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Douyin Ele.me takeaway new scene cooperation first in the country Nanjing： Nanjing people first experience ＂see and click＂

　　Nanjing people have become the "number one" in the country again this time: a few days ago, the takeaway scene innovation jointly launched by Douyin and Ele.me was the first to be launched in Nanjing. Through the new "see-click-reach" service jointly created by the two parties, Nanjing has since become the first city in the country to be able to watch videos and place orders for takeaway. From now on, Nanjing citizens can experience a new takeaway experience of "see-click-reach" through activities such as the "takeaway festival" held by the two platforms.

　　Litchi News reporter learned that there are more than 50 brands participating in the first batch of innovation pilots, covering more than 2,000 stores: these include not only the little chef, Nanjing big-name stall, Lion King’s Mansion, agarwood duck and other Jianghuai characteristic brands, but also the national brands of major categories such as Xi Jie fried skewers and Yuan Jiyun dumplings. In addition, more than 1,000 small and medium-sized merchants in Nanjing are also among the first batch of online stores. Most of the merchants have recently made preparations for first-line stores and operation backstage, looking forward to jointly bringing different surprises to Nanjing consumers.

　　Founded in Nanjing and deeply loved by local consumers, Little Chef is the first brand to successfully run the new link of "see and click" in this round of launch. In Nanjing, Little Chef has 40 stores, basically covering the whole city. For online takeaway users, it can also meet the needs of the whole city of 3-5 kilometers delivery. At present, all Nanjing stores of Little Chef can place orders through the Ele.me Mini Program on Douyin. In addition, consumers can directly click on the components in the video to place an order during the process of watching the content of Little Chef Douyin.

　　"We have been operating in depth on Douyin and Ele.me platforms. We currently have nearly 500,000 fans. Ele.me is our in-depth cooperation takeaway platform. The combination of the two must be a strong alliance." Li Hongxia, vice president of Little Chef Group, said that for the launch of this new scenario service, Little Chef hopes to solve the problem of selling single items on the content platform, delivering to home and private domain retention. In addition, in special periods, Little Chef can also reach customers in a faster and more effective way and provide corresponding supporting services.

(The little chef has launched a variety of signature product packages in the new scene this time)

　　Dahui Group, which was also born in Nanjing and has been established for 30 years, also participated in this innovation pilot with its three well-known brands – Nanjing Dabaidang, Lion King’s Mansion and Agarwood Duck. From Agarwood Duck, which has obtained national patents, to Nanjing Dabaidang, which focuses on local flavors in Nanjing, to Lion King’s Mansion, which is a classic Huaiyang dish, these three brands can meet the different needs of Nanjing consumers in terms of store deployment, supply, quality and service.

　　"I believe this kind of cooperation will definitely provide more convenience and speed for consumers to eat at home." Xing Guangting, head of takeaway at Dahui Group, said that catering, as a traditional enterprise, has been paying attention to digital transformation in recent years. The rise of short video marketing has brought new opportunities and challenges to the catering industry. Dahui Group is very willing to try the combination of short video and takeaway to provide consumers with a new takeaway method of "instant delivery".

　　In the launch process, Dahui Group took out the best-selling takeaway products of various brands, including nearly 10,000 copies of the daily signature dishes, the well-received one-person meal package, and the two-person package selected for the "takeaway festival" activities of the two platforms. At the same time, 1,500 fan gifts were specially prepared for distribution in the live stream.

(Nanjing Dabai Stall, a subsidiary of Dahui Group, focuses on Nanjing local flavors)

　　"We believe that this new scenario will bring about subversive consumer innovation." Wang Kuan, founder and chairperson of Xijie Fried String, revealed that the brand has been looking forward to this new scenario cooperation for a long time. As early as August this year, when it saw the official announcement of the cooperation between the two platforms, Ele.me and Douyin, it was immediately forwarded to the company for relevant follow-up and preparation. Now the first stop of the cooperation has landed in Nanjing, which can be described as "the right time and the right place" for Xijie Fried String.

　　Wang Kuan believes that in terms of the category characteristics of Sister Xi’s fried skewers, it is very compatible with the "content + takeaway" scene: consumers can see with their own eyes how the store juices and makes tofu, and hear the sizzling sound of fried skewers… These pictures are more intuitive, more attractive and infectious to consumers. When the link between planting grass and takeaway is connected, the advantages of brand products will become more prominent.

