Extreme Krypton can enjoy a maximum of 30,000 points for the limited-time replacement of car purchase rights.

  In order to meet the needs of the majority of users for old car replacement, Extreme Krypton launched a limited-time replacement subsidy activity for large users. From May 1, 2022 to June 30, 2022, you can buy Extreme Krypton 001 through old car replacement, and you can enjoy a maximum reward of 30,000 points.

  Specifically, the replacement of the 001 WE model can enjoy 20,000 points, and the replacement of the YOU model can enjoy 30,000 points. Replaceable models include extreme krypton 001 long battery life single motor WE version, long battery life double motor WE version and long battery life double motor YOU version.

A copy of _fororder_image001, which can enjoy a maximum of 30,000 points for the limited-time replacement of car purchase rights.

  Extreme points are the points issued by extreme brands. Users (not limited to extreme owners) only need to download and register the extreme App, and they can get corresponding extreme points rewards by signing in, viewing posts, publishing trends, commenting, forwarding, and inviting friends to make a decision. Extreme points are valid for three years, and can be used in various usage scenarios in the extreme krypton ecosystem, including extreme charging, redemption of extreme customized gifts in the extreme krypton App "Extreme Things" mall, and exclusive privileges in the extreme krypton center, such as coffee snacks, special drinks exchange, participation in colorful car owners’ community activities, etc. The specific extreme points can be found in the extreme krypton App in detail.

Extreme Krypton can enjoy a maximum of 30,000 points for the limited-time replacement of car purchase rights _fororder_image002

Redeem limited drinks at the Krypton Center by using polar points.

  At present, krypton replacement service has been launched in 20 cities in China, including Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou, and more cities will be opened one after another. Through safe, reliable and transparent one-to-one exclusive service, fair quotation after multi-party bidding and one-stop convenient transaction that saves time and worry, the polar replacement service has been well received by car owners. As of June 8, more than 500 orders have been placed.

Extreme Krypton can enjoy a maximum of 30,000 points for the limited-time replacement of car purchase rights _fororder_image003

  If you need to replace the car after booking, you can make an appointment online by clicking "Appointment Replacement" in the "Car" interface of the Extreme App. If there is a replacement intention after picking up the car, the owner can click "Order" in the "My" interface to find "ZEEKR Certification" and select "Appointment Replacement" after clicking on the car. (Photo courtesy of Krypton car)

"Super Comfortable Electric Hybrid Flagship SUV" Starway Eta Ursae Majoris C

  On February 26th, Eta Ursae Majoris C-DM officially announced the pre-sale of "Super Comfortable Electric Hybrid Flagship SUV". The pre-sale guide price is 172,800 yuan for long-life plus, 182,800 yuan for long-life pro, 202,800 yuan for long-life pro and 222,800 yuan for long-life Max 22.28 Eta Ursae Majoris C-DM is the first model of Starway M3X Super Hybrid Platform (hereinafter referred to as M3X Super Hybrid Platform). It has won the endorsement of China authoritative awards in terms of design, chassis, hybrid system, cabin air quality and safety, and the new car will be officially launched in the first quarter.

"Super Comfortable Electric Hybrid Flagship SUV" Star Road Eta Ursae Majoris C-DM opens pre-sale _fororder_image001

"Super Comfortable Electric Hybrid Flagship SUV" Star Road Eta Ursae Majoris C-DM opens pre-sale _fororder_image002

  Fan Xing, executive deputy general manager of Xingtu Marketing Center, said, "Eta Ursae Majoris C-DM will take the concept of luxury and equal rights as its concept, and based on the native hybrid technology of M3X super-hybrid platform, it will bring a 400,000-level value experience of running fast, going far, driving steadily and being safe enough, fully open users’ full-scale anxiety and comfortable life, and lead a new era of high-end hybrid market." This sentence is full of Xingtu’s expectations for Eta Ursae Majoris C-DM. It is understood that based on the concept of luxury equal rights, Eta Ursae Majoris quickly became the main model of Starway after its listing in February, 2013, which brought multiple breakthroughs of "annual sales of 100,000+,upgrading of high-end users’ portraits and capturing first-and second-tier cities" and greatly promoted the brand to enter the "mainstream high-end competition circle". With the addition of Eta Ursae Majoris C-DM, the new car will undoubtedly lead the Star Road brand up again.

"Super Comfortable Electric Hybrid Flagship SUV" Star Road Eta Ursae Majoris C-DM opens for pre-sale _fororder_image003

  From the perspective of brand, market and products, the market potential of Eta Ursae Majoris C-DM can not be underestimated. On the one hand, following the reputation of luxury and equal rights accumulated in Eta Ursae Majoris, Eta Ursae Majoris C-DM will achieve a "dimension reduction blow" with the value of high-end new energy. On the other hand, in the previous national professional media test drive, it generally recognized the outstanding advantages of the same level, such as the advanced technology of the three-speed super hybrid DHT, the super-sensing chassis of flying fish, the long endurance of 1343km, and the high safety of the M3P battery in Contemporary Amperex Technology Co., Limited, which led to the high consumer expectations of the new car before it went on the market. Coupled with the surprise brought by the pre-sale price, the new car can be described as a triple dark horse potential superposition, and it is bound to achieve a greater breakthrough after listing and become a new species in the mid-level SUV market.

  The whole scene 0 anxiety opens the new comfort and beautiful travel.

  The good reputation of Eta Ursae Majoris C-DM also comes from a series of real extreme challenges under the conditions of "real users, real scenes and real car demand" for the pain points of hybrid cars. In December last year, Starway officially launched the "Eta Ursae Majoris C-DM 10,000 People Public Test" program for the whole country, which was the first real scene extreme challenge of the original hybrid vehicle in the automobile industry, and immediately set off a "public beta" craze on the Internet, including people from different circles and different car needs, such as bilibili UP owners, professional media KOL, industry experts and Starway users, who participated in ten thousand comprehensive evaluations and ten thousand extreme tests.

  It is worth noting that in view of the biggest pain point of the "winter endurance anxiety" of new energy vehicles, in January, Starway officially used a north-south double-line long-life live broadcast challenge of "the whole network is a mirror to the end, millions of people watch, and millions of people like it". Let consumers witness the long-life anxiety. The WLTC of Eta Ursae Majoris C-DM has the highest comprehensive cruising range of 1343km. The live motorcade set off from Harbin (north line) and Wuhan (south line) respectively, taking the real car scene with a high-speed speed speed of 100km/h+, air conditioning on and full load as the test condition, from "full charge and one tank of oil" to the last "one drop of oil and one degree of electricity", and finally the northern line was-minus 30.

  M3X Super Mix Technology Empowers: Go far, run fast, drive steadily and safely.

  Thanks to the native technology empowerment of M3X super-mixing platform, Eta Ursae Majoris C-DM’s natural and super-comfortable product strength has been created, and the whole scene of 0-anxiety travel experience has been realized. "What is super comfortable? In layman’s terms, it means running fast, going far, driving steadily and being safe enough, "Fan Xing said.

  M3X super-hybrid platform condenses Chery’s 27-year positive R&D wisdom, and has two innate genes: global and high-end. It is a world-class leading super-comfortable native hybrid platform. As the first model of the platform, Eta Ursae Majoris C-DM considered the layout of the three power systems from the beginning of research and development, and conducted reliability tests in Indonesia, the Middle East, South America, Brazil, Germany, Heilongjiang, China and other places around the world. The waterproof performance of the whole vehicle was developed according to the national standard 3 times, the waterproof performance of the battery pack reached the national standard 48 times, and the whole vehicle such as batteries met the requirements of "as low as -35℃ and as high as 60℃",-35.

