Sun Lin, a post-80s Party School Teacher: Telling the story of the Party through the Internet.

  Editor’s Note: In July, 1921, a boat in Nanhu, Jiaxing, stirred up the ripples of the China Revolution. In the past 95 years, it has been magnificent and vigorous, and the Communist Party of China (CPC)’s radiant light has illuminated the advancing years of the Chinese nation. From the founding of the Party, the founding of the People’s Republic of China to the reform and opening up, and now to the new journey of China’s soaring, the Communist Party of China (CPC) led the people to verify the truth of the Marxist road to China, to unite the party’s belief in saving China under the banner, and to fulfill the promise of serving the people in hardship. On the "July 1st" Party Building Day, China Youth Network specially launched a series of interviews with party member on the 95th anniversary of the founding of the Party by practitioners of "Chinese Dream" who "pursued their faith footprints and practiced their youth responsibility", sharing with young netizens the inspirational story of Chinese Communist party member, and drawing the strength for China’s rejuvenation journey. 

  The third issue of party member series interview on the 95th anniversary of the founding of the Party by practitioners of "Chinese Dream" who "follow the footsteps of faith and practice youth responsibility"

  Sun Lin: Tell the story of the Party through the Internet.

  "Teacher Dalin, do you believe in communism?" "Can communist ideals and beliefs really be realized?" Faced with a series of sharp and tricky sensitive issues, Sun Lin, a young teacher of the Party Construction Department of the Party School of the Central Committee of the Communist Party of China, took his time and talked with Kan Kan.

  What the students in the audience didn’t know was that the outstanding young man in front of them, who was calm and professional in conversation, went to the party school for an interview with the mentality of "playing soy sauce".

  "At that time, there were more than 20 people, and I was ranked 11 th. I had to go to the interview in the afternoon. I decided to go back to school first. On my way back to school, I temporarily decided to talk about my doctoral thesis in the afternoon interview ‘ Research on the funding of political parties ’ Therefore, I urgently used the two hours of lunch break to sort out a speech of about 1500 words. "

  Sun Lin did not expect that at 18: 30 that night, Liang Junping, then the general branch secretary of the Party Construction Department, called, "Do you want to work in the Party School?" "I do!" — — This firm reply spread through the microphone, turned into a passionate and youthful struggle oath, and also opened a gorgeous prelude to Sun Lin’s career as a party school teacher.

  Firmly believe in the ideal and not be the "Cyclops" in the E era.

  "On July 1st, I attended the commemorative meeting to celebrate the 95th anniversary of the founding of the Communist Party of China (CPC) in the Great Hall of the People". As an outstanding party member of the Party School of the Central Committee of the Communist Party of China, Sun Lin listened to the speech of the Supreme Leader on the spot and was "deeply educated, excited and unforgettable" — — This is Sun Lin’s deep feeling after listening to the speech.

  Since working for four years, Sun Lin has mainly taught courses such as the interaction between the ruling party and new media, the governance of the ruling party and cyberspace, and the construction of grassroots service-oriented party organizations. He has independently undertaken and participated in many national and provincial-level topics, published more than 50 papers in domestic academic journals, and won many provincial-level awards.

  "Our party has produced many stories in the practice of 95 years, including some very interesting and enlightening stories. The essence of telling party lessons is to convey the party’s theories, principles and policies to the audience through telling stories. Therefore, telling stories is a good way to teach party lessons well in the new period."

  Sun Lin said, "China’s reform and opening up for more than 30 years is actually the largest modernization in history and the fastest modernization.". The modernization of our country has taken more than 30 years to complete the road that the west has completed in one or two hundred years, which has led to many differences in epistemology: optimists see great achievements for more than 30 years, while pessimists see great problems for more than 30 years. Pessimists "self-actualize" and take a close look at China with a magnifying glass. The more they see, the more problems they see, which leads to a vicious circle. "Not only have I been blinded by my own eyes, but I have also misled the young people with misinformation."

  "This is the best time, this is the worst time; This is the age of wisdom, this is the age of stupidity; This is a period of faith, this is a period of doubt "— — This passage mentioned by Dickens at the beginning of A Tale of Two Cities may be the characteristics of the present era. There are always people in it, confused and suddenly unaware.

  "Observing the era requires two eyes, one eye to see the problem, the other eye to see the achievement, and the two eyes can’t be independent. Only by combining with each other can we see the era clearly. Cannot do ‘ Cyclops ’ It is not right to see only problems or achievements. "

  In Sun Lin’s view, party classes should be vivid and lively. "We need to emancipate our minds and make more theoretical innovations.". Sun Lin hopes that his students can learn to analyze things with Marxist standpoints, viewpoints and methods instead of memorizing all kinds of rules and regulations.

  Standing on the platform at the age of 28, Sun Lin knew that the traditional teaching ideas could definitely not satisfy the post-90s students who were aborigines in the Internet age, so he adopted a new teaching idea. "At present, the reason why some party member and cadres have shaken, weakened or even lost their ideals and beliefs is that they don’t believe that communism can be realized. The thoroughness of theory is the premise of belief, in other words, theoretical persuasion is the premise of ideal conviction. "

  With the rapid development of network information technology, an era of "great wisdom moving to the cloud" with big data, intelligent Internet of Things, mobile Internet and cloud computing as important technical carriers and driving forces has arrived. The new era gradually shows the possibility of realizing the main exposition of Marxist ideals and beliefs about communism. "

  Life is full of scenery, don’t win or lose by starting.

  Sun Lin was born in an ancient city in northern Anhui. Before he was 18 years old, he thought that since he was born here and grew up here, he would naturally be older. At that time, he did not expect to go out in the future.

  "When I was very young, I had only one ideal — — Be a chef, because you can not only get in touch with delicious food, but also cook it for your family, especially your mother. " When talking about her mother, Sun Lin felt distressed. "After my grandfather died, my grandmother couldn’t support her four children alone, so she sent her mother to a relative’s house and suffered a lot. So I made up my mind to be a chef and let her live a good life.".

  The ideal change should start from Sun Linchu’s second grade in junior high school. "At that time, I went to a relative’s restaurant to help cook. Every morning, I was greedy and smoky, and even my diet was irregular. I realized that being a chef is not as easy as I thought, and my top priority is to learn and master cultural knowledge. I can no longer muddle along and muddle along! "

  After the epiphany, Sun Lin began to study hard, and his grades soared. By the time he was divided into liberal arts and sciences in senior high school, he had achieved good results in liberal arts and science.

  Chef’s dream is drifting away and blurred. The university dream is getting closer and clearer.

  "I met with Waterloo in the college entrance examination, missed out on Nanjing University, the first choice, and was admitted to Qingdao University, the second choice. Grateful for college life, let me really get out of the confusion of youth and clarify the way to go in the future. "

  When Sun Lin was studying international politics at Qingdao University, he was like a duck to water. "At that time, I set up a ‘ Association for the Study of International Relations ’ Regularly organize students to engage in newspaper reading meetings and seminars. " After the postgraduate entrance examination, Sun Lin entered the Beijing Institute of International Relations to study for a master’s degree in international relations.

