193,900 "high-value dark horse", large space and fuel-efficient

For example, this car is often mentioned as a space issue. Let’s take a look with the editor next.

Take a look at the appearance of Xingtu Lanyue first. The front design of Xingtu Lanyue is very sharp. The air intake grille adopts a large area of banner shape, which looks relatively young. Coupled with angular headlights, the visual effect looks quite cool. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4970MM*1940MM*1792MM, the car adopts simple and elegant lines, the body looks very hard, with large-sized thick-walled tires, the shape is quite sharp. At the rear of the car, the overall shape of the rear of the car echoes the front of the car, and the taillights are very capable. Coupled with the unique exhaust pipe, the overall look is very atmospheric.

Sitting in the car, the interior of Xingtu Lanyue looks very avant-garde and soft. The steering wheel of the car is very in line with the interior style, and the leather material is used to make everything look very simple. Let’s take a look at the central control. With the 15.6-inch touch LCD central control screen, the interior design is quite layered, and the overall design of the central control is remarkable. Let’s take a look at the dashboard and seats. The dashboard design is remarkable and very eye-catching. The car has leather seats, and the seats are wide and thick, which are basically enough for daily use.

Xingtu Lanyue matches the automatic manual (AT) gearbox, with a maximum power of 192KW and a maximum torque of 400N.m, resulting in good power performance.

The car is equipped with vehicle to everything, driving mode selection, remote control keys, rear wipers, interior ambient lights and other configurations, the configuration performance is still relatively good, to some extent, improve the convenience of the driver.

After reading the above introduction, let’s make a summary. The car’s moderate size is a very suitable choice for many families, and the interior space is enough for daily use by families.

"In the next life, I will still be called Andy Lau" (Photo)




40,000 fans smiled tearfully. Last night’s Olympic Games belonged to him


  "After waiting for a long time, I finally waited until today, and after dreaming for a long time, I finally realized my dream." This lyric in Andy Lau’s "Today" may best represent the mood of the 40,000 Andy Lau fans who gathered at the Olympic Sports Center yesterday. When Andy Lau appeared on the stage at 8:00 last night, until the end of the concert, the fans’ shouts and screams did not stop for three hours. Such confessions could be heard everywhere: "Andy Lau, I love you!" "Andy, I love you!"…


  [Confession]


  [Singing] [joking]


  "In the next life, my name is Andy Lau."


  Andy Lau did not disappoint the fans. During the three hours of last night’s Olympic sports, he sang, danced, became a "trapeze", and performed magical magic, so that last night’s Olympic sports stayed in the time between him and the fans. Andy Lau also made a deep agreement with the fans, "We will be friends in the next life, and in the next life, I will still be called Andy Lau." At this moment, both Andy on stage and the fans below the stage burst into tears.


  [Singing]


  By the third song, he was crying


  At 8:05 last night, the lights of the Olympic body dimmed, and the bursting Olympic body turned into a sea of glow sticks, which was extremely romantic and beautiful. After thousands of calls, Liu Tianwang finally appeared! Dressed in white clothes, singing "Chinese", the lyrics of blood, blood gorgeous, quickly infected everyone at the scene. In the middle of each song, there will be tens of thousands of people shouting: "Andy Lau, I love you!" So much so that when he sang the third song "It’s not a sin for a man to cry", Andy cried, his eyes full of tears.


  Next, it was still a familiar melody, still a chorus of ten thousand people, but when he sang "Dear Baby" and "I Love You Again", Andy Lau cried again. When he sang "Love You for 10,000 Years", his tears fell and his voice was clearly choked.


  [Ridicule]


  Thousands of "Liu Tai" appeared


  The most attractive thing about Andy Lau is the dialogue and communication with the fans. He discussed with the fans in the audience: "Tonight is my last performance, should we play the craziest night?" He showed off to the fans: "Do any of you remember Andy Lau more than 20 years ago? At that time, Andy Lau had one word: handsome!"


  Yesterday, many female fans were dressed up to meet their idols, like family members. Andy Lau saw a fan group in the audience typing the words "Mrs. Liu", so he began to tease the female fans again: "What does Mrs. Liu mean, my wife? How many of my wives are here today?" Suddenly, tens of thousands of "Mrs. Liu" appeared. The female fans all smiled happily. He asked the female fans to sing "Forgotten Love Water" with him, and seemed to say fiercely: "Whoever doesn’t sing, I will kick you out." In fact, his eyes were full of love.


  Andy Lau would also call himself a dumb kid. After he sang "Stupid Kid" as a clown, he said: "More than 20 years ago, there was a dumb kid named Andy Lau, who entered the entertainment industry. For more than 20 years, he has been working hard, and he has received a lot of applause from everyone." The audience immediately responded with thunderous applause.


  [Agreed]


  We will be friends in the next life


  Andy Lau has stood tall in the entertainment industry for more than 20 years, and his fans have supported him for more than 20 years. It can be seen that Andy is very grateful to the fans who have supported him all the way. In order to let more fans see him, he stood on a somewhat thrilling rocker arm to sing yesterday, and swung to the top of the fans in the front row to communicate with the fans at a close distance. Although the scene has been full of passion, Andy Lau still gestured to the fans to calm down. He wanted to quietly say a few words to the fans: "Every concert is very happy, because it can see you. Next, stretch out your left hand, and let’s make an agreement." Andy Lau said that this agreement was agreed with the fans at each stop, that is: "We will still be friends in the next life, okay?" Of course we can. Amidst the screams, Andy Lau sang the famous song "Afterlife"…


  [Farewell]


  I saw 100 points of Chongqing fans


  Yesterday’s concert was the last one of the tour. Andy Lau was very hard-working and emotional. When the concert was two and a half hours old, Andy Lau began to reluctantly leave: "Today is the last one, I really don’t want to go." Andy Lau said that every time he prepared for a tour, it took a long time, and after each tour, he would reminisce about each concert.


  He asked all the security guards to allow the fans to stand up, "They won’t mess up, don’t worry!" All the fans stood up and sang "Ice Rain" quietly with him. At this time, Hua Zai was still joking: "I hope girls will be deceived by my song, except that I don’t want to marry anyone else." He also praised Chongqing fans, saying that he saw the best, 100 points of FANS, "You like my way so consciously, stand up and sing with me quietly…" Finally, Andy Lau made an appointment with the fans again: "You have to remember, I will still be Andy Lau in my next life, you will be singers in your next life, I will be your fans, and I will always be with you."


