分类： wefsgf

　　Lei Jun: Dreaming of "The Sea of Stars"

　　This reporter? Ma Wenliang

　　On July 9, 2018, Xiaomi, founded by Lei Jun, was listed in Hong Kong, becoming the first listed company promoted by the Hong Kong Stock Exchange to "share different rights" and ranking among the top three IPOs of technology stocks in history. This time, the front of Xiaomi’s commemorative shirt reads: Good people will not be too bad luck; It says on the back: Fools are blessed with fools.

　　Lei Jun spoke at the scene. He said: "From the first day of birth, every inch of blood in Xiaomi is full of innovative blood. But real innovation is never easy. There is no innovation that does not require great efforts, no innovation that does not experience numerous setbacks, and no innovation that does not bear misunderstanding or even criticism. The more you understand this, the more grateful you will be. Grateful for all the understanding, trust, encouragement and support given to us! "

　　In Zhongguancun, the humble and courteous Lei Jun is recognized as an innovator and a subversive in the mobile phone industry. He is an entrepreneur, and Jinshan quick translation, painting king, drug tyrants and games are all closely related to him, and Jinshan WPS is the backbone of national software; He is an angel investor, UCweb,Voice, Lacarra, Vanke Eslite, the success of these companies all verify Lei Jun’s vision; He is also an entrepreneur, Joyo sold it, and then founded Xiaomi Technology. "It is either a must-win or a must-lose", and he wants to be a portrait.A great company.

　　With such a dream, Xiaomi appeared like this. Whether from its financing process or business model, its development process has created an incredible miracle: from 2010 to 2014, the valuation of Xiaomi soared from $250 million to $45 billion in just four years.

　　This is a company full of miracles. Since its birth, it has become a "subversive" in the mobile phone industry-this is also the most competitive industry in the world. A small company with more than a dozen people has achieved the first place in China and the third place in the world in two and a half years. At the same time, Xiaomi Company is the company with the fastest revenue exceeding 1 billion US dollars, and the company with the fastest revenue exceeding 10 billion US dollars-it took less than five years from its establishment to the revenue exceeding 10 billion US dollars.

　　Despite the pain in 2015-2016, Xiaomi successfully achieved a turnaround in 2017, achieving the goal of revenue exceeding 100 billion at the beginning of the year ahead of schedule. The revenue has exceeded 100 billion, and among the international technology giants, Apple has spent 20 years.It took 12 years, Google 9 years, and domestic technology company Ali 17 years.It took 17 years and Huawei 21 years-in fact, as early as the two sessions in 2014, Lei Jun set this goal. In four years, Xiaomi’s sales reached the 100 billion mark, and now it has finally achieved its wish.

　　"The martial arts in the world are quick and unbreakable", which is the secret of innovation of subversive.

　　The days we spent together with Jinshan

　　Lei Jun’s initial dream is to be an excellent programmer, which is closely related to his major in university. In 1987, Lei Jun was admitted to the Computer Department of Wuhan University. It took him only two years to complete the four-year college course. The PASCAL program written in his freshman year was already compiled into the freshman textbook when he was a sophomore. In-depth DOS programming and in-depth Windows programming compiled by him during his college years are also highly praised by programmers.

　　In the summer vacation of junior year in 1990, Lei Jun’s friend Wang Quanguo and another friend wanted to set up a company, and they invited him to join in, and put him in charge of technology and services, and the shares were divided equally among the four people. Lei Jun was quite confident in his technology and agreed almost without hesitation.

　　The company is named Sunsir (Tricolor), and I hope.Three primary colors create a colorful new world (6.620,0.06, 0.91%). The team seems to be strong. There are 14 people in the company at the most, and the business scope is quite wide, selling computers, making imitation Chinese cards, and even taking over typing and printing. In fact, there is little money in the company account, and even eating is a problem. Not long after, the company’s imitation of Hanka technology was stolen, and the other party made more at a time, and the price was cheaper than theirs. This product hardly earned any money.

　　The high entrepreneurial enthusiasm was killed by the cruel reality day by day, and Lei Jun began to think about a question: As a student, do I have the ability to start a business? After pondering for a long time, he proposed to break up.

　　It was a Sunday in winter, and everyone agreed that Lei Jun and Wang Quanguo would quit. They got a 286, a printer and a bunch of chips and left.

　　"It’s ridiculous to think about it now, like playing house." Lei Jun said that this entrepreneurial experience made me see the reality clearly-no big domestic enterprise was made by college students.

　　In 1991, he graduated from Leijun University. In November of that year, he met Qiu Bojun: "Qiu Bojun wore a black woolen coat with good texture that day, which made me feel shocked and felt like a country child standing in front of successful people." Qiu Bojun is a great success in writing programs. In Lei Jun’s eyes, Qiu Bojun is the best programmer in China and an idol. He thought, since Jinshan can create a Qiu Bojun, it will create a second and third one. The idea inspired him.

　　In January 1992, Lei Jun officially joined Jinshan Software, and Lei Jun spent three years developing Pangu, a component with rich WPS functions. Four years later, Lei Jun was listed as one of the "Top Ten IT Outstanding Young People in China". At that time, Li Yanhong was still studying in the United States, and Ma Huateng raised money everywhere to start his first company.

　　Lei Jun likes reading. He said that a book he read at the age of 18, Fire in Silicon Valley, was the source of his dream. The book tells the story of a group of people such as Jobs and Wozniak who founded Apple Computer Company and changed the world. "Jobs said that living is to change the world, because Americans think that they are the center of the world. I said that I started my business to serve the country through science and technology. Do you believe it?" This has also become the dream that Lei Jun pursued all his life. The seeds of "serving the country through science and technology" germinated until he met Qiu Bojun and made him realize that he could also serve the country through science and technology by abandoning politics and doing business. He began to believe in it.

　　In 1998, Lenovo injected capital, Jinshan reorganized and Qiu Bojun nominated, and the board of directors adopted Lei Jun as the general manager. At the same time, Tencent,、Companies such as Kingsoft were established one after another, and later developed into a "big shot" in the Internet field in China, while Lei Jun stuck to Kingsoft until October 2007, when Kingsoft was finally listed in Hong Kong, but its market value was only a fraction of that of a mainstream Internet listed company. Two months later, Lei Jun chose to leave.

