CCG EXPO Summit Forum: At the low box office, animated films want to say …

Poster of the 13th China International Animation Expo.

After the repeated release of domestic blockbusters and market prosperity in 2016, the overall box office of China film market in 2017 has dropped significantly compared with the same period of last year. Is it audience aesthetic fatigue? Is the IP concept over-hyped? Or is it the ebb tide after the box office is flooded? In such a big environment of film market, how can domestic animated films find their own position?

Looking forward to the animation film industry in China in 2017, how to summarize and change is a very important link. Only by putting aside the mentality of quick success and instant benefit, paying attention to creative strength and quality, and improving in all directions; Only with the joint efforts of policy makers, practitioners and enthusiasts, the future of China animated films will become better!

This forum will strongly invite the giants of animation and film industry to come to the scene with the annual hot works, ask about China’s animation films, and start from the beginning, combine successful experience, deeply analyze and talk on the spot, and explore the way to win under the background of pan-entertainment.

 

Time: July 5, 2017 at 13:00— five o’clock pm

Location: Intercontinental Shanghai World Expo

Moderator: Shi Hang

Shi Hang

Yes, that parrot Shi Hang, a well-known screenwriter, planner and film critic, made a guest appearance in the film in 2012. Shi Hang graduated from the Department of Drama and Literature of the Central Academy of Drama. The TV drama masterpiece Thunderstorm, The Legend of the Condor Heroes, Ji Xiaolan with Iron Teeth and Copper Teeth, The Seven Heroes and Five Righteousnesses, etc., the stage drama masterpiece I Love XXX, The Maze, The Magic Mountain, The Romance, The First Love, The Murder in the Hanging Garden, etc., and the publications include The Mirror is Hanging High and the Wild Animals are in Changchun, etc., and the participating programs include Shi Hang’s Talk.

 

Forum agenda 

At 12: 30, guests register and sign in.

The host opens at 13: 00.

13: 10-17: 00 Keynote Speech

 

Topic 1: Trends and Prospects

 


Liu xinglun

Director of Tencent Animation Brand

Joined Tencent in 2013. Has been responsible for Tencent Literature, Tencent Animation, Tencent Interactive Entertainment Integrated Brand, tencent games, Tencent Group Brand and other fields. At present, he is responsible for Tencent animation, QQ flying car, running coolly every day, eliminating love every day, and dreaming about immortals. I like games and believe that happiness can be created; I like anime and believe in all beautiful things.

Under One Man: The Pan-entertainment Potential of Fine Animation IP

 

Huang rongnan 

Deputy Director and Partner of Junhe Law Firm Shanghai Branch

He has rich experience in litigation and arbitration, and has accumulated sufficient experience in foreign-related business disputes and financial investment legal disputes. He has served as legal consultant for many large-scale film, TV series, animation and online game companies for a long time, and has drafted investment, production and distribution contracts, as well as derivative authorization and agency contracts for many Sino-foreign joint venture films, well-known animated films and TV series; Rich experience in negotiation of large-scale business activities and projects.

The Influence of the Film Industry Promotion Law on the Animation Film Industry

 

Gao wentao

General Manager of East China Region of Yi En

Yi En, a partner, is the head of Yi En IP and content marketing data products. In recent years, he has focused on the research and insight of the new generation of users, including fan economy research, post-95 online reading research, and film and television industry trend analysis.

Online Reading Preference after 1995 and the Future Trend of Animation Film and Television Plays

 

Topic 2: Content and quality, the foundation of IP.


 

Marc Handle

Disney executive producer

As a content producer, sound director and screenwriter in Disney’s animated series "Half a catty" and "Shi Diqi".

Disney coffee sees Chinese creativity

 

Tamaki Hiroshi

Editor in chief of new comics

After graduating from Waseda University, he worked in the elementary school library, and successively served as the editor of master cartoonists such as Osamu Tezuka, Shotaro Ishinomori, Takao Saito, Chai Menwen, Rumiko Takahashi, Hiroo Hashimoto, Hiroyuki Hoshino, Kenshi Hirokane, Hiroyuki in the Star, and Ruier in Hazama jade, and published Tree of the Sunward, Skeleton 13, Peer Students, Tokyo Love Story and One Pound Gospel.