  Show off your figure:


  Playing Cowherd: Flying in the Air:


  We open with muscles.


  This year is already Andy Lau’s fourth natal year, but at the age of 48, he is still full of confidence in his figure. Yesterday, he opened with a white cardigan and overalls, with a clear view of his chest muscles and a female voice screaming. Halfway through the singing of "Chinese", he simply took off his coat and wore only overalls. At this time, all the muscles of his upper body were exposed, and the sound wave almost toppled the roof of the Olympic body. However, Andy’s confidence is based on a great figure. A 48-year-old person not only has no fat at all, but also has distinct muscle shapes. After taking off his coat, Andy was still not satisfied. When he sang the second song "Ronin Love Song", he simply pulled down the left shoulder strap of his overalls, so that his fans could completely feast their eyes. Andy’s half-naked look was replaced after seven or eight songs.


  Playing the Cowherd:


  Crying until my heart is broken


  Shortly after the concert began, he performed in the musical "I Want to Love Too Much" and "Be My Woman", and when he was slapped by his female dance partner, his expression was so realistic that fans were distressed.


  Later, in the musical "Cowherd and Weaver Girl" composed of "Shepherd Boy", "Acacia" and "Love You for 10,000 Years", Andy changed into a shepherd boy dress and played the cowherd. When he parted with Weaver Girl, Andy was hung in the air by a large net and was thrown around. Fans were stunned, and Andy’s hysterical shouts from the net penetrated people’s hearts and lungs. He was already full of tears when he entered the play.


  Flying in the air:


  Fly over the audience and sing


  After entering the venue yesterday, many fans excitedly speculated when Andy would fly to them when he saw the wire hanging in the middle of the stage. Halfway through the concert, Andy Lau’s two "cow sons", Andou and Hei Zai, suddenly appeared. It turned out that they were the mysterious guests in the legend. The cute "cow sons" brought a lot of laughter to the audience. Just as everyone’s eyes were on them, Andy suddenly appeared from mid-air. He stood on a wooden board that could only accommodate one person, and slowly flew towards the audience. This high-altitude hanger was 10 meters high, and he "walked" all the way to the console in the venue. Under the almost uncontrollable waves of fans, he sang "Lone Star Tears" affectionately in mid-air.


  After saying goodbye


  "Di Renjie" Goodbye


  The concert ended magnificently, with box office receipts exceeding 10 million, and Andy will also leave Chongqing. The reporter learned that Andy’s departure will be as quiet as when he arrived. This morning, he will take the private plane he came to leave Chongqing and return to Hong Kong. The end of Chongqing Station also ends Andy’s national tour.


  Since the concert began in Guangzhou on March 20, in just over a month, Andy Lau has performed 9 concerts in 9 cities including Suzhou, Foshan, Hefei, Changsha, Yantai and Shenyang. Previously, some Hong Kong media said that after the tour, Lau will marry Zhu Liqian and fade out of the entertainment industry. But the reporter learned that after this round of performances, Lau will start to be busy with the filming of the movie, in which he and Lau Jialing starred in the costume movie "Di Renjie", which will start filming early next month.

Editor in charge: Li Xiuwei

Peng Yuyan was the unspoken rules of the financial boss?! The truth is ironic!

  A news of "Taiwan’s popular male star Peng Yuyan and financial boss Zhang Lei" exploded on the Internet. For a time, everyone was in an uproar, and many girls had broken their dreams. Could it be that Hu Ge and Peng Yuyan, the "immortal sword left-behind children", are really going to "part ways"? And more rational netizens questioned the authenticity of the incident.

  Peng Yuyan also moved quickly. After the incident, the studio responded quickly: it was purely fabricated and had been handed over to the law for processing. The people who ate melons temporarily accepted the facts with a skeptical heart, but more people believed that this was a public relations means to cover up.

  Shortly after the incident was exposed, a colleague in the financial industry revealed in an article introduction comment on "Zhang Lei" that the whole thing was actually a big oolong. The whole thing is simply misinformation from employees who are not very good at learning. It turned out that Peng Yuyan was Mr. Zhang Lei’s LP, that is, Limited Partner (Limited Partner). When Mr. Zhang Lei expressed it, he was mistaken by employees that LP meant "wife", which is the abbreviation of Chinese pinyin, so a series of oolong was derived.

  Although this statement makes people feel ridiculous, it is a mystery with persuasive and credible, and the girls can finally protect Peng Yuyan, a high-quality boyfriend. At the same time, if the truth is like this, then Mr. Zhang Lei can be said to be the standard "people sit at home, the pot comes from the sky"!

  Nowadays, some people are really busy every day

  Peng Yuyan, a 360-degree male god without dead ends

  I’m also drunk for pointless entertainment

  If you really want to come out

  We would rather be Peng Yuyan and Yu Wenle!

  As a popular male god

  I still hope Peng Yuyan can get better

  Peng Yuyan insists on fitness

  I’ve always maintained my tough guy figure

  You will get as much as you pay

Byd Qin L DM

On April 25th, Qin L DM-i, a brand-new mid-level car of BYD Dynasty, made its world debut in auto china in 2024, and the marine sister model, Seal 06, made its simultaneous appearance.

According to reports, the length, width and height of Qin L are 4830mm/1900mm/1495mm respectively, and the wheelbase is 2790 mm. It is a standard mid-size car.

In the car matrix of the current dynasty, the Qin family is a compact pin crown, the Han family is a medium and large pin crown, and the Qin L sword refers to the intermediate level, which just fills the gap between the two cars.

As a brand-new mid-level sedan in the dynasty, Qin L adopts "the aesthetics of the new country’s tide and the beauty of the dragon’s face", integrates the dragon’s momentum into the body, has slender and elegant sides, and adopts an ultra-wide rear shoulder design at the tail, so that the whole car presents a "wide body and low body" posture.

In terms of interior, the integrated center console is centered on the rotating large screen, creating a strong sense of embrace, and also adopts an ergonomically comfortable and cloud-like seat.

Qin L is equipped with DiLink intelligent cockpit, which integrates 15.6-inch adaptive rotating suspended Pad, car ETC, NFC digital key, full scene intelligent voice and other configurations. DiPilot intelligent driving assistance system, including adaptive cruise, intelligent navigation, emergency lane keeping assistance, blind spot monitoring and other functions, comprehensively improves driving safety. With the luxurious cockpit, quiet space, immersive concert hall, etc., meet the daily entertainment needs of users.