  "Interest is the best teacher", and Sun Lin set up the "131S" interest group with his classmates during his graduate study. "We often meet in Room 131 to discuss international hot issues, two of which are ‘ 1’ On behalf of two girls; ‘ in 131; 3’ On behalf of three boys including me; And s is the abbreviation of seminar. "

  At present, Sun Lin is an assistant researcher at the Research Center of Contemporary Political Parties of Renmin University of China and a special researcher at the People’s Livelihood Research Institute of China.

  "I’m more than ten years behind others in being a top student, but working hard also makes me feel good" — — Sun Lin’s road to study can be described as arduous and even tortuous. Along the way, he was deeply touched. "Only if you don’t work hard, you won’t work late." Life is always full of infinite possibilities and contingencies. A knowledge and an epiphany may change a person’s life track.

  "Life is the starting line everywhere, ‘ Lose at the starting line ’ Words like that are too alarmist. "In 2009, Sun Lin became the first doctoral student in the class. During my Ph.D. in the School of International Studies of Renmin University of China, I studied under Professor Zhou Shuzhen. "Teacher Zhou is an authoritative expert in the field of party politics, and she has given me meticulous care, help and guidance in my study and life. To study state relations, we need to further study political parties, so I turned from international relations research to party politics research. "

  Difficulties, hardships, ordinary things, keeping the bottom line and making a long-term goal

  As a young post-80s teacher, how to pass on the Party’s thoughts to post-90s and post-00s students with critical spirit and even rebellious spirit?

  "I have worked as an intern in an Internet company. I understand that the core of Internet thinking is user thinking, and encouraging users to participate is an inevitable requirement of Internet thinking." In the process of spreading the Party’s thoughts, Sun Lin encouraged the post-90s students to participate in the discussion and form a consensus by using the thinking of the Internet, instead of "cramming" one-way indoctrination, "telling the Party’s theory in the latest language of the times by using the words of the Internet; Tell the story of the party with internet technology through the internet. "

  "Theory is gray, but the tree of life is evergreen". Sun Lin believes that the atmosphere for young students to learn Marxist theory is not strong, because theoretical innovation can’t keep up with the pace of practical innovation, and theory sometimes can’t fully explain practical innovation.

  "The research on the characteristics, style and style of the Party school is not like the pure theory in the ivory tower of colleges and universities ‘ Gray ’ The research is not like the pure practice of functional departments ‘ Cyan ’ Research, but the combination of theory and practice, like ‘ Blue and white porcelain ’ Same, yes ‘ Blue gray ’ Research. "

  Speaking of professional research, Sun Lin generously shared his experience and stressed that he must do the right things at the right time, "such as reading early in the morning, writing in the morning, watching professional news at noon, taking a lunch break at 13 o’clock, getting up at 14 o’clock, preparing lessons in the afternoon, exercising in the evening, writing at night and keeping a diary before going to bed".

  The most important thing in the study of party politics is the knowledge structure. To study China’s party politics, we must have the knowledge reserves of traditional political history, China’s political party and party system history, western political party and political history, and Marxist political party history. We must read the classic books in these fields intensively and combine them with reality before we can succeed. "I am still only in the initial stage of this road."

  "I especially admire Samuel Huntington, a famous contemporary American international political theorist, and admire his way of analyzing problems and his attitude of studying problems." The power of example is endless. Sun Lin inspires himself to keep moving forward with "difficulties and hardships, keeping the bottom line and making a long-term goal." He said, "Work is my firm belief all the time, and life is not just rice, oil, salt, vinegar and tea, but also poetry and distance." (China Youth Network reporter Wang Jiale)

Statement on Copyright Protection of "Panda Channel × Panda Factory" High Simulation Panda Doll

Shengming

  CCTV International Network Co., Ltd. ("CCTV") is the brand owner of Panda Channel. Adhering to the concept that "innovation is the first driving force to lead development, and protecting intellectual property rights means protecting innovation", CCTV attaches great importance to product independent research and development and intellectual property protection, and jointly launched several highly simulated panda dolls with Panda Factory under the name of "Panda Channel× Panda Factory", which are deeply loved by consumers.

  Recently, a large number of high-simulation panda doll products with malicious imitation of "Panda Channel × Panda Factory" series appeared in the market, which seriously interfered with the market operation order and damaged the rights and interests of consumers and the legitimate rights and interests of CCTV and Panda Factory. In this regard, our company solemnly declares as follows:

  CCTV only cooperates with Panda Factory to jointly launch high-simulation panda doll products in the name of "Panda Channel× Panda Factory", and sells them online and offline through official channels or officially authorized channels. All other high-simulation panda doll products such as "Menglan" and "Hehua" sold in the name of "Panda Channel× Panda Factory" are not authorized by our company and are infringing products.

  Consumers are requested to identify the joint logo of Panda Channel and Panda Factory when purchasing (see Annex 1 for details), and purchase related products from official channels or officially authorized channels (see Annex 2 for details, and our company will inform you in time if the sales channels are updated) to avoid being deceived. At the same time, consumers are welcome to provide infringement clues to our company, and our company will take legal measures to investigate the legal responsibilities of relevant infringers and safeguard our legitimate rights and interests.

  Hereby declare!

CCTV International Network Limited

September 27, 2023

Sporty and handsome hatchback auto show experience Seal 06GT

  [Illustration of car home New Car] At the 2024 Chengdu Auto Show, BYD brought another hatchback model-Seal 06GT, which will form the "hatchback three brothers" with seagulls and seals. The new car also announced a blind pricing at this auto show, which is 150,000-200,000 yuan. Let’s take a look at the performance of this hatchback.

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  The new car is based on BYD e platform 3.0 Evo, which is positioned as a medium-sized hatchback car. The overall modeling design is still quite family-like style of Ocean Net. In terms of body size, the length, width and height of the new car are 4630mm/1880mm/1490mm respectively, and the wheelbase is 2820mm.

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  The shape of the front face is quite sporty, and the sharp headlights are exactly the same as those of Seal 06. The lower enclosure is designed with a three-stage air inlet and a shovel-shaped design.

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  The shape of the side of the car body presents a dive posture, with sharp lines and hidden door handles. The 235/45 R19 Jiatong tires are used in the exhibition car, which are matched with black petal-shaped rims and red brake calipers. The overall style is quite sporty.

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  The tail has a good sense of layering, and the penetrating LED taillights can also have good recognition after lighting, so that people can know that it is BYD’s model at a glance. Under it, a large-area diffuser shape and vent design are also adopted, and the sporty style is very remarkable.

  In terms of interior, BYD’s family design style is still maintained, which is very close to the interior layout of Seal 06, and two interior colors of shell white and twilight blue are available. The central control area adopts a combination of 10.25-inch full LCD instrument, 15.6-inch adaptive rotating suspension screen and 12-inch W-HUD head-up display.

