The price of Xingyue L Zhiqing in Changchun area has been greatly reduced, with a discount of 0.7 million! Act quickly.

Welcome to [car home Changchun Special Promotion Channel], we bring you the freshest automobile market dynamics. At present, the high-profile series is holding a grand preferential activity in Changchun area. Friends who buy cars are blessed, and they can enjoy a cash discount of up to 0.7 million yuan, which further reduces the starting price of Xingyue L Zhiqing to 152,700 yuan. This attractive price range undoubtedly provides consumers with an excellent opportunity to buy a car. If you want to know more detailed preferential information and lock your favorite model, don’t miss this once-in-a-lifetime opportunity. Click "Check the car price" in the quotation form, and let’s seize this opportunity to buy a car together!

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The design of [Xingyue L Zhiqing] is like a carved work of art, showing a unique modern aesthetic. The front face part adopts an atmospheric family-style design, and the air intake grille adopts an exquisite matrix layout, each of which exudes elegance and strength. The overall style is steady and full of science and technology, and the streamlined body lines are elegant and smooth, demonstrating the perfect integration of luxury and sports. The details all reflect the persistence of the Zhiqing series in quality and design, which makes people unforgettable.

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The car system Xingyue L Zhiqing shows the perfect combination of elegance and strength with its unique profile. Its body size is 4795 mm long, 1895 mm wide and 1689 mm high, and its wheelbase reaches 2845 mm, providing passengers with spacious and comfortable interior space. The front and rear wheel tracks are 1610mm, which ensures the stability and driving flexibility of the vehicle. Tyre size is 235/50 R19. This specification is used for both front and rear wheels, which provides excellent grip and handling performance. With exquisite rim design, it further enhances the sense of movement of the overall appearance.

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The interior design of Xingyue L Zhiqing highlights the perfect integration of luxury and technology. The car uses an exquisite leather steering wheel, which supports manual up and down+front and rear adjustment, providing a comfortable grip. The 12.3-inch central control screen stands in the center, which is clear and easy to use, integrates intelligent control functions such as multimedia, navigation, telephone and air conditioning, and supports voice recognition, making driving more convenient. The seat is made of imitation leather, and the front and rear, backrest, height and lumbar support of the main and passenger seats are adjusted. The driver’s seat also provides additional heating and ventilation functions, which improves the riding comfort. The co-pilot seat also supports backrest adjustment and has electric seat memory function. The rear seats of Xingyue L support proportional reclining, providing passengers with flexible and diverse space utilization.

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The car is equipped with a 1.5T turbocharged engine with a maximum power of 120kW, which provides surging power output for drivers. This engine has 163 horsepower and excellent torque performance, which can reach 255 Nm. With the 3-speed DHT transmission, it not only ensures the smooth running of the vehicle, but also improves the fuel economy and brings excellent driving experience to the driver.

Summarizing the evaluation of the owner, Xingyue L Zhiqing undoubtedly won his favor in design, especially the front face of the atmosphere impressed him deeply. This shows that for consumers who pursue aesthetic appearance, Xingyue L Zhiqing is undoubtedly a quality choice worthy of consideration.

Notice of Hangzhou Municipal Bureau of Planning and Natural Resources on Printing and Distributing the Regulations on the Administration of High-precision Maps of Intelligent Connected Vehicles in Han

All relevant units, sub-bureaus, county (city) planning and natural resources bureaus:

In order to strengthen the management of high-precision maps, standardize the use of high-precision maps, promote the development of intelligent networked vehicles, and maintain the security of geographical information, our bureau has formulated the "Regulations on the Administration of High-precision Maps of Intelligent Networked Vehicles in Hangzhou", which are hereby issued. Please abide by them carefully.

Hangzhou Municipal Bureau of Planning and Natural Resources

October 23, 2023

(This article is published publicly.)

Hangzhou regulations on the management of high-precision maps for intelligent networked vehicles

In order to strengthen the management of high-precision maps, standardize the use of high-precision maps, promote the development of intelligent networked vehicles, and maintain geographical information security, these regulations are formulated in accordance with the relevant provisions of the Surveying and Mapping Law of the People’s Republic of China, the Map Management Regulations, the Ministry of Natural Resources Notice on Promoting the Development and Maintenance of Intelligent Networked Vehicles, and the Hangzhou Measures for the Administration of Intelligent Networked Vehicles Testing and Application, and in light of the actual situation of this city.

These Provisions apply to activities such as data collection, storage, transmission, processing, production and use of high-precision maps of intelligent networked vehicles (hereinafter referred to as high-precision maps) within the administrative area of this Municipality.

The term high-precision map as used in these regulations refers to an electronic map mainly used for assisting the driving of intelligent connected vehicles with high position accuracy.

High-precision maps mainly include maps of L4 and above autonomous driving systems (hereinafter referred to as high-precision maps) and maps of L3 and below autonomous driving systems (hereinafter referred to as high-precision maps).

III. The management of high-precision maps follows the principles of law and regulation, full-process monitoring, equal emphasis on management and service, and safety and control, and implements classification and grading management.

The Municipal Bureau of Planning and Natural Resources is responsible for the city’s high-precision map management.

Units engaged in the production of high-precision maps shall obtain corresponding surveying and mapping qualifications in accordance with the law, or entrust units with corresponding surveying and mapping qualifications to carry out corresponding surveying and mapping activities.

The data storage server for high-precision maps shall be located within the territory of the People’s Republic of China. High-precision map data shall be encrypted with domestic commercial passwords that meet security standards, and transmitted through network channels with security measures to ensure the security of geographic information data.

The high-precision map data to be transmitted overseas shall be subject to the approval procedures for external provision according to law.

The production of high-precision maps shall comply with the technical requirements of the Zhejiang provincial local standard "Intelligent Connected Vehicles, Road Basic Geographic Data Specification" (DB33/T 2391-2021), follow relevant regulations, and standardize the production and expression of data collection and map elements.

Eighth, high-precision maps shall be treated with state-recognized geographical information confidentiality technology.

Nine, before the high-precision map is publicly used or delivered for application, it shall be submitted to the Zhejiang Provincial Department of Natural Resources for map review through the Zhejiang Government Service Network (map approval) according to regulations, and the map review number shall be obtained according to law.

The Municipal Bureau of Planning and Natural Resources, through the Hangzhou Intelligent Connected Vehicle Data Application Safety Monitoring Platform, obtains relevant information on the use of high-precision maps in intelligent connected vehicle testing and application activities, and collaborates with relevant departments to organize and carry out pilot supervision and inspection of high-precision map applications in accordance with the law. Strengthen process supervision and on-site inspections, and promptly deal with and supervise rectification of discovered problems.

During the production and use of high-precision maps, any organization or individual that violates laws and regulations on surveying and mapping geographic information shall be dealt with in accordance with the law.

These regulations shall come into force on December 1, 2023.

