On the afternoon of November 15, the entry "Xiaomi Automobile" rushed.Hot search.
On the same day, the Ministry of Industry and Information Technology issued the "Road Motor Vehicle Manufacturers and Products""(the 377th batch), two Xiaomi brand pure electric cars are listed.
It is reported that Xiaomi’s first car is a pure electric car, the models are SU7 and SU7 Max, and the length of the car is 4.997 meters. The biggest difference between the two models lies in the power. The formerThe peak power is 220KW, and the latter is 275KW, or it is a high-performance version.They are iron phosphate.(Xiangyang Fudi) and ternary lithium ion (), in which Xiangyang Foday Battery belongs to.
The contents of the announcement show that the models of Xiaomi brand pure electric cars are BJ7000MBEVR2 and BJ7000MBEVA1, and the name of the declared enterprise isGroup off-road vehicle Co., Ltd., the declared production address is "No.21 Courtyard, Huanjing Road, Beijing Economic and Technological Development Zone".
The reporter learned from Tianyancha that on November 3, Xiaomi Jingming Technology Co., Ltd. Beijing No.1 Branch was established, with Lei Yun as the head and its business scope including, data processing services, communication equipment sales, electronic products sales, etc., the head office is Xiaomi Jingming Technology Co., Ltd. The registered address of this branch is Building 9, No.21 Courtyard, Huanjing Road, Beijing Economic and Technological Development Zone.
According to the current laws and regulations, domesticAutomobile production enterprises must obtain two qualifications before they can produce and sell: first, the development and reform commission put on record the production projects of automobile investment enterprises, and automobile enterprises need to prove their own financing ability, research and development ability, production capacity, quality assurance and other strengths, which are recognized by the development and reform commission. After obtaining this qualification, enterprises need to build factories within 2 years and sell vehicles within 3 years; Second, it is the qualification of automobile production enterprises in charge of the Ministry of Industry and Information Technology, and automobile enterprises need to meet the Regulations on the Administration of Automobile Production Enterprises and Products Access.
In August this year, it was reported that Xiaomi had been approved by the National Development and Reform Commission to produce electric vehicles. Now it has won the "Car-making Admission Ticket" from the Ministry of Industry and Information Technology, which means that Xiaomi has obtained the automobile production qualification.
Officially listed in the first half of 2024.
Since Lei Jun announced Xiaomi’s entry into the smart car industry, the dynamics of Xiaomi’s car have been receiving much attention.
In August this year, some netizens said that they met four disguised Xiaomi cars flying on the Urumqi-Changji urban expressway. On August 19th, Lei Jun, founder, chairman and CEO of Xiaomi Group, also appeared in Xinjiang, and released a "Test # Xiaomi mixfold3# Leica Optics, Four Shots and Five Focuses". Some careful netizens noticed that the banner words pulled up in the photo were suspected of "fighting for Xiaomi car".
In October 2023, Lei Jun announced that Xiaomi Automobile is progressing smoothly and will be officially listed in the first half of 2024. According to Xiaomi’s announcement, Xiaomi officially entered the field of smart electric vehicles and will invest 10 billion US dollars in the next 10 years. Lei Jun believes that smart electric vehicles will be the broadest development track in the next 10 years.
At the Xiaomi new product launch conference held in October this year, Xiaomi released the operating system 澎湃 OS, which is not only suitable for mobile devices such as mobile phones, but also will be installed on Xiaomi cars. According to Lei Jun, Xiaomi 澎湃 OS completely rewrites the underlying architecture based on the integration of deeply evolved Android and self-developed Vela system, and has made a public base for the future tens of billions of devices and tens of billions of connections.
October 16th, Tianfeng InternationalGuo Ming has recently released.It is said that Xiaomi’s first car is expected to be released in 2024, with an estimated shipment of 50,000-60,000 units.
Guo Ming said in the report that Huawei’s new M7 sales exceeded expectations, symbolizing that the focus of competition in China’s electric vehicle market has shifted to autonomous driving, software, marketing and channels due to the high industrial division of labor. He believes that such a new competitive pattern is conducive to Xiaomi’s entry into the automobile market.
He also said that the price of Xiaomi’s first car will be less than 300,000 yuan, and the key selling points include automatic driving, software ecology, 800V fast charging and power configuration.
Xiaomi automobile will produce itself.