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  The car will also be equipped with a high-end version of the intelligent cockpit -DiLink 100, which can realize full-scene intelligent voice control, map wallpaper dual desktop, 3D car control and other functions. In addition, Seal 06GT is equipped with DiPilot intelligent driver assistance system, which can realize L2 intelligent driver assistance and provide intelligent driver assistance functions such as lane navigation and automatic parking.

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  Bucket seats are used in the front seats, and the overall wrapping and support are good. After the experiencer with a height of 183cm sits in the front row, lowers the seat to the minimum and adjusts to the normal driving posture, there are still three fingers in the head space. The riding experience of the rear seats is quite satisfactory, and there is only one finger left in the head space, and the leg space is acceptable, and there is still room for two punches.

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  The overall performance of the trunk is relatively regular. After putting down the rear seats, the depth of the trunk can reach 1770 mm. In addition, it also provides a front compartment, which can further expand a certain storage space.

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  In the power part, the new car offers two power layouts: single-motor rear drive and dual-motor four-wheel drive, among which the single-motor model has two versions: 160 kW /310 Nm and 165 kW /330 Nm. The maximum total power of the dual-motor four-wheel drive model is 310 kW, and the acceleration of 0-100km/h only takes 4.9s s.. The car will be equipped with battery packs with a capacity of 59.52 kWh or 72.96 kWh, and the corresponding cruising range under CLTC conditions is 505 km, 605 km and 550 km.

★ Edit comment:

  In the era of SUV prevalence, the selectivity of hatchback cars is not much. However, a sporty and handsome hatchback will still be favored by young people. Seal 06GT not only shows its sporty characteristics, but also inherits the concept of BYD’s new energy. There are also many power versions available for a pure electric vehicle. Do you think it is appropriate to set a blind price of 150,000-200,000 yuan? (Text/Figure car home Wang Liang; Photo/car home Chengdu Auto Show Reporting Group)

Nanchong FAW-Volkswagen CC price reduction news! The discount is 55,000, so act quickly.

[car home Nanchong Preferential Promotion Channel] Recently, consumers in Nanchong are blessed and are carrying out substantial preferential activities. In this promotion, FAW-Volkswagen CC can enjoy a maximum discount of 55,000 yuan, and the minimum starting price is reduced to 194,900 yuan. If you are interested in FAW-Volkswagen CC, you may wish to pay attention to our quotation form and click "Check the car price" to get a higher discount.

南充一汽-大众CC降价消息!优惠5.5万,赶快行动

Faw-Volkswagen CC’s exterior design is fashionable and dynamic. The front face adopts the Volkswagen family-style design language, and the large-size air intake grille is integrated with the sharp headlight group. The overall lines are simple and smooth, showing a strong sporty atmosphere. The side lines of the car body are smooth, and with the slip-back design, the outline of the car body is very dynamic, showing a unique aesthetic style. The shape of the whole vehicle is both fashionable and dynamic, which shows its unique personality charm.

南充一汽-大众CC降价消息!优惠5.5万,赶快行动

The body size of FAW-Volkswagen CC is 4869*1870*1459mm and the wheelbase is 2841 mm.. Its side lines are smooth and dynamic, and the front and rear wheel tracks are 1586mm and 1572mm respectively, which ensures the stability and handling of the vehicle. Equipped with 245/40 R19 tires and dynamic rim design, it adds the sporty atmosphere of FAW-Volkswagen CC.

南充一汽-大众CC降价消息!优惠5.5万,赶快行动

The interior of FAW-Volkswagen CC adopts modern minimalist design style and is equipped with a 9.2-inch central control screen, which supports voice recognition control of multimedia system, navigation, telephone and air conditioner, greatly improving the convenience of operation. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, ensuring a comfortable grip and flexible operation. In addition, the car is equipped with three USB interfaces and two Type-C interfaces in the front row, as well as wireless charging function, which meets the charging requirements of various electronic devices. The seat is also made of leather, and the main and co-pilot seats have heating and ventilation functions, and support a variety of adjustment methods, including front and rear adjustment, backrest adjustment, height adjustment and lumbar support, which greatly improves the comfort of driving and riding.

南充一汽-大众CC降价消息!优惠5.5万,赶快行动

FAW-Volkswagen CC is equipped with a 2.0T turbocharged engine with a maximum power of 162kW and a maximum torque of 350N·m, with strong power performance. Matching it is a 7-speed wet dual-clutch gearbox, which further enhances the driving experience.

The owner of car home said, "The car is most satisfied with power and appearance. The power is great, and you don’t have to worry about the lack of power when the SPORT mode is turned on. The most handsome appearance is the slip-back body and the borderless door. The slip-back body makes the whole car full of sports, and the borderless door feels very handsome every time it opens the door. "

Lu ‘an polar fox Alpha T5(ARCFOX αT5 Alpha T5) price reduction news, special price of 123,900! Preferential treatment waits for no man.

[car home Lu ‘an Preferential Promotion Channel] The preferential activities in Lu ‘an are in full swing, with the highest preferential margin of 31,900 yuan and the lowest starting price of 123,900 yuan. If you are interested in purchasing the Extreme Fox Alpha T5, now is a good time to start. Please click "Check the car price" in the quotation form to get a higher discount.

六安极狐

Arc Fox Alpha T5 adopts a fashionable and dynamic design, and the closed air intake grille on the front face is integrated with the streamlined headlight group, creating a strong sense of the future. The overall style tends to be simple and elegant, with smooth lines and harmonious body proportions, showing a perfect integration of modern technology and aesthetics.

六安极狐

The body size of the polar fox Alpha T5 is 4690*1936*1650mm, the wheelbase is 2845mm, and the car side lines are smooth and dynamic. With a 19-inch rim, the tyre size is 235/50 R19, and the rim design style is fashionable and full of strength.

六安极狐

The interior style of Arc Fox Alpha T5 is simple and full of science and technology. The center console is equipped with a 15.6-inch touch screen, which provides rich entertainment and navigation functions for drivers and passengers. The car’s voice recognition control system supports the control of multimedia system, navigation, telephone, air conditioner and window, which makes the operation more convenient. The steering wheel is made of leather, which provides a good grip and touch. The steering wheel supports manual adjustment up and down and back and forth, which is convenient for drivers to find the most comfortable driving position. The car is equipped with USB and Type-C interfaces, and the front passengers and the rear passengers have 2 and 1 interfaces respectively, which is convenient for charging and data transmission. The seat is made of imitation leather. The main driver’s seat can be adjusted fore and aft, backrest and height, while the co-pilot’s seat can be adjusted fore and aft and backrest. The rear seats support proportional reclining, which increases the flexibility of luggage space.

六安极狐

Arc Fox Alpha T5 is equipped with an excellent motor with a maximum power of 185 kW and a maximum torque of 360 Nm, which provides a strong power output and a smooth driving experience for the vehicle.

It is indicated that the body shape of the polar fox Alpha T5 is not the sleek style that is popular now, and the front of the car feels downward dive, which is not too mighty and tall, possibly to reduce the wind resistance coefficient. However, he personally thinks that the tail design is more attractive than the front.