Movie adaptation strategy based on comic works (taking Tokyo Love Story as an example)

 

Haihai

Film musician

Graduated from UCLA, majoring in film soundtrack and production. Hollywood is a rare young Asian film composer and music producer in the film and television production industry. He holds both a bachelor’s degree and a master’s degree in opera and musical. Planning and participating in more than 50 concerts with different themes in the United States; Successfully produced and participated in more than 50 film and television works, advertisements and games. Including participation in movies such as OGRE and several HBO TV series. Currently, they are making music for the American TV program Discovery and the talent show X- phoneme.


The picture attracts your attention, and what moves your heart is the power from music.

 

Kondo light

Chairman, Animation Producer and Animation Director of ufotable Animation Company.

Under the pseudonym of OUSE MATSURI, he participated in the creative activities such as scriptwriting, filming and lyrics of ufotable animation. His masterpieces include Dancing with the Sword and Fate series. At the same time, he is the general director of the large-scale animation and game festival "MACHI★ASOBI" held twice a year in Tokushima City, Tokushima Prefecture.

How to grasp the rhythm of lens and story

   

CCG EXPO BtoB

As the sub-venue of the 13th China International Animation and Game Expo (CCG EXPO 2017), the BtoB section of this exhibition will be held on July 5th — On the 7th, it was held at the Intercontinental Shanghai World Expo. Over the years, with the aim of promoting the development of original animation game content and building a strong platform for negotiation of animation games, CCG EXPO BtoB has provided opportunities for cross-border cooperation for outstanding original animation projects at home and abroad, further strengthened the platform function of creative discussion and cooperative negotiation, gathered outstanding works leading the animation industry in China in the future, and attracted many well-known animation investment and production enterprises, publishers, game developers and representatives of brand operators as buyers to negotiate.

 

In 2017, CCG EXPO BtoB will continue to build a first-class animation and game business platform in China with super service awareness and careful activity planning, promote animation brand, industry exchange and talent training, hold business conferences, summit forums, theme salons and new force competitions, and focus on films, licensing, technology, babies and other fields, and launch a new work release platform first.

CCG EXPO 2017 information preview

CCG EXPO 2017 public section:

Time: Thursday, July 6, 2017 to Monday, July 10, 2017.

Venue: Shanghai World Expo Exhibition Hall (No.1099, Guozhan Road, Shanghai)

CCG EXPO 2017 business section:

Time: July 5th (Wednesday) to July 7th (Friday), 2017.

Venue: Intercontinental Shanghai World Expo (No.1188 Xueye Road, Shanghai)

Skyworth brand car EV6 officially released, with a maximum battery life of 600 kilometers

On July 27, Skyworth Automotive EV6 was officially released. The Skyworth EV6 as a whole looks the same design concept as Skyworth ET5. The highlight of Skyworth EV6 is the world’s first large-screen Alot ecological Swaiot smart home, the latest SkyLink intelligent network system, and the L2.5 level autonomous driving function. In terms of range, Skyworth EV6 offers models with a range of 410 kilometers, 520 kilometers, and 600 kilometers.

In terms of appearance, the Skyworth EV6 adopts the same design concept as the previously listed Skyworth ET5. The grille is connected to the narrow and long headlights on both sides to create a wider visual width. The overall appearance of the Skyworth EV6 is full of technology.

In the rear part of the car, the tail light group of Skyworth EV6 adopts the current popular through-type design, and the English logo of Skyworth brand is also inlaid inside, which further enhances the recognition after lighting. The trunk design of Skyworth EV6 is rich in layers. The large-size red decoration on both sides of the rear surrounds, together with the silver rear guard, makes the tail of the new car look fashionable and unstable.