　　When fate threw him at the crossroads, he finally had the courage to cross the rubicon. Lei Jun said that he didn’t get out of the trough until he was over 40 years old, and founded Xiaomi Technology with the belief that he must win or lose, so he realized the entrepreneurial feeling of "jumping off the cliff".

　　Subversive of the Internet "Millet Age"

　　"On April 6, 2010, several of us quietly founded Xiaomi Company in Yingu Building in the North Fourth Ring Road, drank a bowl of millet porridge together and started a difficult entrepreneurial journey."

　　At that time, Lei Jun was over 40 years old and was a veteran in the Internet field. "Liu Chuanzhi started his business at the age of 40, and Ren Zhengfei is 43. I think it’s no big deal if I start over at the age of 40."

　　People are great because of their dreams. He said that at the age of 18, he wanted to run a world-class enterprise. By the age of 40, he found that his goal was drifting away, so he tried again and admitted that he lost. I won’t be too scared to even try, and I will regret it when I am old.

　　At the beginning of his business, Lei Jun kept a low profile-first he set up a company quietly, and then he developed the MIUI system in the name of a third party, even though he didn’t say he was a real boss when recruiting. In the early years of Xiaomi’s establishment, no one was allowed to say that Xiaomi was founded by Lei Jun, nor did he issue a press release and refused to accept any interviews. Lei Jun’s idea is that all energy should be focused on making the products well.

　　"I highly agree with’ Avenue to Jane’. The simpler things are, the more difficult it is to do. We only made a mobile phone, and there is only one name, which is called "Xiaomi Mobile Phone". "

　　In the summer after starting a business for one year, Lei Jun stood alone in the center of the stage in the form of an Apple conference, finished a two-hour speech and officially launched Xiaomi mobile phone. At that time, the "Reebs" shouted by a crowd of "rice noodles" under the stage seemed to show the heavy innovative mission of the China entrepreneur who admired "Jobs".

　　Xiaomi is considered to be the most innovative product in China’s Internet industry. Its significance lies in that it is a product of pure Internet thinking, and it is a complete subversion and innovation in terms of business model, software and hardware, marketing methods, channel innovation and community construction. At this time, Lei Jun positioned himself as an "entrepreneur", and starting a business was like dancing on a cliff. This time, he put all his eggs in one basket.

　　Lei Jun in Xiaomi era was completely immersed in the happiness of a product manager, no longer in a suit and tie, but like most bosses on the Internet, he wore T-shirts and jeans to work, casual but full of energy. Li Wanqiang said that Xiaomi is the perfect embodiment of Lei Jun’s product spirit. The team saw 1 million photos after selecting the boot screen of Xiaomi. "The ultimate is to do what others can’t see, and do it very well." Lei Jun often tells stories with "Haidilao", saying that the products he made should exceed expectations.

　　Since the delivery on October 20, 2011, Xiaomi has achieved sales of 1 million units in less than three months. What is even more surprising is that on the day of delivery, 100,000 mobile phones were sold out in just three hours, and the sales myth of 200 million yuan was enough to make consumers look at Xiaomi, a rising star. However, the development of Xiaomi is not smooth all the way, and doubts and attacks have always followed. In May 2012, someone attacked Xiaomi for profiteering and spread the news of Xiaomi’s third financing in advance, which brought great resistance to Lei Jun..

　　At that time, Lei Jun held a press conference and responded to the questions one by one. He also made a cost table to calculate how much Xiaomi earned one by one. "Announcing our financing success in advance puts us in a dilemma-the reply is to lift the sedan chair, and if we don’t reply, we will be planted. We try our best to persuade investors to announce financing information."

　　Lei Jun said: "Xiaomi’s corporate philosophy is to try not to make enemies", which may be closely related to his personality.

　　Xiaomi model: a sample of Chinese innovation

　　Why can Xiaomi Company succeed quickly? Lei Jun explained: Everything starts from reality. What is the most fundamental change that the Internet has brought to this society? Symmetry, simply speaking, is the symmetry of information. The symmetry of power and the symmetry of resource distribution are all based on the pair of information. He said: from the perspective of information symmetry, marketing should be true, not excessive publicity, which will easily be seen through by users with tools such as internet search; How to really get consumers, we must make the products to the extreme; How to achieve the ultimate product, we must focus; Products will have a reputation if they achieve the ultimate; At the same time, with the rapid development of the Internet era and the rapid flow of information, any company has no secrets, and the survival of the fittest must be faster than all its competitors.

　　The marketing in Xiaomi has been achieved to the extreme by Lei Jun.. With powerful marketing, personalization of enterprises and products, a person and an enterprise can accumulate fans overnight. A large number of fans will be produced, and enterprises will be invincible. Who are the target fans targeted by Lei Jun? Young men in science and engineering between the ages of 18 and 33. These people are like Lei Jun when he was young. They are enthusiasts of smart phones and people who know mobile phones best. They play the role of opinion leaders in the surrounding crowd, which is quite influential, but at the same time, they are also the most difficult people to serve.

　　In order to conquer them, Lei Jun refined a seven-character formula: concentration, extreme, word of mouth and fast. Until now, Xiaomi is basically following this methodology. Focus and extreme, all for making good products. Because good products can speak for themselves.

　　For a time, the success of "Xiaomi Model" has become the object to be imitated by many traditional industries. In this sense, Xiaomi has also contributed to the "internet plus" that has swept the country in recent years.

　　So what is the core competitiveness of Xiaomi? Lei Jun thinks it is three points: First, he attaches great importance to innovation, products and research and development. "Xiaomi is a company with R&D background and technical team, so everyone is involved in the details of each product, and I am no exception. This may be very different from other consumer electronics companies."

　　Secondly, Xiaomi attaches great importance to "rice noodles", which is also the "mass line" that Lei Jun often says. "The most important thing about the Internet is the user’s thinking. The essence is the mass line. We must go deep into the masses, believe in the masses, rely on the masses, come from the masses, and go to the masses. Interactive marketing, I think it is essentially the mass line. As long as you understand the mass line, you will understand the user’s thinking. "

　　Thirdly, it is a unique business philosophy. "Xiaomi is an Internet company, and we attach great importance to operating with Internet technology and thinking. In terms of efficient operation, we have unique advantages. One of the reasons why millet products are cheap is that we can sell products from factories to users with great efficiency. We will continue to use the craftsmanship to make products, and use the Internet model to kill intermediate links so that everyone can enjoy high-quality technology products from China. "

　　The success of Xiaomi is also a sample of "Chinese-style innovation". Taking smart phones as Internet business, this unique "Xiaomi model" has also become an example for many companies around the world to learn and imitate.