"Super Comfortable Electric Hybrid Flagship SUV" Star Road Eta Ursae Majoris C-DM opens pre-sale _fororder_image004

  Run fast

  The hybrid system of Eta Ursae Majoris C-DM won the title of "Top Ten in China Heart" in 2023 and the special prize of the jury of the 4th China Automobile Fengyun Festival by CCTV. It consists of the fifth generation ACTECO 1.5TGDI high-efficiency hybrid engine, three-speed super hybrid DHT, hybrid battery and battery management system. Among them, the thermal efficiency of the engine exceeds 44.5%, and the two-wheel drive model is equipped with dual-drive motors. The maximum total power of the power system reaches 270kW and the maximum total torque is 605 N m. The surging power performance brings a comfortable daily commuting experience. It takes only 4.2s to accelerate at 90-120km/h, and there is no pressure to overtake at high speed. The four-wheel drive model is matched with three motors. The maximum total power exceeds 400 kW, the maximum total torque exceeds 900 N·m, and the zero-speed acceleration reaches the 4-second club. On the whole, each performance can be called "the most advanced technology and the strongest dynamic performance" at the same level.

"Super Comfortable Electric Hybrid Flagship SUV" Star Road Eta Ursae Majoris C-DM opens pre-sale _fororder_image005

  Go far

  The maximum battery capacity of Eta Ursae Majoris C-DM is 34.46kW·h, and the maximum pure battery life of WLTC is 160km. Charging once a week can meet the commuting needs for a whole week. Don’t worry about holidays. The highest comprehensive cruising range of WLTC of Eta Ursae Majoris C-DM can reach 1343km, and the measured cruising range limit can reach 1,418 km+.A tank of oil can be driven from Shanghai to Beijing, and the family can fully enjoy their parent-child time. Charge for 20 minutes to recharge 30%-80%, and a cup of coffee can be fully charged. WLTC is short of electricity and fuel consumption of 5.4L/100km, so it saves money no matter how it is driven.

"Super Comfortable Electric Hybrid Flagship SUV" Star Road Eta Ursae Majoris C-DM opens pre-sale _fororder_image006

  Drive steadily

  Eta Ursae Majoris C-DM is not only far ahead in terms of power and endurance, but also the unique flying fish super-sensing chassis at the same level has won the title of "Top Ten Chassis in China", equipped with CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, intelligent brake-by-wire system and other common configurations of luxury cars, especially in waiting for traffic lights, overtaking with large throttle, U-bend and other sections, so as to maximize the realization of "starting without looking up, braking without nodding, turning without tilting, bumping without sprinkling water". At the same time, the four domains integrate EEA electronic and electrical architecture, support OTA iterative ability, and bring common and always comfortable luxury enjoyment.

"Super Comfortable Electric Hybrid Flagship SUV" Star Road Eta Ursae Majoris C-DM opens pre-sale _fororder_image007

  Safe enough

  Safety is always the DNA in the blood of Xingtu brand. Eta Ursae Majoris C-DM is the first hybrid vehicle equipped with Contemporary Amperex Technology Co., Limited’s brand-new M3P high-safety battery. It has a unique 1+8+1 battery management system in the industry, and the power is cut off rapidly when driving and charging collide for 2ms, so as to prevent the danger from happening. The whole vehicle is built according to the global N-CAP five-star collision standard. It adopts high-strength steel+aluminum lightweight space capsule design and two horizontal and three vertical embracing force transmission structures, bringing indestructible safety protection to users. In the design of the battery, the center is symmetrically arranged, protective plates and heat insulation plates are added around it, and protective reinforcing beams and energy-absorbing structures in the doorsill are added laterally to the car body, so that the battery pack can not be deformed even if it encounters impact. There is also the first batch of zero-formaldehyde cockpit car certification in China, which builds a protective "King Kong Cover" for users from multiple dimensions such as battery safety, active and passive safety and air quality safety.

  The best solution in the new energy market leads the new era of high-end hybrid.

  Previously, Yin Tongyue, secretary of the Party Committee and Chairman of Chery Holding Group, once placed his trust in the Star Way brand in public, "We want to make Star Way Chery’s ‘ BBA’ , become the brand pyramid of Chery Group ‘ Spire ’ , leading the entire Chery brand pyramid towering into the sky! And it is lit with new energy ‘ Spire ’ And help the high-quality development of China automobile ". After a series of extreme hard core tests, Eta Ursae Majoris C-DM, which has won wide acclaim, is undoubtedly the best solution for the new energy market. With the concept of "luxury and equal rights", the new car will bring users a full scene of anxiety and comfort, reshape the market structure with high value, and become a leader in the high-end hybrid market. (Source: Qi Ruixingtu)

Chery Tiggo 9 will be listed next year, positioning medium-sized SUV from T2X Mars architecture.

More advanced platform, producing higher-end cars.

Tiggo 9, a medium-sized SUV—— from Chery T2X Mars architecture, is exposed in real car photos and is expected to be officially launched in 2023.

Take off the disguised Chery "T26", and on the tail label, we confirmed that this is a Tiggo 9 model.

Previously, after the exposure of the real car map of Star Road Eta Ursae Majoris, we also speculated that Chery’s new car would adopt a more fashionable and avant-garde design. However, the appearance of Tiggo 9 denied our speculation. The front face design is very similar to that of Tiggo 7 PLUS, which has just appeared. Although it is a brand-new family design, its style is "very Chery" and there is not much novelty. The overall style is still quite satisfactory, with no emphasis on sports and no emphasis on fashion.

I only know that the positioning is a medium-sized SUV, but the specific size has not yet been announced. Chery 9 uses a number of tough lines on the body to enhance the muscle sense of the vehicle. The hidden door handle makes the side of the body look cleaner and at the same time enhances the technological atmosphere.

The shape of the tail is simple, the spoiler is used on the roof, and the taillights on both sides are blackened lampshades, which are connected by a blackened decorative board. The exhaust devices on both sides are chrome-plated, and the hard-core temperament is outstanding. The tail label is marked with "TIGGO 9" to confirm the identity.

In the interior, the new car uses a large integrated screen, the air conditioning outlet has a back design, the central passage is wide, and the storage space is rich. At the same time, the vehicle adopts a hood design, and the material selection in the car is also very high-end.

In the power part, the new car uses a 2.0T engine with a maximum power of 187kW and a peak torque of 390 N m. The transmission system is matched with a 7-speed dual-clutch gearbox.

Among the domestic SUV models, Chery’s power is outstanding, but it has been criticized for its design. The appearance of Tiggo 9 has not changed much. Although it comes from the new T2X Mars price, it will have better performance and experience, but it will not be dressed up. It is expected that the sales volume will not have much breakthrough.

What do you think? Will Tiggo 9 be more popular than the moon?

Known as "the most beautiful BYD", BYD Song L has pre-sold 220,000 pieces with electric tail!

[Wen/Caiquan Society & Dao Ge said Che Ma Jianyu] Since the appearance of Chengdu Auto Show, Song L, known as "the most beautiful BYD", has been widely concerned. Unlike BYD’s current models, Song L, which is a hunting SUV, is more cutting-edge and fashionable. From the consumer’s point of view, it is highly probable that it will be a model with a high return rate.

On October 31st, Song L finally started the pre-sale. Five new models were launched, with the pre-sale price range of 220,000 to 280,000 yuan, and the cruising range of 550 km /662 km /602 km was provided for different models. At the same time, it also provided 24 interest-free, three-power lifetime warranty, free OTA upgrade/car traffic, charging pile installation service within two years and replacement subsidy for this car.