Notice of Hangzhou Municipal Bureau of Planning and Natural Resources on Printing and Distributing the Regulations on the Administration of High-precision Maps of Intelligent Connected Vehicles in Hangzhou

Fan Bingbing "kicked away" Yang Mi fell in love with Feng Shaofeng, Huo Siyan made a deep V appearance


Group photo of the main creator of "Second Exposure"


"Fan Ye" is getting more and more stylish


Huo Siyan deep V debut

  Movie Network News(Photo/Yang Nan, Text/Zhang Wei) On October 9, Fan Bingbing and director Li Yu’s third collaboration on the new film "Second Exposure" held a press conference in Beijing. In addition to these two golden partners, Feng Shaofeng, Huo Siyan, and Kong Wei were also present to help out. Fan Bingbing praised Feng Shaofeng for being very attractive and a public enemy of men, but Feng Shaofeng was a little nervous when he first met Fan Ye, claiming that he "couldn’t let go" when filming emotional dramas.


"Public Enemy of Men" Feng Shaofeng


Feng Shaofeng, Fan Bingbing


Look, there are our real-world friends over there

Feng Shaofeng exposed Fan Ye’s power on the set, and he was nervous about filming emotional scenes

  Feng Shaofeng, who quickly became popular because of a travel drama "Palace", has already taken on a lot of movies, and his partner’s actress is not just Yang Mi. In the role of Overlord Xiang Yu, he plays with Liu Yifei, and when Feng Shaofeng sees Fan Bingbing, who has a strong aura, he is still taken aback. "I didn’t understand before, why should such a flowery girl be called Fan Ye? Later, when filming a scene, there was a crack in the middle of the reflector. If you don’t split it, you will wear it. Bingbing went up and’wow ‘and split it in half with her hands." Fan Bingbing explained that she was catching up at the time, and other methods were too troublesome, so she did it herself.

  Talking about the impression just met, Feng Shaofeng said that he was very nervous, "At the beginning, I was not familiar with Bingbing, and the audition was an emotional play, so I couldn’t let it go. Fortunately, Bingbing kept chatting with me and brought me into the play, and now we have a tacit understanding." And Fan Bingbing praised Feng Shaofeng as "the enemy of men", "he is a very considerate boy, and he will think of everyone in the crew."



Huo Siyan


Sexy Kong Wei


Feng Shaofeng tells the interesting story of "Fan Ye" on the set


The creators had a great conversation

Huo Siyan was drunk at the scene and "competed" with Feng Shaofeng in Fan Bingbing’s play

  Fan Bingbing and Li Yu collaborated on the previous film, which made Fan Ye take the title of after-the-film actress at the Tokyo International Film Festival. This time, Fan Bingbing said that she is no longer looking forward to the award, and she hopes that Feng Shaofeng can become the best actor with this film. Regarding "Double Exposure", Fan Bingbing said that the script is simply tailor-made for himself. "This is a role I have never played, and a Chinese film has never appeared. It is a very good thing to be able to play such a role as a Chinese actress. After reading the script at three in the morning, my back was sweaty, and I felt that everything this character said and did was describing myself."

  The title of "Double Exposure" is only tentative. The film has been publicly solicited before, and there are several candidate names. Fan Bingbing chose "Danfeng Eye", but unfortunately it was not selected, and he was still a little unwilling. The film tells the story of a childhood sweetheart but distant lovers by declassifying two suspicious murders. On that day, the creators refused to reveal too much about the plot. Huo Siyan said that she and Fan Bingbing played girlfriends, but they were also enemies and friends. Both had complex emotional entanglements with Feng Shaofeng. The film’s producer, Fang Li, also made a cameo appearance, having an affair with Kong Wei in the play. In addition, Chen Chong and Yao Anlian also joined the film.


Fan Bingbing: I seem to have seen "Bajie"


I will answer this question


Director Li Yu

  Fan Bingbing also revealed that Huo Siyan was drunk because of filming, "She drank too much that day, and she didn’t get up for three hours. If she wanted to start filming, she said she would give me a minute, and then she didn’t get up for an hour. In fact, we drank her, and I kept telling her to drink another sip, and she was really drunk." Huo Siyan was wearing a dark V dress and hat that day, which was very eye-catching.

Next page More wonderful pictures

Andy Lau’s national tour to Tianjin [Photos]

Feature: Picture Channel






On the evening of October 18, Andy Lau’s 2007 National Tour Tianjin Concert was held at the Tianjin Olympic Sports Center Stadium.


    This is the first major concert since the completion of the Tianjin Olympic Sports Center Stadium "Water Drop". Xinhua News Agency







    On the evening of October 18, Andy Lau’s 2007 National Tour Tianjin Concert was held at the Tianjin Olympic Sports Center Stadium. Xinhua News Agency







    On the evening of October 18, Andy Lau’s 2007 National Tour Tianjin Concert was held at the Tianjin Olympic Sports Center Stadium. Xinhua News Agency


Editor in charge: Fan Jing

The maximum battery life is 715km. The new BYD Han EV real car map is exposed.

A few days ago, Chezhi. com obtained a set of real car drawings of the new BYD Han EV (parameter picture) from relevant channels. Compared with the current models, the new Han EV adopts more sporty design elements, and the details are comprehensively improved. Power is still available in single-motor and dual-motor versions, with a maximum cruising range of 715km.

Judging from the real car map, the new Han EV generally continues the design of the current model, mainly upgrading the details, in which the front face part uses bright black trim to replace the current silver decoration, and the visual effect is more sporty. The side is also painted in black on the window frame line, side skirt and exterior rearview mirror cover, and is equipped with unique two-color wheels and eye-catching green brake calipers.

The tail also uses a large number of black decorative elements, with through Chinese knot LED taillights, which further enhances the recognition. In terms of size, the length, width and height of the new Han EV are 4995mm/1910mm/1495mm and the wheelbase is 2920mm, which is slightly longer than the current models.

In terms of power, the new Han EV will continue to provide single-motor and dual-motor versions, of which the maximum power of the single-motor version is 180kW, and the maximum power of the dual-motor version is 180kW/200kW respectively, which improves the performance compared with the current models. In terms of batteries, the new car will continue to be equipped with Ferrous lithium phosphate blade batteries with a capacity of 85.440kWh, with the maximum cruising range of 715km and 610km, and the cruising level has also been significantly improved.

Zhiji Automobile and the Cultural and Education Office of the British Embassy reached a strategic cooperation intention.

At the IM Zhiji booth of the 2021 Shanghai International Auto Show, Zhiji Automobile and the British Council jointly promoted cultural education and artistic exchanges between China and Britain, creating a unique interactive platform for art design lovers and groups studying in the UK, and reaching a strategic cooperation intention. The two sides will carry out in-depth cooperation in creative industries and "StudyUK" and other education projects in the UK.

 

Speech by Mr. Tamia Liu, Co-CEO of Zhiji Automobile

 

Speech by Mr. Bao Maixiu, Director of British Council for Cultural Education in China and Minister of Cultural Education of British Embassy.

At the exhibition site, the two sides officially launched the first cooperation project-Making Matters Smart Future China-UK Cycle Design Competition. The competition hopes to provide more opportunities for potential young designers, students and design professionals in China and Britain to learn and practice, and provide them with a brand-new stage to show their talents. Zhiji Automobile also hopes to pass on the advanced concept of "recycling environmental protection" to more young people in China and Britain with the help of this competition.