　　Create an "Ecological Chain": Copy 100 Millets

　　"The’ millet model’ is a brand-new model in the world, which was initiated by us. We have also seen many peers learning from us, the trend of Xiaomi in this era. When Xiaomi’s mobile phone was successful, there were various opportunities, and we began to make an ecological chain. How can we do things well, and then we are efficient and customers buy them cheaply? This is the essence of the Xiaomi model. "

　　In order to demonstrate that "Xiaomi mode" can be learned and copied, Lei Jun launched an ecological chain plan: "We plan to support 100 enterprises to learn Xiaomi mode in five years and achieve success."

　　The concept of "Xiaomi Eco-chain" has been spoken by Lei Jun more than once, especially at a new Xiaomi product launch conference, the partners who showed Xiaomi Eco-chain became the opening link, and intelligent hardware products such as Xiaomi air purifier, mi band, ant HD camera and iHealth intelligent blood pressure monitor appeared one by one.

　　He let everyone know that Xiaomi not only has mobile phones, televisions and routers, but also has a large number of products produced by eco-chain enterprises. They constantly "spoil the game" in the field of intelligent hardware, trying to change people’s impression of domestic electronic products, not "good quality and low price" but "handicrafts".

　　Connect all smart devices with the mobile phone as the center. "In the initial stage, Xiaomi will promote the construction of the ecological chain by means of shareholding. After developing to a certain stage, Xiaomi’s ecological chain will be opened. Unite all people who can unite, whether it is a startup or a home appliance giant, Xiaomi is willing to be its partner. " Lei Jun said that 100 millet plants should be copied to change the manufacturing industry in China.

　　Xiaomi hopes to stir up these 100 industries, turn China enterprises into the most competitive enterprises in the world by means of the Internet, and make China the best business practice in these fields. At that time, China manufacturing became synonymous with China’s wisdom, rather than relying on low-cost labor, inferior quality and low price. China is on the cusp of "internet plus", and Xiaomi hopes to play his part.

　　The success of Xiaomi and "eco-chain enterprises" depends on strength, not "flickering". "In the past 30 years, since the reform and opening up, China has become a manufacturing power in the world by taking advantage of its population advantage and labor cost. After crossing the first threshold, it has attached great importance to education and science and technology, trained a large number of scientific and technological talents and encouraged scientific and technological innovation. In this context, scientific and technological innovation in all walks of life is getting better and better, and it ranks among the world in many fields. I think this is enough to prove the strength of China’s science and technology and the confidence of China’s future development. "

　　"Entrepreneurship is doing things that others have not done, doing things that others have done but have not done. A very good entrepreneur is often an eccentric and exaggerated person. He has the courage to challenge everything. I think this is a quality that needs to be encouraged. I encourage entrepreneurs to be able to challenge authority and subvert existing rules. This is a successful experience. " The development of Xiaomi Company is a vivid "China Story", which has won a shocking evaluation of China’s scientific and technological progress and innovation in the world.

　　Lei Jun said that Xiaomi’s dream is "the sea of stars". He said that he would be a "craftsman" to promote the rise of domestic products. At the moment when China ushered in the best era of entrepreneurship, he hoped that more "millet" would carry forward the "craftsman spirit", create a touching "new domestic product", redefine "Made in China" and tell the "China story" of this era well.

Many netizens left messages and wanted to see it. Today it came. Let’s take a look at its performance.

First look at the appearance of Mondeo, Mondeo’s front face looks very fashionable and dynamic, which makes people unforgettable. Coupled with the capable headlights, it is very simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the side of the car, the car body size is 4920MM*1920MM*1600MM, the car uses simple lines, the side wall presents a capable design style, with large-size thick-walled tires, the shape is quite cold. Looking back, the rear of the car looks cold, and the taillights show a domineering and stylish design style. Together with the unique exhaust pipe, it is very fashionable and dynamic.

When you come to the Mondeo car, the interior design of Mondeo is sharp, which is very in line with the tastes of young consumers. The steering wheel of the car is very fashionable and sporty, made of leather, and the shape is very fighting. Let’s take a look at the central control. The car is equipped with a simple touch-sensitive LCD central control screen, which makes the interior style impressive and conforms to the mainstream aesthetics. Finally, let’s look at the dashboard and seats. The dashboard design is remarkable and looks strong in technology. The car uses a leather/suede mix seat, and the seat is wrapped in place, making the whole ride soft and comfortable.

The car is equipped with driving mode selection, remote control key, interior ambient light, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection and other configurations, which are rich in functions and greatly enhance its convenience of use.

This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car. As long as you really like it, it’s over. Go to the 4S shop and place an order.

　　Beijing, March 28th (Reporter Wu Tao) Recently, Taobao launched a special edition, and JD.COM also launched a "shopping festival", which is generally believed to be aimed at "attacking" Pinduoduo, a shopping platform. E-commerce giants value it so much. What is the shopping? Are goods really cheap? Is the model sustainable? The reporter conducted an interview and investigation.

　　What is a shopping spree?

　　Pooling generally refers to organizing consumers who are interested in buying the same product through the internet platform, and collectively buying from suppliers in order to enjoy low-price concessions.

　　At present, the most representative purchase enterprise is Pinduoduo, which is developing rapidly. According to the data, since its launch in October 2015, the number of users in Pinduoduo has exceeded 300 million, which is almost the same as that in JD.COM.

　　In fact, the concept of "shopping together" has a long history. The earliest group buying model has the shadow of shopping together, but there are more shopping patterns at present, and it is also integrated into the social shopping model. For example, you may often receive a shopping link from a friend on WeChat, asking you to "bargain" or inviting you to buy together. This is the sociality of shopping together.

　　Why "fire"?

　　E-commerce giants will not turn a blind eye to shopping. Recently, Taobao launched a special version of APP, and JD.COM also launched a "shopping festival". The two largest e-commerce companies in China are making efforts on shopping, which shows how hot shopping is.