Joint venture car companies that were eliminated from China without making progress.

Hainan (hard development was eventually abandoned by foreign parties)

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  In the late 1980s, after the establishment of Hainan Province and Hainan Special Economic Zone, the local government hoped to develop its own automobile industry in this new hot spot. Hainan Automobile Stamping Factory, which has experience in automobile parts production, was supported by the government and bought a low-cost vehicle production line from the turbulent Philippines at that time. However, Hainan Factory, which was not supported by Ford of the United States, never had any models to produce. At that time, Japan’s economy declined sharply. In order to seek new profit points, Hainan Automobile Factory and Mazda hit it off, and the two sides decided to jointly produce Mazda models in Hainan. In October, 1990, the first Mazda 929 in Hainan Automobile Stamping Factory was successfully trial-produced.

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  In 1991, Hainan Stamping Parts Factory began to assemble Mazda 929 wagon (HMC6470) with small quantities of imported parts. However, due to the lack of necessary technical support and relevant production experience, the assembly technology of this wagon is far from that of overseas models. In August of the same year, Hainan Automobile Stamping Factory, Japan Mazda Automobile Co., Ltd. and Japan Itochu Corporation initialled the contract, with Japan holding 25% of the shares. In February 1992, Hainan Mazda Automobile Co., Ltd. was established by Hainan Automobile Factory and Japan Mazda Automobile Company, and HMC6470 station wagon was officially put on the market. At the beginning of the joint venture, China put forward the demand for localization, but due to the lack of scientific and rigorous localization work, although the localization rate of HMC6470 has reached 70%, it soon showed common quality problems after it was put on the market. In 1991 and 1992, Hainan Stamping Parts Factory produced 2.06 million stamping parts for Shanghai and realized a profit of 12 million yuan, which eased the survival crisis of Hainan Mazda at that time.

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  The fifth-generation Mazda 929, the flagship model launched by Mazda in 1991, was all the rage in China. The car was imported into China, and its frameless door and slender overall shape were unforgettable. What is unknown, however, is that Hainan Automobile Factory once imported parts of Mazda 929 in small batches for assembly production, and 26 cars were assembled and produced in the same way as Mazda 929 at the same time. However, the output of 626 and 929 produced in Hainan at that time was extremely low, and the logo of Hainan Mazda was not attached to the car body, which made these two cars used to be imported by some dealers for sale.

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  At that time, the central government hoped that Hainan Automobile Factory and Guangdong Samsung Group would jointly set up a commercial vehicle joint venture with China as the main body. At first, the foreign investor was selected as an American company, and then the government changed the foreign partner to a German automobile company. Mercedes-Benz put forward the condition that Hainan Automobile Factory could not jointly produce cars with Japanese Mazda. Since then, the project negotiations have lasted for three years, and finally Mercedes-Benz decided to abandon the joint venture project, and the cooperation process between Hainan Automobile Factory and Japan Mazda was also interrupted during the negotiations. In 1993, Hainan Automobile Factory successively assembled and produced Mazda E2000(HMC6440) and Mazda (HMC6450) in the form of CKD.

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  In 1994, Hainan Mazda launched the Hainan Mazda 323(HMC6430) based on the sixth generation 23. This car is equipped with a 1.3L four-cylinder with a maximum horsepower of 73 HP. Compared with HMC6470 station wagon, the assembly technology and vehicle quality of Hainan Mazda 323 have made a qualitative leap. Although the joint venture company has been established, Hainan Automobile Factory has not obtained the automobile production license issued by the state, and the cars it produces can only pass through Hainan Province. Even though many Mazda models made in Hainan can be seen all over the country at that time, this sales volume is a drop in the bucket for a car company. Hainan Mazda was on the verge of bankruptcy in 1997. In order to obtain the qualification of automobile production, the Hainan provincial government agreed to be affiliated with a large state-owned automobile enterprise. In November, 1997, the Group and Hainan Provincial Government formally signed an agreement, and the two sides realized asset reorganization by means of free transfer of state-owned assets.

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  In January 1998, Hainan Mazda officially joined FAW Group, and FAW Hainan Automobile Co., Ltd. was put into operation. The models produced by this company can finally be sold in the national market. However, Hainan Mazda, which belongs to FAW Group, has not received financial and technical support from FAW, but only obtained the qualification to produce cars. In March 1999, HMC6470 station wagon produced by Hainan Automobile was approved for sale in the whole country. Two months later, Hainan Automobile introduced HMC6470 station wagon with domestic 4Y(491) engine, and its localization rate has reached 85%. In October of the same year, Hainan Automobile launched Mazda 323 car named CA7160, which was equipped with a 1.6-liter carburetor engine. Since more than 90% of the parts need to be imported, Hainan Automobile finally gave up MPV.

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  Although there has been a few years’ gap with Japan’s Mazda, with the gradual recovery of Japan’s economy, Mazda also urgently needs to seek partners after seeing the huge business opportunities in China market. Hainan Auto once again hit it off with Mazda. However, due to its previous investment in China, the cautious Japanese decided to adopt technical cooperation this time. In May 2001, Mazda’s compact MPV(Premacy) was officially launched in FAW Hainan. Due to the relative shortage of domestic MPV models at that time, Prima produced by FAW Hainan Mazda quickly occupied the dominant position of domestic compact MPV once it was launched. By the end of 2001, Hainan Mazda Prima had sold more than 10,000 vehicles.

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  The success of Prima increased the confidence of FAW Hainan Mazda in introducing new models. In July 2002, Hainan Mazda introduced the eighth generation Mazda 323, which was born in 1998, into China, and the domestic Mazda 323 was named as. Hainan Mazda initially did not give Familia the 1.6-liter and 2.0-liter engines used in overseas models, but chose the same 1.8-liter naturally aspirated engine and two gearboxes as Prima, which effectively controlled the manufacturing cost of Familia. Familia was quickly recognized by consumers after its launch. Since then, the listed products and Familia have been called the "new three" of China automobile market.

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  In August, 2003, Hainan Automobile established the Automobile R&D Co., Ltd. in Shanghai. The hot sales of Prima and Familia made Hainan Mazda become the mainstream automobile production at that time in the following years, and also made Japanese Mazda see the great potential of China automobile market, which made it have greater ambition to expand China automobile market. As the saying goes, it is good to enjoy the cool under a big tree. At this time, Mazda is no longer satisfied with the profits brought by technical cooperation with Hainan Mazda. Since then, Mazda has directly thrown the olive branch to the stronger FAW Group. In March 2005, FAW Group, FAW Car Co., Ltd. and Japanese Mazda Automobile Co., Ltd. jointly established FAW Mazda Automobile Sales Co., Ltd., and mazda 6 was put into production in FAW Mazda soon.