In terms of power, BYD officially said that Qin L was built on BYD’s new generation of plug-in and hybrid vehicle platform, and integrated a number of forward-looking technologies, which was designed for plug-in, more efficient, safer and more interesting. As for the actual performance, we can look forward to it.

According to the previous news, BYD’s fifth-generation DM-i super hybrid consists of a 1.5L engine and motors with two powers of 120kW and 160kW provided according to different configurations. It is said that the comprehensive battery life has exceeded 2,000 kilometers, and the fuel consumption is lower than 3L. Whether it is true or not needs to be verified after the real vehicle is launched.

According to the official introduction, the arrival of Qin L will fully lead the new trend of mid-level cars, provide the mainstream families with the choice of upgrading the quality of cars, and provide young people with the one-stop choice of buying cars.

It is reported that Qin L will be listed in the second quarter of this year, and it is estimated that it will be sold at 120,000 yuan. Interested friends can look forward to it.

In addition, Seaseal 06, the sister model of Ocean Net, also appeared simultaneously, and it was also built based on BYD’s new generation plug-in vehicle platform.

The appearance of Seal 06 is similar to that of the current seal series, and the same energy consumption performance is also the focus of everyone’s attention. Interested friends can look forward to the energy consumption performance and daily experience of the two cars.

Andy Lau’s national tour to Tianjin [Photos]

Feature: Picture Channel






On the evening of October 18, Andy Lau’s 2007 National Tour Tianjin Concert was held at the Tianjin Olympic Sports Center Stadium.


    This is the first major concert since the completion of the Tianjin Olympic Sports Center Stadium "Water Drop". Xinhua News Agency







    On the evening of October 18, Andy Lau’s 2007 National Tour Tianjin Concert was held at the Tianjin Olympic Sports Center Stadium. Xinhua News Agency







    On the evening of October 18, Andy Lau’s 2007 National Tour Tianjin Concert was held at the Tianjin Olympic Sports Center Stadium. Xinhua News Agency


Editor in charge: Fan Jing

[Huawei asks M9′ s competitive goal: ideal L9 and MEGA] According to the delay.

[Huawei asks M9′ s competitive goal: ideal L9 and MEGA]

According to the news of the late Auto, a person close to Huawei said that the goal of Huawei’s M9 extended-range version is to eat the ideal L9 market, and the pure electric version regards MEGA as a strong enemy.

The confrontation between Huawei and Ideal has started since the release of M7. The hot sale of M7 proves Huawei’s ability to sell cars, and now it takes three years to develop M9 from scratch, which makes the ideal feel more pressure. Ideally, in half a year, the attitude towards market competition has changed from "actual combat, growth and crushing" last year to "suspension, passivity and defense".

In November last year, Huawei split the car BU and established a joint venture company with cooperative car companies, further consolidating its alliance with car companies. Later, Auto learned that four companies that have deep cooperation with Huawei, such as the M8 in the border and the MPV that Huawei cooperates with Jianghuai, plan to launch this year, all of which are in direct competition with ideal products.

Ideal takes the lead with surprising products; Huawei has abundant resources and complete processes. Two companies with very different backgrounds and different personalities met in the new energy vehicle market. After two years of confrontation, each company made up for its own shortcomings and its competitiveness reached a higher level.

Later, Auto thinks that this year is about to usher in a major reshuffle of the domestic electric vehicle industry. Both companies are standing at the center of the storm and have come up with their own key products: MEGA versus M9.

This is a real test of all-round strength of products, brands, supplies and organizations.

Reconstruction of industrial logic in online celebrity: marketing evolution

Original Li gang

The 1920s is undoubtedly an era of deconstruction and reconstruction. Culture, politics, economy, and global scanning are no exception.

Therefore, following the old map, we can’t find a new road.

ToB, or toC, has become the entanglement of the marketing model of the automobile industry.

In recent years, "direct marketing" is like a nightmare, which has been tormenting the choice of the industry elite.

Deconstruction and reconstruction, toB or toC, the "third track" of krypton, face the greater challenge of marketing evolution! ,

wake up from a dream

Starting from Tesla, the new forces tried to deconstruct the existing model, to go to the intermediate link, to change the life of dealers, and to directly face consumers.

Without the experience in the automobile industry, the in-depth observation of business logic, and the system design of business model, I am afraid it is difficult to sustain.

Sure enough, the initiator who was helpless and keen on "direct sales" began to wake up, and now it seems that while continuing to expand the network, he began to get close to the dealers.

At the moment when electric vehicles are on the rise, Tesla has expanded production and reduced prices. The pragmatism of "bonus hunter" is direct enough, which really makes people sigh.

The new force "direct selling" is gradually drifting away, and experts in the industry have described it as "fried dough sticks or twists".

On the contrary, Krypton, who came first, saw the correct direction of marketing evolution in "chaos", and then outflanked it from behind with unstoppable momentum.

When the shortage economy transits to the surplus economy, when the industrial production capacity is greater than the social demand, when the market segments call for differentiated products, the market competition of automobile enterprises is "under great pressure".

In the public opinion environment where electrification, intelligence and networking are popular, all kinds of new energy vehicles are rushing into the ignorant and waking market, and consumers have added the trouble of "choice".

The rapid development of products and technology, market and demand, especially the exploration of channel mode triggered by new energy automobile products on a global scale, is forcing the automobile circulation industry to accelerate the transformation and upgrading.

Therefore, it is the guide to the transformation and evolution of the automobile industry to promote consumption upgrading with technological progress, guide product evolution with user thinking, and realize the opposite direction with the same frequency resonance.

How to innovate differentiated competitive advantage and how to reconstruct business model?

Extreme krypton believes that direct marketing is imperative, and the sword refers to toC!

Brand new image

On November 6th, the owner of Seven Star Zhai was lucky enough to attend and inspect the opening ceremony of "Extreme Krypton House".

This is the first Kryptonian store in China called "Kryptonian Home", which is located in Shi Xiang Road, Gongshu District, where major brands are clustered.

Here, different from the single functions of the existing supermarket exhibition, krypton center, krypton space and delivery center, the "krypton home" includes all the functions of experience, sales, delivery and after-sales, creating a "home" for consumers’ warmth and empathy.