It is worth mentioning that although the current product matrix of BYD Dynasty Network is relatively rich and comprehensive, it is very "regular" and lacks such "characteristic" models as Song L. Lu Tian, general manager of BYD Group’s Chaowang Sales Division, said at the press conference that Song L is Wang Chaowang’s pioneering work for the mainstream mid-to high-end market. Under the background of rapid economic development, consumer demand is constantly upgrading, and mainstream consumer families with good educational background and economic foundation have put forward higher requirements for car use. Song L is the choice for fashion families to upgrade their quality in one step, and it is also the choice for pioneer families to moderately advance their new energy experience.

Of course, as the "most beautiful BYD", Song L, together with BYD’s new platform, mature three-power system and hard-core technologies such as Yunqi C, will also form stronger product strength and provide stronger help for BYD’s sales.

"The most beautiful BYD", Song L and electric tail.

As BYD’s first hunting pure electric SUV, Song L inherits the unique "Dragon Beauty Aesthetics" of BYD Wang Chaowang in design. In the front face, the new car has added "Dragon Tooth" decorative pieces on both sides of the front grille, and with the 3D dragon whiskers of Longjing headlights, it still has the beauty of BYD’s "Dragon Beauty".

Viewed from the side, the whole body posture of Song L is dive-type, with a slip-back design and smooth lines. However, it is worth noting that, unlike other sliding back models, Song L’s sliding down starts from around C-pillar, which has the advantage of ensuring the head space of the rear passengers in the car as much as possible.

The tail is the most recognizable part of Song L. It uses segmented spoiler, double shark fin antenna and through taillight, which is officially called streamer tail light. The light sources on the left and right sides are exquisite and eye-catching. At the same time, the adaptive electric tail wing is also used. This configuration not only makes the vehicle more sporty, but also supports starting the racing mode at any time, providing continuous downforce for the vehicle, effectively reducing the drag coefficient, reducing energy consumption and improving handling.

In terms of size, the car has a length, width and height of 4840*1950*1560mm and a wheelbase of 2930mm, which is the largest among the Song series models. At the same time, it is larger than medium-sized SUVs such as Tiguan L and Tesla Model Y, and it is more like a medium-sized SUV in terms of size. Moreover, in terms of styling and price, Song L has almost no direct competitors. After all, hunting SUVs, especially hunting pure electric SUVs, are very rare in the range of 200,000-300,000 yuan.

The interior is more elegant, and the high-profile models are made of suede.

Besides being called "the most beautiful BYD", the interior of Song L is obviously more elegant. In terms of layout, Song L is still a family cockpit layout. The instrument panel creates a layered feeling through layered contrast design and different wrapping materials. The central armrest area is designed with diamond-cut electronic shift lever, mobile phone wireless charging panel and some physical buttons. BYD’s iconic interior designs such as suspended LCD instrument panel, brand-new four-spoke steering wheel and rotatable large-size central control PAD are not absent.

Although the cockpit is still familiar with the smell, the configuration has been obviously upgraded. Song L will provide AR-HUD head-up display, heat pump air conditioning, HIFI-class Dana audio system, multi-color ambient lights, panoramic images, EC adjustable panoramic canopy and other configurations. The DiLink intelligent network connection system built in the central control has also been upgraded, which comes from a 5G car cockpit platform based on deep customization of Xiaolong processor.

It is worth noting that Song L’s interior materials are also very elegant, using a combination of suede and NAPPA leather, and the soft package in the car exceeds 85%. The high-profile models also have exclusive black interiors, and the identity of the high-profile models is highlighted by fluorescent green stitching. Of course, this is more in line with the high level of 200,000 independent brands.

Yun nian c gets on the bus, and the driving quality may be pleasantly surprised.

As a model of BYD, the power system of Song L is of course a bright spot. It will provide single-motor and dual-motor versions. The four-wheel drive version is equipped with front and rear motors with maximum power of 150/230 kW respectively. According to official data, the acceleration time of the four-wheel drive version is only 4.3 seconds per 100 kilometers, and this data is quite explosive on new energy vehicles. In terms of battery life, equipped with blade battery, CLTC has a pure battery life of 550km, 602km and 662km, and Song L is equipped with silicon carbide module, which improves the comprehensive working condition efficiency to 90%+, and the energy consumption of Song L is as low as 12.8kW·h per 100 km.

At the same time, with BYD’s new platform, CTB battery body integration and hard-core technologies such as Yunqi C and iTAC intelligent torque control system, not only the safety and space of vehicles can be guaranteed, but also the driving texture of Song L will be strengthened. Among them, Yunnian -C intelligent damping body control system can adjust the damping by controlling the electromagnetic valve of the shock absorber, which can realize stepless adaptive adjustment of the damping and meet the needs of users for different scenes. It has been verified in Han and other models at present.

As for intelligent driving, Song L will be equipped with DiPilot intelligent driving assistance system, which can cover most usage scenarios and more than 30 auxiliary functions, such as high-speed assistance, intelligent navigation, automatic parking, fatigue monitoring and reminding, etc., greatly improving driving safety.

Generally speaking, as a brand-new model of BYD, Song L can be regarded as a breakthrough work of BYD, which brings a feeling completely different from the existing models. The data shows that BYD’s sales volume has exceeded 2 million vehicles during the year, firmly holding the position of the domestic automobile sales champion. However, from the perspective of Song L, BYD has obviously not become "complacent". "We also actively embrace changes and constantly seek breakthroughs," Lu Tian said.

Xinxiang Tiggo 8 hot promotion, discount 59,900! If you miss it, you won’t

In the promotion channel of Xinxiang, car home, preferential activities are being carried out, which has brought more car purchase discounts to consumers in Xinxiang. It is understood that the maximum discount can reach 59,900 yuan, and the minimum starting price is 59,000 yuan. If you want to know the details of the specific discount, it is suggested to click "Check the car price" in the quotation form to strive for a higher discount.

https://car2.autoimg.cn/cardfs/product/g26/M02/E4/66/autohomecar__ChxkjmU3K2yAPIHZAFnII-ThlkE912.jpg

The appearance design of the Tiggo 8 car series is unique, the front face design is sharp, and the air intake grille is decorated with a large area of chrome, showing luxury and domineering. The body lines are smooth, and the overall style is fashionable and dynamic, which shows the sense of modernity and technology. In addition, the Tiggo 8 car series is also equipped with LED headlights, which has excellent lighting effect and improves the safety of driving at night. The chrome-plated decorative strips on the side of the car body and the sporty wheel hub design further highlight the sporty style of the car. In a word, the design of the Tiggo 8 car series is exquisite and impressive.

https://car2.autoimg.cn/cardfs/product/g26/M09/48/32/autohomecar__ChtlxWU3K26AcDLLAFtLR3_AB_I740.jpg

As a medium-sized SUV, the length * width * height of the Tiggo 8 is 4700*1860*1746, the wheelbase is 2710mm, the front tread is 1582mm, the rear tread is 1604mm, and the tyre size is 235/55 R18 and 235/55 R18. Viewed from the side, the body lines of the Tiggo 8 are smooth and simple, showing the luxurious and atmospheric style. The design of the side lines of the Tiggo 8 is simple and smooth, and the overall body presents a stable and atmospheric style. The gap between the front and rear wheel tracks also shows that the suspension system of Tiggo 8 adopts independent suspension, which improves the handling and stability of the vehicle.

https://car2.autoimg.cn/cardfs/product/g25/M02/6E/76/autohomecar__ChxkqWU3K4SAaq_qACBsk6afFQE121.jpg

The interior design style of Tiggo 8 is simple and atmospheric, with black/beige color matching, and the overall feeling is very comfortable. The steering wheel is made of leather material, which feels comfortable and the position can be manually adjusted up and down and back and forth. The size of the central control screen is 10.25 inches, with clear display and convenient operation. There are two USB/Type-C interfaces in the front row and one in the back row, which is convenient for passengers to charge. The seat is made of imitation leather. The main seat can be adjusted back and forth, and the height can be adjusted (2-way). The auxiliary seat can also be adjusted back and forth. In addition, the front seats are equipped with heating function to provide a more comfortable driving experience. The backrest of the second row of seats can be adjusted, and the rear seats can be laid down in proportion, providing more storage space.

