分类： jfdfd

Hainan (hard development was eventually abandoned by foreign parties)

　　In the late 1980s, after the establishment of Hainan Province and Hainan Special Economic Zone, the local government hoped to develop its own automobile industry in this new hot spot. Hainan Automobile Stamping Factory, which has experience in automobile parts production, was supported by the government and bought a low-cost vehicle production line from the turbulent Philippines at that time. However, Hainan Factory, which was not supported by Ford of the United States, never had any models to produce. At that time, Japan’s economy declined sharply. In order to seek new profit points, Hainan Automobile Factory and Mazda hit it off, and the two sides decided to jointly produce Mazda models in Hainan. In October, 1990, the first Mazda 929 in Hainan Automobile Stamping Factory was successfully trial-produced.

　　In 1991, Hainan Stamping Parts Factory began to assemble Mazda 929 wagon (HMC6470) with small quantities of imported parts. However, due to the lack of necessary technical support and relevant production experience, the assembly technology of this wagon is far from that of overseas models. In August of the same year, Hainan Automobile Stamping Factory, Japan Mazda Automobile Co., Ltd. and Japan Itochu Corporation initialled the contract, with Japan holding 25% of the shares. In February 1992, Hainan Mazda Automobile Co., Ltd. was established by Hainan Automobile Factory and Japan Mazda Automobile Company, and HMC6470 station wagon was officially put on the market. At the beginning of the joint venture, China put forward the demand for localization, but due to the lack of scientific and rigorous localization work, although the localization rate of HMC6470 has reached 70%, it soon showed common quality problems after it was put on the market. In 1991 and 1992, Hainan Stamping Parts Factory produced 2.06 million stamping parts for Shanghai and realized a profit of 12 million yuan, which eased the survival crisis of Hainan Mazda at that time.

　　The fifth-generation Mazda 929, the flagship model launched by Mazda in 1991, was all the rage in China. The car was imported into China, and its frameless door and slender overall shape were unforgettable. What is unknown, however, is that Hainan Automobile Factory once imported parts of Mazda 929 in small batches for assembly production, and 26 cars were assembled and produced in the same way as Mazda 929 at the same time. However, the output of 626 and 929 produced in Hainan at that time was extremely low, and the logo of Hainan Mazda was not attached to the car body, which made these two cars used to be imported by some dealers for sale.

　　At that time, the central government hoped that Hainan Automobile Factory and Guangdong Samsung Group would jointly set up a commercial vehicle joint venture with China as the main body. At first, the foreign investor was selected as an American company, and then the government changed the foreign partner to a German automobile company. Mercedes-Benz put forward the condition that Hainan Automobile Factory could not jointly produce cars with Japanese Mazda. Since then, the project negotiations have lasted for three years, and finally Mercedes-Benz decided to abandon the joint venture project, and the cooperation process between Hainan Automobile Factory and Japan Mazda was also interrupted during the negotiations. In 1993, Hainan Automobile Factory successively assembled and produced Mazda E2000(HMC6440) and Mazda (HMC6450) in the form of CKD.

　　In 1994, Hainan Mazda launched the Hainan Mazda 323(HMC6430) based on the sixth generation 23. This car is equipped with a 1.3L four-cylinder with a maximum horsepower of 73 HP. Compared with HMC6470 station wagon, the assembly technology and vehicle quality of Hainan Mazda 323 have made a qualitative leap. Although the joint venture company has been established, Hainan Automobile Factory has not obtained the automobile production license issued by the state, and the cars it produces can only pass through Hainan Province. Even though many Mazda models made in Hainan can be seen all over the country at that time, this sales volume is a drop in the bucket for a car company. Hainan Mazda was on the verge of bankruptcy in 1997. In order to obtain the qualification of automobile production, the Hainan provincial government agreed to be affiliated with a large state-owned automobile enterprise. In November, 1997, the Group and Hainan Provincial Government formally signed an agreement, and the two sides realized asset reorganization by means of free transfer of state-owned assets.

　　In January 1998, Hainan Mazda officially joined FAW Group, and FAW Hainan Automobile Co., Ltd. was put into operation. The models produced by this company can finally be sold in the national market. However, Hainan Mazda, which belongs to FAW Group, has not received financial and technical support from FAW, but only obtained the qualification to produce cars. In March 1999, HMC6470 station wagon produced by Hainan Automobile was approved for sale in the whole country. Two months later, Hainan Automobile introduced HMC6470 station wagon with domestic 4Y(491) engine, and its localization rate has reached 85%. In October of the same year, Hainan Automobile launched Mazda 323 car named CA7160, which was equipped with a 1.6-liter carburetor engine. Since more than 90% of the parts need to be imported, Hainan Automobile finally gave up MPV.

　　Although there has been a few years’ gap with Japan’s Mazda, with the gradual recovery of Japan’s economy, Mazda also urgently needs to seek partners after seeing the huge business opportunities in China market. Hainan Auto once again hit it off with Mazda. However, due to its previous investment in China, the cautious Japanese decided to adopt technical cooperation this time. In May 2001, Mazda’s compact MPV(Premacy) was officially launched in FAW Hainan. Due to the relative shortage of domestic MPV models at that time, Prima produced by FAW Hainan Mazda quickly occupied the dominant position of domestic compact MPV once it was launched. By the end of 2001, Hainan Mazda Prima had sold more than 10,000 vehicles.

　　The success of Prima increased the confidence of FAW Hainan Mazda in introducing new models. In July 2002, Hainan Mazda introduced the eighth generation Mazda 323, which was born in 1998, into China, and the domestic Mazda 323 was named as. Hainan Mazda initially did not give Familia the 1.6-liter and 2.0-liter engines used in overseas models, but chose the same 1.8-liter naturally aspirated engine and two gearboxes as Prima, which effectively controlled the manufacturing cost of Familia. Familia was quickly recognized by consumers after its launch. Since then, the listed products and Familia have been called the "new three" of China automobile market.