It is said that the "extreme kryptonian family" will increase the number of stores where conditions permit, and upgrade the decentralized operation to intensive operation, which will facilitate consumers and reduce operating costs.

The internal functions of "Extreme Krypton Home" are complete. Especially refreshing, specially designed audio-visual teaching place, "teaching car" for users.

Why is there a "teaching car" link? The three key words of intelligence, high-end and pure electricity are connected with intelligent driving, intelligent cockpit and intelligent chassis. The so-called intelligent high-end is bound to "hide" some new technologies, new functions and new operations.

How to operate and experience is unprecedented and unheard of. You said, "Don’t teach or learn" will do?

In the delivery process, you will see the highlight moment of the user! Pictures filled the scene with joy and seemed to float out to share with more people.

"Kyojia" also has a second-hand car replacement business. As long as it is the owner, no matter what brand or model it originally owned, it can be exchanged for "new life" here.

If you pay attention, you can link to this service in any krypton store in any city, and you can get one-on-one answers. Anyone who passes by and drops in for coffee or cocktails will be warmly received …

Walking into the krypton center of Chengdu, you can see local elements everywhere. Bamboo forest is planted in the center of the spiral staircase, which is the user space on the second floor. Bar, leisure area, free space, forum area, conference room, etc., make people feel at home.

Users talk with tonality, brand culture is spreading, and products resonate. It is by no means a car selling outlet, a living room, a window, and a spiritual communication.

In the 2022WD Awards World Design Award, the Krypton Center Chengdu Taikooli won the highest honor of the Winner Award.

This award is hard-won. Previous award-winning companies include world-class excellent design companies such as Foster and Jean Nouvel.

Chengdu has a population of 21 million+,and its consumption potential is huge. The radiation capacity of the city itself is also huge. The completion of Chengdu Krypton Center will naturally drive the pulse of the whole southwest and even incite the western market of China.

Due to strategic considerations, the extremely krypton network layout has indeed made great efforts. According to reports, at present, there are more than 220 stores in major cities across the country, and delivery services are spread over 330+ cities across the country.

"Extreme Krypton Home" has completed the initiative of a brand-new business model in the new energy industry, and at the same time made the reputation of the extreme Krypton brand more brilliant.

Some willing and powerful partners in relevant cities across the country, with local superior resources, enthusiastically joined the cooperation when they heard the news, tied up extremely direct sales experience, shared toC, directly hit the pain points of users, and ensured the ultimate experience of every user without difference.

The ultimate experience, user activity is an important content of extreme empathy.

Those who participate in the Kryptonian community activities are all users who have decided or have already picked up the car. "Dading" is equivalent to "engagement".

The video raiders produced by Krypton sent an APP to guide new users how to participate in Krypton community activities.

The activities carried out by Krypton in various regions of the country have different forms, all of which are very close to "earth and gas" and "popularity", forming an ecological circle of Krypton owners.

There are many activities after delivery, and there are 2 or 3 events every week in each city, which is very active online and offline.

Users’ feedback to Krypton is very direct, and they basically communicate and interact on the APP. After the event, users often post posts to express their feelings about participating in the event.

These ingenious marketing forms are obviously designed to penetrate the user’s thinking.

In the Insight Report on User Net Recommendation Rate of Passenger Car Market in China (2022 Edition) released by Easy Car, Krypton achieved a net recommendation rate of 70.29% by virtue of its ultimate products and the concept of co-creation with users.

According to the report, Krypton ranks first among the mainstream brands of passenger cars in China, surpassing luxury brands such as Tesla and Porsche.

It is also an inevitable logic that there is a gain from a hard work.

Underlying logic

Isn’t the product king? Why do you have to work hard on marketing?

Classical economics tells us that commodities must go through three links: production, circulation and consumption to realize their life value.

Marketing, in short, is the knowledge of "buying and selling" and belongs to the circulation link.

From the perspective of supply side, production and marketing are like people’s two legs. If one leg is long and the other is short, can this road go fast?

Therefore, it is not enough to just "product is king".

In fact, the necessity of marketing evolution has been further strengthened in the buyer’s market.

With the transformation of automobile industry, a variety of energy technology routes are parallel, and facing the formats of buyer’s market, stock market and market segments, we need a suitable marketing model.

Not only the automobile industry, so researchers say abstractly that products are ships and brands are sails.

Practitioners developed and said, "Marketing is the wind".

Extreme krypton extension says: users are the vast sea!

Wow, the eternal swan song of "water can carry a boat and overturn it" meets a bosom friend again in the crisscross of time and space.

In the past, the connotation definition of a brand was its long-term reputation. Consumers with money and no money will flock to them and stare at the "brand" of a century-old shop.

Now it’s completely different. There are abundant commodities, oversupply in the market, innovation in products and dazzling new technologies, and consumers have long been at a loss.

Follow the crowd, you may be disappointed, and you can only see the "true chapter" if you experience it yourself. Therefore, the experience economy meets unexpectedly.

Therefore, in the Internet era, "user word-of-mouth big data" has ruthlessly refreshed the original definition of the brand.

The surging traffic brought by users’ word-of-mouth communication can make the brand image colorful.

The marketing concept of "Don’t compare, don’t try, don’t sell" in Dajili automobile industry has been inherited under the innovative direct marketing mode, and more forms and deeper consumer experience have become the top priority of active marketing.

For me

In addition to the "4S" function, traditional dealers also have an important function-the "reservoir" function.

Building and maintaining a "reservoir" for finished products is an unavoidable need for manufacturers and markets.

Because of the randomness of market demand, there is a pair of contradictions with the basic requirements of balanced production of enterprises. Previously, the task of "neutralizing" contradictions was completed by dealers to adjust the relationship of unity of opposites.

Organizing production according to the order, producing a car and frying a fried dough stick, the process and timeliness are very different. Without a proper reserve of finished products, the market simply can’t wait, and the complaining subscribers will definitely destroy a brand by themselves.

The ideal is full and the reality is skinny. With the direct operation mode, the construction and maintenance of the "reservoir", and the huge capital occupation of its heavy assets, the manufacturer must be unable to support it alone.

Not only that, but there are also three "huge stones" lying across the kryptonian track, which are equally tangled.

First of all, the pressure of capital investment and human resources; Secondly, the ability to create the social ecology of direct marketing places; Third, the determination to resist the forces of habit.