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The Tiggo 8 is powered by a 1.5T 156 HP L4 engine with a maximum power of 115 kW and a maximum torque of 230n m.. This engine adopts advanced technology and can provide excellent performance and fuel economy. In addition, the Tiggo 8 is also equipped with a 6-speed manual transmission, which allows the driver to control the vehicle more flexibly. Whether driving in the city or cruising at high speed, this engine can provide sufficient power for the Tiggo 8, making your driving experience more comfortable and enjoyable.

The Tiggo 8 is a sleek, round and full-bodied model, which has been highly praised by car home car owners. The owner said that the waistline design of the Tiggo 8 is excellent, there are no redundant lines, and the visibility of the penetrating taillights and high-position brake lights is also high, making it safer to drive at night. In terms of appearance, the design of Tiggo 8 is really beautiful, which conforms to the aesthetics of the owner. At the same time, the Tiggo 8 also has excellent performance and comfortable driving experience, and it is a recommended model.

[Huawei asks M9′ s competitive goal: ideal L9 and MEGA] According to the delay.

[Huawei asks M9′ s competitive goal: ideal L9 and MEGA]

According to the news of the late Auto, a person close to Huawei said that the goal of Huawei’s M9 extended-range version is to eat the ideal L9 market, and the pure electric version regards MEGA as a strong enemy.

The confrontation between Huawei and Ideal has started since the release of M7. The hot sale of M7 proves Huawei’s ability to sell cars, and now it takes three years to develop M9 from scratch, which makes the ideal feel more pressure. Ideally, in half a year, the attitude towards market competition has changed from "actual combat, growth and crushing" last year to "suspension, passivity and defense".

In November last year, Huawei split the car BU and established a joint venture company with cooperative car companies, further consolidating its alliance with car companies. Later, Auto learned that four companies that have deep cooperation with Huawei, such as the M8 in the border and the MPV that Huawei cooperates with Jianghuai, plan to launch this year, all of which are in direct competition with ideal products.

Ideal takes the lead with surprising products; Huawei has abundant resources and complete processes. Two companies with very different backgrounds and different personalities met in the new energy vehicle market. After two years of confrontation, each company made up for its own shortcomings and its competitiveness reached a higher level.

Later, Auto thinks that this year is about to usher in a major reshuffle of the domestic electric vehicle industry. Both companies are standing at the center of the storm and have come up with their own key products: MEGA versus M9.

This is a real test of all-round strength of products, brands, supplies and organizations.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  If the demotion attack is regarded as bullying, then the leapfrog attack means having enough self-confidence. When it comes to leapfrog, the first thing I think of is the brand Starway. Although Starway is a sub-brand of Chery, the cars it produces have basically achieved leapfrog, just like the previous 7-seat SUV with a class of 200,000, and the configuration is still very rich.

  Just some time ago, the appearance of Starway once again verified what is a leapfrog attack. The highest price of Starway Eta Ursae Majoris is 200,000, but its target model is actually an SUV within 400,000. Such confidence is not available to any car company, so where does Starway Eta Ursae Majoris come from?

  In fact, it is not difficult to find out if we take a closer look at its configuration. The most 200,000-class model is actually equipped with an intelligent assisted driving system as high as L2.99, and it also has the blessing of CDC electromagnetic suspension system, as well as a brand-new cockpit and design language. Putting these on a car at the same time is really a little bit like dressing up as a pig to eat a tiger.

  It’s useless to talk about it. Only after driving the car and really experiencing it can we know how the so-called L2.99-level assisted driving performance is. But before driving, let’s take a brief look at the appearance and interior of Starway Eta Ursae Majoris.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  Starway Eta Ursae Majoris adopts the aesthetic design language of Atlantis Light, and the whole front face will look more layered and futuristic. The air intake grille does not use the traditional modeling design, but boldly uses the borderless "Star Window" design, and the looming feeling also makes it more attractive for future technology.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  The logo in the middle can be lit, which is a continuation of the previous 400T design. Although it is not a new technology, it is also a family-style continuation and inheritance.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  A rose gold color decorative strip symbolizing nobility is added above the penetrating LED headlights, which instantly enhances its temperament. X-shaped daytime running lights are also more exaggerated and fierce. In addition, the car is equipped with three light language configurations for the first time, which is definitely one of the few configurations in the same class or even 300,000-class models.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  Starway Eta Ursae Majoris adopts a slip-back design, especially the rear part of the car creates a feeling of tightening with lines, which makes it look more sporty and youthful. The drag coefficient of this car is 0.326cd, which is not comparable to that of new energy vehicles, but it is not high in the same class of fuel vehicles.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  In terms of body size, the length, width and height of Xingtu Eta Ursae Majoris are 4781x1920x1671mm and the wheelbase is 2815mm, respectively. Although it is not a new energy model, the hidden door handle still appears on this model. The car will be equipped with 20-inch wheels, and the matching Michelin tires are 245/50 R20 to maximize the comfort and quietness of the vehicle.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  The shape of the rear of the car has added more rounded designs. The penetrating taillight group not only plays a layered role, but also has the function of signal language. At present, there are only three signal languages, and if there are any new ones, they can also be directly upgraded through OTA.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  The exhaust design of Xingtu Eta Ursae Majoris is a style of two-way four-way, but this is only for decoration. The actual exhaust is two-way double-way, but the exhaust of four-way looks really enough for fighting. Moreover, the unique top spoiler is designed like an airplane tail, which gives you the feeling of flying into the sky and looking for stars in the sky.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  The interior adopts the design of the embracing cockpit, and the 24.6-inch high-definition curved screen is also essential, which not only increases the sense of technology, but also minimizes the number of buttons in the car. In terms of materials, Starway Eta Ursae Majoris is not soft at all. It not only uses a lot of soft bag materials, but also adds Nappa leather for embellishment. This material and workmanship can really be used as a benchmark for leapfrog products.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  The steering wheel adopts a flat-bottomed sports design, and the two-spoke design is also very scientific and technological. The above multi-function buttons all adopt touch-control design, and the technical attributes have indeed been improved a lot, but relatively speaking, it will also increase the chances of some misoperation, and the panel is really easy to leave fingerprints.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  The central control screen adopts Qualcomm Snapdragon 8155 car gauge chip, which has a very high operating fluency, and it also integrates many car functions, including mobile phone interconnection, online entertainment, APP download, driver assistance function setting, air conditioning, voice interaction, etc., with a very high degree of integration.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  Three knobs and two toggle buttons are designed at the bottom of the screen, which has the feeling of an airplane cockpit, and the outward protruding design is also a big surprise. Here, the knobs on the left and right sides and the toggle button are used to control the adjustment of air conditioning, and the knob in the middle is the switching knob of driving mode.