　　The launch of this new scene coincides with the winter solar term and the World Cup. In order to better enhance the takeaway experience of consumers, Xijie Fried Skewers has recently developed a variety of dipping sauce products, which taste almost the same as those freshly baked in the store. In addition, for the World Cup, Xijie Fried Skewers has also developed more new flavors of fried chicken products such as garlic fried chicken and a variety of drinks, and will launch more live welfare activities during the season.

(Sister Xi’s fried skewers have specially developed a variety of dipping sauce products to enhance the taste and experience of takeaway)

　　Yuan Jiyun Dumpling, a leading chain brand of dumplings in the country, is also one of the first batch of specially invited brands to participate this time. Although it is not a local brand, Yuan Jiyun Dumpling attaches great importance to the East China market and regards it as the core strategic expansion area of the brand in the next two to three years. As of now, Yuan Jiyun Dumpling has landed in 59 stores in Nanjing, and the number of stores participating in the new scene has also reached 46, which can basically achieve consumer coverage in all core areas of Nanjing.

　　"We are looking forward to this cooperation to open up new consumption scenarios, bring new business possibilities, and allow our consumers to have a more innovative and smoother consumption experience." Zheng Boqi, deputy general manager of Yuan Ji Yun Dumplings and general head of mid-platform strategy, said that because consumers in the East China market have obvious preferences for Internet celebrity eating methods and new flavors compared with other regions, the products launched this time not only include classic flavors that sell well in various places such as fresh shrimp and crab seed wonton, but also new dumplings with newly developed ingredients including winter bamboo shoots and crab roe. It is expected that they will be launched in the new scene in the near future.

(Yuan Jiyun found that consumers in East China especially like to try new products and flavors)

　　Regarding why the first stop of the cooperation between Douyin and Ele.me chose Nanjing, Litchi News reporters learned from the two platforms that in the early stage of the cooperation, local brands in Jiangsu were very willing to try to sign up; at the same time, Nanjing consumers’ local catering consumption potential is also very strong; in addition, Ele.me’s logistics team and logistics capabilities in Nanjing are also very mature. Under various factors, Nanjing became the first city to "see and reach".

　　It is reported that the teams of both parties are currently stepping up version iterations to optimize various product functions and display experiences. It is expected that more new scene gameplay and surprise benefits will be available to Nanjing consumers with the new version in the near future.

For the first time in 32 years, the list of wild animals has been greatly adjusted： 517 species have been added and species protection has been upgraded.