　　Tang Xingtong, an expert member of the Network Marketing Research Center of China Electronic Commerce Association, said in an interview with Zhongxin.com that social platforms such as WeChat have created opportunities for shopping together, coupled with the endorsement of social factors of acquaintances, compared with other low-priced shopping platforms, the conversion rate of shopping trust transactions is higher.

　　According to the report released by the E-commerce Research Center, the user groups of Taobao and Pinduoduo are highly coincident, and 50.3% of the users who uninstalled Taobao went to Pinduoduo.

　　As for the reasons for the popularity of shopping, some analysts pointed out that consumption not only needs to be upgraded, but also needs to be graded. Shopping meets the needs of some people for low-priced goods, and consumers are deeply involved through social interaction, which is the reason for growth.

　　Are goods really affordable?

　　One of the reasons for the popularity of shopping is the low price, but what about the quality of things? Consumers who have successfully made a purchase told the reporter of Zhongxin.com, "I have tried several times for fruit, and the pitaya is particularly small. When kiwifruit is received, it is also broken. In view of the cheap price, I didn’t say anything."

　　The reporter noticed that on a shopping platform, "NIKE" shoes with a price of over 100 yuan and "new balance" of 27 yuan are very common, and it is difficult to distinguish between true and false. Although the merchants did not describe them as Nike, the "tick" on the shoes and the word "Nike" on the shoe box are clearly visible. Some netizens left a message, "The shoes are too plastic."

　　There is no denying that there are many "0 yuan Buy" and "0.1 yuan Buy" on the shopping platform, and even if the quality of things is worse, it is worth the price. However, the number of such goods is almost limited. For such goods, it is mostly a matter of speed and luck; More goods are "not so high in price and not so good in quality".

　　Is 9.9 yuan postage reliable?

　　The reporter also noticed that on the platform of collective purchase, there are many 9.9 yuan products, and many netizens have doubts: 9.9 yuan can’t even cover the postage. Can such products be trusted?

　　Some people in the e-commerce industry said that these products are mostly unsalable or broken-code products. Failure to sell these products as soon as possible will only increase the cost of inventory management. Moreover, at this stage, enterprises have basically recovered their costs and sold them in large quantities in a short time, reducing inventory costs is to increase profits.

　　In addition, the postage is not as expensive as we thought. Some merchants can talk about the postage around 5 yuan because of the huge delivery volume, and 9.9 yuan can completely cover the postage.

　　Data Map: Employees of an e-commerce company answer consumers’ shopping questions in front of the computer. China News Service reporter Chen Yushe

　　Is the model sustainable?

　　As shown above, one of the charms of shopping together is to integrate social factors, but the reporter learned that many consumers think it is consuming personal trust value and wasting time.

　　"There have been several successful purchases, and you need a lottery to have the right to buy; You need to pay attention to WeChat official account before buying; After launching the purchase, you need to share it with your friends to help bargain or guide them to participate. " Tian Tian (pseudonym), an office worker, told the reporter of Zhongxin. com that as long as you have patience, you can definitely buy cheap things, but it takes a lot of time, and after sending them to friends many times, the other party will be annoyed, right?

　　It is obvious that the purpose of setting up such a rule is to pull new products quickly and hardly need to spend promotion expenses. Viral marketing is just like this, but it should be noted that viral marketing improves users’ cognition through high exposure rate, which does not mean consumers’ recognition.

　　Can this model continue? Tang Xingtong believes that the pooling model should last for a long time, because price concessions are lethal at any time, but they will not cover all categories of e-commerce; In addition, with the decline of heat, consumers will not be so high-frequency in the future. (End)

　　[car home Information] In 2023, BYD surprised everyone with its annual sales of 3.01 million vehicles, followed by Changan Automobile, which grew steadily in 2023, creating sales of 2.55 million vehicles. Although it has achieved growth, Chang ‘an has obviously not reached the goal set at the beginning of the year. After two years of new brand adjustment, there will be new changes in Changan brand system in 2024. In 2023-2024, how did Chang ‘an’s own brand change yesterday and tomorrow, and what new products will be launched in the future?

● Looking back at 2023

　　Looking back on sales in 2023

　　In 2023 after the epidemic, the long-awaited "retaliatory consumption" did not arrive as scheduled, and "volume product" and "volume price" became the key words of this year. Except for a few car companies such as BYD and Chery, the sales of other big car companies are relatively stable, only slightly higher than in 2022, and even car companies have experienced a decline in sales.

　　Of course, it should be noted that the sales volume of each big group also includes the data of its joint venture company, even the sales volume of non-passenger cars and overseas exports. However, in 2023, the performance of most joint ventures in China was not satisfactory, which also led to a decline in the total sales of large groups like SAIC. Similarly, there are many joint ventures like Changan, such as Changan Ford, Changan Mazda and Changan Lincoln. In the context of the decline in sales of the joint venture company, the sales of Chang ‘an’s own brands are firm, and the total sales volume has not declined. On the contrary, it is not easy to achieve growth. Compared with other big groups, in 2022, Changan Automobile Group was still behind Guangzhou Automobile and Dongfeng, and in 2023, it achieved overtaking. However, it may be difficult to surpass SAIC, FAW and BYD in the short term.

　　In 2022, Changan Automobile only grew by 2% year-on-year. In 2023, Changan Automobile achieved 8.8% year-on-year growth, and the sales growth accelerated, and finally achieved sales data of 2.553 million vehicles. Among them, the sales volume of new energy vehicles and overseas exports are the most eye-catching, achieving year-on-year growth of 69.2% and 43.9% respectively. Although the growth rate has decreased compared with 2022, the increase in the base will definitely affect the growth rate.

　　However, Changan Group planned the sales target of 2.8 million vehicles in 2023, and actually only completed 91%. Among them, the anticipated new brands, Deep Blue and Aouita, failed to achieve the expected sales volume, and Deep Blue only achieved 34% of the sales target.

　　In the planning for 2024, the Group’s sales volume remained at 2.8 million vehicles, but the expected sales targets of Deep Blue and Aouita were both downgraded, with Deep Blue having the largest decline of only 280,000 vehicles, while the remaining mission was handed over to Changan Qiyuan with a sales target of 250,000 vehicles. At the same time, in 2024, Chang ‘an still has high hopes for the fuel vehicle market, including Chang ‘an Gravitation and Kaicheng, which will have sales targets of 1.25 million vehicles and 230,000 vehicles. In addition, overseas markets should also double their sales to reach the goal of 480,000 vehicles.