Direct sales, not to mention how much investment is needed, and where professionals come from, are many departments of land acquisition, demolition, industry and commerce, taxation, environmental protection, fire safety, etc. in stores all over the country. Who can "have thousands of buildings, which is a great shelter for the world?"

A manufacturer who is partial to the corner must be "owned by me" in direct sales?

Extreme krypton is no longer entangled, I believe that "all roads lead to Rome"!

(of a situation) be getting better

Thanks to the cooperation of compound foreign talents and endogenous talents, more in-depth innovation strategies have surfaced.

Like-minded, various forms, risk sharing, benefit sharing. Specific practices, trade secrets, inconvenient to disclose!

Actually, I don’t know how to divide the money.

Manufacturers and distributors, including powerful and willing partners, are led by manufacturers and cooperate to become "a family", a model and a goal, heading in the same direction.

The "extreme kryptonian family" with full-function management is the innovative result of this model.

Evolution is progressing rapidly, and more open social cooperation is beginning to take shape.

Before sticking to the after-sales service in 4S stores, manufacturers began to make high-quality professional automobile maintenance outlets show their talents in a special and franchised way, which was very popular among car owners.

"Don’t want everything, but want to use it", which is a socialized division of resources and a high-level cooperation form that can complement each other, enables the leading party, partners and consumers to achieve maximum empathy, sharing, co-creation and win-win.

An experienced executive who "digs" from new forces believes that the direct marketing model of "seeking for use" is the most ideal format.

The capital market is not only optimistic about product development, but also concerned about whether the "nuclear fusion" of industrial deconstruction and reconstruction is successful, and the evolution of marketing model will undoubtedly become a powerful driving force for market realization.

reach the same goal by different routes/means

The krypton gene comes from Geely automobile industry. However, whether it is product definition and technical logic, or business model and user thinking, Krypton is different from the previous "matrix".

Extreme krypton stands out from the "matrix", fundamentally speaking, it is a corporate culture in which the spirit of learning is superimposed on the spirit of struggle.

Krypton’s strategic positioning has been endowed with the glorious mission of being the vanguard and experimental field of transformation and reform of Dajili (referring to Geely Holding Group).

Despite the rich heritage and color accumulated by traditional automobile companies for many years, Krypton has attracted much attention from the outside world since its birth. It not only entrusts with the earnest expectation of Geely automobile industry, but also is regarded as a reference system for strategic transformation by the whole traditional automobile industry.

The evolution of extremely krypton marketing is not alone, but has been passed down and developed in the great Geely system.

This can’t help but mention the link. The gene combination of Lectra is not only a "hybrid" between Geely and Volvo, but also plays an important role in connecting the past and the future, and plays a decisive role in the development of the automobile industry of Geely!

Krypton’s 001 hunting coupe, its previous life was the concept car of Lexus Zero, which was an open secret before Krypton came out.

Based on the "Two Blue Geely Action Plans", Dajili decided to launch the intelligent pure electricity project. According to the overall planning of the group, this concept car was reluctantly "adopted" to the new students.

In addition to the inheritance of products, the avant-garde Link has added two new functions of "Social" and "Share" on the basis of "4S", taking the lead in opening up the link between production, circulation and consumption.

What is even more gratifying is that an executive of Geely Automobile Group, who asked not to be named, revealed that a new management system has been established for existing dealers, with vertical business processes and redistribution of benefits, so that bosses and employees have their own places.

Dealers receive more systematic education, integrate into more attractive new models, and get more stable returns.

Completely dominated by Geely.

Ownership remains unchanged, but the "playing style" has been changed. From the perspective of human nature and common sense, there is no need for dealers to follow the old rules.

Geely’s "first try" in another pure electric brand has achieved remarkable results.

Great Geely automobile industry transformation, unforgettable old friends who have cooperated with toB for many years, sincerely invite dealers to evolve together.

Dealers have actually begun to transform themselves, but it is difficult to achieve great things without the lead of manufacturers.

Direct toC, extremely krypton start a new stove, Geely cooperate, "play" is different, and all roads lead to the same goal.

Deep thinking

"4S" store is an automobile sales enterprise integrating vehicle sales, Sparepart, after-sales Service and information Survey.

It can be seen that the primary task of 4S shop is to "sell cars" and "clinch a deal and sell" is its interest.

ToB model, the excitement of buyers and sellers, focuses on the game between transaction price and rights and interests.

ToB mode, the bargaining session climaxes instantly, once the transaction is completed, the passion immediately fades and the empathy relationship comes to an abrupt end; In toC mode, there is no bargaining link. After delivery, the honeymoon journey has just started, and various user activities make people fascinated.

This is "stickiness", the specialty of krypton toC. People have the same heart, and the heart has the same reason.

In-depth study of the law of value-prices fluctuate up and down around the relationship between supply and demand, such as the same Sin (sine) curve;

Affected by "variables", commodity prices always fluctuate around value.

Price is affected by the relationship between supply and demand, which in turn affects the relationship between supply and demand; Similarly, price is determined by value, and price determines value.

It can be seen that the nature of the transaction has not changed, and the fundamental appeal of both parties is to maximize interests, not simply to reduce prices and promote profits.

Starting from this logic, the established price is no longer sensitive, and the maximization of cost performance is the balance point of the expectations of buyers and sellers, thus maximizing their respective interests.

The key is, if the cost performance is maximized, the after-sales service is optimized, the travel quality is modernized, and the value for money is excellent, will it be greatly welcomed by consumers?

Some people say that the definition of consumption upgrading mainly refers to the upgrading of consumer demand, from quantity consumption to price consumption, and now to brand consumption (value), which is in line with Maslow’s demand theory.

According to the market survey, consumers believe that the consumption upgrade certainly pursues value and use value, but it cannot be expressed by raising commodity prices, and improving the price-performance ratio of products is the best embodiment of dialectical unity.

Maslow’s hierarchy of needs theory, the highest level is self-realization. Here, it can be understood as the pursuit of consumers: the unity of metaphysical material application values and metaphysical financial proliferation concepts.

The level of human material needs means the embodiment of spiritual self-worth; The gene of "profit-seeking" of human nature drives consumers to pursue the maximization of cost performance.

Measuring the cost performance, relying on bluffing and telling lies, all won’t work. Saying that 300,000 cars are "the best cars within 1 million" is not only self-destructive, but even "dirty" the foundation of their corporate culture!