 

The Making Matters Smart Future China-UK Cycle Design Competition was officially launched.

 

Making Matters Intelligently Works at Shanghai Auto Show of Future Sino-British Cycle Design Competition

In addition, Zhiji Automobile will jointly promote the "StudyUK" project with the British Council of the British Embassy; Through a series of activities, such as holding a live online briefing before leaving for Britain, China International Education Exhibition, studying in the UK project manual, and setting up the "UK Alumni Awards", we can help young people in China to receive high-quality education faster and better, obtain internationally recognized qualifications, and stimulate more creative inspiration and expression in their study and communication.

As an international organization providing educational opportunities and promoting cultural exchanges in Britain, the British Council of the British Embassy has been committed to bringing the most valuable creative essence of Britain to China and introducing it to the public in China through arts, culture, education and English language projects for many years. In 2015, the British Council of the British Embassy cooperated with SAIC in several cultural projects of the "China-UK Cultural Exchange Year".

Since its inception, Zhiji Automobile has attached great importance to cooperating with global art masters to create; It has successively formed a "global partner" with Heatherwick Studio, a studio founded by Thomas Heatherwick, a British contemporary Leonardo da Vinci, and teamLab, a prestigious international cross-domain art team. While subverting the car travel experience with intelligent technology, it injects soul into car design with unique artistic and humanistic connotations.

Stop production, close factories, OEM … How to break the dilemma of automobile overcapacity?

  Recently, the China Machinery Industry Federation released the operation of the machinery industry in the first half of 2019, in which the data of the automobile industry showed that the growth rate of total profit turned from positive to negative, and it showed negative growth for the first time in more than a decade. In the second quarter, the utilization rate of automobile manufacturing capacity was 76.2%, down 2.1 percentage points from the first quarter. The National Bureau of Statistics’ "National Industrial Capacity Utilization Rate" data shows that the capacity utilization rate of China’s automobile manufacturing industry was 77.2% in the first half of 2019, down 3.8% year-on-year.

  Compared with the normal range of capacity utilization rate of 79% ~ 83%, the figure of 77.2% means that China’s automobile capacity utilization rate has fallen below the "safety line". However, as the signs of recovery in China’s automobile market are still not obvious and the market is weak, the sales data in July showed that the new energy automobile market, which has been growing at a high speed, experienced negative growth for the first time, so the situation of idle production capacity may continue to deteriorate. How to find a way out for excess capacity has become a top priority for many auto companies.

  The production capacity of car companies exceeds 60 million.

  In fact, the word overcapacity has been in parallel with the rapid development of China’s automobile industry. As early as 2006, the State Council clearly pointed out that the automobile industry was overcapacity. The National Development and Reform Commission also issued documents to control new vehicle projects and appropriately improve investment access conditions, aiming at curbing overcapacity. At that time, the annual sales volume of China cars was 7.2 million.

  However, with the irrational growth of China’s automobiles, many automobile companies have long forgotten the overcapacity in the face of double-digit annual growth. 10 million vehicles, 20 million vehicles … … The huge increase in automobile production and sales has made many automobile companies see the great potential of the China market, and they are overly optimistic about the market expectations. Many automobile companies have started to invest blindly and continue to expand their production capacity reserves. The news that "the fourth factory of XX automobile enterprise is officially put into production" and "the foundation laying ceremony of the fifth factory of XX automobile enterprise is officially held" is constantly seen in newspapers. According to the report "Capacity of China Automobile Industry at the End of 2015", by the end of 2015, China’s automobile production capacity was 31.22 million. Among them, during the period from 2011 to 2015, China’s new automobile production capacity increased by 10.87 million vehicles; By 2016-2017, the new production capacity will be about 6 million vehicles. At present, China’s automobile production capacity is still in the stage of continuous expansion. While auto companies are still investing and building factories for the rapid growth of the market and think that the auto market will climb further, China’s auto market suffered the first decline in sales in 2018, and began to continue to slump. The problem of overcapacity in the auto manufacturing industry, which has not attracted enough attention, has finally been exposed.

  In 2018, the planned annual production capacity of China’s automobile industry has exceeded 60 million vehicles, among which the announced production capacity of new energy vehicles will exceed 20 million vehicles by 2020, which is 10 times the sales target of the Medium and Long-term Development Plan for Automobile Industry. According to the data released by China Association of Automobile Manufacturers, the annual automobile output in 2018 is only 27.809 million, and the growth rate of production capacity reserve is far greater than the growth of market demand, so it is inevitable that a large amount of production capacity will be idle.

  The capacity utilization rate of many car companies is less than half.

  Although the capacity utilization rate of China’s automobile manufacturing industry in the first half of 2019 given by the National Bureau of Statistics is 77.2%, in fact, the capacity utilization rate of many automobile companies has already been lower than this figure. In the automobile industry research report released some time ago, Guosen Securities pointed out that in 2018, the capacity utilization rate of Geely Automobile, FAW Group, Chery Automobile, BYD Automobile, Jianghuai Automobile, Dongfeng yueda Kia, Changan Ford and Haima Automobile did not reach 70%. According to foreign media reports, in the first half of 2019, the capacity utilization rate of Ford’s factory in China was only 11%; The capacity utilization rate of the joint venture between Peugeot Citroen Group and Changan Automobile is only 1%, and that of the joint venture with Dongfeng Motor is only 22%.

  According to public information, Changan Ford has five vehicle factories in Chongqing, Harbin and Hangzhou, with a total production capacity of about 1.6 million vehicles. After Ford’s sales in China reached its peak level three years ago, it sold a total of 957,000 new cars in 2016, and then continued to decline. In 2018, the output was 387,000, and the capacity utilization rate was 24.2%. In the first half of 2019, Changan Ford sold a total of 75,000 new cars, a year-on-year decrease of 67%.

  Another hardest hit area with idle production capacity is French car companies. Founded in 1992, Dongfeng and PSA each hold 50% of the shares. It owns two brands, Dongfeng Peugeot and Dongfeng Citroen, and four production bases, among which the first, second and third factories of Shenlong are located in Wuhan, and the fourth factory is located in Chengdu. The data shows that the production capacity of the first three factories is 300,000, 150,000 and 300,000 respectively, and the total production capacity of the four factories is 990,000. According to the production and sales data released by the Federation, in the first half of 2019, Shenlong Automobile produced a total of 64,000 vehicles, down 61.6% year-on-year. Changan Peugeot Citroen has produced only 107 vehicles, down 96.9% year-on-year, while its first-phase factory has a production capacity of 200,000 vehicles. Serious idle production capacity has attracted the attention of PSA Group executives. Previously, in the second quarter earnings conference call, Philippede Rovira, the global chief financial officer of PSA Group, said that PSA Group would solve the problem of idle capacity of Shenlong Automobile by renting factory facilities.