　　In August, 2003, Hainan Automobile established the Automobile R&D Co., Ltd. in Shanghai. The hot sales of Prima and Familia made Hainan Mazda become the mainstream automobile production at that time in the following years, and also made Japanese Mazda see the great potential of China automobile market, which made it have greater ambition to expand China automobile market. As the saying goes, it is good to enjoy the cool under a big tree. At this time, Mazda is no longer satisfied with the profits brought by technical cooperation with Hainan Mazda. Since then, Mazda has directly thrown the olive branch to the stronger FAW Group. In March 2005, FAW Group, FAW Car Co., Ltd. and Japanese Mazda Automobile Co., Ltd. jointly established FAW Mazda Automobile Sales Co., Ltd., and mazda 6 was put into production in FAW Mazda soon.

　　After mazda 6 was "won" by FAW, the automobile group, Ford Motor Company and Mazda Motor Co., Ltd. jointly established Changan Ford Mazda Automobile Co., Ltd. in February 2006, and Familia’s successor Mazda 3 was officially put into production shortly after the establishment of the new company. Hainan Mazda once again encountered the embarrassing situation that there were no new models to introduce. After passing by two new models, Hainan Mazda had no choice but to continue to support itself in the increasingly competitive domestic market with Prima and Familia. It is in this embarrassing situation that Hainan Automobile turned from a joint venture to a road of building its own brand, and Haima Automobile was established during this period. Although many models launched later were still based on the original Mazda models, the logo of "Hainan Mazda" never appeared on these models again.

Changhe (started smoothly but failed to maintain its advantage, and the model was delayed and forgotten by the market)

　　In February, 1984, Chang ‘an Factory and Suzuki Company of Japan formally signed a technical and trade cooperation agreement to cooperate in mini-car and engine projects. On November 15th of the same year, the first batch of Changan brand SC112 minivans and SC110 minivans were officially rolled off the assembly line, which also marked the official transformation of Changan Factory from a military enterprise to a civilian vehicle manufacturer. Thanks to the domestic demand for low-end passenger and freight vehicles at that time, Changan brand mini-series vehicles were quickly recognized by the market once they were launched. At the same time, many automobile manufacturers in China, such as Changhe Aircraft Factory and Harbin Aircraft Factory, successively obtained technical support from Suzuki Company or produced Suzuki Carry as the prototype by self-imitation. For a time, various domestic minivans and minivans were popular all over the country.

　　Following the joint venture between Changan Automobile Factory and Suzuki of Japan in 1993, Jiangxi Changhe Automobile Co., Ltd. and Jiangxi Changhe Aviation Industry Co., Ltd., which had experience in producing Suzuki Carry mini-cars, jointly established Jiangxi Changhe Suzuki Automobile Co., Ltd. with Suzuki Co., Ltd. and Okaya Steel Co., Ltd. in June 1995. The Chinese side holds 51% of the shares and the Japanese side holds 49%. Changhe Suzuki continues its early business model of producing mini-cars, and its main products cover mini-vans, economical cars and engines. Changan Suzuki will be the first model to be introduced into China. Changhe Suzuki failed to launch its first model after its establishment, and finally they set their sights on Suzuki’s+in 1997.

　　Changhe Suzuki finally made Wagon R+ domestically in 2001. This Suzuki car was originally equipped with a 1.0L engine. In 2004, it launched a 69-horsepower 1.2L engine with a maximum of 95N·m and a 5-speed. Low price and spacious interior space are sought after by working-class consumers and some individual merchants. In 2005, Changhe Suzuki replaced the Big Dipper with a 1.4L engine with a maximum power of 95 HP. Over the past few years, Changhe Suzuki has only made some minor configuration adjustments to the Big Dipper, and its appearance has always been the same. Although the replacement model of Wagon R+ was launched in overseas markets in 2000, Changhe Suzuki never considered this matter, and the Big Dipper has been continuously "upgraded" and sold.

　　In November, 2005, Changhe Suzuki introduced a domestically produced model that is extremely important to it. The prototype of this car is Liana introduced by Suzuki in overseas markets in 2001, and Suzuki introduced a domestically produced modified model of Liana listed overseas in 2004. Although it was launched one year later than the prototype, it is a very timely new product for Changhe Suzuki compared with the old Big Dipper. The Liana version was first launched, with four models priced at 102.8 to 117.8 thousand yuan, equipped with a 1.6L engine with a maximum power of 95 horsepower, equipped with 5-speed manual and 4-speed. In March, 2006, Changhe Suzuki launched five more versions of Liana, but compared with Changan Suzuki and other models that were popular at that time, the sales of Liana could not satisfy Changhe Suzuki.

　　In order to enhance the competitiveness of products, Changhe Suzuki upgraded the power system of Liana, and the maximum power of the 1.6L VVT engine was increased to 109HP. The original Changhe automobile was famous for its production, and Changhe Suzuki launched a high-profile one in May 2007. This car is equipped with a 95 HP 1.4L four-cylinder engine. In addition to the standard 5-speed manual transmission, Changhe Suzuki even introduced a 4-speed automatic transmission, which was definitely an extremely bold decision in the domestic micro-market at that time. In addition, Changhe Suzuki has even launched a system of Langdi. Although Langdi is very competitive in the micro-market, its sales volume is not ideal due to the over-supply of micro-surface, which is mainly commercial. After several years of hard work, it finally withdrew from the market.

　　At the end of 2009, Changhe Suzuki was planned to be a subsidiary of Changan Automobile Group. Changhe Suzuki, which was already on the edge of the market, gradually stopped using Suzuki logo in 2011 and replaced it with a brand-new Changhe Suzuki "Three Rings" logo. In November, 2011, Changhe Suzuki introduced the last Suzuki model made in China, and officially met with consumers based on the Suzuki Splash launched by Suzuki in overseas markets in 2008. Suzuki Splash in overseas markets is equipped with 1.0L three-cylinder and 1.2L four-cylinder with code K10B and K12B, and a 1.3L four-cylinder, while Paixi in China uses 99HP and 101HP 1.4L four-cylinder engines with code K14B-C and K14B-G (with VVT technology).