There are also brands that design the main driver’s seat as a variable luxury bed, which can sit and lie, and it is expensive. I wonder how many consumers have this demand? What is the logic among its price, value and use value?

It’s confusing

Therefore, the most important thing is to raise the premium level of asset conversion for consumers, that is, the value beyond the price.

Converting the buyer’s monetary expenditure into goods with greater use value also shows the level and value of the seller!

The market characteristics of the experience economy are fully suggested here.

Following this logic, improving the efficiency of product experience is the biggest "variable" for all parties to benefit.

ToB mode, the experience activities organized by dealers, the quality of communication, the symmetry of information, the smooth flow of pipelines and the speed of transmission are not the same as toC.

In order to compete for market advantage, manufacturers have invested a lot of resources and carried out various forms of experience activities, with the original intention of empowering dealers.

Just like "scratching the boots", the geometry that dealers can benefit from it is not yet known; The wishes and expressions of consumers and the discount given to manufacturers are also unknown.

It seems to be an impossible task how to smoothly drain the energy generated by the activity to the store and convert it into sales volume, and how to timely and completely transmit the user experience opinions to the manufacturer to improve the products.

"two-lane sports car" is due to the toB attribute.

Key to success or failure

The evolutionary practice towards toC, with rich and colorful test drive experience, will be gradually developed in Lectra, Krypton and even in more brands of Dajili.

They carry out user test drive activities of different scales, multi-scene media test drive tasting activities, professional track scene measurement activities of authoritative organizations, and in-depth experience of R&D and manufacturing bases.

OtoO information interaction has more conveniently realized the efficiency of offline experience and online sharing, promoted the continuous production and marketing, greatly shortened the distance close to consumers, and greatly improved the efficiency of improving products and operations.

Looking back at the beginning of the delivery of Krypton 001, it once attracted public opinion. For some time, there have been negative comments, bad reviews, and a lot of fate.

There are media misunderstandings, user confusion, product bugs and the company’s own work is not in place.

However, the criticism and the object of blame are all hidden!

In the end, TOEFL found the crux of the problem by opening consumers’ hearts, friendly communication and symmetrical information, and the medicine got rid of the disease.

On July 11th, 2022, a set of highly targeted and very close-to-the-people marketing strategies won back users and won great welcome from social consumers.

One of the declarations that 8155 replaced the old chips for free suddenly subverted users’ cognition and was praised as a classic case by the industry.

More media commented that "7.11" finally established a positive image and headed for a different correct path!

ToC, direct users, direct people’s hearts.

Orders continued to grow, brand reputation rose sharply, including negative public opinion flip, all benefited from the user’s wishes brought by toC.

Connecting with users’ hearts is the key to the success or failure of an enterprise.

Consumption is upgrading, evolution is continuing, and reform is on the way, regardless of content or form!

In 2022, can these four domestic new energy vehicles go against the sky?

In 2021, new energy vehicles in China sold like crazy, and the annual sales of 2.989 million vehicles seemed to make the phrase "the internal combustion engine will eventually end" more and more solid. In recent years, we can no longer hear the cynical argument that "trams are also cars", and the models with green plates have gradually moved from being ridiculed to the center of the stage.

The Year of the Ox is over, the bull market will continue, and the brand-new Year of the Tiger is coming again. In the new year, among the known new energy vehicles (whether listed or not), which ones are particularly worthy of optimism? What models can further subvert our perception of new energy vehicles?

■ Zero-run car-C11

In September 2021, the retail C11 was officially listed, and the "price butcher" that everyone waited for officially entered the market. The post-subsidy guidance price of 15.98-19.98 million yuan can only be said to be tough enough.

The pure electric vehicles at this price have caught a lot in the market. Why did the retail C11 win such high praise as the "price butcher"? We can roughly summarize it with three advantages of C11.

Advantage 1: Grade, size and wheelbase are all interesting.

Pure electric SUVs within 200 thousand are dominated by compact cars, and medium-sized cars are few and far between. In terms of wheelbase parameters, C11 is also the longest one for the time being. Of course, C11′ s proud wheelbase is not only within 200,000.

If you want to choose a pure electric car that can be used as a home within 200,000, the dimension wheelbase is a must-see parameter, and the C11 is almost a car that you need to know.

Advantage 2: the battery is big enough and the battery life is enough.

Three electric systems are the lifeblood of pure electric vehicles, and battery life is the most concerned topic for consumers. In the exclusive rear-drive model and four-wheel drive performance model, C11 uses a battery pack consisting of 216 batteries, with a capacity of 90kWh and an energy density of about 180Wh/kg, which is temporarily at the top of the list among models within the class of 200,000.

Advantage 3: the configuration is high enough

Four-door internal electric opening+frameless door, this configuration is also unique in models within the 200,000 class. In addition, the front laminated silent glass, four-door window one-button lifting and other configurations are all standard in C11.

Inside the cabin, the horizontal and vertical space of the C11 can be said to have no choice. The standard three large screens also directly fill the sense of technology. The front seat electric adjustment, face recognition, Nappa leather steering wheel and other configurations are also standard in the whole department.

Since it is a "big car" in the same price range, the retail C11 needs to meet the demand for family cars. Perhaps because of this, C11 chassis naturally chose comfortable orientation adjustment. At the first test drive of C11, I was deeply impressed by the performance of this car when it passed through the continuous speed bump. The soft damping in the initial stage of the suspension allowed C11 to resolve the continuous fine vibration in place.

Car owners with a budget of 150,000-200,000 yuan are often highly rational, and the entry-level luxury brand models at this price are less competitive. In the self-owned brand models, the product strength of C11 is also attractive enough. At present, C11 is still in the process of capacity climbing, and the delivery time of the vehicles currently ordered will be in Q2. If the capacity is improved, I believe the sales data will show the popularity of C11.

The retail brand will also borrow C11 to reach new heights.

At present, there are three platforms, S, T and C, of which platform C is a medium-sized car, and the brand-new zero-run C01 will share the platform with C11.

The zero-run C01 will be the first vehicle with CBC chassis and battery integrated design. Officials say that the space utilization rate of the battery compartment of the new car will be increased by 5%, and the overall torsional stiffness of the car body will be increased by 25%. The new car will also be equipped with a dual-motor four-wheel drive system. It is reported that the CLTC life of the zero-run C01 is around 700km.

