gearbox and quattro four-wheel drive system. The official 0-100km/h acceleration time is 4.5 seconds, and the electronic speed limit is 250km/h. The starting price of the new RS Q3 in Europe is 63,500 euros, and the starting price of the RS Q3 Sportback is 65,000 euros.

[car home Changsha Preferential Promotion Channel] is carrying out preferential activities, with the highest discount reaching 56,800, and the current minimum starting price is only 450,000. If you want to buy a car, please click "Check the car price" in the quotation form to get a higher discount.

The front face design of Audi A6 (imported) adopts the iconic hexagonal air intake grille of Audi family, which is integrated with sharp LED headlights, showing a sense of future and technology as a whole. The body lines are smooth and dynamic, the rear design is simple and generous, and the taillights are designed through, which enhances the recognition of the whole vehicle. Overall style, Audi A6 (imported) not only retains the elegance and stability of luxury brands, but also has elements of fashion and dynamic.

Audi A6 (imported) has a body size of 4951*1886*1473mm and a wheelbase of 2928mm. It has smooth car side lines, showing elegant and dynamic visual effects. Equipped with 19-inch rims and 245/45 R19 tires, it not only ensures good handling performance, but also shows a unique rim style.

The interior design of Audi A6 (imported) embodies the perfect combination of luxury and technology. The leather steering wheel used in the car feels delicate and supports manual adjustment up and down and back and forth to meet the needs of different drivers; The electric adjustment function further enhances the comfort. The central control area is equipped with a 10.1-inch high-definition touch screen, which integrates multimedia system, navigation, telephone, air conditioning and other functions, and supports voice recognition control, bringing convenient operation experience. Both the front row and the rear row are equipped with USB/Type-C interface, which provides sufficient charging convenience for passengers. In terms of seats, the car is made of leather or leather /Alcantara mixed material. The main and auxiliary driver’s seats have the functions of front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support adjustment (4-way), and the main driver’s seat also has the function of electric memory to ensure the comfort during long-distance driving. In addition, the front seats are equipped with heating function to improve the comfort of driving in winter. The rear seats can be laid down in proportion, which further expands the storage space and meets different car needs.

Audi A6 (imported) is equipped with a 2.0T 265 HP L4 engine, with a maximum power of 195kW and a maximum torque of 370N·m, which is matched with a 7-speed wet dual-clutch gearbox, bringing excellent power performance and smooth shifting experience to drivers.

To sum up, Audi A6 (imported) has been highly praised by car owners in terms of driving experience. He mentioned: "The throttle is relatively linear, and 3.0 power is enough. Compare the Q5 power of the previous 2.0. " However, he also mentioned some shortcomings, such as the high wind noise at high speed, which may be related to the luggage rack. Overall, the dynamic performance of this model is really satisfactory, but the problem of wind noise needs further improvement.

Special feature of 1905 film network In the first week of its release, the movie "The Man Caught by Light" did not exceed 60 million at the box office.

In the case of the first day of filming accounting for 28.6%, it was still upstaged by Sky Fire and Sheep Without A Shepherd. The single-day box office on December 15th was even surpassed by Frozen, which was released for three weeks, and Game of the Brave 2, which was released for 10 days.

On the fourth day of the release, the single-day box office had no momentum, and the number of films dropped lower and lower, which had dropped to 16.8% on the 17th. The industry’s latest box office forecast for this film is only 84.534 million.

　

Starring Bo Huang, Wang Luodan, Tan Zhuo, Ke Bai, Huang Lu and others, it is also the first work of Huang Bo’s new director support plan. It has been highly anticipated since it was set up. Even because of its high-concept overhead setting of soft science fiction, many people compare it with The Island directed by Bo Huang. Even if it doesn’t reach 1 billion box office, it should get a relatively good result. Obviously, today’s results do not meet the expectations of the public in the early stage.

　

Perhaps the greater the expectation, the greater the disappointment. The Douban score of "The Man Taken Away by Light" dropped from 7.8 points to 7.1 points, and the score of the ticketing platform was not satisfactory, so it was difficult to drive the follow-up box office.

Coincidentally, a similar situation occurred in the movie The Whistleblower, which was released last week. Compared with Xue Xiaolu’s previous films, the film has the same lineup and is also a transnational theme. However, compared with the 520 million and 780 million achievements of the first two "Seattle", this one obviously failed to meet everyone’s expectations.After 11 days of release, the box office totaled 48.55 million, and it is expected to stop before 50 million.

　

According to the marketing data, as of December 15th, Whistleblower has released 41 video materials, which have been played for 3.25 million times. A total of 26 video materials were released in "The Man Caught by Light", which was played 5.931 million times. In addition, the creators of the two films also actively participated in roadshows, which won enough exposure for the films.

Why do these two commercial films, which have such a luxurious lineup and top publicity, collectively fall short of expectations?