In terms of interior design, Skyworth EV6’s overall interior color scheme adopts a black/pink design, favoring a warmer interior. At the same time, Skyworth EV6 will be equipped with the latest SkyLink intelligent network system. SkyLink can seamlessly connect to Skyworth’s world’s first large-screen Alot ecological Swaiot smart home, seamlessly connecting with smart home devices to integrate the life scenes of the car and home.

The seat of Skyworth EV6 conforms to the ergonomic design, adopts the seat officially called the exclusive patented sleep in the cabin, and has a 10-way electric adjustment function. 4 Skyworth EV6 is equipped with L2.5 level automatic driving function, and is also equipped with a panoramic sunroof and a three-power system. At the same time, the Xiaowei smart housekeeper of Skyworth’s smart car home ecosystem service can make the car and home appliances unbounded, and can keep track of the car condition at any time through mobile phones and TVs, and the car home is 0 distance away. Based on the smart car home OTA system, voice, car control, parking, driving control, and entertainment can be upgraded through remote intelligence.

In terms of power, Skyworth EV6 is equipped with pure electric drive, with a maximum power of 150kW (204 horsepower), a maximum torque of 320Nm, and an acceleration time of 0-100km/h to 7.9 seconds. In terms of battery, Skyworth EV6 is equipped with 55.33kWh, 71.98kWh, 88kWh three capacity batteries to choose from, with a maximum range of 410 kilometers, 520 kilometers, and 600 kilometers respectively.

Russian Interview Notes 6: Ubiquitous Polarization

Thematic reading guide:To commemorate the 60th anniversary of the establishment of diplomatic relations between China and China, CCTV News Channel broadcast a large-scale news feature film "Focus on Russia" from June 15th to 26th, with a total of 10 episodes, selecting the focus issues that interest Russians or are related to Russians, involving economic, education, commerce, science and technology, sociology and other fields, and introducing all aspects of contemporary Russian society to China audiences. Through the program Focus on Russia, the audience in China will see a complete sense of Russia.

Recall Lexus in China

Wanche. com expert Zeng Jian

Engaged in automobile maintenance for many years, with rich theoretical knowledge and practical maintenance experience. He also has a deep understanding of vehicle insurance, loss claims and vehicle service procedures.

    

case

Recently, Toyota Motor (China) Investment Co., Ltd. submitted a recall report to the General Administration of Quality Supervision, Inspection and Quarantine, and recalled some imported Lexus)LS series vehicles from July 19, 2010. According to statistics, there are 5,791 vehicles involved in Chinese mainland.

The reason for the defect is that the strength of the spring is reduced due to the tiny foreign matter mixed in the material of the intake and exhaust valves of the engine, which may cause damage. In this case, the engine will produce abnormal noise and cause poor work. In the worst case, the engine may stop working while driving, which is a potential safety hazard.

    

Expert diagnosis

The function of the valve spring mainly includes the following aspects: (1) to ensure that the intake and exhaust valves automatically return to close and seal; (2) Ensure the seating pressure between the valve and the valve seat; (3) Absorb the inertia force generated by the transmission parts during the opening and closing of the valve, so as to prevent various transmission parts from separating from each other and damage the normal operation of the valve train.

The fatigue life of valve spring mainly depends on working stress, material strength, surface quality, internal quality and manufacturing quality. Automobile valve spring belongs to cylindrical compression coil spring. Under the action of axial force, the shear stress on any cross section of the spring is the largest in the inner diameter of the spring and the smallest in the outer diameter. Therefore, the source of fracture failure and crack caused by design and material strength is often inside the spring.

Because the valve spring has been under the action of alternating stress, if there is a quality problem, the valve spring will have abnormal sound at first, and the acceleration performance of the car will decrease in serious cases, accompanied by difficulties in starting and poor working of individual cylinders.

When the valve spring breaks, the noise of the engine will increase, and in serious cases, the valve will not fully return, which will cause the piston to collide with the intake and exhaust valves, bend the valve stem, damage the piston, and even cause the cylinder head or cylinder block to be scrapped. At the same time, the engine will suddenly shut down, which will easily lead to serious traffic accidents.

