标签： 上海水磨外卖工作室

　　Nanjing people have become the "number one" in the country again this time: a few days ago, the takeaway scene innovation jointly launched by Douyin and Ele.me was the first to be launched in Nanjing. Through the new "see-click-reach" service jointly created by the two parties, Nanjing has since become the first city in the country to be able to watch videos and place orders for takeaway. From now on, Nanjing citizens can experience a new takeaway experience of "see-click-reach" through activities such as the "takeaway festival" held by the two platforms.

　　Litchi News reporter learned that there are more than 50 brands participating in the first batch of innovation pilots, covering more than 2,000 stores: these include not only the little chef, Nanjing big-name stall, Lion King’s Mansion, agarwood duck and other Jianghuai characteristic brands, but also the national brands of major categories such as Xi Jie fried skewers and Yuan Jiyun dumplings. In addition, more than 1,000 small and medium-sized merchants in Nanjing are also among the first batch of online stores. Most of the merchants have recently made preparations for first-line stores and operation backstage, looking forward to jointly bringing different surprises to Nanjing consumers.

　　Founded in Nanjing and deeply loved by local consumers, Little Chef is the first brand to successfully run the new link of "see and click" in this round of launch. In Nanjing, Little Chef has 40 stores, basically covering the whole city. For online takeaway users, it can also meet the needs of the whole city of 3-5 kilometers delivery. At present, all Nanjing stores of Little Chef can place orders through the Ele.me Mini Program on Douyin. In addition, consumers can directly click on the components in the video to place an order during the process of watching the content of Little Chef Douyin.

　　"We have been operating in depth on Douyin and Ele.me platforms. We currently have nearly 500,000 fans. Ele.me is our in-depth cooperation takeaway platform. The combination of the two must be a strong alliance." Li Hongxia, vice president of Little Chef Group, said that for the launch of this new scenario service, Little Chef hopes to solve the problem of selling single items on the content platform, delivering to home and private domain retention. In addition, in special periods, Little Chef can also reach customers in a faster and more effective way and provide corresponding supporting services.

(The little chef has launched a variety of signature product packages in the new scene this time)

　　Dahui Group, which was also born in Nanjing and has been established for 30 years, also participated in this innovation pilot with its three well-known brands – Nanjing Dabaidang, Lion King’s Mansion and Agarwood Duck. From Agarwood Duck, which has obtained national patents, to Nanjing Dabaidang, which focuses on local flavors in Nanjing, to Lion King’s Mansion, which is a classic Huaiyang dish, these three brands can meet the different needs of Nanjing consumers in terms of store deployment, supply, quality and service.

　　"I believe this kind of cooperation will definitely provide more convenience and speed for consumers to eat at home." Xing Guangting, head of takeaway at Dahui Group, said that catering, as a traditional enterprise, has been paying attention to digital transformation in recent years. The rise of short video marketing has brought new opportunities and challenges to the catering industry. Dahui Group is very willing to try the combination of short video and takeaway to provide consumers with a new takeaway method of "instant delivery".

　　In the launch process, Dahui Group took out the best-selling takeaway products of various brands, including nearly 10,000 copies of the daily signature dishes, the well-received one-person meal package, and the two-person package selected for the "takeaway festival" activities of the two platforms. At the same time, 1,500 fan gifts were specially prepared for distribution in the live stream.

(Nanjing Dabai Stall, a subsidiary of Dahui Group, focuses on Nanjing local flavors)

　　"We believe that this new scenario will bring about subversive consumer innovation." Wang Kuan, founder and chairperson of Xijie Fried String, revealed that the brand has been looking forward to this new scenario cooperation for a long time. As early as August this year, when it saw the official announcement of the cooperation between the two platforms, Ele.me and Douyin, it was immediately forwarded to the company for relevant follow-up and preparation. Now the first stop of the cooperation has landed in Nanjing, which can be described as "the right time and the right place" for Xijie Fried String.

　　Wang Kuan believes that in terms of the category characteristics of Sister Xi’s fried skewers, it is very compatible with the "content + takeaway" scene: consumers can see with their own eyes how the store juices and makes tofu, and hear the sizzling sound of fried skewers… These pictures are more intuitive, more attractive and infectious to consumers. When the link between planting grass and takeaway is connected, the advantages of brand products will become more prominent.

　　The launch of this new scene coincides with the winter solar term and the World Cup. In order to better enhance the takeaway experience of consumers, Xijie Fried Skewers has recently developed a variety of dipping sauce products, which taste almost the same as those freshly baked in the store. In addition, for the World Cup, Xijie Fried Skewers has also developed more new flavors of fried chicken products such as garlic fried chicken and a variety of drinks, and will launch more live welfare activities during the season.

(Sister Xi’s fried skewers have specially developed a variety of dipping sauce products to enhance the taste and experience of takeaway)

　　Yuan Jiyun Dumpling, a leading chain brand of dumplings in the country, is also one of the first batch of specially invited brands to participate this time. Although it is not a local brand, Yuan Jiyun Dumpling attaches great importance to the East China market and regards it as the core strategic expansion area of the brand in the next two to three years. As of now, Yuan Jiyun Dumpling has landed in 59 stores in Nanjing, and the number of stores participating in the new scene has also reached 46, which can basically achieve consumer coverage in all core areas of Nanjing.

　　"We are looking forward to this cooperation to open up new consumption scenarios, bring new business possibilities, and allow our consumers to have a more innovative and smoother consumption experience." Zheng Boqi, deputy general manager of Yuan Ji Yun Dumplings and general head of mid-platform strategy, said that because consumers in the East China market have obvious preferences for Internet celebrity eating methods and new flavors compared with other regions, the products launched this time not only include classic flavors that sell well in various places such as fresh shrimp and crab seed wonton, but also new dumplings with newly developed ingredients including winter bamboo shoots and crab roe. It is expected that they will be launched in the new scene in the near future.