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  After mazda 6 was "won" by FAW, the automobile group, Ford Motor Company and Mazda Motor Co., Ltd. jointly established Changan Ford Mazda Automobile Co., Ltd. in February 2006, and Familia’s successor Mazda 3 was officially put into production shortly after the establishment of the new company. Hainan Mazda once again encountered the embarrassing situation that there were no new models to introduce. After passing by two new models, Hainan Mazda had no choice but to continue to support itself in the increasingly competitive domestic market with Prima and Familia. It is in this embarrassing situation that Hainan Automobile turned from a joint venture to a road of building its own brand, and Haima Automobile was established during this period. Although many models launched later were still based on the original Mazda models, the logo of "Hainan Mazda" never appeared on these models again.


Changhe (started smoothly but failed to maintain its advantage, and the model was delayed and forgotten by the market)

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  In February, 1984, Chang ‘an Factory and Suzuki Company of Japan formally signed a technical and trade cooperation agreement to cooperate in mini-car and engine projects. On November 15th of the same year, the first batch of Changan brand SC112 minivans and SC110 minivans were officially rolled off the assembly line, which also marked the official transformation of Changan Factory from a military enterprise to a civilian vehicle manufacturer. Thanks to the domestic demand for low-end passenger and freight vehicles at that time, Changan brand mini-series vehicles were quickly recognized by the market once they were launched. At the same time, many automobile manufacturers in China, such as Changhe Aircraft Factory and Harbin Aircraft Factory, successively obtained technical support from Suzuki Company or produced Suzuki Carry as the prototype by self-imitation. For a time, various domestic minivans and minivans were popular all over the country.

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  Following the joint venture between Changan Automobile Factory and Suzuki of Japan in 1993, Jiangxi Changhe Automobile Co., Ltd. and Jiangxi Changhe Aviation Industry Co., Ltd., which had experience in producing Suzuki Carry mini-cars, jointly established Jiangxi Changhe Suzuki Automobile Co., Ltd. with Suzuki Co., Ltd. and Okaya Steel Co., Ltd. in June 1995. The Chinese side holds 51% of the shares and the Japanese side holds 49%. Changhe Suzuki continues its early business model of producing mini-cars, and its main products cover mini-vans, economical cars and engines. Changan Suzuki will be the first model to be introduced into China. Changhe Suzuki failed to launch its first model after its establishment, and finally they set their sights on Suzuki’s+in 1997.

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  Changhe Suzuki finally made Wagon R+ domestically in 2001. This Suzuki car was originally equipped with a 1.0L engine. In 2004, it launched a 69-horsepower 1.2L engine with a maximum of 95N·m and a 5-speed. Low price and spacious interior space are sought after by working-class consumers and some individual merchants. In 2005, Changhe Suzuki replaced the Big Dipper with a 1.4L engine with a maximum power of 95 HP. Over the past few years, Changhe Suzuki has only made some minor configuration adjustments to the Big Dipper, and its appearance has always been the same. Although the replacement model of Wagon R+ was launched in overseas markets in 2000, Changhe Suzuki never considered this matter, and the Big Dipper has been continuously "upgraded" and sold.

Home of the car

  In November, 2005, Changhe Suzuki introduced a domestically produced model that is extremely important to it. The prototype of this car is Liana introduced by Suzuki in overseas markets in 2001, and Suzuki introduced a domestically produced modified model of Liana listed overseas in 2004. Although it was launched one year later than the prototype, it is a very timely new product for Changhe Suzuki compared with the old Big Dipper. The Liana version was first launched, with four models priced at 102.8 to 117.8 thousand yuan, equipped with a 1.6L engine with a maximum power of 95 horsepower, equipped with 5-speed manual and 4-speed. In March, 2006, Changhe Suzuki launched five more versions of Liana, but compared with Changan Suzuki and other models that were popular at that time, the sales of Liana could not satisfy Changhe Suzuki.

Home of the car

  In order to enhance the competitiveness of products, Changhe Suzuki upgraded the power system of Liana, and the maximum power of the 1.6L VVT engine was increased to 109HP. The original Changhe automobile was famous for its production, and Changhe Suzuki launched a high-profile one in May 2007. This car is equipped with a 95 HP 1.4L four-cylinder engine. In addition to the standard 5-speed manual transmission, Changhe Suzuki even introduced a 4-speed automatic transmission, which was definitely an extremely bold decision in the domestic micro-market at that time. In addition, Changhe Suzuki has even launched a system of Langdi. Although Langdi is very competitive in the micro-market, its sales volume is not ideal due to the over-supply of micro-surface, which is mainly commercial. After several years of hard work, it finally withdrew from the market.

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  At the end of 2009, Changhe Suzuki was planned to be a subsidiary of Changan Automobile Group. Changhe Suzuki, which was already on the edge of the market, gradually stopped using Suzuki logo in 2011 and replaced it with a brand-new Changhe Suzuki "Three Rings" logo. In November, 2011, Changhe Suzuki introduced the last Suzuki model made in China, and officially met with consumers based on the Suzuki Splash launched by Suzuki in overseas markets in 2008. Suzuki Splash in overseas markets is equipped with 1.0L three-cylinder and 1.2L four-cylinder with code K10B and K12B, and a 1.3L four-cylinder, while Paixi in China uses 99HP and 101HP 1.4L four-cylinder engines with code K14B-C and K14B-G (with VVT technology).

Home of the car

  The positioning of Changhe Suzuki Paixi is similar to that of Changan Suzuki Swift, but it may be due to the fact that Suzuki logo is not used, and the market recognition of Changhe Suzuki itself is not enough, resulting in the highest monthly sales of Paixi after listing, which is quickly forgotten by consumers. Due to the poor management of Changhe Suzuki, there was no energy and funds to introduce new models to revitalize the enterprise after Paixi stopped production. Changhe Suzuki was finally reorganized by BAIC Group in November 2013. Since then, the restructured Suzuki has no longer received technical support from Suzuki, and the models produced since then have also been developed on the basis of the original Big Dipper and Liana, and Changhe Suzuki has since withdrawn from the China market.


Conclusion:

  Looking back at these car companies that have withdrawn from China, many car companies have the advantages of favorable weather, geographical location and human relations. After several years of smooth development, the situation has turned sharply. This is more because of overconfidence, whether it is for our own products or for the market. However, the competition in the domestic automobile market has always been cruel. Once you have the idea of living on your laurels, you are doomed to be abandoned by consumers. Looking back at these car companies that have withdrawn from China, most of them are because of this. Nowadays, the competition in the domestic automobile market is more intense. If you want to gain a foothold in the market, you must come up with excellent products and quality services, otherwise it will be a matter of time before you "leave" … (Photo/Text Li Haopeng)

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Internet information security: 79.0% of respondents feel that their personal information has been leaked.

  Nowadays, all kinds of strange phone calls and spam messages are constantly harassed. Often, after phone calls and identity information are left to one institution, people from other institutions will call you the next day. A few days ago, a survey conducted by the Social Investigation Center of China Youth Newspaper on 2006 respondents showed that 79.0% of the respondents felt that their personal information had been leaked, and the respondents were most worried about the disclosure of basic identity information (60.9%), home address (59.1%) and contact information (53.7%). To crack down on the disclosure of personal information, 69.3% of the respondents suggested strengthening the construction of Internet information security.