  The overcapacity problem of Renault, another legal brand, in China is also very prominent. The total production capacity of Renault Wuhan plant is 150,000 vehicles, and only 48,000 vehicles were produced in 2018, with a capacity utilization rate of 31.9%. In the first quarter of this year, Dongfeng Renault’s capacity utilization rate was only 15.2%, with 5,700 vehicles produced and 5,800 sold.

  The situation of Korean car companies is equally bad. Since entering the China market in 2002, Hyundai Motor has quickly won the favor of the market by relying on the advantages of high cost performance in joint venture brands, and in 2013— In 2016, the annual sales volume exceeded one million. However, the sales of Hyundai Motor in China plummeted because it didn’t follow the changes of consumers’ tastes and launch products that kept pace with the market demand. In 2018, Hyundai Motor’s sales in China dropped to 790,000 vehicles, only half of the total production capacity of 1.65 million vehicles in China. Among them, Hyundai Motor Chongqing No.5 Factory was completed in 2017, and the operating rate has been very low. According to BusinessKorea, Hyundai Motor is preparing to transform its Chongqing factory into an electric vehicle factory to revive its declining business in China.

  The situation of the same brother Dongfeng yueda Kia is similar. According to the 2018 annual report, Dongfeng yueda Kia has three factories in Yancheng headquarters, with a total production capacity of 890,000 passenger cars per year. Based on the sales volume of 370,000 vehicles of Dongfeng yueda Kia in 2018, its capacity utilization rate is less than half.

  Japanese car companies have insufficient production capacity and are still expanding.

  Although the overall capacity of China’s automobile industry is overcapacity, the capacity utilization rate of some automobile enterprises is not only higher than the safety line of 80%, but even the capacity is insufficient. According to the data released by Bernstein, a research consultancy, at present, the capacity utilization rate of Daimler and BMW joint ventures in China has exceeded 90%. The capacity utilization rate of GM’s joint venture in China is 88%. Volkswagen’s joint ventures in China have also exceeded 80%. The capacity utilization rate of the joint venture between Honda and Toyota in China even exceeds 100%. Relevant persons of Dongfeng Honda even revealed in an interview with the media that the capacity utilization rate of this enterprise is close to 140%.

  Due to a serious shortage of production capacity, Toyota is still starting a new factory. At present, Toyota’s two joint ventures in China, FAW Toyota and GAC Toyota, have eight factories in Changchun, Chengdu, Tianjin and Guangzhou. The total production capacity of FAW Toyota’s three factories and five factories is 622,000 vehicles, and the total production capacity of GAC Toyota’s three factories is 480,000 vehicles. FAW Toyota sold more than 720,000 vehicles in 2018, with a target of 745,000 vehicles in 2019, and GAC Toyota sold 580,000 vehicles in 2018. 720,000 vehicles plus 580,000 vehicles, which shows that Toyota’s eight factories in China have been working overtime and overloaded in 2018, and the capacity utilization rate has exceeded 100%.

  In 2019, Toyota’s sales target in China was 1.6 million vehicles, up 8.4% year-on-year, and the target in 2020 was 2 million vehicles. Toyota’s production capacity in China is only 1.1 million vehicles, compared with 2 million vehicles, there is still a gap of nearly 900,000 vehicles. Therefore, at the off-line ceremony of the brand-new TNGA Asian Dragon on March 22nd, FAW Toyota announced the completion of a new TNGA plant, and simultaneously started the new plant capacity increase project. According to the relevant EIA report, FAW Toyota has started to increase the capacity of 240,000 new energy vehicles, including 120,000 in Tianjin Xinyi Plant and 120,000 in Changchun Fengyue Plant. The 12-million-yuan expansion of GAC Toyota’s third plant has also been officially launched. At the same time, the fourth factory with a total investment of 4.988 billion yuan and an annual production capacity of 200,000 new energy vehicles is carrying out preliminary work, which is expected to be the production base of new energy vehicles exported by Toyota to Asia in the future.

  Where is the way out for idle capacity?

  A few car companies urgently need to expand production capacity, but most car companies still need to deal with idle production capacity. For some car companies, how to digest excess capacity has become a major event related to the survival of enterprises.

  For example, Shenlong automobile, which has been in the vortex of various rumors recently. Since 2015, the sales of Shenlong Automobile have been falling. 705,000 vehicles, 600,200 vehicles, 377,500 vehicles and 253,400 vehicles. The number in the first half of this year was 63,000 vehicles, down 60.05% year-on-year. The decline in sales volume is undoubtedly accompanied by the idleness of production capacity and manpower. How to solve this problem? There are rumors that Dongfeng Motor wants to sell its PSA shares. After clarification by both parties, it is reported that Dongfeng Motor and PSA Group will lay off employees and sell the factory … …

  In addition to unconfirmed news, it is certain that many auto companies have taken action early in order to transform idle capacity. Dongfeng yueda Kia temporarily closed an automobile manufacturing plant in Yancheng, Jiangsu Province, and plans to start producing electric vehicles in the plant by the first half of 2021.

  Compared with closure and suspension, changing production is a relatively good choice. Since last year, BAIC Group has adjusted its industrial structure, product structure and industrial chain, and transferred the Beijing branch of BAIC to Beijing Benz, becoming the third factory of Beijing Benz, and turning it into the production base of Mercedes-Benz high-end new energy vehicles in the future.

  Some companies have chosen to work for the new car-making forces. For example, Jianghuai OEM Weilai, Haima OEM Tucki, Changan Suzuki OEM Luchi Automobile, Dongfeng yueda Kia OEM Chinese Express & HELIP; … Although the OEM model has been controversial, after the cooperation between the two parties, traditional car companies can effectively revitalize idle production capacity, and new car-making forces can also save the construction cycle and quickly reach mass production.

  In addition to OEM, it is also a good idea for traditional car companies to warm up with new car-making forces and set up joint ventures. For example, Guangzhou Automobile Group will set up a joint venture with Weilai Automobile, and Tianjin faw xiali will set up a joint venture with Bojun Automobile. For the new car-making forces, they can obtain the qualification of new energy production and sales, at the same time, save the cost and cycle of investment and factory construction, rely on the manufacturing advantages of traditional car companies, and create brand-new products through joint development (the best cooperation state) to achieve the purpose of reducing costs and increasing efficiency. For traditional car companies, idle production capacity can be reused. Bundling the brand promotion of new forces to build cars can also enhance their brand influence. So far, the two sides have achieved win-win cooperation.

  Expert opinion

  Is OEM the best way to solve idle capacity?

  Compared with stopping production, closing factories or selling land, OEM for new car-making forces has become a good choice for many enterprises with serious overcapacity.

  However, many professionals believe that OEM is only one of the transition strategies. "The loss of fixed assets can’t stop, and OEM earns points." Whether it is a traditional car company or a new force to build a car, OEM is not a long-term solution. " An insider of an independent brand said.

  Recently, it is reported that the draft management measures for OEM have been drawn up, which requires R&D investment, production capacity and sales volume as restrictive conditions, and the threshold for OEM and OEM car companies has been greatly improved. For example, in the past three years, the domestic R&D investment has reached at least 4 billion yuan; In the past two years, the sales volume of pure electric passenger cars worldwide has reached at least 15,000; The OEM contract must be signed for 3 years or more, and the annual production capacity of the OEM in the same place should reach at least 50,000 vehicles; Enterprises need to have paid-in capital of billions of RMB; At most, it can only be contracted by two car companies.