(Yuan Jiyun found that consumers in East China especially like to try new products and flavors)

　　Regarding why the first stop of the cooperation between Douyin and Ele.me chose Nanjing, Litchi News reporters learned from the two platforms that in the early stage of the cooperation, local brands in Jiangsu were very willing to try to sign up; at the same time, Nanjing consumers’ local catering consumption potential is also very strong; in addition, Ele.me’s logistics team and logistics capabilities in Nanjing are also very mature. Under various factors, Nanjing became the first city to "see and reach".

　　It is reported that the teams of both parties are currently stepping up version iterations to optimize various product functions and display experiences. It is expected that more new scene gameplay and surprise benefits will be available to Nanjing consumers with the new version in the near future.

　　Beijing Morning News (Reporter Zou Le) Yesterday, the Ministry of Transport announced the Outline of the National Public Subject Examination for Taxi Drivers’ Qualification and the Notice on Defining the License Form of Online Booking Taxi Service, which clarified the specific contents and methods of the online car driver examination and the certificate form of the "three certificates".

　　According to the outline, the national public subject examination for taxi drivers’ qualification is subject to the national unified examination outline. The examination method is a national unified question bank, and the computer system is used to randomly select questions. The examination time is 60 minutes. There are 85 test questions, which are divided into true or false questions, single-choice questions and multiple-choice questions. Among them, there are 15 judgment questions, with 1 point for each question; 55 multiple-choice questions, 1 point for each question; 15 multiple-choice questions, 2 points for each question. The total score of the exam is 100 points, and 80 points or above are qualified. The test results will be announced within 10 days after the end of the test.

　　The specific examination contents include mastering taxi related policies, laws and regulations; Master the knowledge of taxi safety operation; Understand the professional ethics of taxi drivers; Master taxi service standards; Familiar with other related knowledge of taxi operation. Among them, the examination content of "New Deal" accounts for the most, reaching 18 points. The content of "New Deal" includes national taxi policies, laws and regulations such as Guiding Opinions of General Office of the State Council on Deepening Reform and Promoting the Healthy Development of Taxi Industry, Regulations on the Management of Taxi Drivers’ Qualification, Interim Measures for the Management of Online Booking Taxi Management Service, Regulations on the Management of Cruise Taxi Management Service, and Measures for Evaluating the Credit of Taxi Service Quality.

　　In addition, the Ministry of Transport also issued the Notice on Defining the License Form of Online Booking Taxi Service yesterday. The "Notice" stipulates the document styles of three certificates, namely, online booking taxi business license, online booking taxi transport license and online booking taxi driver’s license. Among them, the column of "Record of Online Booking Taxi Operators" shall be filled in by the corresponding online car platform company. For services provided by multiple platform companies, it shall be indicated separately and confirmed by the online car platform company.

　　■ Beijing

　　The Municipal Transportation Commission initiated the examination investigation.

　　The Beijing Morning Post reporter was informed that the Beijing Municipal Transportation Commission has launched a taxi network car test survey. At the end of last month, Zhou Zhengyu, director of the Municipal Transportation Commission, led a team to investigate the taxi driver examination and licensing in this city. The research team first came to Beiqi Training School to inspect the taxi driver’s examination acceptance site, theoretical examination room and practical examination room in detail. Then take a bus to the examination center of the transportation administration, investigate the taxi driver’s certificate handling and theoretical examination room on the spot, and listen to the report of the relevant person in charge. The research team also came to the administrative examination and approval center of the Municipal Transportation Commission to learn more about the taxi business qualification certificate, vehicle operation certificate and driver passenger qualification certificate issuance and other related matters, and organized a symposium on related work.

　　Previously, Beijing issued a draft of the detailed rules for the implementation of the network car. It is planned to stipulate that vehicles and drivers engaged in the operation of the network car in Beijing in the future must have "Beijing household registration", and private cars can apply to become network cars and pass the examination. However, at present, the new policy of Beijing network car has not been announced yet, and the time for the implementation of the exam has not been notified.

The animated film "Spider-Man" was postponed to December 21st, 2018.

　 　 1905 movie network news With the appearance of the new "Spider-Man" Tom Hollander, Sony Pictures began to make efforts to build the "Spider-Man" brand. After Holland’s debut, his remake of the solo film will be released in 2017, and then the animated film will debut in 2018. However, there has been a change in the plan recently. The schedule of the animated film "Spider-Man" has been postponed from the summer file to the Christmas file, and it will land in the cinema on December 21st. It seems that Sony reorganized the layout and changed the time.

　 　 After its recent release in North America, the box office set a new record, dominating the movie market and unifying the rivers and lakes. Judging from this situation, the animated film version of "Spider-Man" is likely to be a blockbuster in the Christmas file, not to mention that the children will have a holiday by then, and may be able to achieve extraordinary results at the box office.

"Emoji" movie file change

Peter Rabbit will be released in the spring of 2018.

　 　 In addition, Sony Pictures has also announced the schedule of two other films. The movie version of "Emoji" is scheduled to be released on August 11, 2017. But so far, it is still unclear what the specific content of this film is, and it will never really let the expression occupy the screen, right? The tender film version of Peter Rabbit will be released on March 23, 2018, together with the film version and an animated film PK about the story of Medusa by Fox in the 20th century.

　 　 Although there are still more than two years before the release of several films, Sony executives have obviously begun to carefully plan how to set the best schedule for their new films in order to beat their opponents and win the market. However, as time goes by, more films will be exposed to the specific content and release time. It is hard to predict whether Sony will readjust the time in the future, so we might as well wait and see.