　　The positioning of Changhe Suzuki Paixi is similar to that of Changan Suzuki Swift, but it may be due to the fact that Suzuki logo is not used, and the market recognition of Changhe Suzuki itself is not enough, resulting in the highest monthly sales of Paixi after listing, which is quickly forgotten by consumers. Due to the poor management of Changhe Suzuki, there was no energy and funds to introduce new models to revitalize the enterprise after Paixi stopped production. Changhe Suzuki was finally reorganized by BAIC Group in November 2013. Since then, the restructured Suzuki has no longer received technical support from Suzuki, and the models produced since then have also been developed on the basis of the original Big Dipper and Liana, and Changhe Suzuki has since withdrawn from the China market.

Conclusion:

　　Looking back at these car companies that have withdrawn from China, many car companies have the advantages of favorable weather, geographical location and human relations. After several years of smooth development, the situation has turned sharply. This is more because of overconfidence, whether it is for our own products or for the market. However, the competition in the domestic automobile market has always been cruel. Once you have the idea of living on your laurels, you are doomed to be abandoned by consumers. Looking back at these car companies that have withdrawn from China, most of them are because of this. Nowadays, the competition in the domestic automobile market is more intense. If you want to gain a foothold in the market, you must come up with excellent products and quality services, otherwise it will be a matter of time before you "leave" … (Photo/Text Li Haopeng)

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　　Nowadays, all kinds of strange phone calls and spam messages are constantly harassed. Often, after phone calls and identity information are left to one institution, people from other institutions will call you the next day. A few days ago, a survey conducted by the Social Investigation Center of China Youth Newspaper on 2006 respondents showed that 79.0% of the respondents felt that their personal information had been leaked, and the respondents were most worried about the disclosure of basic identity information (60.9%), home address (59.1%) and contact information (53.7%). To crack down on the disclosure of personal information, 69.3% of the respondents suggested strengthening the construction of Internet information security.

　　Among the respondents, 1.2% were born after 00, 21.6% after 90, 52.2% after 80, 18.2% after 70, 5.3% after 60 and 1.4% after 50.

　　Respondents are most worried about the disclosure of basic identity information, home address and contact information.

　　"Personal information disclosure is too common. I can always receive several harassing calls a week. Spam messages fill my inbox. The mailbox is full of all kinds of invoicing and loan sales information. It is not surprising, but it is helpless." Yan Tao, a post-80s generation working in a research institute, said.

　　In daily life, 79.0% of the respondents feel that their personal information has been leaked, 8.2% of the respondents don’t feel it, and 12.8% of the respondents can’t say it.

　　Xu Yu, a senior student in a university in Beijing, pays great attention to information security in her life. She never connects to public WiFi or scans QR codes at will. "But I still can’t avoid information leakage, and I always get a lot of harassing calls."

　　Under what circumstances is personal information easy to be leaked? Respondents pointed out that scanning the QR code of merchants (56.9%), installing unknown software and filling in personal information registration (55.2%) and filling in various social information collection forms (52.3%) are the three situations that are most likely to reveal personal information. Others include: connecting to public free WiFi(49.4%), losing important personal documents (45.1%) and discarding information sheets with personal information at will (30.2%).

　　After 90, Zhang Saisai felt that many elderly people did not have a good awareness of personal information disclosure. "What impressed me more was that once, a merchant scanned the QR code to give eggs in the supermarket. One of my relatives received all kinds of harassing calls the day after scanning the code to participate in the activity. Since then, my old man has never dared to scan the code casually. "

　　For the disclosure of personal information, 70.9% of the respondents think that they have strong awareness of prevention and vigilance; 27.4% of the respondents thought it was average and slightly numb; 1.7% of the respondents think they don’t have the awareness of prevention and vigilance.

　　"Although most people have a strong sense of prevention, privacy will still be leaked unconsciously. What I am most afraid of is that the basic identity information is leaked. They can use this information, ‘ Help ’ You apply for all kinds of membership cards and register strange websites. Followed by the home address, this is very private information, but it was easily exposed by some websites. " Yan Tao said.

　　Xu Yu is most worried about the disclosure of financial information and personal photos. "It is hard to imagine what criminals will do with your financial information. It is possible that there are several credit cards in your name, or your photos may be put on dating websites."

　　In the survey, respondents were most worried about the disclosure of basic identity information (60.9%), home address (59.1%) and contact information (53.7%), and others included financial information (48.8%), work unit (41.0%), personal photos (39.1%) and personal itinerary (19.6%).

　　59.4% of the respondents suggested erasing the personal information in the courier documents when discarding the courier package.

　　In the survey, 63.4% of the respondents believe that the main reason for the serious leakage of personal information is that the information holder sells personal information, 60.0% of the respondents attribute it to the lagging construction of Internet information security, 47.5% of the respondents think that the personal awareness of prevention is insufficient, 45.9% of the respondents point out that the information supervision mechanism is not perfect, 41.7% of the respondents think that the fraudsters are superb, and 36.2% of the respondents think that the protection of personal information is related.

　　Yan Tao believes that the main reason for personal information disclosure is that information is used by illegal companies, which leads to imperfect information protection.

　　Li Yu, the head of the construction department of a branch of China Telecom Group, thinks that the user information is seriously leaked, because of the following reasons: First, people are not aware of prevention, so they just connect to public WiFi, scan the QR code of merchants to get small gifts, or apply for membership cards at will, and fill in their phone numbers and identity information. Secondly, the means of fraud gangs are constantly being refurbished, and many places have formed groups to commit crimes, which are interlocking, making it impossible for victims to prevent them. Third, at present, the supervision is not perfect enough, and it is not enough to rely solely on the strict control of the company, but also needs the linkage of multiple departments.