  "The OEM model is more like a transitional means. Because with the growth of output and sales, it is essential to build a factory and have independent research and development and production strength. This is also conducive to solving possible production technical problems and improving production efficiency. " Cui Dongshu, secretary general of the National Passenger Car Market Information Association, said.

  This view has also been confirmed by Shen Hui, chairman of Weimar Automobile. Shen Hui believes that the cold winter of the automobile and capital markets has not dissipated, and capital will be more concentrated in the head enterprises that have achieved batch delivery. "Generally speaking, high-quality production capacity will not be idle, and idle production capacity will not be of high quality. Therefore, encouraging the coexistence of various production modes such as OEM is also an important lever for utilizing and upgrading idle and backward production capacity." However, Weimar chose a self-built factory with higher cost and greater difficulty instead of OEM because it attached importance to product quality and quality. "The self-built factory can control the quality and quality on the basis, and can continuously upgrade and improve, and at the same time realize C2M customized production."

  Simply speaking, C2M customized production is to make products meet the individual needs of consumers. Zhu Weihua, secretary-general of the Information Service Committee of China Automobile Industry Association, said frankly: "The overcapacity of automobiles needs C2M rescue."

  Zhu Weihua believes that at present, all kinds of personalized customization are pseudo-customization in nature, and car owners have only a limited number of choices in the end. Car companies are still selling by production in essence, but they only produce more configuration varieties and give users more choices. It is impossible to talk about the user placing an order and then producing it. As a result, car owners give up their personalized choice, and car companies waste their costs on spare parts inventory and dealer inventory, and there is no incentive to optimize production and manufacturing costs.

  Judging from the grim situation of the current automobile market, it is possible for car sellers to satisfy the needs of a small number of users only by working very hard to please users. If users are not given more choices, it is impossible to sell a large number of cars. The larger the car companies, the more they need C2M, and then consider the differences between car networking and electric car service packages, and consider the personalized marketing of these personalized services.

  In addition to starting with products, many people in the industry also suggest that enterprises should integrate and hold a group to keep warm. Dong Yang, the first vice chairman of the International Automobile Manufacturers Association, once said that the lack of cooperation is an important shortcoming among China brand enterprises. If we can get better development without joining forces in the past, then in the current market environment, it is even more important for China car companies to strengthen cooperation and learn from each other’s strong points for mutual benefit and win-win results.

  Giving full play to the synergistic effect and establishing alliance relations are the forms to cope with the increasingly severe competition in the market. Last year, FAW, Dongfeng and Changan took the lead in establishing strategic cooperation in four areas: forward-looking common technological innovation, automobile full value chain operation, expanding overseas markets and exploring new business models. In addition, traditional car companies, internet companies, travel service companies and new car-making enterprises have begun to cooperate hand in hand in various fields. The cooperation with new power enterprises has also gradually expanded from the earliest OEM production to in-depth cooperation in research and development, procurement and sales.

  When the downward trend of the automobile market encounters industrial transformation and upgrading, there will be a large number of car companies whose operating conditions are worrying. Zhu Huarong, president of Changan Automobile, once said that in the next 3-5 years, the shutdown and transfer of car companies will no longer be information. Most automobile enterprises will be eliminated. Faced with the uncertainty and complexity of the market, it is necessary for car companies to integrate and develop before, between new forces and traditional car companies to achieve a win-win situation.

  Text/reporter Li Dongying

There are 45 kinds of classic snacks in Shanghai. Don’t miss everything. How many have you eaten?

Shanghai laodiji presents a group of wonderful articles every day.

Open dusty memories and look for the past years.

Talking about Shanghai’s Old Foundation and Recalling Shanghai’s Old Foundation People

V. Shanghai’s old situation

Shanghai snack

Delicious is not expensive, and there are many varieties!

Hiding our memories of Shanghai

Count how many kinds have you eaten?

↓↓↓

Dim sum

Step 1 pan-fried

Also known as fried steamed bread, it is a Shanghai dim sum native to Allah, with crisp skin, thick juice, fragrant meat and exquisite taste. Take a bite, and all the delicious flavors of meat, oil, onion and sesame will not disperse in your mouth for a long time.

Step 2: small cage

Thin-skinned, tender-fleshed, juicy, delicious, and beautiful, Shanghai small cage makes you cry. Please remember the formula of eating a small cage: "Lift it gently, move it slowly, open the window first, then suck the soup."

3. fried dumpling

Crispy fried dumpling, Shanghai people’s favorite! In the magic capital, if you want to eat authentic fried dumpling, you must visit those dim sum shops hidden in street corners and alleys, and ordinary small shops often have amazing delicious food.

4. Fried dough sticks

Walking in the alleys of Shanghai, if the person facing you holds soy milk in his left hand, most of them are fried dough sticks in his right hand. After tumbling in the oil pan, it slowly expands and turns golden, which is the favorite breakfast of Shanghainese.

5. Spring rolls

Small in size and golden in color. Bite it down, the skin is crispy, the stuffing inside is steaming, and it tastes old with sour vinegar.

6. Shaomai

Shaomai is as simple as a piece of dough and a mass of rice in it, but it is so delicate that it has "dried Kun inside". In the tough leather, glutinous rice, mushrooms and minced pork are wrapped, not to mention how satisfying it is!

7. Fresh milk cubes

Image from Weibo netizen Wennnnnn_666

Fresh milk cubes should eat rubies! Taste mellow, rich, one down, super satisfied, coupled with a cup of coffee, never tire of eating!

Cake

8. pie

A fried dough stick is folded in half and placed in the center of the pie; Fold the pie in pairs, and the fritters will become stuffing. My parents always said that if I had a pair of big cakes and fried dough sticks in the morning and a bowl of light syrup or sweet syrup, that day would be very comfortable!

9. Fresh meat moon cakes

During the National Day Mid-Autumn Festival, fresh meat moon cakes are of course a must! Fresh meat moon cakes are now sold. They are wrapped in fresh pork in plain pastry, and warm soup overflows with a bite. They are delicious!

10. rice cake

The picture comes from Weibo netizen Shy__ Ocean.

Sweet and soft glutinous rice cake, golden bottom, slightly sweet with a little acid, taking advantage of the hot air to take a bite, the faint rice fragrance permeates the tongue.

11. scallion cake

In Shanghai, scallion cakes are particularly famous! Some humble stalls, all kinds of queues, and eat and cherish!

12. Qiang cake

The picture comes from Weibo netizen rabbit beauty ToMay

Qiang cake has always occupied a place in a wide variety of snacks. After fermentation, Qiang cake is crispy outside and soft inside.

13. omelet

The picture comes from the greedy pinko sauce of Weibo netizens.

Ala’s omelet is not pancake fruit, and Shanghai’s omelet skin is softer and wetter, but it is not so easy to taste it as a child now.