　

Is there a threshold for watching movies?

On the eve of the release, when the directors of the two films were interviewed, they seemed to have expected the market reaction today.

　

Xue Xiaolu once said,"The audience will look not to understand? I am also quite embarrassed, but in fact this type of movie is really not the first one. "Run Nian Dong told us directly,"I don’t really expect much from the market. I hope the audience can go to the cinema to see this movie, but" The Man Caught by Light "is not a movie to please the audience."

It can be seen from the words of the two directors that these two films have certain thresholds for the audience.

　

After The Whistleblower was released, many people were curious about its title. What exactly is a "whistleblower"? Tan Fei, a film critic, spoke on Weibo. "The English of Whistleblower is estimated to be known by many people in the English context, but it is almost a completely unfamiliar vocabulary in the Chinese context. It is too difficult for the audience to understand it at a glance."

"Whistleblower" refers to the disclosure system of insiders, and a person has to fight against a huge organization alone. In September this year, the State Council first proposed to establish a "whistle blower" system in China.

　

Faced with such a brand-new concept, the film failed to make the audience understand from the initial publicity, and the synopsis of the follow-up film was also unclear, which eventually led to the audience never finding a position for the film.

　

In fact, in recent years, there have been many similar incidents in China. Ordinary people reported their voices through real names or through the Internet, which finally led to some investigations. From this perspective, The Whistleblower should be a film with realistic theme. If it is put in the present, it can completely benchmark Dying to Survive and other films, and it has the opportunity to make the audience empathize.

　

However, in her creation, director Xue Xiaolu seems not only to tell a simple story, but to fulfill her own ambition as much as possible."The Whistleblower is a crime suspense movie with a classic Hollywood narrative in the 1990 s, and now even Hollywood doesn’t make such a movie."

　

In the end, the two leading actors, as "whistleblowers", have many flaws in their settings. In order to help them "wash the white", the plot is constantly reversed for the sake of reversal. The whole film is like a ball of wool, which is getting more and more chaotic, making it difficult to find a clue. More importantly, the film also integrates many types of elements such as crime, suspense, action and love.

　

Obviously, this book will not be a relaxing and entertaining cool film.

The same is true of the movie "The Man Caught by Light". The story tells "After a white light, all the people who have love are taken away. What should those who stay do?" From the story level, there are not many problems. Many viewers said after the screening that "the story is good" and "the concept is good".

　

How should this film be defined from the genre level? Science fiction is inappropriate, and love seems to be insufficient. It is more like a type mentioned by Chen Kexin — — A "relationship film" is a film about the relationship between people. Run Nian Dong also indicated in the interview that,"In addition to love, a large part of the film wants to discuss the relationship between people and between people and society. I feel that the emotions before people are not so simple, and they are largely influenced by family and social concepts. "

　

Obviously, this is a work that I hope can arouse the audience’s post-reflection thinking. "I actually don’t know if this kind of thinking will make the young audience uncomfortable or stimulate them." Run Nian Dong tried to put his sincerity into the film. "The film is 130 minutes long, and I began to worry a little, but considering that all the emotions inside it need to have such a length to digest."

　

What the director was worried about happened after all. The emotional content that the film hoped to convey did not introduce extensive thinking. On the contrary, many people thought that the whole was just "concept first", which led to the continuous decline of the film rating.

　

Audience-centered system?

We are used to talking about the director’s authorship, and even the creators flaunt themselves from time to time with Hou Xiaoxian’s idea that "the creation should be back to the audience". However, the bottom line of Hou Dao’s statement is that he is confident to recover the cost of the film through other channels, which makes him care about the box office income to some extent.

　

Are most directors ok now? Maybe you need to draw a question mark.

　

In the interview, we found that most directors would say, "First of all, make sure investors don’t lose money." Then, for any film operating under the business model, its basic attribute is commodity, box office is the most direct way to express its value, and the audience is the economic person who produces the box office. The so-called grounding gas when creating, "ground gas" refers to the preference of the public.

　

"Whistleblower" or "The Man Caught by the Light" are all good projects in terms of conception, and several leading actors have also contributed very brilliant acting skills, which are not inferior to the films of the same period.

These films are all under the banner of realism, but in the end, they didn’t make the audience empathize like Dying to Survive and Better Days, largely because they deviated from the audience from the director’s personal expression in creation.

　

On the other hand, Sheep Without A Shepherd, a film of the same period as The Man Caught by the Light, understood the audience’s watching rhythm, and grasped the audience’s emotions through the parents’ feelings for their children in the film, thus achieving a box office counterattack and becoming the first dark horse in this year’s Lunar New Year file.

　

Of course, we don’t blindly hope that the creators will pursue the audience-centered system in the future, but hope that they can be closer to the market, think more from the audience’s point of view and avoid self-satisfaction.