　　Looking back on cooperation in 2023

　　Looking back on 2023, a major event in Chang ‘an was to set up a new joint venture with Huawei. Changan was one of the earliest car companies to cooperate with Huawei, but at that time Changan did not choose Huawei’s highest intelligent car selection solution, but chose Huawei’s mid-range HI(Huawei Inside) model. Aouita, who owns Huawei’s technology, did not enter the vast sales stores of Huawei like Cyrus.

　　In 2023, Huawei set up a new joint venture company with its car partners. Changan became the first car company to join in the joint venture, and it has more dominance in cooperating with Huawei in research and development. The new joint venture company will mainly engage in the research and development, design, production, sales and service of automotive intelligent systems and component solutions, which almost includes all the most advanced intelligent car selection schemes, and has become an active participant in cooperation, which is simply to achieve overtaking in corners.

　　The business scope of the joint venture company includes seven areas: intelligent driving solutions for automobiles, intelligent cockpit for automobiles, intelligent digital platform for automobiles, intelligent Che Yun, AR-HUD and intelligent car lights, covering all categories of smart cars at present. Earlier, we learned from relevant people that the brand that the new joint venture company will benefit from may be Deep Blue, and two new products that Deep Blue will launch in 2024 may be expected to introduce new technologies.

　　In addition, in 2023, Changan continued to deepen its cooperation with Contemporary Amperex Technology Co., Limited, and established a joint venture company with Contemporary Amperex Technology Co., Limited, Time Changan, with a designed production capacity of 30GWh, realizing the integration technology of CTV battery chassis into the mass production stage, with a space utilization rate as high as 72.9%. The new generation of Force super-collector drive has been upgraded in an all-round way, achieving working condition efficiency 6 percentage points higher than that of the industry, reducing cost by 15%, and will be mass-produced and loaded soon. Time Changan will empower Changan in 2024, bringing a new generation of hybrid technology to Changan.

　　In 2023, Changan also reached a long-term strategic cooperation relationship with Ganfeng Lithium Industry, and reached a research and development cooperation based on the next-generation automotive power battery (semi-) solid-state battery and the strategic cooperation of the whole battery industry chain, which will meet Changan’s subsequent new energy strategy. Compared with liquid batteries, solid-state batteries have greater capacity and will solve the battery life problem. This year, Changan also reached a cooperation with Weilai in power exchange business. According to the plan, Changan will unify the battery pack with Weilai and cooperate in the research and development of power exchange vehicle products.

　　With the above cooperation, Changan not only plays a major role in the joint venture or cooperation, but also can lead the future direction, and further enhances the technical strength of products. The cooperation with head suppliers directly starts on the shoulders of giants. It can be seen that in the future, Changan’s products will advance by leaps and bounds in the field of new energy and smart cars.

　　Looking back at going to sea in 2023

　　In 2023, Changan’s overseas exports exceeded the target by 113%, with outstanding achievements. In 2023, Chang ‘an released the "All rivers run into the sea" plan, aiming at world-class automobile brands and achieving overseas sales exceeding 1.2 million units. In addition to developing countries such as Asia, Africa and Latin America, overseas sales markets are also aimed at developed markets such as Europe, the United States, Canada, Japan and South Korea. In 2023 (|), it made its debut during the Munich Auto Show. In the city exhibition hall of Munich, the cool Aouita 12 also won considerable popularity and attracted onlookers.

"Munich City Exhibition Hall Aouita 12 attracts onlookers"

"Chang ‘an’s first overseas factory, Thailand factory"

　　In 2023, Changan also established its first overseas factory in Thailand, which will focus on new energy products, and will also build factories in Europe and America. Up to now, Chang ‘an has been exported to 63 countries and regions around the world, and has outstanding performance in Russia, Saudi Arabia, Chile, Mexico and other countries.

　　Looking back on the strategy and adjustment in 2023

　　After Changan launched the new brands Deep Blue and Aouita in 2022, Changan continued to deepen its strategic adjustment in 2023, but there were successes and failures. In terms of fuel vehicles, Changan launched the new CS75 PLUS family in 2023. In terms of sales volume, this car is still the main sales model of Changan brand, and the launch of the new model has been recognized by consumers. In addition, fuel vehicles of about 100,000 yuan, such as Yidong, UNI-V and CS55PLUS, are still the main sales models of Changan. The first mass-produced car Yida, based on the new generation design concept of long safety, has not completely won the recognition of consumers, although its main price is less than 100,000 yuan, and the price is not high.

"Yida"

　　New energy is also mixed. In 2023, Changan brought Lumin a fast-charging model. As a boutique mini-car, fast charging is very necessary. In particular, this car can also achieve a battery life of 301km without losing a higher level of seagulls, so Lumin has also become one of the most popular models of Changan brand. In 2023, many car companies began to attack the hybrid market, including UNI-V Smart iDD, UNI-K Smart iDD and CS75 PLUS Smart iDD of Changan. These three cars have good sales performance in the pure fuel vehicle market, but the sales performance of the three hybrid models listed this year is not ideal. I’m afraid the reason is that in the face of competing products, as a latecomer, there is no outstanding product feature, and consumers are naturally preconceived.

『Lumin』

　　In terms of new brands, Aouita and Deep Blue did not reach the expected sales volume. Although both Deep Blue and Aouita launched the new products Deep Blue S7 and Aouita 12 this year, it became increasingly difficult for consumers to win the market in the face of the crazy price war in the market this year and numerous new products. Aouita’s high price makes many consumers flinch. Although Deep Blue also launched a smart driving version this year, the price/performance ratio has been further improved. However, with the launch of Changan Qiyuan, the difference between the two brands is not obvious, resulting in brand involution. Although Chang ‘an Qiyuan’s first product is eye-catching, there is even a "oil-to-electricity" product in the follow-up, which is really puzzling.