14. Crab shell yellow

Because the color is like the back of a crab shell, it is called "crab shell yellow". Make a flat round cake with pastry and yeast, stick a layer of sesame seeds on the cake surface, and bake it on the furnace wall. The stuffing is salty and sweet, and it is crisp enough to drop slag when you take a bite.

15. Gao Qiao muffins

The picture comes from Weibo netizen Xi Yano.

Gao Qiao muffin is the favorite of the old Shanghainese, and it can be called the "originator" of fresh-meat moon cakes, and all the relatives and friends who have eaten it are full of praise.

Cake dough

16. rice cake

The picture comes from a netizen in Weibo who knocked over the jar.

Delicious authentic Shanghai rice cake may appear in the oil pan selling fried dough sticks and hemp ball stalls. After being oiled, it is crispy and soft!

17. Rice balls

The picture comes from Weibo netizen Yamashita Leaf _

The rice of the glutinous rice ball includes white rice and blood glutinous rice, which are wrapped in hot fried dough sticks and squeezed tightly. Shanghainese who can eat it will add salted egg yolk and meat floss! Soft, tough and brittle!

18. Begonia cake

Begonia cake has a long history, which was created in the Qing Dynasty and named after the cake looks like a begonia flower. Sweet and delicious, eat delicious while it is hot!

19. plum blossom cake

The picture comes from Weibo netizen mmm mushroom mushroom

Technically, plum blossom cake is similar to begonia cake. But the shape of the mold is different, and there are more roses and salted osmanthus as ingredients, which are more delicate than begonia cake.

20.hemp ball

When I was a child, I often ate hemp balls. The round balls were covered with white sesame seeds, which were golden in color and wrapped in bean paste, crispy and sweet.

21. grinding sand circles

Image from Weibo netizen Jingzi _luvlife

Shayuan is one of the traditional famous spots with Shanghai characteristics, with a history of more than 70 years. Roll a layer of dried bean paste powder on the cooked dumplings. Not only the dumplings are delicious, but also the red beans are fragrant, soft and delicious!

22. Hair cake

Hair cakes are sweet, fluffy and soft, and there are plenty of holes in the cross section. Generally, jujube or raisins are sprinkled on the cakes, which is particularly delicious.

23. Chongming cake

Chongming cake is not only delicious, but also represents reunion, happiness, happiness and sweetness. Cake is homophonic with "Gao", which means "high in the new year". It is especially important to eat during the New Year and can be bought at ordinary times.

24. All kinds of cakes

Of course, there are all kinds of cake balls, double-stuffed balls, top cakes … sweet and glutinous, all of which are the favorites of Ala Shanghai Ning.

Soups

25. Salted soybean milk

Fried dough sticks, pickled mustard tuber, shrimp skin, chopped green onion … There used to be laver. Add a spoonful of fresh soy sauce with a little vinegar, and with the posture of rushing down, the salty pulp in the bowl will bloom.

26. Tofu flower

A bowl of smooth "white tofu" is white in color, smooth, tender and refreshing, fresh, salty and slightly sweet, and a lot of laver, shrimp and mustard tuber are added. Mix it yourself. It’s delicious!

27. curry beef soup

The beef is crisp and tender, and the soup is fresh and delicious, which is quite flavor! With pan-fried, pot stickers, steamed buns are a must!

28. Duck blood vermicelli soup

A small bowl of duck blood vermicelli soup is rich in delicacies: duck blood, viscera, vegetables, vermicelli …

29. Double gear or single gear

Double-file or single-file was once the star of Shanghai street food at night.

■ Two louver bags, two gluten stuffed meat, plus a bowl of vermicelli, it is a double soup.

■ A louver bag and an oil gluten stuffed meat is a single soup.

Ordinary but warm into the heart, this feeling of happiness is nothing compared with.

30.tangtuan

Sweet and glutinous dumplings are Shanghai’s favorite. Especially the fresh meat stuffing, which is big and juicy, take a bite of a bag of soup! Eat four and you’ll be full!

31. Sweet-scented osmanthus wine makes dumplings

Sweet-scented osmanthus is fragrant in October. At this time of year, it is absolutely great happiness to eat a bowl of sweet-scented osmanthus wine.

32. Small wonton

When the wonton is cooked, put it in a bowl, sprinkle with chopped green onion, seaweed, shrimp and egg skin, and pour the bone soup, and the wonton will float in unison. Sprinkle a handful of pepper and a few drops of sesame oil, which is hot and delicious.

Noodles and rice

33. Noodles with scallion oil

Noodles with scallion oil, a simple pastry full of Shanghai style, kai yang is delicious and scallion oil is fragrant.

34. Spicy meat noodles

The picture comes from Weibo netizen hedgehog loves to dance.

No matter in the morning, noon and evening, order a bowl of spicy meat noodles and eat it. After eating it, it’s cool! This kind of feeling that you can eat without spending more than ten dollars is practical and iron-sticking.

35 topping noodles

In addition to spicy meat noodles, there are large intestine noodles, large row noodles, yellow croaker noodles, bullfrog noodles and shredded eel noodles … A bowl of noodles is the simplest, but the toppings are tens of millions. Change a topping for a meal, at least for a week, and you can never get tired of eating it!

36. Stewed hoof noodles

The picture comes from Weibo. The netizen is just Caicai cc.

Shanghai loves to eat noodles, a bowl of braised hoof noodles, and the soup tastes thick. Although it is soy sauce-colored, it is clearly visible and layered, with a slightly sweet and gratifying meat flavor, which makes people memorable.

37. Yellow on both sides

The picture comes from Weibo netizen Fat Hum OVO.

Fry both sides of the noodles into golden brown, take them out, then pour all kinds of toppings and marinades, and turn over before eating, so as to eat them in the best state!

38. Lard bibimbap

Image from Weibo netizen fork _ burning bag

A spoonful of lard and a dish of soy sauce mixed with rice is a super delicious meal!

39. Paofan

The picture is from Weibo. No name is suitable for me, Cy.

It is a grass-roots bubble rice, which is the imprint of the older generation in Shanghai.

40. Chicken porridge

The picture comes from Weibo netizen Pisces’s life.

Stewed rice porridge cooked with chicken soup juice slipped into the throat, tender, fragrant, fresh and hot, and immediately felt comfortable all over the body, and every pore on the body felt "comfortable".

41. Bacon paella

The picture comes from the small forest of Weibo netizen Mo Xie.

Vegetable rice has a special aroma, that is, the soft and waxy smell of vegetables that have been covered for a long time. Bacon should be fat, so that the oil will be wrapped in rice.

Snacks

42. Fried pork chops

Even if the magic has a lot of delicious food, it is not as good as a fried pork chop in many Shanghai children’s hearts. Golden and attractive, crisp outside and tender inside, you should shine when you see your eyes.

43. Rib rice cake

Among Shanghai snacks, the ribs rice cake is really a good one. The ribs are golden in color, the rice cake is white and soft, and it is delicious to have a bite with Shanghai’s old spicy soy sauce.