  Because the arms are used, the central passage becomes a huge storage space, and it is designed with a sliding cover, which can be closed when not in use, which can effectively increase the overall feeling of the vehicle. When it is opened, it will change two cup holders and a storage box in seconds.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  The seat adjustment of the car is designed on the door panel, which makes it easier to operate. Moreover, all four doors are designed with electric door opening switches, which directly improves the sense of science and technology to a higher level. However, for the sake of safety, the traditional mechanical handle has also been retained.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  The comfort of the front seats is really high. The main driver supports electric adjustment, seat heating, ventilation and memory functions, and has leg adjustment and waist adjustment. The headrest is also integrated with speakers, which can better ensure the driver to hear the prompts and navigation broadcasts.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  The function of the co-pilot seat is more comprehensive. In addition to electric adjustment, heating and ventilation, there is also a massage function. At the same time, leg rests and foot rests also appear in the co-pilot seat, so it is no exaggeration to call it "the queen’s co-pilot".

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  The riding comfort of the rear seats is really high, and the seat cushion and backrest are beyond many models at the same level. The softness is really unknown, and it also has the adjustment of the electric backrest, which is much higher than many manual adjustments.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  In terms of driving experience, the car uses a 2.0T engine and 7DCT powershift, with a maximum output of 192kW and a maximum torque of 400 N m.. This power system is actually very strong, but it may take care of the needs of more drivers and passengers, so the engine power output will be a little slow, but it is still completely acceptable.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  If you switch to sports mode, the throttle response time will be improved a lot instantly, and the feeling of acceleration is very linear, but the noise will be a bit high, but fortunately it is also within the acceptable range.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  The shifting logic of the transmission is actually very clever, but when the vehicle is going downhill, it will occasionally upshift itself, which is still a bit strange. Shifting paddles really add a lot of driving pleasure, especially when driving on mountain roads, and the playability is instantly improved.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  There are seven driving modes to choose from, namely, economy, standard, sports, snow, mud, sand and off-road, and when each mode is switched, there will be a corresponding screen on the central control screen, which is quite interesting design.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  In addition, this car is equipped with a four-wheel drive system. Although we didn’t have any chance to feel its four-wheel drive capability this time, we have felt the power of its four-wheel drive system in the venue test drive before. If you are interested, you can take a look at our previous test drive.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  In addition, the top model of Starway Eta Ursae Majoris is equipped with CDC electromagnetic suspension, which can filter out the vibration of the road surface very well, especially on the gravel road surface, and the effect is very obvious.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  However, this suspension also has a small problem, that is, the support for the roll is not as good as expected. Although it can be felt that the chassis is fighting against the roll, the effect is not particularly obvious. I hope it can be adjusted more later, which will bring a better driving experience.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  In terms of assisted driving, Xingtu Eta Ursae Majoris has indeed achieved the leading level in its class. It not only has a 540 transparent chassis, but also has lane keeping, lane departure warning, fatigue monitoring, rear car warning, front collision warning, ACC adaptive cruise, lane change assistance, traffic sign recognition and so on. Basically, we can find everything we can think of in Eta Ursae Majoris, which is really worthy of praise and recommendation.

Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.
Test-drive Starway Eta Ursae Majoris and feel how hard it is to leapfrog.

  In addition, the car is also equipped with a HUD, which can display the driving information of the vehicle, including speed, speed, road traffic signs, etc., and can also directly display the navigation information, which is convenient for the driver to observe, so as to maximize the driving safety.

  Summary:

  As a 200,000-class medium-sized SUV, Starway Eta Ursae Majoris did not compare itself with the same-price model, but instead set its goal on the 400,000-class model. This leapfrog comparison is really rare, but Starway Eta Ursae Majoris has proved that it can do it with its own strength and configuration. At present, the car has been delivered to users on a large scale, and we are also expecting that more car companies will set their sights on the longer term and win the market with more practical configurations in the future.

Haval Xiaolong series landed at Chongqing Auto Show, and the price of two-wheel drive can buy the experience of four-wheel drive.

On June 9th, Haval brand brought its new car matrix consisting of H series, dog category and Haval Xiaolong series to the Chongqing Auto Show. As a global SUV expert, Haval brand adheres to the brand vision of "being the best SUV in every era", advanced with brand-new Hi4 enabling products, and the brand-new energy product Haval Xiaolong series landed in Sichuan and Chongqing, with the official guide price of 139,800 ~ 179,800 yuan.

In the second half of new energy, based on the category advantages of deeply cultivating the SUV market, Haval brand launched two heavy-duty models, Haval Xiaolong MAX and Haval Xiaolong, and reconstructed the new highland of new energy SUV value. Among them, Haval Xiaolong MAX has completely realized the "four-wheel drive performance and two-wheel drive energy consumption, four-wheel drive experience and two-wheel drive price" with the first ride and the new intelligent hybrid architecture Hi4 as standard.

According to reports, the comprehensive power of the power system equipped by Haval Xiaolong MAX is 205kW, the comprehensive torque reaches 585N·m, the measured acceleration of 0-50km/h is 2.75s, and the acceleration of zero is only 6.8s, which is comparable to the traditional 3.0T fuel engine.

However, high performance does not mean high energy consumption. The WLTC fuel consumption of Haval Xiaolong MAX is only 1.78L, and the fuel consumption of feed is as low as 5.5L, which truly realizes four-wheel drive performance and two-wheel drive energy consumption. For users’ daily commuting, Haval Xiaolong MAX can also drive in pure electricity. NEDC has a pure battery life of 105KM, and it only needs 2-3 times a week to meet the daily commuting needs. In addition, Haval also provides users with free gift and installation services of charging piles, with a fast charging power of 33kW, and can complete 30%-80% energy replenishment in 26 minutes; The slow charging power is 6.6kW, and it only takes 3 hours to fully charge. In addition, the external discharge power of 3.3 kW can drive electric chafing dish, electric oven and other electrical appliances at the same time, and the continuous external discharge lasts for more than 4.5 hours.

Haval Xiaolong MAX is nearly 4.8 meters long, with a wheelbase of 2.8 meters and an axle length ratio of 0.59. The rear row supports flat-down, and the car becomes a big bed room in seconds. With a panoramic skylight of 0.8 square meters, you can enjoy the summer starlight while lying in the car.

Haval Xiaolong MAX is equipped with a new generation of coffee OS system, which supports "visible to say", can control 12 fields such as vehicle setting, navigation and air conditioning, and can recognize 10 instructions in one sentence, truly giving the machine a soul. The Haval Xiaolong MAX car is equipped with a "penetrating floating triple screen +W-HUD lifting screen" to build a 4-screen vision with a futuristic sci-fi sense, creating a cinema-level immersive enjoyment for users. The main driver enjoys the high-definition W-HUD head-up display, and the driving information is unobstructed; The co-pilot can open the exclusive entertainment mode, and it is easy to enjoy the drama online.

Haval Xiaolong MAX’s coffee intelligent driving system has the hardware equipment of the first echelon, and the whole vehicle is equipped with 22 intelligent sensors to realize "L2+" intelligent driving assistance in all road conditions, all time and all weather. Among them, HWA’s functions such as shifting the lever and changing lanes in non-single high-speed scenes are only available for products above 250,000 yuan, and Xiaolong MAX has truly realized scientific and technological equality.

In terms of design, Haval Xiaolong adopts an integrated front face, and the side waistline with great cutting power is full of sharpness, which fully highlights the inductive tension. In the interior part, Haval Xiaolong adopts the design surrounded by starry sky, with wings and double screens, integrated technology island and 64-color flowing water atmosphere lights, which brings a comfortable and practical super-enjoyment feeling.