　　So, how to protect personal information security in daily life? According to the survey, 59.4% of the respondents suggested that the personal information in the courier documents should be erased when discarding the courier package, 58.6% suggested that no payment transaction should be made when connecting to public WiFi, 54.0% would try to be vague when filling in personal address and other information, 49.4% would set a more secure password, 46.6% suggested that social software should not add strangers at will, and 33.2%.

　　"Most of the current information leaks originate from the network", Li Yu believes that the correct use of the network can better safeguard their information security. "For example, they don’t download unsafe software at will, don’t connect to public WiFi at will, and don’t trust all kinds of irregular QR codes. Here, it is especially necessary to remind friends who have old people at home not to let the old people fall into the trap of the merchants and come clean about their family information. In addition, we should pay attention to beware of fraud gangs, be calm when things happen, protect financial information, call the police in time, and communicate with family members more. "

　　Yan Tao believes that first of all, we should have a sense of prevention and not give criminals an opportunity. In addition, he feels that it is necessary to strengthen information supervision and further improve the legislation related to information protection.

　　The survey also found that 69.3% of the respondents suggested to strengthen the construction of Internet information security, 64.7% suggested to improve the legislation related to information protection, 59.5% suggested that the state should strengthen information supervision and supervision, 51.7% suggested to improve the construction of information supervision institutions, and 34.1% suggested to carry out safety publicity and education to prevent information leakage.

　　"Many businesses will sell customer information to fraud gangs to meet their needs, and we receive many reports and complaints every year." Li Yu said that it is necessary to increase the crackdown on fraud gangs and the management of enterprises, and strengthen departmental linkage. Only when multiple departments join hands can we get twice the result with half the effort in cracking down on the disclosure of personal information.

Huang Lei was deeply ripped off, and people were in jeopardy: from the early generation of Wen Qing to the "little man wrapped in pulp", what happened to him?

Huang Lei first appeared as a literary youth with long hair, and a song "I think I am the sea" once charmed countless girls. But I don’t know when, his label changed quietly, from Wen Qing, who doesn’t eat human fireworks, to a "smart man" and a greasy man who enjoys staying in the kitchen. Now he is ridiculed by the group for "cooking delicious" and seems to be looking for ways to regain his disappearing popularity.

Despite being criticized for being greasy and preaching, Huang Lei is really a genius. He was born into a family of entertainers, and his father was a national first-class actor. I grew up in the theater when I was 6 years old, and then moved to Beijing with my parents. In the college entrance examination, Huang Lei was unexpectedly defeated in the drama, but was successfully admitted to Beiying, and became classmates with Wang Jinsong and Jiang Wu. During his college years, he was admitted to the graduate school before graduation and was able to stay in Beiying as a teaching assistant.

In 1995, 24-year-old Huang Lei took a fancy to Sun Li in the art examination. The woman was six years younger than him, with excellent grades and outstanding temperament. Huang Lei approached her through the opportunity of teaching assistant, and they soon got together. At that time, Huang Lei had already entered the circle by participating in Chen Kaige’s "Walking and Singing", and the starting point was very high. In the same year, he also won the Best Supporting Actor Award at Changchun Film Festival for starring in the film "Midnight Singing". This love story is full of romance, much like the "big star falls in love with me" scene.

Subsequently, Huang Lei released albums "Singing while Walking" and "I Think I am the Sea". In the MV, his long hair was fluttering, thin and gentle, which met the criteria of mate selection for girls at that time. The heroine in the MV is his girlfriend Sun Li. In 1999, the TV series April Day on Earth made Huang Lei completely popular. Sun Li also made her debut in the same year, starring in the drama The Legend of bodhidharma. In order to help his girlfriend, Huang Lei introduced her friend Cai Yinong, who had just set up Tangren Film and Television. In 2000, Sun Li became popular for starring in The Mermaid, a legend of heaven and earth, and was called "a sister in the early Tang Dynasty". However, she chose to get married and quit when she had a bright future.

Guangzhou Automobile Chuanqi: Analysis of Brand Performance and Characteristics

As an important participant in the domestic automobile market, Guangzhou Automobile Chuanqi’s performance in the market has attracted much attention in recent years.

GAC Chuanqi has many advantages. First of all, in terms of design, GAC Chuanqi’s models often have the characteristics of fashion and atmosphere, smooth lines and unique shapes, which can attract the attention of many consumers. For example, Chuanqi GS4, whose appearance combines modern aesthetics and sports elements, gives people a delicate and dynamic visual experience.

In terms of dynamic performance, GAC Chuanqi also has a good performance. Some models are equipped with engines with advanced technology and abundant power output, while taking into account fuel economy.

In terms of interior configuration, GAC Chuanqi pays attention to comfort and sense of technology. The seat material is comfortable and the interior space is spacious, which can provide passengers with a good ride experience. Moreover, the multimedia system is rich in functions, and the intelligent interconnection function meets the needs of modern people for intelligent vehicles.

However, GAC Chuanqi also has some room for improvement.

In terms of brand awareness, compared with some internationally renowned brands, GAC Chuanqi still has room for improvement. This may affect consumers’ choice when buying a car.

The maintenance rate of vehicles is also a concern. Compared with some popular brands, the maintenance rate of GAC Chuanqi models may be slightly inferior.

The coverage and service quality of after-sales service network need to be further optimized to better meet the needs of consumers in the process of vehicle use.

In order to show the advantages and disadvantages of GAC Chuanqi more intuitively, the following is a simple table comparison:

Generally speaking, Guangzhou Automobile Chuanqi has shown certain competitiveness in the automobile market, and its advantages provide consumers with good choices. However, for the existing shortcomings, Guangzhou Automobile Chuanqi is constantly striving to improve and upgrade to adapt to the changes in the market and the needs of consumers.

"if you are not afraid of bad life, you are afraid of getting the wrong name." Guangzhou Automobile Chuanqi was embarrassed because of the collision with US President Trump. In order not to affect the plan to enter the United States, GAC Chuanqi is considering changing its brand English name Trumpchi.