『Deep blue S7』

　　In the face of problems, Chang ‘an will also usher in new structural adjustment. In 2024, Changan will launch a brand-new Gravitation (internal code name, including the current V-mark, Auchan brand and UNI series), and basically merge most of the current fuel passenger cars. In the future, Changan V-mark will be adopted uniformly, and its name is still expected to be called Changan Automobile (to be officially announced later). In terms of new energy, Deep Blue and Aouita have shown that they will focus on the middle and high-end direction, at least they have been supported by Huawei. Qiyuan has also been defined as a smart electric brand by Changan, but the current direction is not clear enough, more like a collection brand of low-end new energy vehicles. However, the official said that Changan Gravity is the cornerstone of the company’s current development, and Changan Qiyuan will be the cornerstone of the company’s future development, and heavy smart cars will be launched in the follow-up of Qiyuan. Kaicheng will still focus on Changan commercial vehicles.

　　Not only will the product line be adjusted, but also the personnel will be adjusted in 2023. Zhu Huarong, Party Secretary and Chairman of Changan Automobile, will serve as Chairman of Aouita Science and Technology, and Wang Jun, President of Changan Automobile, will also serve as Chairman of Deep Blue Automobile. The strategic position of the new brand will usher in a new adjustment. Changan pays more attention to the new brand. According to Zhu Huarong’s words, it is "important people give people money, and technology gives technology." In addition, in 2023, Klaus Chijola, head of global design of Volkswagen Group, became the vice president of Changan Automobile, in charge of the global design business of Changan Automobile. Chang ‘an, which has always paid attention to design, is going to make a big move this time.

● Looking forward to 2024

　　Looking forward to new technologies and trends in 2024.

　　In 2023, the sales volume of new energy vehicles in Chang ‘an is 481,000, the sales volume of new energy vehicles in 2024 is 750,000, and the sales volume of new energy vehicles in 2025 is 1.2 million. By 2020, the sales volume of new energy vehicles will reach 3-3.5 million, accounting for 60%-70% of the total sales volume of the Group. In other words, new energy will be the top priority of Chang ‘an development in the future, and also the main source of incremental sales development. It can also be seen from the brand composition that in the future, Chang ‘an will have three new energy brands: Aouita, Deep Blue and Qiyuan, and new energy vehicles will also be launched in the future.

　　In order to achieve the goal of 55.9% year-on-year growth of new energy vehicles in 2024, Changan officially announced at least eight brand-new new energy products as support. On the technical level, CTV battery chassis integration technology will be mass-produced in 2024, which is a new mainstream technology. Its principle is basically close to that of Tesla and BYD, but the structure is slightly different. This technology can improve the safety of the car body and battery, and at the same time, it can have more space to arrange more battery modules, which further increases the battery life of new cars.

　　In the fourth quarter of 2023, the first standard battery cell of Chang ‘an, a joint venture company between Chang ‘an and Contemporary Amperex Technology Co., Limited, was officially rolled off the production line. It will integrate 4C fast charging technology, so that it only takes 10 minutes to charge the power from 20% to 80%. Although its charging speed may not be as good as that of the ideal MEGA (charging 500km in 12 minutes), it is enough for ordinary models and has already achieved industry leadership, while the 5C technology is used for people like MEGA. We look forward to seeing relevant technologies get on the bus in 2024.

　　Intelligentization is also the key direction of Changan, and its partners include Huawei and Horizon. According to the official saying, the goal is to become a world-class leader in the automobile intelligent driving system and parts industry, promote the global leadership of China’s intelligent automobile industry, and make every effort to build core competitiveness in three areas: intelligent driving, intelligent networking and intelligent interaction. The ambitious but real exhibition in 2024 will mainly be Qiyuan E07, which will be released in 2024, which will be the embodiment of Changan’s intelligence, and Changan Qiyuan will also focus on becoming a digital intelligence brand in the future.

　　After brand integration, in 2024, Chang ‘an will have four passenger car sections: Aouita, Deep Blue, Qiyuan and Gravitation. Obviously, in terms of technology, new energy vehicles will take the lead, and only Gravitation will continue to take over the market share of fuel vehicles. However, according to relevant sources, Gravity will also launch plug-in hybrid models in the future, and it is expected to be equipped with new power developed on the basis of hybrid platforms, and will use the latest battery products of Times Changan (a joint venture with Contemporary Amperex Technology Co., Limited), which is obviously different from the smart iDD launched on the fuel vehicle platform last year, and the technology is iterative.

"Chang ‘an Gravitation Brand-new SUV』"

　　This can be seen from the declaration drawing of the Ministry of Industry and Information Technology in the previous paragraph. Changan applied for the declaration drawing of a brand-new V-standard SUV, with the length, width and height of 4730/1890/1680(1660)mm and the wheelbase of 2795mm respectively. It is a plug-in version, which is equipped with a plug-in system based on a 1.5L naturally aspirated engine with a maximum power of 72 kW.

　　Gravitation is just a brand-new integrated name of several existing sequences, which will still be presented in a unified way with Chang ‘an V standard. The brand-new models followed by Gravity will also have the latest technology of Changan in intelligence, but the positioning is indeed slightly lower. In addition, in order to ensure the needs of overseas markets in the future, gravity will continue to exert its strength in the fuel vehicle market and continue to develop new technologies. This year, gravity will also have more than one brand-new model.

　　Looking forward to new products in 2024

　　In terms of follow-up new energy products, according to the official plan, the first extended-range pickup hunter in Chang ‘an will be delivered in the first quarter of 2024. Previously, this new car has announced the pre-sale price range of 13.99-21.69 million yuan, which will be a mid-to high-end pickup truck, suitable for urban consumers who want to buy a second expansion car. The exterior looks more design-oriented, similar to an SUV. At the same time, an external power supply is added at the container for outdoor camping, which reminds us of the radar RD6 released last year. The interior of the car is basically the same as that of a passenger car, focusing on the construction of materials and having a dual screen design.

"Chang ‘an’s first extended-range pickup hunter"

　　In terms of power, this is an extended-range vehicle, which can achieve a battery life of 1031km under CLTC working conditions and meet the needs of long-distance travel. 0-100km/h accelerates for 7.9 seconds, which changes the problem of poor power of pickup trucks in the past. More importantly, in terms of comfort, the suspension structure with front double wishbone and rear multi-link integral bridge is more comfortable than the traditional pickup truck with leaf spring. In addition, it can also have a pure battery life of 180km, and the cost of using the car is more economical.