According to the information released by the Ministry of Industry and Information Technology, although the declared enterprise name of Xiaomi Automobile is BAIC Group, the production address is shown as the location of Xiaomi Automobile’s self-built factory.
Reporter fromIts platform has learned that Xiaomi Automobile Factory is built in Yizhuang, Beijing, and is located in Majuqiao Intelligent Manufacturing Base (intelligent manufacturing base) in Yizhuang New Town (Tongzhou District), Beijing. The total investment of the project is expected to be 63 billion yuan.
It is understood that Xiaomi Automobile Factory will be built in two phases. The annual production capacity of the first and second phases is 150,000 vehicles, and the total production capacity can reach 300,000 vehicles/year after the factory officially lands.
During the construction of Xiaomi Automobile Factory, the company widely recruits talents related to vehicle production and vehicle technology. According to the recruitment information of Xiaomi official website, the company has a talent demand for production managers, workshop safety engineers and lean engineers in automobile workshops in Beijing, in stamping, die casting, die casting molds, die casting machine processing, body, painting, sheet metal and so on.Production-related jobs also have more demand for people.
In addition, Xiaomi is also building its own car sales channels to prepare for nationwide sales. From September to October, 2023, Xiaomi Jingming Technology Co., Ltd. (a wholly-owned subsidiary of Xiaomi Intelligent Technology Co., Ltd.) successively established subsidiaries in Wuhan, Shenzhen, Xi ‘an, Hangzhou, Guangzhou, Shanghai and Suzhou. The business scope of the newly established company covers new energy sales and other businesses.
In fact, in order to successfully enter the car-making industry, Xiaomi began to make continuous high-intensity investment in the automobile field many years ago. Yangtze millet industryHeshunwei Capital is an important investor in Xiaomi Department.
Shunwei Capital of Lei Jun Holdings participated in the investment in 2015.A round of financing, participated in B round of financing in 2016, and participated in 2017.A+ round of financing. In the same year, Shunwei Capital led the A-round financing of Momenta, a smart driving startup, and gave continuous support in B-round, C-round and C+ financing.
In August, 2021, Xiaomi wholly acquired DeepMotion Tech Limited, an autonomous driving company, and continued to increase its R&D capabilities in terms of intelligent driving perception, positioning, planning and control. Deep Motion Technology has a wide range of layouts in high-precision positioning, high-precision maps and 3D scene reconstruction.
The automobile industry entered the Warring States period.
Although Xiaomi automobile has obtained the production qualification, the competition in the automobile industry has become increasingly fierce. Can the fledgling Xiaomi automobile "share a piece of cake"?
Liu Feilei, secretary of the board of directors of Guangzhou Automobile Ai ‘an, recently said: "The automobile industry is entering the Warring States Period, and resources are accelerating to focus on head enterprises." He believes that in 2023, the price war in the automobile market will become fierce, and the market competition will enter the stage of "elimination", and 3-5 first-class head enterprises will be formed in the future. In 2022, the top five brands in the new energy vehicle market accounted for 50.1% of the market sales, and it is estimated that the top five brands will account for 80% of the sales in 2030.
Previously, Lei Jun also said: "When the electric vehicle industry enters a mature stage, the top five brands in the world will occupy more than 80% of the market share. In other words, the only way to succeed is to become one of the top five, and the annual shipment exceeds 10 million vehicles. Competition will be cruel. "
In addition to the new forces of building cars, traditional car companies have also transformed into new energy tracks, and they have competitive advantages in terms of financial strength and experience in building cars, which has provided some pressure for the new forces of building cars.
The research report pointed out that the smart electric vehicle industry is fiercely competitive, and the product strength of independent brands and new forces is rapidly improving. In the next few years, cost-effective models are expected to accelerate their listing. Factors such as price competition may also cause the risk that new car sales are less than expected.
It is believed that the advantages of supply chain, software, users, ecology and channels will help Xiaomi to occupy a place in the smart car market, and it is expected to achieve the goal of selling 100,000 vehicles a year and turning its gross profit into a positive one faster than other new car-making forces, thus opening up an additional valuation space of the order of 100 billion. However, if Xiaomi wants to make a car successful, it will face high R&D expenditure in the early stage, subsequent sales increase and gross profit.When to quickly return to a healthy level and other challenges.
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