Americans are familiar with the name Trump, but they may be unfamiliar with Trumpchi.

Trumpchi (the English name of Guangzhou Automobile Chuanqi) sounds somewhat similar to the name of President Trump of the United States. In fact, it is a China automobile brand and plans to enter the American market in 2019.

Guangzhou Automobile Group said that "the same name" is just a coincidence. In 2010, GAC Chuanqi was first put on the market, several years before Trump ran for president.

Recently, it has been reported that Guangzhou Automobile Group intends to change its English name again in order to let this brand of cars enter the American market.

Trumpchi is the local brand of the GAC Group, a State-owned manufacturer that also makes cars for a number of international brands.
Chuanqi Automobile is a local brand of Guangzhou Automobile Group. Guangzhou Automobile Group is a state-controlled joint-stock enterprise group, which also produces joint-venture brand cars.

Earlier this year, the GAC Motor Design Director Zhang Fan told Reuters: "We saw people were laughing at this and took pictures looking only at this detail, and also put on Facebook or other websites.
Earlier this year, Zhang Fan, chief designer of Guangzhou Automobile Group, told Reuters: "We found people making fun of the English name of Chuanqi Automobile, and also photographed the logo and uploaded it to Facebook and other websites."

Chuanqi’s English name "Trumpchi" comes from the direct transliteration of Chinese "Legend". The first half "Trump" stands for leading and trump card, while the second half "chi" stands for China China.

Originally, it was a name full of beautiful meanings, but I never imagined that Chuanqi’s first step towards internationalization and its entry into the American market was actually met with problems because of the English name "Trumpchi", which was really embarrassing.

In the case of Trumpchi, however, the name appears simply to be a translation spin-off from its Chinese name which is Chuanqi, which is a play on the word "legendary" and loosely translates as "spreading good fortune".
Chuanqi’s English name Trumpchi is just a simple translation of his Chinese name. "Chuan" means "legend" in Chinese, and "Chuan Qi" roughly means "spreading good luck" ("Qi" means happiness and auspiciousness in Chinese).

In fact, as early as the 2017 Detroit Auto Show in North America, because the English names Trumpchi and Trump had the same name, many local Americans were watching the Chuanqi booth. Just to shoot Trumpchi, and make fun of it on social platforms.

It first got international attention in at the 2017 Detroit Auto Show, where executives were reported to be taken aback by the reaction it got and talked about mulling a name change then. Regardless of the name, the company hopes to put forward the first Chinese car that could break into the American market.
GAC Chuanqi gained global attention for the first time at the Detroit Auto Show in 2017. It is reported that at that time, GAC executives were surprised to see everyone’s reaction to Chuanqi’s English name and began to discuss renaming it. Whether it is renamed or not, the company hopes to put the first domestic Chuanqi car on the American market.

China is both the world’s biggest market and its biggest manufacturer, turning out more than 24 million cars last year.
China is the world’s largest automobile sales market and the largest producer. China produced more than 24 million cars last year.

However, the great majority are sold domestically, and Chinese brands have struggled to gain a foothold in the US.
However, most domestic cars are still sold in China. China automobile brands still have a lot of efforts to gain a place in the United States.

What does the brand name stand for?

If renaming a car company for a new market seems a little strange, perhaps it shouldn’t.
People should not be surprised to change the name of the car brand in order to enter the new market.

Western companies have been rebranding for years when they set up shop in China.
It has been many years since western companies changed their names when doing business in China.

The linguistic divide between Western languages and Chinese means that names are often nonsensical when they’re translated.
The differences between western languages and Chinese mean that the translation of brand names often sounds absurd.

So, they come up with names that at least sound neutral, or which might appeal to Chinese consumers.
So they will come up with names that at least sound neutral, or names that may appeal to consumers in China.

Pampers, for example, is Pampers or "Bang Bao Shi", which means "Helps make baby comfortable".
For example, "Pampers" means "helping the baby to be comfortable".

Car companies do it too.
Some car companies have changed their names in this way.

BMW’s Chinese name is BMW, which translators as "treasure horse".
The literal translation of "BMW" means "the horse of treasures".

Trumpchi wouldn’t be the first Chinese company to rebrand for a wider audience.
GAC Chuanqi is not the first China company to change its name for a bigger market.

Chinese messaging app WeChat, for example, was rebranded from Weixin specifically to appeal to a more global audience, a move that helped it dramatically increase its overseas user base.
For example, the English name of WeChat was changed from Weixin to Wechat to attract more global audiences. This has also helped it rapidly expand its overseas user base.

Foreign brands need translation before entering China. However, translation, like young people, is divided into two grades: general translation and literary translation.

General translation can be divided into the following five categories, namely:

Transliteration:

This kind of translation method is the most direct, and basically, it means no translation.

Mainly used for names, such as Disney, Siemens, Ford, place names, such as Amazon, original words, such as Audi, NIKE, combination words, such as Adidas, and words whose owners can’t afford to hire translators, such as Vladimir.

Free translation:

This kind of translation is the most sincere, and it is basically a conscience enterprise.

There are mainly material names, such as Airbus, Facebook and Shell, conceptual names, such as General Electric and Volkswagen, combined names, such as Microsoft and Softbank, and fruit names, such as Apple.

Mixed translation:

This kind is half transliteration and half free translation mixed together. It seems to be inclusive, but in fact it is not good.

Starbucks is the best company, while Unilever and Delta barely passed. As for Savills in the first Pacific and First Boston, which was a long time ago, I didn’t know what to say at the first ear.

However, there is a famous mashup king in Shenzhen, China, who will soon mix out in this circle of friends-that is WeChat.

Random translation:

This kind of translation does not play cards according to common sense, and the sword goes sideways. Basically, it depends on everyone’s rich imagination and yellow old photos to connect the two names.

For example, HSBC, Citi, Pfizer, Chase, Cathay Pacific, the treasure of Hong Kong, and Swire.