Deep blue G318』

　　In the second quarter of 2024, Deep Blue G318 will be launched, which adopts tough design, and will have a variety of off-road modification schemes, such as electric pedals, luggage racks, camp lighting, external spare tires, towing devices, etc., and the vehicle can also turn around in place. However, we learned from relevant people that this car may adopt a load-bearing body structure, and the price is about 300,000 yuan. Its body size is 4915(4998)/1985/1885(1960)mm, and its wheelbase is 2880mm, which is close to the size of the tank 400. In terms of power, it will be equipped with an extended range system with a total power of 316 kW, which is also close to the tank 400, and adopts front and rear dual-motor four-wheel drive.

　　At present, Deep Blue has two models of 200,000 yuan on sale, SL03 and S7. In addition to G318, a 200,000 yuan product and a 300,000 yuan product are planned in the future. In the third quarter, Deep Blue will launch a model code-named C857. It is reported that this is a compact SUV, and its positioning may be below S7. If so, it will be involved in the current mainstream price range of fuel compact SUV market, and it will also become a moving model of Deep Blue in the future, helping Deep Blue to increase its current sales volume and achieve the goal of doubling the sales volume of 280,000 units.

　　In the third and fourth quarters of 2024, Aouita’s second SUV E15 and medium-sized coupe E16 will be unveiled respectively, and the government has set an annual target of breaking 200,000 bicycles, which means at least 17,000 bicycles in a single month. Rumor has it that these are two models that benchmark Tesla Model Y and Model 3, that is to say, the price is lower than that of the previous 11 and 12. The official position of E16 is medium-sized, and it can be roughly believed that its smaller size and lower price guarantee the improvement of sales. The sales level of 17,000 units is close to the current sales level of Model 3, which means that its price may be in the range of 250,000-300,000 yuan. At the same time, it is reported that Aouita will focus on extended-range vehicles in 2024, and the news has been confirmed by the official account of Aouita, which means that E15 and E16 will have pure electric vehicles and extended-range vehicles. At present, Aouita’s sales performance is obviously not up to expectations, and the way of extending the range and lowering the selling price will undoubtedly break the current unfavorable situation.

　　Changan Qiyuan will present two brand-new models E07 and C798 in the fourth quarter, both of which will pay more attention to intelligence. They are based on SDA architecture, and the official explanation is a "software-defined car" product, which has been instilled with a very interesting idea. You can customize your car like Lego, "the hardware is pluggable, the scene can be arranged, the ecology can be on demand, and the system can evolve". However, these words are too magical. Let’s wait for the official explanation, but at least they do make me grow some grass.

『Qiyuan E07』

『Integrated technology of CTV battery chassis』

　　Qiyuan E07 is not only the first model with SDA architecture, but also the first model with CTV battery chassis integration technology. The whole chassis looks quite flat, and more importantly, the chassis is made of aluminum alloy, and the integrated cast aluminum design reduces the weight of the whole vehicle. The vehicle adopts three-in-one motor and front and rear double motors. The maximum power of two-wheel drive model is 252kW, and the maximum power of four-wheel drive model is 440kW. The car body is equipped with air spring and variable damping shock absorber, and the height of the car body and the soft and hard suspension can be adjusted. In terms of body size, the length, width and height of the new car are 5045/1996mm/1640mm respectively, and the wheelbase is 3120 mm.

"Photo taken by Qiyuan E07 (CD 701) in October 2023"

　　More interestingly, Qiyuan E07 draws lessons from Tesla Cybertruck’s design concept. The official said that it can switch between SUV and pickup truck at will, and then the window can be completely opened, becoming the appearance of pickup truck, and the tailgate is opened in the same way as pickup truck. There is no specific information about the intelligence of the new car. However, the official said that it is equipped with a central computing platform with a total power of more than 1000 TOPS, which has high computing power and can cope with higher demand. The car coupling system supports users’ customization and co-creation. According to the plan, this car will be smarter and meet the needs of users, but we still need to wait until the new car is officially released. Qiyuan E07 will also redefine Qiyuan brand, and the subsequent products will be more intelligent and become the main intelligent undertaking brand of Changan.

Write at the end:

　　Among the large groups with the background of state-owned enterprises, Chang ‘an’s performance has always been obvious to all, and it is often compared with private car companies such as Geely, Great Wall and BYD, which proves its forward-looking and rapid transformation in strategic change. We saw that in the past 2023, all the "fashionable" words appeared in Changan, such as joint venture, new brand, going to sea and so on. In 2024, Changan Automobile will usher in a new transformation, with rapid changes in intelligence and new energy, and rapid empowerment through new brands. At the same time, in the fuel vehicle market, Changan still adheres to the image of "Big Brother" and continues to meet the needs of consumers. (Text/car home Qin Chao)

Three pieces, laying the foundation for excellent performance:

First of all, the chassis of the tank 300 provides solid support and stable driving performance for the vehicle. Its power system is equipped with a golden combination of 2.0T direct injection supercharged engine and ZF 8AT transmission, which provides abundant power and efficient response for every driving.

Four-wheel drive system is one of the core competitiveness of tank 300, with "three locks", tank turning and crawling mode, which provides endless possibilities for off-road enthusiasts to explore deeply. These intelligent off-road technologies ensure that users can easily conquer in any terrain.

In terms of design, Tank 300 adheres to the philosophy of "Fiona Fang has a degree", and the overall square lines and rounded details complement each other, showing the perfect integration of professional off-road and artistic beauty. The interior conveys the tough cross-country temperament with tough lines and elements, such as a regular center console, a rough round air outlet and bare screws.

To sum up, Tank 300 redefines the new standard of luxury off-road SUV with its unique three parts, excellent design and excellent performance, bringing unprecedented driving experience to consumers. It is a reliable and trustworthy choice for both cross-country exploration and daily commuting.

81-year-old Biden’s physical examination results announced: healthy and strong, suitable for the presidency.

On February 28th, local time, the White House announced the physical examination results of President Biden. According to the medical examination results released by the White House, Biden is a "healthy" and "strong" 81-year-old man.

On the same day, Biden went to Walter Reed National Military Medical Center in Maryland for an annual routine physical examination. Kevin O ‘Connor, the White House presidential doctor, said in a press release that Biden was still "fit to perform his duties". Although Biden’s gait is still stiff, it has "not deteriorated" since last year; Biden’s arthritis is still "moderate to severe", but "not to the extent that nerve roots are severely compressed and need special treatment".