In terms of driving control, Haval Xiaolong adopts the suspension structure of "front McPherson+rear multi-link", which is closer to sports SUV and takes into account the driving texture of various road conditions such as urban roads and unpaved roads. At the same time, Haval also gave Xiaolong a more inductive control logic. The user only needs to touch the door handle of the vehicle, and Haval Xiaolong will automatically unlock the vehicle, open the door to automatically power on, step on the brake pedal to start the vehicle, and pull the arm to start immediately.

In the performance of the three electric appliances, Haval Xiaolong is equipped with a two-speed DHT gearbox, which is more mature and reliable. The battery life of NEDC is 110 kilometers, the battery life of WLTC is 96 kilometers, and it can be recharged for 3 days during daily commuting. The comprehensive fuel consumption of WLTC is only 1.39L, and the fuel consumption due to power failure is only 5.3L, so the economic performance is better. Xiaolong also provides three power modes of "pure electricity, pure electricity priority and intelligent hybrid", which saves fuel and electricity and saves money. One car can be used as three cars.

Upstream News Kevin·Z

Editor: He Bao

Editor: Wu Jian

Audit: Mao Dan

Reconstruction of industrial logic in online celebrity: marketing evolution

Original Li gang

The 1920s is undoubtedly an era of deconstruction and reconstruction. Culture, politics, economy, and global scanning are no exception.

Therefore, following the old map, we can’t find a new road.

ToB, or toC, has become the entanglement of the marketing model of the automobile industry.

In recent years, "direct marketing" is like a nightmare, which has been tormenting the choice of the industry elite.

Deconstruction and reconstruction, toB or toC, the "third track" of krypton, face the greater challenge of marketing evolution! ,

wake up from a dream

Starting from Tesla, the new forces tried to deconstruct the existing model, to go to the intermediate link, to change the life of dealers, and to directly face consumers.

Without the experience in the automobile industry, the in-depth observation of business logic, and the system design of business model, I am afraid it is difficult to sustain.

Sure enough, the initiator who was helpless and keen on "direct sales" began to wake up, and now it seems that while continuing to expand the network, he began to get close to the dealers.

At the moment when electric vehicles are on the rise, Tesla has expanded production and reduced prices. The pragmatism of "bonus hunter" is direct enough, which really makes people sigh.

The new force "direct selling" is gradually drifting away, and experts in the industry have described it as "fried dough sticks or twists".

On the contrary, Krypton, who came first, saw the correct direction of marketing evolution in "chaos", and then outflanked it from behind with unstoppable momentum.

When the shortage economy transits to the surplus economy, when the industrial production capacity is greater than the social demand, when the market segments call for differentiated products, the market competition of automobile enterprises is "under great pressure".

In the public opinion environment where electrification, intelligence and networking are popular, all kinds of new energy vehicles are rushing into the ignorant and waking market, and consumers have added the trouble of "choice".

The rapid development of products and technology, market and demand, especially the exploration of channel mode triggered by new energy automobile products on a global scale, is forcing the automobile circulation industry to accelerate the transformation and upgrading.

Therefore, it is the guide to the transformation and evolution of the automobile industry to promote consumption upgrading with technological progress, guide product evolution with user thinking, and realize the opposite direction with the same frequency resonance.

How to innovate differentiated competitive advantage and how to reconstruct business model?

Extreme krypton believes that direct marketing is imperative, and the sword refers to toC!

Brand new image

On November 6th, the owner of Seven Star Zhai was lucky enough to attend and inspect the opening ceremony of "Extreme Krypton House".

This is the first Kryptonian store in China called "Kryptonian Home", which is located in Shi Xiang Road, Gongshu District, where major brands are clustered.

Here, different from the single functions of the existing supermarket exhibition, krypton center, krypton space and delivery center, the "krypton home" includes all the functions of experience, sales, delivery and after-sales, creating a "home" for consumers’ warmth and empathy.

It is said that the "extreme kryptonian family" will increase the number of stores where conditions permit, and upgrade the decentralized operation to intensive operation, which will facilitate consumers and reduce operating costs.

The internal functions of "Extreme Krypton Home" are complete. Especially refreshing, specially designed audio-visual teaching place, "teaching car" for users.

Why is there a "teaching car" link? The three key words of intelligence, high-end and pure electricity are connected with intelligent driving, intelligent cockpit and intelligent chassis. The so-called intelligent high-end is bound to "hide" some new technologies, new functions and new operations.

How to operate and experience is unprecedented and unheard of. You said, "Don’t teach or learn" will do?

In the delivery process, you will see the highlight moment of the user! Pictures filled the scene with joy and seemed to float out to share with more people.

"Kyojia" also has a second-hand car replacement business. As long as it is the owner, no matter what brand or model it originally owned, it can be exchanged for "new life" here.

If you pay attention, you can link to this service in any krypton store in any city, and you can get one-on-one answers. Anyone who passes by and drops in for coffee or cocktails will be warmly received …

Walking into the krypton center of Chengdu, you can see local elements everywhere. Bamboo forest is planted in the center of the spiral staircase, which is the user space on the second floor. Bar, leisure area, free space, forum area, conference room, etc., make people feel at home.

Users talk with tonality, brand culture is spreading, and products resonate. It is by no means a car selling outlet, a living room, a window, and a spiritual communication.

In the 2022WD Awards World Design Award, the Krypton Center Chengdu Taikooli won the highest honor of the Winner Award.

This award is hard-won. Previous award-winning companies include world-class excellent design companies such as Foster and Jean Nouvel.

Chengdu has a population of 21 million+,and its consumption potential is huge. The radiation capacity of the city itself is also huge. The completion of Chengdu Krypton Center will naturally drive the pulse of the whole southwest and even incite the western market of China.

Due to strategic considerations, the extremely krypton network layout has indeed made great efforts. According to reports, at present, there are more than 220 stores in major cities across the country, and delivery services are spread over 330+ cities across the country.

"Extreme Krypton Home" has completed the initiative of a brand-new business model in the new energy industry, and at the same time made the reputation of the extreme Krypton brand more brilliant.

Some willing and powerful partners in relevant cities across the country, with local superior resources, enthusiastically joined the cooperation when they heard the news, tied up extremely direct sales experience, shared toC, directly hit the pain points of users, and ensured the ultimate experience of every user without difference.

The ultimate experience, user activity is an important content of extreme empathy.

Those who participate in the Kryptonian community activities are all users who have decided or have already picked up the car. "Dading" is equivalent to "engagement".

The video raiders produced by Krypton sent an APP to guide new users how to participate in Krypton community activities.

The activities carried out by Krypton in various regions of the country have different forms, all of which are very close to "earth and gas" and "popularity", forming an ecological circle of Krypton owners.

There are many activities after delivery, and there are 2 or 3 events every week in each city, which is very active online and offline.

Users’ feedback to Krypton is very direct, and they basically communicate and interact on the APP. After the event, users often post posts to express their feelings about participating in the event.

These ingenious marketing forms are obviously designed to penetrate the user’s thinking.

In the Insight Report on User Net Recommendation Rate of Passenger Car Market in China (2022 Edition) released by Easy Car, Krypton achieved a net recommendation rate of 70.29% by virtue of its ultimate products and the concept of co-creation with users.

According to the report, Krypton ranks first among the mainstream brands of passenger cars in China, surpassing luxury brands such as Tesla and Porsche.

It is also an inevitable logic that there is a gain from a hard work.

Underlying logic

Isn’t the product king? Why do you have to work hard on marketing?

Classical economics tells us that commodities must go through three links: production, circulation and consumption to realize their life value.