No translation:

This is a genre that you are bored with if I don’t turn it over. These signs are basically composed of letters. People who are literate don’t have to turn them over, and it’s useless for those who are illiterate to turn them over.

Such as IBM, BBC, 3M, AMD, GFW, BCG, KKR.

Therefore, the general translation of brands alone is divided into the above five categories, which must be what you feel now when you read it: is the sound and meaning confusing?

Fortunately, the next stage is literary translation.

Literary translation requires the integration of sound and meaning, and both spirit and form. As soon as people see this brand, they will know what this brand is for and how much they feel. This is obviously very advanced, so generally only large international companies can do it.

The most typical examples are the scientific elites such as Google, Cisco, LinkedIn and Bing. Retail giants such as Uniqlo, Carrefour and B&Q; Subway, which has exploded in recent years, and Porsche, which has suddenly become a mass in recent years.

Since it is literature and art, there is a distinction between high and low. The translation of some brands is not only consistent in sound and meaning, but also has both spirit and form; But also make the finishing point: make the name and product integrate and interact, give birth to great brand value, and become a driving force for the brand to last forever; At the same time, it can be lofty and poetic.

Let’s take a look at the classic translations of foreign brand names:

10. Evian

Evian is a mineral water produced in a small town in the southeast of France, on the shore of Lake Geneva, on the side of the Alps, and near mountains and clouds. It is the favorite of Hollywood stars and one of the few brands we can enjoy with them.

Water accounts for 70% of the human body. Statistically speaking, you are what you drink, so when you are tired of drinking Nongfu Spring, please try Evian.

9. Viagra

The general drug name only tells you what kind of disease you will treat if you eat it, but doesn’t tell you what kind of person you will become if you eat it. Except viagra.

This way of naming, which leaves form and effect behind and goes straight to the meaning of life, is undoubtedly the most successful operation case in business history.

8. IKEA

IKEA was originally composed of the initials of two founders, but in China, there is such a name that makes countless mothers dream about it-IKEA. It comes from The Book of Songs Nan Zhou Taoyao: "Peach flies away, burning its splendor. The son of Yu Gui, appropriate its room home "

How can such a pleasant name, a pleasant price and a comfortable product not be loved by everyone in this country that is not very livable?

7. Boeing

Nine times out of ten, the closest you get to the speed of sound in your life is on Boeing. This delicate Chinese name and English pronunciation are almost perfectly consistent. When you pronounce it, you will feel the speed of the plane and even have the Doppler effect, which seems to make people feel more secure.

Mercedes-Benz

If the speed of sound is too fast, you can run at it. This translation explains what low-key luxury means: when everyone is piling up adjectives, people use verbs.

Although the verb is neutral, it makes everyone unable to be picky, luxurious but not overbearing. It has become the most popular brand in China.

5. Channel

Quite simply, this French woman’s name charms all beings: it is a magical name that makes every man forget his girlfriend when he smells it, and every woman thinks of her boyfriend when she sees it.

Well, I won’t talk about it, and you can experience it yourself.

4. Marlboro

You may not smoke Marlboro, but you can’t help knowing people who smoke Marlboro. The best-selling cigarette in the world is the first foreign brand to enter China. This translation is as catchy as its cigarettes and is popular in China.

Because of the ban on tobacco advertising, we rarely see the news of this brand now, but it lives in our lungs forever.

3. Longines

Our time and space are like winding waves, and time is like the piano recording the ebb and flow of the tide.

Even if you haven’t understood the mystery of the universe, Longines as the name of a watch can still make people feel unclear. Do you feel closer to the end of the universe every time you look at the time?

2. BMW

Give China three letters, and it will be a miracle in the world. BMW is simply the definition of God’s translation.

I don’t know how many tears the name BMW has brought to MM, but I know how many auras it has brought to BMW.

1. Coca-Cola

When Coca-Cola entered China in 1927, it was once translated as "biting wax" by someone with eyes open. It is estimated that it was later discovered that it began to be sold together with rat poison, and it was only after learning from a painful experience that it changed such a happy name.

However, this is a translation that makes anyone who knows a little Chinese dumbfounded. With a big red background, it is simply a trademark tailored for China.

Source: BBC, Sohu.com.
Translation & Editor: yaning

Looking at the face value from the outside is really not low. From the current perspective, it is still at the forefront of the trend. In terms of diamond cutting, Cadillac XT4 adopts Cadillac’s family-style muscle sense, with a generous mouth, full headlights on both sides, and a patchwork of internal lights, which shines brightly when lit. Side diamond cutting is still Cadillac’s unique shape, and the enchanting figure is even more vivid! The rim shape is eye-catching and the visual effect is acceptable. The shape of the rear of the car is more layered, generous and solid, and the details of the rear taillights have become simpler after being redrawn.

In terms of vehicle interior, the new car adopts Cadillac’s latest design style and layout, which is very good overall. The large leather coverage of the steering wheel brings a good sense of luxury, and it makes people feel full of power when driving. The center console is made of plastic and leather. The materials and workmanship look quite satisfactory. The 8.0-inch large screen is simple in screen design, but fully functional. The front row is also equipped with a dual-temperature automatic air conditioning control system, which can freely debug the most comfortable space atmosphere. .

Cadillac XT4 has a length of 4602mm, a body width of 1881mm and a wheelbase of 2779mm, which is quite satisfactory. In the same class, the wheelbase of Cadillac XT4 ranks 37th. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. Cadillac XT428T two-wheel drive distinguished skylight provides a wider field of vision, which can create a better visual environment and good sensitivity for the rear passengers and increase the light intake for the whole vehicle. Among the models of the same price and class, the trunk volume of Cadillac XT4 ranks 29th. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

Cadillac XT4 is equipped with a 2.0 engine with a maximum output of 174kW and a maximum torque of 350Nm. The power performance of the 2.0 engine matched with the Cadillac XT4 is quite satisfactory, and the low torque is weak and the hysteresis can be felt. The official measured acceleration of Cadillac XT4 is 7.7S, ranking 56th among 180,000-250,000 SUV models.