Snow falls in Wolong National Nature Reserve, Sichuan, and two giant panda cubs play in the snow. Xinhua News Agency reporter Jiang Hongjing photo
Red-bellied pheasant and golden pheasant are strolling for food in Chongqing Jinfo Mountain National Forest Park. Photo by Yan Mingbin
Yangtze finless porpoises swim in Duchang waters of Poyang Lake in Jiangxi Province. Fu Jianbin
Rangers are inspecting Qilian Mountain National Nature Reserve in Gansu Province. Photo by Wang Jiang
The State Forestry and Grassland Bureau and the Ministry of Agriculture and Rural Affairs jointly issued an announcement recently, announcing the newly adjusted List of National Key Protected Wild Animals (hereinafter referred to as the List). This is the first time that the Catalogue has been greatly adjusted since it was promulgated and implemented in January 1989.
Why should the Directory be substantially adjusted? What are the highlights of the adjustment? What impact will it bring to wildlife protection? The reporter interviewed relevant experts and scholars.
Sixty-five species of wild animals, such as jackals and Yangtze finless porpoises, have been upgraded from national second-class protection to national first-class protection, and 988 species (categories) of wild animals have been included in the new Catalogue.
According to the Law on the Protection of Wild Animals, the state implements classified and graded protection for wild animals, and gives priority protection to rare and endangered wild animals. Wild animals under special state protection are divided into first-class protected wild animals and second-class protected wild animals. After the publication of the Catalogue in 1989, until this major adjustment, there was no systematic update except that all species of musk deer and pangolin were upgraded to national first-class protected wild animals in 2003 and 2020 respectively.
"In the past 30 years, the situation of wildlife protection in China has undergone great changes." Jiang Zhigang, former executive deputy director of the National Endangered Species Science Committee, said that some endangered wild animals have been effectively protected, and the degree of endangerment has been alleviated, while the degree of endangerment of some wild animals has intensified, and a number of new rare and endangered species have been discovered with in-depth research and need to be protected in time. It is necessary to scientifically adjust the Catalogue.
The new Catalogue has changed a lot, and the range of wildlife under special state protection has greatly increased. From this set of data, the great change can be seen:
—— On the basis of retaining all species in the original Catalogue, 517 species of wild animals have been added, which is more than the total number of previously protected species. Among them, 43 species such as the spotted civet cat are listed as national first-class protected wild animals, and 474 species such as wolves are listed as national second-class protected wild animals;
-Raising 65 kinds of wild animals, such as jackals and Yangtze finless porpoises, from the national second-class protected wild animals to the national first-class; Three kinds of wild animals, the bear monkey, the capra ibex and the python, were adjusted from the national first-class protected wild animals to the national second-class;
A total of 988 species (classes) of wild animals are listed in the new Catalogue, including 234 species and 1 class of wild animals under national first-class protection and 746 species and 7 classes of wild animals under national second-class protection. Among the above species, 686 are terrestrial wild animals, 294 and 8 are aquatic wild animals.
The newly discovered endangered species have attracted much attention in this adjustment of the Catalogue. "This adjustment has timely included precious and endangered species newly discovered and recorded in China in recent years." Shi Kun, director of the Wildlife Research Institute of Beijing Forestry University and professor of the School of Ecology and Nature Conservation, said that species such as white-cheeked macaque, lazy bear and red gazelle are small populations or marginal distribution in southwest China, which have important ecological functions and need to be protected.
Incorporating into the scope of national key protection and upgrading the protection level means that the protection of species has increased significantly.
It is noteworthy that five species, including Tibetan antelope, Tibetan wild donkey, bear monkey, capra ibex and python, were proposed to be downgraded to the second level in the draft of the Catalogue, but only three species, namely, bear monkey, capra ibex and python, were downgraded in the officially published Catalogue.
"The populations of bear monkey, capra ibex and python are stable and widely distributed, and they are downgraded, which reflects the effectiveness of protection work and is also based on the conclusion of scientific assessment." Shi Kun said that Tibetan antelope and Tibetan wild donkey have not been downgraded, mainly because they are worried that the illegal cost of destroying species will be reduced after demotion, which may lead to a rebound in poaching and threaten the survival of species.
Why did the new Catalogue add so many species? Zhang Wei, a professor at the College of Wildlife and Nature Reserve of Northeast Forestry University, believes that on the one hand, China has continuously strengthened biodiversity protection, and its ability to protect species has become stronger and stronger, and it has the ability to include more species in key protection areas. In recent years, China has accelerated the construction of a nature reserve system with national parks as the main body, with a total of 11,800 nature reserves, accounting for 18% of the land area, effectively protecting 90% of vegetation types and terrestrial ecosystems and 85% of key protected wildlife populations; At the same time, the protection of endangered wild animals has been continuously strengthened, and a stable artificial breeding population has been established for more than 300 endangered wild animals. On the other hand, with the development of taxonomy, many changes have taken place in the animal classification system, and this important change has been taken into account in the adjustment of the Catalogue, which has also led to the increase of species included in the scope of protection.
Incorporating into the national key protection scope and upgrading the protection level means that the protection of species will be significantly increased. Species protection and upgrading, protection projects and funding will increase, which is of great significance to the gradual recovery of populations and habitats.
"Different levels of protection also mean that there are different sentencing standards for cracking down on poaching, illegal smuggling and illegal trafficking." Jiang Zhigang said that the adjustment of the Catalogue has brought new opportunities for the protection of a large number of rare and endangered wild animals.
For key protected species, a rescue plan should be made as soon as possible to restore the population and habitat of threatened species.
The substantial adjustment of the Catalogue has undoubtedly put forward higher requirements for wildlife protection.
"The adjustment of the Catalogue to include more species requires supporting funds, technology and personnel, and relevant departments should formulate supporting management measures." Jin Kun, director of the Nature Reserve Research Institute of China Academy of Forestry, said.
Shi Kun suggested that after the species are included in the national key protection scope, a rescue plan should be made as soon as possible to restore the threatened species population and habitat. Combined with the construction of protected areas, efforts should be made to protect the habitats of rare species.
Clear responsibilities, do a good job of coordination, and keep up with capacity building.
Shi Kun believes that the inclusion of species in the scope of national key protection does not mean that only the state has the responsibility to protect. The local authorities should cooperate with the state to strengthen the capacity building of grassroots protection and implement the responsibility to the county level. Jin Kun also said that the protection of wildlife under special state protection should embody the principle of concentrating resources and giving prominence to protection. The species between the national and local key protection lists should be balanced, and the responsibilities of the central and local governments should be clarified so as to facilitate management and law enforcement. "Some species are included in the national key protection ranks, and the staff of supervision, law enforcement and other departments should further learn and master relevant knowledge, such as identification technology and punishment standards." Jin Kun said.
Only by strengthening supervision and public participation can protection be effective.
In the new Catalogue, more than 60 species are labeled as "wild populations only". In this regard, Shi Kun explained that some species have mature breeding techniques and stable artificial populations, which are listed in the National Catalogue of Livestock and Poultry Genetic Resources, such as sika deer and red deer. "This labeling distinguishes the wild population and artificial population of species, and does not engage in’ one size fits all’, which embodies the concept of sustainable development. Of course, it is necessary to strengthen supervision and crack down on illegal hunting of wild populations as artificial populations. "
Jiang Zhigang said that the protection of wild animals should not be at the expense of local residents’ interests. It is necessary to increase financial transfer payments, improve the ecological compensation mechanism and the compensation mechanism for wildlife damage, guide local residents to benefit from wildlife protection, attract them to take the initiative to participate, and truly realize the harmonious coexistence between man and nature.
The wildlife protection law is clear, and the Catalogue is adjusted every five years according to the assessment. "This adjustment is comprehensive, scientific and realistic, but there is room for further adjustment." Jin Kun said that it is necessary to increase investment in scientific research, intensify the investigation and monitoring of species resources, scientifically evaluate the population status, regularly update or adjust the Catalogue according to the actual needs of wildlife protection, and build a reasonable entry and exit mechanism for the Catalogue.
The relevant person in charge of the State Forestry and Grassland Bureau said that it will further strengthen protection, implement local government responsibilities, ensure the safety of rare and endangered species and habitats, strictly enforce law enforcement and supervision, and severely crack down on illegal and criminal activities. At the same time, publicity and education will be widely carried out to improve public scientific cognition, guide the public to consciously resist illegal acts and support protection work, and form a good situation of joint protection from all walks of life.
(Source: People’s Daily)
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＂2023 Henan-Taiwan-Dayu Cultural Exchange Seminar＂ was held in Zhengzhou and Taipei.