  Among the respondents, 1.2% were born after 00, 21.6% after 90, 52.2% after 80, 18.2% after 70, 5.3% after 60 and 1.4% after 50.

  Respondents are most worried about the disclosure of basic identity information, home address and contact information.

  "Personal information disclosure is too common. I can always receive several harassing calls a week. Spam messages fill my inbox. The mailbox is full of all kinds of invoicing and loan sales information. It is not surprising, but it is helpless." Yan Tao, a post-80s generation working in a research institute, said.

  In daily life, 79.0% of the respondents feel that their personal information has been leaked, 8.2% of the respondents don’t feel it, and 12.8% of the respondents can’t say it.

  Xu Yu, a senior student in a university in Beijing, pays great attention to information security in her life. She never connects to public WiFi or scans QR codes at will. "But I still can’t avoid information leakage, and I always get a lot of harassing calls."

  Under what circumstances is personal information easy to be leaked? Respondents pointed out that scanning the QR code of merchants (56.9%), installing unknown software and filling in personal information registration (55.2%) and filling in various social information collection forms (52.3%) are the three situations that are most likely to reveal personal information. Others include: connecting to public free WiFi(49.4%), losing important personal documents (45.1%) and discarding information sheets with personal information at will (30.2%).

  After 90, Zhang Saisai felt that many elderly people did not have a good awareness of personal information disclosure. "What impressed me more was that once, a merchant scanned the QR code to give eggs in the supermarket. One of my relatives received all kinds of harassing calls the day after scanning the code to participate in the activity. Since then, my old man has never dared to scan the code casually. "

  For the disclosure of personal information, 70.9% of the respondents think that they have strong awareness of prevention and vigilance; 27.4% of the respondents thought it was average and slightly numb; 1.7% of the respondents think they don’t have the awareness of prevention and vigilance.

  "Although most people have a strong sense of prevention, privacy will still be leaked unconsciously. What I am most afraid of is that the basic identity information is leaked. They can use this information, ‘ Help ’ You apply for all kinds of membership cards and register strange websites. Followed by the home address, this is very private information, but it was easily exposed by some websites. " Yan Tao said.

  Xu Yu is most worried about the disclosure of financial information and personal photos. "It is hard to imagine what criminals will do with your financial information. It is possible that there are several credit cards in your name, or your photos may be put on dating websites."

  In the survey, respondents were most worried about the disclosure of basic identity information (60.9%), home address (59.1%) and contact information (53.7%), and others included financial information (48.8%), work unit (41.0%), personal photos (39.1%) and personal itinerary (19.6%).

  59.4% of the respondents suggested erasing the personal information in the courier documents when discarding the courier package.

  In the survey, 63.4% of the respondents believe that the main reason for the serious leakage of personal information is that the information holder sells personal information, 60.0% of the respondents attribute it to the lagging construction of Internet information security, 47.5% of the respondents think that the personal awareness of prevention is insufficient, 45.9% of the respondents point out that the information supervision mechanism is not perfect, 41.7% of the respondents think that the fraudsters are superb, and 36.2% of the respondents think that the protection of personal information is related.

  Yan Tao believes that the main reason for personal information disclosure is that information is used by illegal companies, which leads to imperfect information protection.

  Li Yu, the head of the construction department of a branch of China Telecom Group, thinks that the user information is seriously leaked, because of the following reasons: First, people are not aware of prevention, so they just connect to public WiFi, scan the QR code of merchants to get small gifts, or apply for membership cards at will, and fill in their phone numbers and identity information. Secondly, the means of fraud gangs are constantly being refurbished, and many places have formed groups to commit crimes, which are interlocking, making it impossible for victims to prevent them. Third, at present, the supervision is not perfect enough, and it is not enough to rely solely on the strict control of the company, but also needs the linkage of multiple departments.

  So, how to protect personal information security in daily life? According to the survey, 59.4% of the respondents suggested that the personal information in the courier documents should be erased when discarding the courier package, 58.6% suggested that no payment transaction should be made when connecting to public WiFi, 54.0% would try to be vague when filling in personal address and other information, 49.4% would set a more secure password, 46.6% suggested that social software should not add strangers at will, and 33.2%.

  "Most of the current information leaks originate from the network", Li Yu believes that the correct use of the network can better safeguard their information security. "For example, they don’t download unsafe software at will, don’t connect to public WiFi at will, and don’t trust all kinds of irregular QR codes. Here, it is especially necessary to remind friends who have old people at home not to let the old people fall into the trap of the merchants and come clean about their family information. In addition, we should pay attention to beware of fraud gangs, be calm when things happen, protect financial information, call the police in time, and communicate with family members more. "

  Yan Tao believes that first of all, we should have a sense of prevention and not give criminals an opportunity. In addition, he feels that it is necessary to strengthen information supervision and further improve the legislation related to information protection.

  The survey also found that 69.3% of the respondents suggested to strengthen the construction of Internet information security, 64.7% suggested to improve the legislation related to information protection, 59.5% suggested that the state should strengthen information supervision and supervision, 51.7% suggested to improve the construction of information supervision institutions, and 34.1% suggested to carry out safety publicity and education to prevent information leakage.

  "Many businesses will sell customer information to fraud gangs to meet their needs, and we receive many reports and complaints every year." Li Yu said that it is necessary to increase the crackdown on fraud gangs and the management of enterprises, and strengthen departmental linkage. Only when multiple departments join hands can we get twice the result with half the effort in cracking down on the disclosure of personal information.

Huang Lei was deeply ripped off, and people were in jeopardy: from the early generation of Wen Qing to the "little man wrapped in pulp", what happened to him?

Huang Lei was deeply ripped off, and people were in jeopardy: from the early generation of Wen Qing to the "little man wrapped in pulp", what happened to him?

Huang Lei first appeared as a literary youth with long hair, and a song "I think I am the sea" once charmed countless girls. But I don’t know when, his label changed quietly, from Wen Qing, who doesn’t eat human fireworks, to a "smart man" and a greasy man who enjoys staying in the kitchen. Now he is ridiculed by the group for "cooking delicious" and seems to be looking for ways to regain his disappearing popularity.

Despite being criticized for being greasy and preaching, Huang Lei is really a genius. He was born into a family of entertainers, and his father was a national first-class actor. I grew up in the theater when I was 6 years old, and then moved to Beijing with my parents. In the college entrance examination, Huang Lei was unexpectedly defeated in the drama, but was successfully admitted to Beiying, and became classmates with Wang Jinsong and Jiang Wu. During his college years, he was admitted to the graduate school before graduation and was able to stay in Beiying as a teaching assistant.