The active/passive safety configuration of Cadillac XT4 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data, participation, etc. can’t fully understand Cadillac XT4, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased Cadillac XT4 in history. It can be seen that what everyone is most satisfied with Cadillac XT4 is that its interior looks good, and the good appearance and the love in the car are also the points that everyone likes it.

　　For 40 days, Yang Molan, a citizen of Wuzhou, Guangxi, still has no news. On the day of losing contact, Yang Moulan went to Yulin’s ex-husband’s house to spend his birthday with his children. At present, Yulin police are investigating this matter.

　　On August 23rd, Mr. Yang, the younger brother of Ms. Yang Molan, who lost contact, told The Paper (www.thepaper.cn) that on the evening of July 14th, his elder sister Yang Molan lost contact with her family, and her mobile phone was always in the "off state". "On the day of losing contact, my sister went to her ex-husband Mr. Chen’s house to celebrate her child’s birthday." Mr. Yang said that this is the last whereabouts of his sister known to his family. On July 17, they reported to the Chengxi Police Station of Yuzhou Branch of Yulin Public Security Bureau. Up to now, they have not contacted Yang Moulan.

　　According to media reports, Mr. Chen, the ex-husband, didn’t know that Yang Moulan had visited his children in his home before he lost contact, and said that a stranger had sent him a photo of his ex-wife in a hotel. At that time, he alerted the local police station.

　　On the 23rd, a policeman on duty at Chengxi Police Station said that Yang Moulan had not been found and was under investigation. The police said that Yang Moulan’s family would be informed of the detailed progress.

　　Photo courtesy of respondents who lost contact with women’s friends circle

　　Zeng WeChat replied to his family during the loss of contact.

　　On July 14th, Yang Moulan went to Mr. Chen’s home in Lincun, Chengxi Street, Yuzhou District, Yulin City, and prepared to spend his birthday with his children. At about 19 o’clock on the same day, my mother received a phone call from Yang Moulan and asked him to help get the courier. "This is the last call with us before my sister lost contact." Mr. Yang said that three or four hours later, when he contacted his sister again, the phone had been prompted to "turn off".

　　Three days later, on July 17, Mr. Yang went to Mr. Chen’s house to find his sister. Two nephews told him that his mother cooked dinner and slept with them on the evening of 14th. But when they woke up, they didn’t see their mother. And Mr. Chen said that he went out with friends that night and was not at home, and he didn’t see Yang Moulan.

　　Subsequently, they went to the local police station to report to the police, saying that Yang Moulan had lost contact. "The police asked the former brother-in-law something, but he still said he didn’t see it." Mr. Yang said that his sister’s mobile phone was turned off, but the status of WeChat showed "active". This statement has not been confirmed by the police.

　　During the period of losing contact, Mr. Yang called his sister several times, all of which indicated that "the mobile phone has been turned off". "After losing contact, our family was blocked and we couldn’t see our sister’s circle of friends." However, Mr. Yang mentioned that some customers (referring to merchants who wholesale vegetables) said that they saw their sister send a circle of friends, and the pictures they sent were photos of previous trips.

　　During the loss of contact, the family received a WeChat reply from Yang Moulan. Photo courtesy of respondents

　　The screenshot of WeChat provided by Mr. Yang shows that at 7: 57 on August 10, his wife received a reply from her sister WeChat, "You are stupid, you will be back then." After that, they never received a reply from their sister.

　　According to the report of China Business Daily on August 22nd, Mr. Yang contacted Yang Yonglan on WeChat, and his sister kept replying by voice. However, after Yang Molan "lost contact", they sent him a WeChat, "My sister either doesn’t return or simply returns a few words in words." Mr. Yang suspected that it was not my sister who replied to the text message and asked the other party to reply by voice, but the other party never replied.

　　As of press time, The Paper called Yang Moulan many times, and all the phones were turned off.

　　The family said that my sister had been abused by her ex-husband.

　　According to Mr. Yang, my sister Yang Moulan is 32 years old, easy-going and engaged in vegetable wholesale business. In 2013, my sister married Mr. Chen and had two sons.

　　In January this year, Yang Yonglan and Mr. Chen negotiated a divorce, and their two sons were raised by Mr. Chen. Half a year later, Mr. Yang and his family learned about the divorce because Mr. Chen asked for remarriage. Mr. Yang said that it was only after this that they heard that Mr. Chen liked gambling. Because of money, the two had quarreled, and his sister had been subjected to domestic violence by Mr. Chen. "My sister has never told us this." Mr. Yang said.

　　According to the report of China Business Daily on August 22nd, Mr. Chen admitted that they had quarreled over their gambling, and that he had touched Yang Moulan. At the same time, he said that he has stopped gambling now. Mr. Chen also introduced that at the end of June and the beginning of July this year, Yang Molan blacked out his phone and WeChat, and he and Yang Molan have not contacted each other since then. For Yang Moulan’s coming home to spend his birthday with his children, he said that he didn’t come home until after 3 am on July 14th, and he didn’t see Yang Moulan, and he didn’t know that she had been here.

　　The aforementioned report also said that in July this year, a stranger added Mr. Chen’s WeChat, and the other party also sent the marriage certificate, divorce certificate and photos of his ex-wife in the hotel. In the afternoon, he alerted the local police station. Mr. Chen said that he did not expect that his ex-wife Yang Moulan "lost contact" later.

　　On August 22, Yang Molan chatted with the teacher. Huashang daily

　　It is worth noting that the aforementioned report also mentioned that at noon on August 22, Mr. Chen sent a screenshot of WeChat with Yang Moulan and his son’s teacher to the reporter, showing that at 11: 13 on the 22nd, Yang Moulan sent a message asking whether the child started school and was ready to give the child tuition. But for this statement, Mr. Yang said that he had heard about it and did not know the specific situation.

　　As of press time, The Paper called Mr. Chen many times, but the phone was not connected.