In the next four years, Zero Run will launch eight new models one after another and enter overseas markets, including SUVs, MPVs and cars. The wheelbase ranges from 2600mm to 3100mm, and these new cars will cover the price range of less than 350,000 yuan.

In the new year, the attack of zero-running cars is very worth looking forward to.

■ gaohe automobile-hiphi z

In 2021, with the official or spontaneous publicity from Weibo, Tik Tok, Aauto Quicker and friends circle, both Gaohe Automobile and HiPhi X, which is famous for playing the door, earned enough traffic. HiPhi X with a guide price of 570,000-800,000 yuan can be described as the price ceiling of domestic pure electric vehicles, and the cumulative sales of this car in 2021 and the sales of 919 vehicles in December are really good.

Does Gaohe need a younger brother who can walk more? Maybe they don’t have this plan yet.

In November, 2021, Gaohe Automobile released the second flagship model-Gaohe HiPhi Z mass-produced stereotypes car.

95% of the mass production content of HiPhi Z has been locked, and the new car will be unveiled and booked during the auto show in April this year, and mass production will be delivered in 2022.

Gaohe, which has a flagship, will play a double flagship this year.

The appearance of digital mecha of HIHIHIZ is very eye-catching, and the tough and sharp lines are unique, bringing the future shape of science fiction. The first thing that people remember is the "Breathing Scales" grille (AGS active air intake grille) on the front face. Just like HiPhi X, the headlamps with sharp straight waterfall have programmable lighting design functions.

HiPhi Z retains the "electromagnetic NT split door" on HiPhi X, and this design is likely to become a major symbol of Gaohe automobile in the future.

At the door position, HiPhi Z is equipped with the world’s first "Star Ring ISD Light Curtain System", which can display rich human-computer interaction information. The 22-inch "flexible armor wheel hub" with low vehicle lines vividly demonstrates the fighting GT style.

HiPhi Z’s "Digital Mecha Cockpit" uses the magic color style, and the "Galaxy Band" atmosphere lamp on the door panel and the luminous panel with mechanical beauty construct the surrounding emotional system inside the car. Every time the light flashes, it is the emotional echo between HiPhi Z and users.

Gaohe HiPhi Z is equipped with a self-developed HiPhi Pilot intelligent driving assistance system, which makes it a safe and reliable driving partner in multiple scenarios.

HiPhi Z is equipped with 31 driving assistance sensors, including 2 forward 8-megapixel high-definition cameras, 1 backward 2-megapixel camera, 5 millimeter-wave radars, 1 laser radar and 4 lateral cameras. Combining the radar accuracy with visual intuition, and cooperating with high-precision maps and positioning modules, HiPhi Z will be endowed with the future autonomous driving ability of 5G+V2X.

Regarding the establishment of the luxury smart electric vehicle brand, Gaohe Automobile has a clear position. Driven by HIP-HI-Z and the double flagship strategy, Gaohe can further consolidate its position in the first camp of luxury new energy vehicles with a price of over 500,000 yuan.

Remember the hot scene of Gaohe automobile booth in previous auto shows? I believe that in the auto show in the near future, Gaohe will be the focus of the audience again, and we will bring you more information about HiPhi Z at that time.

■ Guangzhou Automobile Aian-Aion LX Plus

"If the battery life is 1000+km, I will buy a tram"-netizens often say so. With the advent of AION LX Plus, the "1000+km" pure electric vehicle finally appeared.

Although we all know that 1000+km in the eyes of netizens requires a car to actually run to 1000+km, no matter whether it is driving at high speed or in the cold.

That’s a bit difficult for people! At present, we have started to own the first pure electric vehicle with a test score of 1000km+, which is a big step of success.

Some time ago, the electric state conducted the endurance test of AION LX Plus, and the model version officially attracted much attention. This model is equipped with a large battery pack with an exaggerated capacity of 144.4kWh, and the NEDC cruising range is 1008km.

The general outline of the test is as follows:

① Set the air conditioner to 22℃ in the whole process, turn on the seat for heating, and test the temperature at 4℃ to-8℃;

② The journey route is-Tangshan-Qinhuangdao, only taking the national highway and urban/rural roads, with a total length of about 420km;;

③ The return route is Qinhuangdao-Xianghe-,and the whole journey takes the expressway, with a total length of about 240km.

In the end, this 1000-kilometer version of AION LX Plus delivered a score of 675km, with an average power consumption of 17.5kWh/100km. Based on the battery capacity of 144.4kWh, the final redemption rate of AION LX Plus was as high as 81.9%.

Calculation method: (144.4/17.5*100/1008= 81.9%)

When using a short battery life pure electric vehicle, we are more likely to pay attention to its battery life redemption rate; When using a long battery life model, we are more likely to pay attention to how much its actual mileage is worse than NEDC battery life. In fact, we are more likely to choose to observe the numbers that make us anxious.

In cold weather, we are very satisfied with the endurance performance of AION LX Plus, and believe that this car can perform better under more favorable working conditions for pure electric vehicles.

AION LX Plus adopts "sponge silicon negative plate battery technology", which is also the mystery that this car can push NEDC battery life to 1008km.

The theoretical specific capacity of graphite is 372mAh/g, and that of silicon is 4200mAh/g, which is 10 times that of graphite. In order to prevent the crystal lattice of the silicon negative electrode material from expanding (up to 300%), GAC Aeon changed the silicon negative electrode sheet into a soft and elastic "sponge texture", which effectively eased and inhibited the expansion after the lithium ion was embedded, and there was no pulverization or shedding.

Under the new technology, the battery cell can be reduced by 20% in volume and 14% in weight, thus ensuring that the AION LX Plus equipped with sponge silicon negative plate battery technology can run further under the premise of the same battery quality.

Pure electric vehicles have almost bid farewell to the "battery competition", and today’s consumers are not only concerned about battery life. In order to stabilize the status of the family flagship, AION LX Plus does not dare to relax in terms of intelligent technology.

AION LX Plus is equipped with the industry’s largest number of 35 high-performance sensing hardware. At the same time, this car is also the world’s first production car equipped with three second-generation intelligent zoom lidar.

With rich hardware system and high computing power intelligent driving computing platform, AION LX Plus has a powerful urban NDA system, which can realize high-level operations such as straight ahead at traffic lights, autonomous lane change overtaking, left-right turn at traffic lights, U-turn and traffic around the island.