In 1995, 24-year-old Huang Lei took a fancy to Sun Li in the art examination. The woman was six years younger than him, with excellent grades and outstanding temperament. Huang Lei approached her through the opportunity of teaching assistant, and they soon got together. At that time, Huang Lei had already entered the circle by participating in Chen Kaige’s "Walking and Singing", and the starting point was very high. In the same year, he also won the Best Supporting Actor Award at Changchun Film Festival for starring in the film "Midnight Singing". This love story is full of romance, much like the "big star falls in love with me" scene.

Subsequently, Huang Lei released albums "Singing while Walking" and "I Think I am the Sea". In the MV, his long hair was fluttering, thin and gentle, which met the criteria of mate selection for girls at that time. The heroine in the MV is his girlfriend Sun Li. In 1999, the TV series April Day on Earth made Huang Lei completely popular. Sun Li also made her debut in the same year, starring in the drama The Legend of bodhidharma. In order to help his girlfriend, Huang Lei introduced her friend Cai Yinong, who had just set up Tangren Film and Television. In 2000, Sun Li became popular for starring in The Mermaid, a legend of heaven and earth, and was called "a sister in the early Tang Dynasty". However, she chose to get married and quit when she had a bright future.

How did GAC Chuanqi perform? What are the advantages and disadvantages worthy of attention?

Guangzhou Automobile Chuanqi: Analysis of Brand Performance and Characteristics

As an important participant in the domestic automobile market, Guangzhou Automobile Chuanqi’s performance in the market has attracted much attention in recent years.

How did GAC Chuanqi perform? What are the advantages and disadvantages worthy of attention?

GAC Chuanqi has many advantages. First of all, in terms of design, GAC Chuanqi’s models often have the characteristics of fashion and atmosphere, smooth lines and unique shapes, which can attract the attention of many consumers. For example, Chuanqi GS4, whose appearance combines modern aesthetics and sports elements, gives people a delicate and dynamic visual experience.

In terms of dynamic performance, GAC Chuanqi also has a good performance. Some models are equipped with engines with advanced technology and abundant power output, while taking into account fuel economy.

In terms of interior configuration, GAC Chuanqi pays attention to comfort and sense of technology. The seat material is comfortable and the interior space is spacious, which can provide passengers with a good ride experience. Moreover, the multimedia system is rich in functions, and the intelligent interconnection function meets the needs of modern people for intelligent vehicles.

However, GAC Chuanqi also has some room for improvement.

In terms of brand awareness, compared with some internationally renowned brands, GAC Chuanqi still has room for improvement. This may affect consumers’ choice when buying a car.

The maintenance rate of vehicles is also a concern. Compared with some popular brands, the maintenance rate of GAC Chuanqi models may be slightly inferior.

The coverage and service quality of after-sales service network need to be further optimized to better meet the needs of consumers in the process of vehicle use.

In order to show the advantages and disadvantages of GAC Chuanqi more intuitively, the following is a simple table comparison:

advantage disadvantage? Appearance is fashionable and atmospheric. Brand awareness needs to be improved Good dynamic performance The hedge ratio is relatively low. The interior configuration is rich and comfortable. After-sales service needs to be optimized

Generally speaking, Guangzhou Automobile Chuanqi has shown certain competitiveness in the automobile market, and its advantages provide consumers with good choices. However, for the existing shortcomings, Guangzhou Automobile Chuanqi is constantly striving to improve and upgrade to adapt to the changes in the market and the needs of consumers.

Guangzhou Automobile Chuanqi changed its name because of its collision with Trump?

"if you are not afraid of bad life, you are afraid of getting the wrong name." Guangzhou Automobile Chuanqi was embarrassed because of the collision with US President Trump. In order not to affect the plan to enter the United States, GAC Chuanqi is considering changing its brand English name Trumpchi.

Guangzhou Automobile Chuanqi changed its name because of its collision with Trump?

Americans are familiar with the name Trump, but they may be unfamiliar with Trumpchi.

Trumpchi (the English name of Guangzhou Automobile Chuanqi) sounds somewhat similar to the name of President Trump of the United States. In fact, it is a China automobile brand and plans to enter the American market in 2019.

Guangzhou Automobile Group said that "the same name" is just a coincidence. In 2010, GAC Chuanqi was first put on the market, several years before Trump ran for president.

Recently, it has been reported that Guangzhou Automobile Group intends to change its English name again in order to let this brand of cars enter the American market.

Trumpchi is the local brand of the GAC Group, a State-owned manufacturer that also makes cars for a number of international brands.
Chuanqi Automobile is a local brand of Guangzhou Automobile Group. Guangzhou Automobile Group is a state-controlled joint-stock enterprise group, which also produces joint-venture brand cars.

Earlier this year, the GAC Motor Design Director Zhang Fan told Reuters: "We saw people were laughing at this and took pictures looking only at this detail, and also put on Facebook or other websites.
Earlier this year, Zhang Fan, chief designer of Guangzhou Automobile Group, told Reuters: "We found people making fun of the English name of Chuanqi Automobile, and also photographed the logo and uploaded it to Facebook and other websites."

Chuanqi’s English name "Trumpchi" comes from the direct transliteration of Chinese "Legend". The first half "Trump" stands for leading and trump card, while the second half "chi" stands for China China.

Originally, it was a name full of beautiful meanings, but I never imagined that Chuanqi’s first step towards internationalization and its entry into the American market was actually met with problems because of the English name "Trumpchi", which was really embarrassing.

Guangzhou Automobile Chuanqi changed its name because of its collision with Trump?

In the case of Trumpchi, however, the name appears simply to be a translation spin-off from its Chinese name which is Chuanqi, which is a play on the word "legendary" and loosely translates as "spreading good fortune".
Chuanqi’s English name Trumpchi is just a simple translation of his Chinese name. "Chuan" means "legend" in Chinese, and "Chuan Qi" roughly means "spreading good luck" ("Qi" means happiness and auspiciousness in Chinese).

In fact, as early as the 2017 Detroit Auto Show in North America, because the English names Trumpchi and Trump had the same name, many local Americans were watching the Chuanqi booth. Just to shoot Trumpchi, and make fun of it on social platforms.

It first got international attention in at the 2017 Detroit Auto Show, where executives were reported to be taken aback by the reaction it got and talked about mulling a name change then. Regardless of the name, the company hopes to put forward the first Chinese car that could break into the American market.
GAC Chuanqi gained global attention for the first time at the Detroit Auto Show in 2017. It is reported that at that time, GAC executives were surprised to see everyone’s reaction to Chuanqi’s English name and began to discuss renaming it. Whether it is renamed or not, the company hopes to put the first domestic Chuanqi car on the American market.

Guangzhou Automobile Chuanqi changed its name because of its collision with Trump?

China is both the world’s biggest market and its biggest manufacturer, turning out more than 24 million cars last year.
China is the world’s largest automobile sales market and the largest producer. China produced more than 24 million cars last year.

However, the great majority are sold domestically, and Chinese brands have struggled to gain a foothold in the US.
However, most domestic cars are still sold in China. China automobile brands still have a lot of efforts to gain a place in the United States.

What does the brand name stand for?