　　On 23rd, the police of Chengxi Police Station of Yuzhou Branch of Yulin Police Station told The Paper that Yang Moulan had not been found and was under investigation.

　　(This article is from The Paper, please download the "The Paper" APP for more original information)

　　CCTV News:On July 26th, the "International Critical Review" of the Central Radio and Television General Station broadcasted an article entitled "The suspension of war in the United States and Europe is only a measure to slow down the war", which was reprinted by many overseas media.

　　July 27-28, French Radio LCF facebook account, European Times German website, German-Chinese Report website, Spain Radio International website, Global Iberian APP, Italy RADIOWE website (facebook, twitter), Portugal Lisbon Rainbow FM website (facebook), Brazil Sao Paulo World China Radio facebook account, Turkey Economic Observation Network, India’s "Daily Morning News" website, Jordan Global Radio facebook account, Chinese PT portal, Chinese headline APP, Portuguese New Newspaper APP(facebook, twitter), European Union Chinese website, Europe-China United Times website, West Africa online website, Africa Times website, American business news network, Japanese Chinese business network and many other overseas media have forwarded them. On July 28th, Hong Kong Ta Kung Pao and Wen Wei Po also published this article. The main reports are as follows:

　　On the afternoon of July 25, local time, US President Trump and European Commission President Juncker met with reporters at the White House, announcing their agreement to reduce bilateral trade barriers and ease trade frictions through negotiations and suspend the imposition of new tariffs on each other’s goods. For a time, the voice of shaking hands and making peace between the United States and Europe on economic and trade issues rose.

　　If the United States and Europe do not fight a trade war, it is certainly welcome, because historical experience has repeatedly proved that trade wars are backward, ineffective, outdated and have no winners. But can the Trump administration really keep its promise this time? People remember that more than two months ago, it was also in Washington that the United States and China reached a consensus not to engage in a trade war and stop increasing tariffs on each other. But ten days later, the White House went back on its word and announced that it would impose a 25% tariff on $50 billion of goods exported from China to the United States, which caused an uproar in the international community.

　　The Trump administration has a fickle criminal record. People may be more cautious about its agreement with the EU, and tend to regard it as a short-term "ceasefire" rather than an informal "truce".

　　Looking at the contents of the agreement, first of all, the United States and Europe agreed to commit themselves to zero tariffs, eliminate trade barriers and stop subsidies for non-automotive products, and will start a new round of negotiations to solve steel and aluminum tariffs and various retaliatory tariffs, and strengthen energy cooperation. These are directional and attitude statements, and there is no timetable, details and solution mechanism for implementing the agreement. In the agreement, the United States did not explicitly agree to stop increasing tariffs on EU steel and aluminum products. Especially in terms of automobile tariffs, this is the most concerned issue for the EU. Trump once said that "Mercedes-Benz cannot appear on Fifth Avenue in New York", but the agreement did not make a specific commitment on how to solve the automobile tariff problem. This means that Trump still holds the "seven inches" of the EU and can come in handy at any time. So how fair is such an agreement? How much mutual trust does the two sides of the agreement have?

　　Secondly, the Trump administration’s proposal of "zero tariff" to Europe is not exclusive and original, but "old wine in new bottles". As early as the Obama administration, when the United States and Europe started negotiations on the Transatlantic Trade and Investment Partnership Agreement (TTIP), the two sides proposed to cancel tariffs on more than 97% of imported goods. However, due to many differences in government procurement, market access for agricultural products and financial supervision, the two sides talked for several years without any results. Now, only four months before the mid-term elections in the United States, how much time and patience can the Trump administration, which only takes votes, have to negotiate with the EU to achieve the goal of zero subsidies for non-automotive industrial products?

　　Third, the EU is an alliance of 28 member countries, with different levels of development and different attitudes towards the US trade friction. There are both vows of resistance and voices of compromise and avoidance of war. Although Juncker, as the "CEO" of the European Union, plays an important role in European politics, the final agreement reached with Trump must be recognized by EU leaders to be effective. If any EU leader disagrees or speaks disrespectfully to Trump, the whole negotiation process may be subverted.

　　The agreement between the United States and the European Union to suspend tariff increases is more of a gesture. The United States has not put down its trade gun against the European Union, but is only temporarily trying to slow down its troops in order to get a higher asking price. Moreover, it is not ruled out that Trump may change his face at any time.

　　What the EU needs to see more is that Trump’s "zero tariff" proposal has actually dug a trap for the EU: if the EU refuses zero tariff, it will become a protectionist, and Trump, who wields a tariff stick, will become a free trader; If the EU agrees to zero tariffs but fails to honor its promise, Trump can demand more from the EU on the grounds of breach of contract.

　　So, how many concessions can the EU make to satisfy Trump’s lion’s mouth? The best way to deal with the aggressive robbers who break into houses and ask for money is to tell each other "we are not afraid"; The only way to deal with American trade bullying is to face it bravely and resolutely fight back. It is impossible to get respect and understanding by making concessions blindly. On the contrary, it may further stimulate Trump’s "American priority" policy, and it will also make the "appeasers" pay a higher price.

　 　 　 A number of overseas media forwarded "International Sharp Review" articles:

Facebook account of Radio LCF in France was forwarded on July 27, 2018.

The German website of European Times was forwarded on July 27, 2018

The German-Chinese Report website was forwarded on July 27, 2018.

Spanish Radio International website forwarded on July 27, 2018

Italian RADIOWE website (facebook, Twitter) forwarded on July 27, 2018.

Facebook account of Brazil’s Sao Paulo World Broadcasting Station was forwarded on July 27, 2018.

Forward by Turkish Economic Observer Network on July 27, 2018

India’s "Daily Morning News" website was forwarded on July 27, 2018

Portuguese news APP(facebook, Twitter) forwarded on July 28, 2018.

Hong Kong Ta Kung Pao was published on July 28, 2018

Hong Kong Wen Wei Po was published on July 28, 2018.