After putting on the new family front face, the AION LX Plus looks more like a flagship model, and this design has almost helped the entire Ai ‘an family get rid of the shadow.

Perhaps the "showing muscles" in the thousands-mile version of AION LX Plus means a lot, and its sword refers to the price of BBA’s main medium-sized car, which makes people feel a little brave. However, the fast running of the train depends entirely on the headstock. There is a thousand-mile version of this big brother to hold up the facade. The flagship gas field of AION LX Plus is quite sufficient. I wish this rejuvenated flagship can help the Ai ‘an family to expand its territory in the new year.

■ aito-ask the world M5.

Huawei Yu Chengdong once said at a press conference: "Huawei has all the ability to make a car, but Huawei doesn’t make cars. Huawei’s goal is to help car companies build and sell good cars. "

Huawei has repeatedly made high-profile claims that it does not build cars, so we will pay special attention to anything related to building cars. And if we really study Huawei’s "no car theory", it is too true.

In fact, Huawei is not entirely a supplier, but a wily big boss.

Huawei not only participated in the production of electric drive system, intelligent cockpit and auxiliary driving parts, but also escorted the software, marketing strategy and sales channels of the new car. Although this car does not wear Huawei LOGO, it is obviously a "pro-son" treatment. Perhaps in the eyes of passers-by in shopping malls, this is a Huawei car.

The models of high-end brands must not be vulgar, and it is not advisable to be too conservative or too radical.

The M5 has obviously found a good balance point. This car uses more curved surfaces, and its front face has an elegant smoky "big mouth" radian and a clear sense of hierarchy.

The M5 includes two power forms: rear drive and four-wheel drive. The four-wheel drive model adopts a dual-motor four-wheel drive scheme with asynchronous AC motor on the front axle and permanent magnet synchronous motor on the rear axle.

Among them, the maximum power of the four-wheel drive flagship model can reach 365kW, the acceleration time of 0-100km/h is only 4.4s, and the acceleration of 0-50km/h is as low as 1.9 s; The maximum power of the four-wheel drive performance version can reach 315kW, and the acceleration time of 0-100km/h is 4.8 s; The standard version of rear drive is also equipped with a high-performance motor with a power of 200kW, and the acceleration time of 0-100km/h is 7.1s.

Wenjie M5 is equipped with a ternary lithium battery pack with a capacity of 40kWh, and its pure battery life is 150km under WLTC condition. Combined with the fuel tank with an upper capacity of 56L, the total cruising range of this car can reach 1102km in WLTC and 1242km in CLTC.

The big screen and car system are all good at Huawei.

Wenjie M5 is equipped with Huawei Harmony OS car system, which can combine users’ full sensory operation and realize seamless interconnection among people, mobile phones, smart homes, smart watches and other devices.

Inside the M5 cockpit, the word "HUAWEI" can be seen everywhere, which is reflected in the sound hole, under the bar and in the area of wireless charging panel. This new car with Huawei everywhere will be put into more Huawei flagship stores. With Huawei’s strength, influence and hands-on, this car has its own topic, and I don’t know how much advertising expenses have been saved.

In 2022, it’s time for the M5 to "hand in the paper". Let’s look forward to the sales performance of this car!

■ Write at the end

In this issue, we didn’t look forward to the progress and performance of the relatively more popular Weilai ET series, Krypton 001 and other models in the new year. After all, everyone has paid enough attention to those models.

Whether it’s the retail C11 whose sales volume has not yet bloomed, the Gaohe automobile belonging to a few people, the previously bleak but brand-new AION LX Plus, or the AITO Wenjie M5 that is ready to go, these models all have their own expertise in their respective fields, which is very worthy of attention. In the new year, I also wish these models to be known by more people and achieve good market performance!

Exercise is very important. Do you know which kind of exercise suits you best?

After getting old, you also need to maintain a reasonable weight. In addition to "keeping your mouth shut", you should also "open your legs". In sports, the elderly are recommended to do four kinds of sports, namely, mild to moderate endurance exercise, stretching exercise, muscle strength strengthening exercise and balance training.

Because of the particularity of the elderly’s own physiological characteristics, the selected sports should be low-load, low-antagonism, soothing and quiet. You can choose stretching, relaxation, calisthenics, aerobic exercise and strength exercise according to your specific situation, taking into account aerobic, muscle strength, joint flexibility and balance ability. The exercise form should be simple, gentle, relaxed and happy.

Sports suitable for most elderly people are:

01

Durability project

Walking, jogging, swimming, indoor cycling, etc., improve the cardiovascular system and respiratory system functions.

02

Power project

Leg lifting, standing on one foot, squatting, strength ball, hanging, light equipment lifting weights (dumbbells), etc., to enhance muscle strength and prevent joint injury.

03

Flexibility project

Tai Ji Chuan, aerobics, dance for the elderly, etc., to improve coordination and delay joint aging.

04

Balance training

Standing on one leg, eye tracking, etc.

How to evaluate whether the intensity of exercise is appropriate?

Proper exercise

Moderate sweating, slightly tired, slightly comfortable after exercise, pulse recovered in about 10 minutes, good food and sleep, full of energy the next day.

Excessive exercise

Sweating a lot, palpitation, shortness of breath, extreme fatigue after exercise, poor food and sleep, pulse can not be recovered within about 15 minutes, fatigue all over the next day, lack of interest in sports.

Insufficient exercise

There is no sweat and fatigue during exercise, and the pulse change is not obvious. After exercise, it will return to a quiet heart rate within 3 minutes.

Source: Health Consultation.

Source: National Healthy Lifestyle Action

Foreign media commented on 10 games that have been played for more than 100 hours recently, such as Bode Gate 3.

Some games have something special that allows players to play for more than hundreds of hours. Players will take the time to check every corner and complete every task. Although there are very few games with this experience, there have been some such games in the game market in the past few years. Foreign media counted 10 games worth playing for 100 hours for players today.

Game list:

1. Death Stranded: Guide and Cut Edition

2. The Eldon Method Ring

4. Cyberpunk 2077

5. the legend of zelda: Tears of the Kingdom

6.starry sky

7. Horizon: Desperate West

8. The Legacy of Hogwarts

9. Ghost of Tsushima Island: Guide and Cut Edition

10. The Lost Light 2