44. stinky tofu

It is said that Hunan people like to eat stinky tofu, and Shanghai people are not bad. Golden, "smelly" smell everywhere, just eat a piece, you can’t stop.

45. baked sweet potatoes

"Baked sweet potato" is commonly known as roasted sweet potatoes and baked sweet potato, but that’s the name in Shanghai. Slow fire and slow work are the true meaning of baking sweet potatoes.

How about it?

These delicacies

Does it remind you, too?

Leave a message and tell us ~ ~

Labor newspaper comprehensively sorted out popular food, slimming ing and where to eat in Shanghai.

Some pictures are from netizens in Weibo, thank you for your delicious exploration.

Original title: "Shanghai’s 45 classic snacks, everything can’t be missed. How many have you eaten? 》

Read the original text

NPC deputies talk about a happy new life after ex situ poverty alleviation and relocation.

  Colorful Guizhou Net News (report in front of the two sessions/Cheng Xi, Xiong Ying, Wu Di, Jinnitu/Yang Changding) On March 6, at the plenary meeting of the Guizhou delegation at the first session of the 13th National People’s Congress, Luo Yinghe, deputy to the National People’s Congress and secretary of the Party branch of Xinmin Community in Mengjiang Street, Huishui County, showed two contrasting photos, one was Luo Yinghe’s former home, a dilapidated wooden tile house in the mountains; The other is his new home in Huishui County. Brand-new five-story buildings are arranged on the spacious concrete roadside, and the word "Happy Building" on the white exterior wall is particularly eye-catching.

  Behind the two photos, Luo Yinghe and the villagers crossed the increasingly prosperous days. As a member of the 1.6 million relocated immigrants in Guizhou, Luo Yinghe said that after the relocation of poverty alleviation in different places, three obvious changes have taken place in the villagers around him.

  At the plenary session of the Guizhou delegation at the First Session of the 13th National People’s Congress, Luo Yinghe talked about three changes that have taken place around him since the relocation of poverty alleviation in different places.

  The family changed from "poverty" to "wealth" and moved into a new house one step at a time.

  Before the relocation, the village where Luo Ying lived was located in the "Three Mountains" areas of Mashan, Yaoshan and Yueliang Mountain, which were the poorest in Guizhou Province, and belonged to the "three impassability" zone with no water, no access and no communication.

  "At the beginning, like many people, I rushed to a township to buy some oil and salt. I had to get up early and get greedy, and I walked over the mountains for more than ten miles and dozens of miles." Referring to his past life, Luo Yinghe frowned and said, "Who doesn’t say that his hometown is good, but because one side of the soil and water can’t support one side, and the plight of the mountains is deep, many people have a very difficult life, and their housing is very simple and their livelihood is difficult to guarantee."

  On December 2, 2015, a new round of ex situ poverty alleviation in Guizhou Province was launched in Huishui. In March 2016, as the first batch of relocated people in Huishui County, Luo Ying and 4,685 villagers from 1,109 households from 58 villages moved to an economic development zone 10 kilometers away from Huishui County and moved into a new home with complete furniture.

  After the relocation, Luo Ying and the villagers started a new life of "living in a new house one step at a time and living a good life quickly", realizing the change from "poverty" to "wealth".

  Luo Yinghe’s new home in Huishui County, a brand-new five-story building is arranged in a spacious concrete roadside, and the word "Happy Building" on the white exterior wall is particularly eye-catching.

  Money changes from "nothing" to "something" to live a good life quickly.

  Relocation is only a means, and poverty alleviation is the purpose. In order to make the people who have moved out stable and become rich, the Party branch of Xinmin Community in Mengjiang Street of Huishui County has set up a community "New Age Workshop", and combined with "migrant night school training class" and "life lecture hall" to strengthen the ideological education and skills training of immigrants.

  In the past two years, we have held 108 sessions of basic education, electrician training, chef training, primary computer training, beauty salons, domestic service, pre-job training and other activities with 5682 person-times. Community neighborhood committees registered and established the "Follow-up Labor Service Company for Immigrants", successfully recommended more than 3,000 people to work in the county, and helped 78 special families to be included in the post of "sanitation worker".

  At present, 2,881 relocated households are working in the nearby enterprises in the development zone, and each person’s monthly salary income reaches 2000— About 3000 yuan, the average annual income of households is about 50 thousand yuan.

  "According to the household annual income survey in January 2018, the annual income of more than three people in many families is more than 90,000 yuan. One-person employment households also have more than 27,000 yuan, and some families in the community have more than 120 cars. " Over the past year or so, Luo Ying and nearly 5,000 villagers in 10 townships in the county have personally experienced great changes in poverty alleviation and relocation, and money has changed from "nothing" to "having".

  People have changed from "lazy" to "diligent", and their lives have been looking forward.

  "While the poor people’s lives are getting better, people are also made up of ‘ Lazy ’ Change ‘ Qin ’ Yes! " Around Luo Yinghe, there is a living example.

  Before the relocation, 38-year-old Wang Huaping, his 35-year-old brother and his 70-year-old parents lived in a mountain nest 12 kilometers away from the highway. The family was very poor and lived on subsistence allowances. They lived a cycle of looking forward to the night during the day and the boring life during the day at night. Because of poverty, the two brothers still can’t find a partner in their thirties.

  "After the branch visited the house and knew the above situation, he persuaded Wang Huaping to enter the training class. After education and training, his thoughts gained insight. He lost the inertia of wanting to be a poor household in the past and reached out and learned electrician skills. He was recommended to work in a nearby enterprise. Now his deposit has reached more than 30,000 yuan." Before the Spring Festival, Luo Yinghe asked about Wang Huaping’s plans. Wang Huaping, who lives in a new house, smiled and told Luo Yinghe that he wanted to work hard and earn some money to buy a car and marry a wife.

  "It used to be a hard time, but now life has a head start." Nowadays, in the relocation and resettlement area for poverty alleviation in Mingtian, Huishui County, the poor people’s awareness of taking the initiative to get rid of poverty is getting higher and higher, and their enthusiasm and initiative to get rich through hard work are getting stronger and stronger, realizing the change from "lazy" to "diligent".

Under the epidemic situation, the beauty industry entered the Warring States Period: Where is the outlet for brands with frequent price-breaking live broadcasts?

Every reporter: Zhang Xiaoyin Every editor: Wen Duo

The domestic cosmetics retail industry is gradually recovering.

According to the data of the National Bureau of Statistics, from January to July this year, the total retail sales of consumer goods nationwide decreased by 9.9% year-on-year, but the retail value of cosmetics products gradually recovered, with a cumulative year-on-year increase of 1%. In the previous quarter, the retail value of domestic cosmetics products once fell by more than 13%.

From the sharp decline to the gradual recovery, many beauty brands are trying to adapt to the special consumption environment: the head international brands have increased their promotion on the e-commerce platform, and the live broadcast room has become a "heavy place" for the marketing of major brands.

However, for the new Xiaomei makeup brand, the low-price strategy is obviously unsustainable. From the current fiery live broadcast industry, there are "sales myths" and "tragic rollover". Behind the rapid increase in sales, there are also hidden concerns about high return rate. How can beauty brands play the live broadcast card well?