Zhengzhou venue (Photo courtesy of Zhengzhou Municipal Committee of the Chinese Revolutionary Committee)
Taiwan Province Network, China, December 19 th Recently, the "2023 Henan-Taiwan-Dayu Cultural Exchange Seminar" hosted by Zhengzhou Municipal Committee of the Chinese Revolutionary Committee and Xia Clan Association of Taipei was held in Zhengzhou and Taipei respectively by remote video conference.
Lv Xinyang, full-time vice chairman of Henan Provincial Committee of the Chinese Revolutionary Committee, relevant leaders and experts and scholars of Zhengzhou Municipal Committee of the Chinese Revolutionary Committee and Xia Clan Association of Taipei attended.
The purpose of this seminar is to inherit Dayu culture, carry forward Dayu spirit, cultivate the common historical and cultural ties between the two sides of the strait, strengthen exchanges and exchanges between compatriots on both sides of the strait, promote spiritual harmony between compatriots on both sides of the strait, and build a sense of community of destiny between the two sides of the strait.
This is after 30 Taiwan compatriots went to Zheng for cultural exchange in 2018 and video cultural exchange in Henan and Taiwan in 2021, Dayu cultural exchange activities were held again in Henan and Taiwan.
In his speech, Lu Xinyang pointed out that he hoped that the holding of this Dayu Cultural Exchange Seminar would promote exchanges and mutual learning, further stimulate the unique feelings of compatriots on both sides of the strait, enhance the appeal and centripetal force of cross-strait common culture, strengthen cross-strait historical ties and emotional ties, enhance cultural identity, and promote spiritual harmony.
Sichuan Dayu Research Association, Xiamen Municipal Committee of China Revolutionary Committee, Putian Municipal Committee of China Revolutionary Committee, Hong Kong, Macao, Taiwan, Overseas Chinese and Foreign Affairs Committee of Zhengzhou CPPCC, and Zhengzhou Huangdi Cultural Research Center sent congratulatory letters to the seminar. (China Taiwan Province Network, Zhengzhou Municipal Committee of the Chinese Revolutionary Committee and Zhengzhou Taiwan Affairs Office jointly reported)
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How to exercise？ What sport？ How long do you exercise？ To prevent cardiovascular disease？ Prevent sudden death？