Marketing, in short, is the knowledge of "buying and selling" and belongs to the circulation link.

From the perspective of supply side, production and marketing are like people’s two legs. If one leg is long and the other is short, can this road go fast?

Therefore, it is not enough to just "product is king".

In fact, the necessity of marketing evolution has been further strengthened in the buyer’s market.

With the transformation of automobile industry, a variety of energy technology routes are parallel, and facing the formats of buyer’s market, stock market and market segments, we need a suitable marketing model.

Not only the automobile industry, so researchers say abstractly that products are ships and brands are sails.

Practitioners developed and said, "Marketing is the wind".

Extreme krypton extension says: users are the vast sea!

Wow, the eternal swan song of "water can carry a boat and overturn it" meets a bosom friend again in the crisscross of time and space.

In the past, the connotation definition of a brand was its long-term reputation. Consumers with money and no money will flock to them and stare at the "brand" of a century-old shop.

Now it’s completely different. There are abundant commodities, oversupply in the market, innovation in products and dazzling new technologies, and consumers have long been at a loss.

Follow the crowd, you may be disappointed, and you can only see the "true chapter" if you experience it yourself. Therefore, the experience economy meets unexpectedly.

Therefore, in the Internet era, "user word-of-mouth big data" has ruthlessly refreshed the original definition of the brand.

The surging traffic brought by users’ word-of-mouth communication can make the brand image colorful.

The marketing concept of "Don’t compare, don’t try, don’t sell" in Dajili automobile industry has been inherited under the innovative direct marketing mode, and more forms and deeper consumer experience have become the top priority of active marketing.

For me

In addition to the "4S" function, traditional dealers also have an important function-the "reservoir" function.

Building and maintaining a "reservoir" for finished products is an unavoidable need for manufacturers and markets.

Because of the randomness of market demand, there is a pair of contradictions with the basic requirements of balanced production of enterprises. Previously, the task of "neutralizing" contradictions was completed by dealers to adjust the relationship of unity of opposites.

Organizing production according to the order, producing a car and frying a fried dough stick, the process and timeliness are very different. Without a proper reserve of finished products, the market simply can’t wait, and the complaining subscribers will definitely destroy a brand by themselves.

The ideal is full and the reality is skinny. With the direct operation mode, the construction and maintenance of the "reservoir", and the huge capital occupation of its heavy assets, the manufacturer must be unable to support it alone.

Not only that, but there are also three "huge stones" lying across the kryptonian track, which are equally tangled.

First of all, the pressure of capital investment and human resources; Secondly, the ability to create the social ecology of direct marketing places; Third, the determination to resist the forces of habit.

Direct sales, not to mention how much investment is needed, and where professionals come from, are many departments of land acquisition, demolition, industry and commerce, taxation, environmental protection, fire safety, etc. in stores all over the country. Who can "have thousands of buildings, which is a great shelter for the world?"

A manufacturer who is partial to the corner must be "owned by me" in direct sales?

Extreme krypton is no longer entangled, I believe that "all roads lead to Rome"!

(of a situation) be getting better

Thanks to the cooperation of compound foreign talents and endogenous talents, more in-depth innovation strategies have surfaced.

Like-minded, various forms, risk sharing, benefit sharing. Specific practices, trade secrets, inconvenient to disclose!

Actually, I don’t know how to divide the money.

Manufacturers and distributors, including powerful and willing partners, are led by manufacturers and cooperate to become "a family", a model and a goal, heading in the same direction.

The "extreme kryptonian family" with full-function management is the innovative result of this model.

Evolution is progressing rapidly, and more open social cooperation is beginning to take shape.

Before sticking to the after-sales service in 4S stores, manufacturers began to make high-quality professional automobile maintenance outlets show their talents in a special and franchised way, which was very popular among car owners.

"Don’t want everything, but want to use it", which is a socialized division of resources and a high-level cooperation form that can complement each other, enables the leading party, partners and consumers to achieve maximum empathy, sharing, co-creation and win-win.

An experienced executive who "digs" from new forces believes that the direct marketing model of "seeking for use" is the most ideal format.

The capital market is not only optimistic about product development, but also concerned about whether the "nuclear fusion" of industrial deconstruction and reconstruction is successful, and the evolution of marketing model will undoubtedly become a powerful driving force for market realization.

reach the same goal by different routes/means

The krypton gene comes from Geely automobile industry. However, whether it is product definition and technical logic, or business model and user thinking, Krypton is different from the previous "matrix".

Extreme krypton stands out from the "matrix", fundamentally speaking, it is a corporate culture in which the spirit of learning is superimposed on the spirit of struggle.

Krypton’s strategic positioning has been endowed with the glorious mission of being the vanguard and experimental field of transformation and reform of Dajili (referring to Geely Holding Group).

Despite the rich heritage and color accumulated by traditional automobile companies for many years, Krypton has attracted much attention from the outside world since its birth. It not only entrusts with the earnest expectation of Geely automobile industry, but also is regarded as a reference system for strategic transformation by the whole traditional automobile industry.

The evolution of extremely krypton marketing is not alone, but has been passed down and developed in the great Geely system.

This can’t help but mention the link. The gene combination of Lectra is not only a "hybrid" between Geely and Volvo, but also plays an important role in connecting the past and the future, and plays a decisive role in the development of the automobile industry of Geely!

Krypton’s 001 hunting coupe, its previous life was the concept car of Lexus Zero, which was an open secret before Krypton came out.

Based on the "Two Blue Geely Action Plans", Dajili decided to launch the intelligent pure electricity project. According to the overall planning of the group, this concept car was reluctantly "adopted" to the new students.

In addition to the inheritance of products, the avant-garde Link has added two new functions of "Social" and "Share" on the basis of "4S", taking the lead in opening up the link between production, circulation and consumption.

What is even more gratifying is that an executive of Geely Automobile Group, who asked not to be named, revealed that a new management system has been established for existing dealers, with vertical business processes and redistribution of benefits, so that bosses and employees have their own places.

Dealers receive more systematic education, integrate into more attractive new models, and get more stable returns.

Completely dominated by Geely.

Ownership remains unchanged, but the "playing style" has been changed. From the perspective of human nature and common sense, there is no need for dealers to follow the old rules.

Geely’s "first try" in another pure electric brand has achieved remarkable results.

Great Geely automobile industry transformation, unforgettable old friends who have cooperated with toB for many years, sincerely invite dealers to evolve together.

Dealers have actually begun to transform themselves, but it is difficult to achieve great things without the lead of manufacturers.

Direct toC, extremely krypton start a new stove, Geely cooperate, "play" is different, and all roads lead to the same goal.

Deep thinking

"4S" store is an automobile sales enterprise integrating vehicle sales, Sparepart, after-sales Service and information Survey.

It can be seen that the primary task of 4S shop is to "sell cars" and "clinch a deal and sell" is its interest.

ToB model, the excitement of buyers and sellers, focuses on the game between transaction price and rights and interests.

ToB mode, the bargaining session climaxes instantly, once the transaction is completed, the passion immediately fades and the empathy relationship comes to an abrupt end; In toC mode, there is no bargaining link. After delivery, the honeymoon journey has just started, and various user activities make people fascinated.

This is "stickiness", the specialty of krypton toC. People have the same heart, and the heart has the same reason.

In-depth study of the law of value-prices fluctuate up and down around the relationship between supply and demand, such as the same Sin (sine) curve;

Affected by "variables", commodity prices always fluctuate around value.

Price is affected by the relationship between supply and demand, which in turn affects the relationship between supply and demand; Similarly, price is determined by value, and price determines value.