If renaming a car company for a new market seems a little strange, perhaps it shouldn’t.
People should not be surprised to change the name of the car brand in order to enter the new market.

Western companies have been rebranding for years when they set up shop in China.
It has been many years since western companies changed their names when doing business in China.

The linguistic divide between Western languages and Chinese means that names are often nonsensical when they’re translated.
The differences between western languages and Chinese mean that the translation of brand names often sounds absurd.

So, they come up with names that at least sound neutral, or which might appeal to Chinese consumers.
So they will come up with names that at least sound neutral, or names that may appeal to consumers in China.

Pampers, for example, is Pampers or "Bang Bao Shi", which means "Helps make baby comfortable".
For example, "Pampers" means "helping the baby to be comfortable".

Car companies do it too.
Some car companies have changed their names in this way.

BMW’s Chinese name is BMW, which translators as "treasure horse".
The literal translation of "BMW" means "the horse of treasures".

Trumpchi wouldn’t be the first Chinese company to rebrand for a wider audience.
GAC Chuanqi is not the first China company to change its name for a bigger market.

Chinese messaging app WeChat, for example, was rebranded from Weixin specifically to appeal to a more global audience, a move that helped it dramatically increase its overseas user base.
For example, the English name of WeChat was changed from Weixin to Wechat to attract more global audiences. This has also helped it rapidly expand its overseas user base.

Guangzhou Automobile Chuanqi changed its name because of its collision with Trump?

Foreign brands need translation before entering China. However, translation, like young people, is divided into two grades: general translation and literary translation.

General translation can be divided into the following five categories, namely:

Transliteration:

This kind of translation method is the most direct, and basically, it means no translation.

Mainly used for names, such as Disney, Siemens, Ford, place names, such as Amazon, original words, such as Audi, NIKE, combination words, such as Adidas, and words whose owners can’t afford to hire translators, such as Vladimir.

Free translation:

This kind of translation is the most sincere, and it is basically a conscience enterprise.

There are mainly material names, such as Airbus, Facebook and Shell, conceptual names, such as General Electric and Volkswagen, combined names, such as Microsoft and Softbank, and fruit names, such as Apple.

Mixed translation:

This kind is half transliteration and half free translation mixed together. It seems to be inclusive, but in fact it is not good.

Starbucks is the best company, while Unilever and Delta barely passed. As for Savills in the first Pacific and First Boston, which was a long time ago, I didn’t know what to say at the first ear.

However, there is a famous mashup king in Shenzhen, China, who will soon mix out in this circle of friends-that is WeChat.

Random translation:

This kind of translation does not play cards according to common sense, and the sword goes sideways. Basically, it depends on everyone’s rich imagination and yellow old photos to connect the two names.

For example, HSBC, Citi, Pfizer, Chase, Cathay Pacific, the treasure of Hong Kong, and Swire.

No translation:

This is a genre that you are bored with if I don’t turn it over. These signs are basically composed of letters. People who are literate don’t have to turn them over, and it’s useless for those who are illiterate to turn them over.

Such as IBM, BBC, 3M, AMD, GFW, BCG, KKR.

Therefore, the general translation of brands alone is divided into the above five categories, which must be what you feel now when you read it: is the sound and meaning confusing?

Fortunately, the next stage is literary translation.

Literary translation requires the integration of sound and meaning, and both spirit and form. As soon as people see this brand, they will know what this brand is for and how much they feel. This is obviously very advanced, so generally only large international companies can do it.

The most typical examples are the scientific elites such as Google, Cisco, LinkedIn and Bing. Retail giants such as Uniqlo, Carrefour and B&Q; Subway, which has exploded in recent years, and Porsche, which has suddenly become a mass in recent years.

Since it is literature and art, there is a distinction between high and low. The translation of some brands is not only consistent in sound and meaning, but also has both spirit and form; But also make the finishing point: make the name and product integrate and interact, give birth to great brand value, and become a driving force for the brand to last forever; At the same time, it can be lofty and poetic.

Let’s take a look at the classic translations of foreign brand names:

10. Evian

Evian is a mineral water produced in a small town in the southeast of France, on the shore of Lake Geneva, on the side of the Alps, and near mountains and clouds. It is the favorite of Hollywood stars and one of the few brands we can enjoy with them.

Water accounts for 70% of the human body. Statistically speaking, you are what you drink, so when you are tired of drinking Nongfu Spring, please try Evian.

9. Viagra

The general drug name only tells you what kind of disease you will treat if you eat it, but doesn’t tell you what kind of person you will become if you eat it. Except viagra.

This way of naming, which leaves form and effect behind and goes straight to the meaning of life, is undoubtedly the most successful operation case in business history.

8. IKEA

IKEA was originally composed of the initials of two founders, but in China, there is such a name that makes countless mothers dream about it-IKEA. It comes from The Book of Songs Nan Zhou Taoyao: "Peach flies away, burning its splendor. The son of Yu Gui, appropriate its room home "

How can such a pleasant name, a pleasant price and a comfortable product not be loved by everyone in this country that is not very livable?

7. Boeing

Nine times out of ten, the closest you get to the speed of sound in your life is on Boeing. This delicate Chinese name and English pronunciation are almost perfectly consistent. When you pronounce it, you will feel the speed of the plane and even have the Doppler effect, which seems to make people feel more secure.

Mercedes-Benz

If the speed of sound is too fast, you can run at it. This translation explains what low-key luxury means: when everyone is piling up adjectives, people use verbs.

Although the verb is neutral, it makes everyone unable to be picky, luxurious but not overbearing. It has become the most popular brand in China.

5. Channel

Quite simply, this French woman’s name charms all beings: it is a magical name that makes every man forget his girlfriend when he smells it, and every woman thinks of her boyfriend when she sees it.

Well, I won’t talk about it, and you can experience it yourself.

4. Marlboro

You may not smoke Marlboro, but you can’t help knowing people who smoke Marlboro. The best-selling cigarette in the world is the first foreign brand to enter China. This translation is as catchy as its cigarettes and is popular in China.

Because of the ban on tobacco advertising, we rarely see the news of this brand now, but it lives in our lungs forever.

3. Longines

Our time and space are like winding waves, and time is like the piano recording the ebb and flow of the tide.

Even if you haven’t understood the mystery of the universe, Longines as the name of a watch can still make people feel unclear. Do you feel closer to the end of the universe every time you look at the time?

2. BMW

Give China three letters, and it will be a miracle in the world. BMW is simply the definition of God’s translation.

I don’t know how many tears the name BMW has brought to MM, but I know how many auras it has brought to BMW.

1. Coca-Cola

When Coca-Cola entered China in 1927, it was once translated as "biting wax" by someone with eyes open. It is estimated that it was later discovered that it began to be sold together with rat poison, and it was only after learning from a painful experience that it changed such a happy name.

However, this is a translation that makes anyone who knows a little Chinese dumbfounded. With a big red background, it is simply a trademark tailored for China.

Source: BBC, Sohu.com.
Translation & Editor: yaning