Experts predict that the turning point of the global property market has arrived.

According to the Financial Times website reported on February 25th, the analysis of OECD data by the Financial Times website shows that the widespread decline in global house prices that hit developed economies has basically subsided. This has led economists to predict that the worst real estate downturn in a decade has reached an inflection point.

Among OECD industrialized countries, nominal house prices rose by 2.1% in the third quarter of 2023 compared with the previous quarter, which was higher than the almost stagnant level at the beginning of last year. According to the analysis of the Financial Times website, only about one-third of these countries reported a quarter-on-quarter decline, while more than half of them reported a decline at the beginning of last year.

After the central banks of most economies raised interest rates at the fastest rate in decades to curb inflation, house prices at the end of 2022 increased by only 0.6% quarter-on-quarter, which was the lowest nominal house price growth rate since 2012. However, with the expectation that the central bank will reduce the borrowing cost this year, the mortgage interest rate has dropped, which has eased or even reversed in many economies.

EU Council approves 50 billion euros in aid to Ukraine.

On February 28th, local time, the Council of the European Union passed three legislative bills related to the revision of the EU’s medium-term budget for 2021-2027, and approved a package plan, including providing 50 billion euros of aid to Ukraine.

The son of Asia’s richest man lost more than 200 pounds in 18 months.

According to media reports, Anant, the youngest son of mukesh ambani, the richest man in Asia and the chairman of Indian Reliance Industry, will hold a pre-marriage celebration with his fiancee Radhika Maichang from March 1 to March 3, and the two will formally get married on July 12. It is understood that as of February 27th, Mukesh ranked 10th in the world and 1st in Asia in the real-time ranking of the world’s richest people. It is reported that the size of the groom-to-be Anant has become the focus of media attention.

It is reported that Anant has been obese since he was a child. His mother explained in an interview in 2017 that he had asthma and needed to take some drugs with side effects. The media reported on the 28th that Anant had previously weighed about 208kg, but in about 18 months, he successfully lost 108kg (about 216kg).

His slimming coach revealed that although Anant is determined to lose weight, he likes eating "junk food" very much. "I customized a special diet plan for him to help him develop healthy eating habits." According to the diet plan, he consumes 1200 to 1400 calories every day. In addition to diet, Anant has also carried out a strict exercise plan, including aerobic exercise, yoga, strength training and so on. According to the report, he exercises for 5 to 6 hours every day and walks for a total of about 21 kilometers.

Russian presidential election results will be announced before March 28th.

On February 28th, local time, Nikolai Blayev, vice chairman of the Russian Central Election Commission, informed that the Russian Central Election Commission would announce the results of the Russian presidential election before March 28th.

The official voting for the Russian presidential election will be held from March 15 to 17, and four candidates, including current President Putin, will stand for election.

Two mayoral candidates in Mexico were killed within hours.

According to the Associated Press reported on February 27th, two mayoral candidates in Malaoa Tiao were shot dead in a few hours. Experts warned that the national election on June 2 this year may be the most violent election in Mexico’s history.

The local prosecutor said on the 27th that Armando Perez Luna was found shot dead in his car before midnight. He is a candidate for mayor put forward by the conservative National Action Party. According to the report, in Mexico, drug trafficking groups have continuously expanded their control scope and become a major threat. About 36 candidates were killed in the last national election in Mexico in 2021.

Hamas issued a document mourning the US self-immolation protesters.

According to Agence France-Presse reported on February 27th, Palestinian Islamic Resistance Movement (Hamas) said in an English statement on the 27th that the American soldiers who set themselves on fire outside the Israeli embassy in the United States would be "immortal" because of their shocking anti-war protests. The United States should be responsible for the death of this soldier, which is an expression of American people’s growing anger at the war in Gaza.

An active serviceman of the US Air Force set himself on fire in front of the Israeli Embassy in Washington, D.C., on the 25th to protest against the Israeli military action in the Gaza, which resulted in a large number of Palestinian civilian casualties. He was then taken to the hospital for rescue, but died on the 26th.

More than 20,000 people will participate in NATO allied exercises.

On February 28th, local time, NATO official website announced that military personnel from 13 NATO allies and partners were preparing to participate in the "Nordic Response 2024" exercise in Norway, Finland and Sweden.

It is reported that the exercise will be hosted by three Nordic countries, and the joint training will focus on the defense and protection of the Nordic region. The military exercise areas are northern Norway, Sweden and Finland and the corresponding airspace and sea areas. More than 20,000 soldiers participated in the exercise. The implementation phase of the Nordic Response will be held from March 3 to 14, 2024.

Paris prosecutor’s office responds to the theft of Olympic security plan

The American and French media reported on February 27th that the handbag with the security plan for the Paris Olympic Games in France was stolen on the train that day. The French police confirmed the media reports.

According to the report, on the evening of February 26th, an engineer of Paris City Hall reported that his handbag was stolen on the train. In his report to the police, the engineer explained that he put his bag in the luggage rack above the seat. Because of the train delay, he chose to transfer, only to find that his handbag was missing. The engineer said that there was a work computer and two USB flash drives in the bag, which contained sensitive data, namely the security plan for the Paris Olympic Games.

The traffic police in Paris are using surveillance video to investigate. The Paris prosecutor’s office confirmed that the theft was "true" through a statement, but said that the stolen related items did not contain "sensitive" security plans, but only "notes related to Olympic traffic". Paris City Hall responded in a statement: "Preliminary investigation shows that this employee does not have any information related to the organization and deployment of the police during the Olympic and Paralympic Games. The notes in the computer are related to the work of the IT department of the Highway and Transportation Bureau for internal use. "

The number of newborns in Korea hit a new low.

On February 28th, local time, according to the latest demographic data of South Korea, a total of 230,000 newborns were born in South Korea last year, the lowest level since statistics.

In addition, South Korea’s total fertility rate last year was 0.72, of which the total fertility rate dropped to 0.65 in the fourth quarter of last year, which is also the lowest since statistics.

(Yangcheng Evening News Yangcheng School Comprehensive CCTV News, The Paper, vision china, World Wide Web, Xinhua News Agency, Reference News Network, Red Star News, Overseas Network, etc.)