Many people ask Dr. Wang, who advises us to exercise every day, so how to exercise, what exercise, how long to exercise and what matters to pay attention to are good for cardiovascular and cerebrovascular diseases.

In fact, the reason is very simple. Life lies in exercise. Think about the blood flowing in blood vessels. Is it that we sit still and the blood flows fast or that the blood flows fast after exercise? Is it easier to block blood vessels with fast blood flow or slow blood flow? Of course, this is just our thinking, and many problems still depend on objective investigation evidence.

First, a research report was published in the Journal of American Heart Association, and 149,000 people were followed up for nearly 10 years. It was concluded that people who sit for more than 8 hours a day have a 52% increase in death risk compared with those who sit for less than 4 hours, and sedentary people have an 80% increase in all-cause death risk compared with those who exercise! Sedentary people have a 107% higher risk of cardiovascular death than those who exercise! First of all, it is affirmed that no exercise significantly increases the risk of cardiovascular disease.

Second, on January 8, 2018, a study published in Circulation magazine showed that exercise can reverse the harm caused by sedentary heart aging and prevent the occurrence of heart disease. No exercise will cause the heart muscles to become stiff. Be careful that the muscles become stiff, your blood pressure will rise, and the ventricle will not be able to pump blood effectively. The worst case is heart failure.

Third, the United Kingdom conducted a study of 80,000 people, and observed it for 10 years, mainly to explore the relationship between different kinds of physical exercise and all-cause mortality. The research results show that swing sports, including team sports such as tennis and badminton, can reduce the level of all-cause mortality the strongest, which can be reduced by 47%. Swimming can reduce the death rate by 41%. Aerobic exercise, more refers to aerobic gymnastics, which can reduce the mortality rate by 36%. Compared with people who don’t exercise at all, running can only reduce all-cause mortality’s contribution by 13%. However, cycling performed even lower in this respect, only dropping by 10%. (Running and cycling also belong to aerobic exercise) The above research is to reduce all-cause deaths, that is, deaths caused by various reasons, and the mortality rate can be reduced through the above exercises; For reducing the risk of death from cardiovascular diseases, the top three are these three kinds of exercises.

These three studies tell us that the benefits of exercise on cardiovascular diseases, in fact, we have always encouraged aerobic exercise, that is, moderate-intensity sustained exercise, such as swimming, cycling, aerobics, running, playing badminton, etc. These exercises can be adhered to according to their own abilities and needs. 3-5 times a week, each time is not less than 30 minutes, and the heart rate is controlled at 170- one’s age. This heart rate is a relatively simple calculation method, which can be used as a reference. When we exercise, the heart rate is controlled at 170 times MINUS one’s age, so it is not appropriate to be too fast. Generally speaking, our maximum limit is 220 MINUS our age, which is the upper limit of our strenuous exercise, and it is generally not appropriate to exceed this heart rate. However, for the sake of cardiovascular health, moderate-intensity and persistent aerobic exercise is recommended, and strenuous exercise is not recommended.

Research shows that, in terms of the length of time, the best duration of each exercise should be between 45 and 60 minutes, less than 45 minutes, the effect is weakened, more than 60 minutes, there is no higher income, and many will have negative effects, 3-5 days a week, the effect is better.

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