It can be seen that the nature of the transaction has not changed, and the fundamental appeal of both parties is to maximize interests, not simply to reduce prices and promote profits.

Starting from this logic, the established price is no longer sensitive, and the maximization of cost performance is the balance point of the expectations of buyers and sellers, thus maximizing their respective interests.

The key is, if the cost performance is maximized, the after-sales service is optimized, the travel quality is modernized, and the value for money is excellent, will it be greatly welcomed by consumers?

Some people say that the definition of consumption upgrading mainly refers to the upgrading of consumer demand, from quantity consumption to price consumption, and now to brand consumption (value), which is in line with Maslow’s demand theory.

According to the market survey, consumers believe that the consumption upgrade certainly pursues value and use value, but it cannot be expressed by raising commodity prices, and improving the price-performance ratio of products is the best embodiment of dialectical unity.

Maslow’s hierarchy of needs theory, the highest level is self-realization. Here, it can be understood as the pursuit of consumers: the unity of metaphysical material application values and metaphysical financial proliferation concepts.

The level of human material needs means the embodiment of spiritual self-worth; The gene of "profit-seeking" of human nature drives consumers to pursue the maximization of cost performance.

Measuring the cost performance, relying on bluffing and telling lies, all won’t work. Saying that 300,000 cars are "the best cars within 1 million" is not only self-destructive, but even "dirty" the foundation of their corporate culture!

There are also brands that design the main driver’s seat as a variable luxury bed, which can sit and lie, and it is expensive. I wonder how many consumers have this demand? What is the logic among its price, value and use value?

It’s confusing

Therefore, the most important thing is to raise the premium level of asset conversion for consumers, that is, the value beyond the price.

Converting the buyer’s monetary expenditure into goods with greater use value also shows the level and value of the seller!

The market characteristics of the experience economy are fully suggested here.

Following this logic, improving the efficiency of product experience is the biggest "variable" for all parties to benefit.

ToB mode, the experience activities organized by dealers, the quality of communication, the symmetry of information, the smooth flow of pipelines and the speed of transmission are not the same as toC.

In order to compete for market advantage, manufacturers have invested a lot of resources and carried out various forms of experience activities, with the original intention of empowering dealers.

Just like "scratching the boots", the geometry that dealers can benefit from it is not yet known; The wishes and expressions of consumers and the discount given to manufacturers are also unknown.

It seems to be an impossible task how to smoothly drain the energy generated by the activity to the store and convert it into sales volume, and how to timely and completely transmit the user experience opinions to the manufacturer to improve the products.

"two-lane sports car" is due to the toB attribute.

Key to success or failure

The evolutionary practice towards toC, with rich and colorful test drive experience, will be gradually developed in Lectra, Krypton and even in more brands of Dajili.

They carry out user test drive activities of different scales, multi-scene media test drive tasting activities, professional track scene measurement activities of authoritative organizations, and in-depth experience of R&D and manufacturing bases.

OtoO information interaction has more conveniently realized the efficiency of offline experience and online sharing, promoted the continuous production and marketing, greatly shortened the distance close to consumers, and greatly improved the efficiency of improving products and operations.

Looking back at the beginning of the delivery of Krypton 001, it once attracted public opinion. For some time, there have been negative comments, bad reviews, and a lot of fate.

There are media misunderstandings, user confusion, product bugs and the company’s own work is not in place.

However, the criticism and the object of blame are all hidden!

In the end, TOEFL found the crux of the problem by opening consumers’ hearts, friendly communication and symmetrical information, and the medicine got rid of the disease.

On July 11th, 2022, a set of highly targeted and very close-to-the-people marketing strategies won back users and won great welcome from social consumers.

One of the declarations that 8155 replaced the old chips for free suddenly subverted users’ cognition and was praised as a classic case by the industry.

More media commented that "7.11" finally established a positive image and headed for a different correct path!

ToC, direct users, direct people’s hearts.

Orders continued to grow, brand reputation rose sharply, including negative public opinion flip, all benefited from the user’s wishes brought by toC.

Connecting with users’ hearts is the key to the success or failure of an enterprise.

Consumption is upgrading, evolution is continuing, and reform is on the way, regardless of content or form!

Wenzhou Extreme Krypton 007 drastically reduced its price! Special price of 229,900, this time only.

[car home Wenzhou Preferential Promotion Channel] Now is a very good time to start! At present, this model is being promoted at a reduced price in Wenzhou, with a maximum discount of 10,000 yuan. The minimum starting price is 229,900 yuan. You can click the "Check the car price" button in the quotation form to get a higher discount. Extreme Krypton 007 is a high-performance electric SUV with excellent power performance and luxurious interior configuration, which is definitely a model not to be missed. Hurry up and buy it!

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Extreme Krypton 007 is a stylish and dynamic medium-sized SUV. Its front face design adopts the iconic "X-Bow" design language of Krypton family, and the unique air intake grille shape and sharp headlight group make the whole front of the car very recognizable. The body lines are smooth and strong, and the roof lines are tilted backwards, creating a dynamic atmosphere. The rear of the car adopts a unique through taillight group design, and with chrome-plated decorative strips, the whole rear of the car looks more exquisite. The overall style is fashionable and elegant, showing the unique charm of Krypton brand.

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Extreme Krypton 007 is a medium-sized SUV with dynamic appearance and smooth lines. The body size is 4865*1900*1450mm, the wheelbase is 2928mm, the front tread is 1635mm and the rear tread is 1650 mm. The side lines of the car body are smooth, concise and full of tension, and the overall shape is very dynamic. The front and rear tyre size are both 245/45 R19, and the rim adopts the fashionable multi-spoke design, which makes the whole vehicle more exquisite. At the same time, Krypton 007 is also equipped with a hidden door handle, which is not only beautiful and practical, but also enhances the sense of technology of the vehicle.

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The interior design of Krypton 007 is fashionable and simple, and uses a lot of high-tech elements, so that drivers and passengers can feel the integration of technology and luxury. The steering wheel is made of leather, which not only feels comfortable, but also has the function of electric up and down+front and rear adjustment, so that the driver can adjust according to his personal needs. The central control screen has a size of 15.05 inches and is equipped with a voice recognition control system, which can control multimedia, navigation, telephone and air conditioning, making it easy for drivers to operate. Both the front row and the rear row are equipped with two USB/Type-C interfaces, which is convenient for drivers and passengers to charge. In addition, the front row is also equipped with mobile phone wireless charging function. The seats are made of imitation leather and genuine leather. The main and co-pilot seats have the functions of front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way). The front seats also have the functions of heating, ventilation and massage. The driver’s seat and co-pilot seat are also equipped with electric seat memory function. The rear seats can be tilted in proportion, which increases the practicability of the vehicle.

The engine equipped with Krypton 007 has a maximum power of 310kW and a maximum torque of 440N·m, which makes it outstanding in power and can provide drivers with strong acceleration and high-speed driving experience. This engine has excellent balance and responsiveness in power output, and adopts advanced technology, which makes it more fuel efficient and brings more economical driving experience to drivers. Whether on urban roads or highways, Krypton 007 can easily cope with various driving scenarios, bringing excellent driving pleasure and comfort to drivers.

In the word-of-mouth evaluation of car home car owners, he mentioned his choice of black appearance, which was very atmospheric, especially the black design of the front face left a deep impression on him. Although he was a little uncomfortable with the design of the back butt at first, he gradually got used to this design as time went on. It can be said that the design of Krypton 007 is very attractive, especially the black appearance is impressive. If you also like the atmosphere and unique design, then Krypton 007 will be a good choice.