Under the epidemic situation, one of the measures taken by many beauty brands to boost sales is to exchange price for quantity. Even for international brands with stable pricing, "promotion" has become something that has to be done now.

Jian Weiqing, president of Taomei Beauty Business Association, described this year’s beauty industry as "the Warring States Period". "The market competition is too fierce. We made an analysis during the’ 618′ period and found that the promotion efforts of mainstream brands this year can be said to be’ unprecedented’, especially the cross-border big brands. The shipment prices have plummeted this year, and many brands have dropped by 20% to 30% compared with previous years."

Zhongtai Securities related research report pointed out that during the "618" period this year, platform and brand discounts increased. On the platform side, the discount and duration of Tmall’s "6.1 Activity" were expanded and extended respectively. In terms of brands, the pre-sale prices of major items of international brands with stable pricing in "618" are close to last year’s "Double Eleven". According to the data of the research report, from the data of the "6.1 Activity", the sales of Tmall beauty products broke through 100 million yuan in one minute and 500 million yuan in 22 minutes that night. One hour after the opening, the sales of L ‘Oreal, Estee Lauder, Lancome and OLAY exceeded 100 million yuan. Two hours later, the sales of 61 beauty brands such as Estee Lauder, SKII and HR exceeded the whole day of last year.

Under the epidemic situation, the online transaction volume of international brands has increased significantly. In this regard, Tu Xian, the head of Taobao’s global purchase brand and supply chain, has the same feeling: "Under the epidemic, the growth rate of global purchase is very fast, reaching 30% to 40%, of which the fastest growth rate is the bonded mode, while the direct mail mode shows a downward trend. Because of the restrictions on leaving the country this year, our buyers can no longer run overseas, so our overseas direct mail business has dropped by about 13% compared with last year."

The figure further indicates: "From the perspective of the entire Haitao market, the growth rate of Haitao people is very fast this year. We predict that the number of people who pay attention to Haitao goods will reach 235 million this year. In the entire Taobao ecosystem, nearly one-third of the 800 million monthly users focus on overseas brands."

The figure also mentioned that affected by the epidemic, Taobao Haitao beauty market has undergone three changes: first, the consumption classification brought by segmentation, local care such as head and eyes have become the habitual demand after the epidemic, and the sales of nose paste, eyelash growth liquid, mask, hair dye cream and eye essence have increased significantly; Second, the beauty users are younger, and the generation after 00 and generation Z are the fastest growing groups of beauty consumption, with a per capita expenditure of 1713 yuan/year, far exceeding the traditional quality population after 80; Third, product ingredients exceed brand awareness and other factors, which has become the first choice for consumers to consider new products. More than 50% Haitao users will pay attention to the main functional ingredients of products when purchasing cosmetics.

With Li Jiaqi and other head anchors creating sales "myths", many company executives also walked into the live broadcast room to bring goods. Under the superimposed epidemic, physical sales suffered setbacks, and "live broadcast" became the key word of online sales of major brands, especially in the online beauty industry, where the original sales relied heavily.

Image source: vision china

In the past six months, many cosmetics brands have tried to seek new sources of growth. However, under the hot live broadcast, the repeated rollover of brand live broadcasts and the frequent price break of big-name cosmetics have also brought thoughts to enterprises: How long can the price war in the live broadcast room last? How do new and small brands get a slice of the pie from big names?

According to Zhang Mofan, the anchor of Red Man and the founder of Meimo Emore brand, many brands entering the live broadcast room hope to get short-term sales promotion through live broadcast, but ignore the high return rate behind the promotion. "In fact, we pay great attention to the long tail effect and commodity return rate in live broadcast. I think these can represent your brand. The ultimate goal of live broadcast should be to let consumers buy because of the brand, not because they are discounted today. However, during the live broadcast, I found that many brands are particularly anxious, and they will ignore consumer cognition and brand tonality, and only remember the transformation and promotion. Therefore, we will see many brands overturned in the live broadcast, because he did not lay the foundation of the brand itself, and immediately promoted it, relying on impulse consumption of consumers to temporarily increase sales, and finally the return rate was very high. "

In fact, although the low-price strategy of live broadcast can break through the sales bottleneck through the "hawking" of the red anchor on the one hand, on the other hand, many brands are beginning to worry that the low-price promotion used in the live broadcast room will have an impact on their own brand image.

Jian Weiqing, president of the Taomei Beauty Business Association, said: "Since this year, due to changes in brand ecology and the international consumer market, there have been many cases of brand price breaks in the industry, which actually has a great impact on small and medium-sized brands and retailers, because small and medium-sized brands are more dependent on the channels of small and medium-sized retailers. However, as small and medium-sized retailers, they don’t have the traffic of big brands, and the traffic of big brands is in the hands of mainstream platforms, super big anchors and absolute head-on operating companies. Therefore, if big brands go down to seize market share, small and medium-sized brands will be under great pressure. "

With the price reduction of big brands, where is the way out for the new Xiaomei makeup brand?

Image source: photo network

Jian Weiqing believes that it is not wise to spell the price for the new Xiaomei makeup brand. "Personally, I think it is necessary to stick to the price strategy, which is the lifeline of a brand. New and small brands must pay attention to it. If some big brands dive in price, it is only a short-term strategy. The price of big brands will dive in a short period of time, the brand will be wiped clean, and new clothes will be replaced. You can still go ashore, but if new and small brands follow suit, the C-end will label the brand as low-priced, so it is difficult to go back." Jian Weiqing said.

According to Huang Yong, the founding partner of Baojiehui Innovation Consumer Fund, if domestic beauty brands want to be unicorns, they need to aim at subdivided tracks. "From the past experience, in the field of beauty care, great companies, such as Durex and Weiting, are easy to appear on the subdivided track. Although the category is not big, if the brand becomes the champion on the subdivided track, the market is very big. From the current beauty care industry, I think the product combination of high-priced instruments and consumables such as beauty instruments and essence is the easiest to go abroad. " Huang Yong said.

In addition, Huang Yong said in an interview with national business daily that although beauty brands were affected in retail during the epidemic, from the perspective of the capital market, the popularity of investing in beauty brands remained unabated. "In the past, we saw domestic beauty brands with perfect diaries, flowers and other heads. In fact, this is just the beginning. From the overall trend, China’s beauty industry has been developing at a high speed, and the research and development and production capacity of domestic beauty brands have been improved, and now we can make good products. We predict that in the future, we will have cutting-edge domestic brands in various segments. At the same time, we believe that in the next ten or even twenty years, China’s Procter & Gamble, Unilever and L ‘Oreal will appear. " Huang Yong said.

Cui Jing, vice chairman of Cosme Beauty Group, expressed his optimism about domestic beauty products. He told national business daily that Cosme Beauty has launched a minimum order quantity of 500 as a beauty OEM. "According to our experience, in fact, local beauty companies in China often do better in localization than international brands. We hope to provide support to local beauty companies in China and reduce their trial and error costs by reducing the minimum order volume." Cui Jing said.

national business daily