    

Expert reminder

How to diagnose valve spring fracture? Whether the valve spring is broken can be seen by disassembling the valve chamber cover. When the engine speed changes, the valve spring will make obvious irregular noise; In static state, you can pry the spring with tools to check it, or you can slide the spring with tools. If the sound is different from other springs and hoarse, it means that the spring is cracked or broken and should be replaced in time.

What should I do when I find that the valve spring is broken? If several springs break at the same time on the way, which has affected the normal running of the vehicle, the driver must stop the engine in time. If there are no accessories or you can’t contact the 4S shop for the time being, you can find a professional maintenance person to remove the broken spring, face the flat parts at both ends, and then install it on the valve stem in the original way. This can temporarily ensure the normal operation of the engine, but the valve spring must be replaced in time after arriving at the 4S shop or the place where the 4S shop can be contacted.

 

  Tips

valve spring

The valve spring is a cylindrical spiral spring and belongs to the valve train of the engine. The function of the valve train is to open and close the intake and exhaust valves regularly according to the needs of the working process of each cylinder of the engine, so that the fresh combustible mixture can enter the cylinder in time and the exhaust gas can be discharged from the cylinder in time.

 

Pure battery life within 200,000? Revealing the test drive of KIA EV5

Before the start of this test drive, let me ask you a question: What are the core requirements for 150,000-200,000 pure electric vehicles? My answer is to have a good endurance performance, and it would be better if we could add some bright comfort configuration bonus.

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Today’s test drive is the car with the longest cruising range of CLTC within 200,000.

A quick look at the advantages and disadvantages of KIA EV5;

Advantages:

1. 720 (long battery life version) is the pure electric vehicle with the longest CLTC cruising range within 200,000.

2, high comfort configuration, unique design

3, kinetic energy recovery can be adjusted in multiple gears, and can also be set to automatic.

4, square box shape, high originality

5. The backrest of the rear seat has a wide adjustment range, and it can be leveled with the trunk to form a big bed.

Insufficient:

1. Due to the shape of the square box, the wind noise is a bit loud.

2. The interior materials have a strong sense of plastic.

exterior

KIA EV5′ s body line style is hard, which makes me more curious: the official standard has the longest battery life of 200,000, is it really resistant to hitting? This point will be answered for you later.

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In addition, the front and rear light groups are skillfully integrated into the body lines, which is more coordinated. It is commendable that the styling of the EV5 is highly original. Although many domestic products are both hard-core styling styles, they will always find the shadows of some other cars, but they will not be on the EV5 at all.

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interior decoration

Just now, the price of 150,000-200,000 was mentioned, and users also hope that the vehicle can provide good comfort on the premise of sufficient battery life. Generally speaking, the comfort configuration of KIA EV5 is very high. Today, our test drive configuration is the wave version (the official guide price is 225,800 yuan, except this configuration version, the bare car price of other configuration terminals is within 200,000 yuan), the ventilation and heating of the main and passenger seats are equipped, and the steering wheel heating is not missing.

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The central control screen is designed as a triple screen. If you don’t observe it carefully, you may mistake it for a double screen. The air-conditioning settings are independently displayed on a display screen, so that adjusting the air-conditioning during driving will not interfere with the display of other information.

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The main driver and the co-driver are connected, and the way to connect is that the co-driver seat is extended to the left, which shortens the distance between them, so I won’t say much about the application scenarios. In short, I will vigorously respond to the family planning policy.

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On the disadvantage of the front row, that is, the plastic feeling of the materials is slightly strong, but it is not that kind of stiff plastic, and the surface feels elastic.

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The comfort configuration in the back row is very rich, with a refrigerator, a table board and a big bed, which is quite "small ideal".

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In addition, the angle of the rear seat adjustment is very wide, making it easy to find a comfortable sitting position. There is a hanger behind the headrest of the front seat, which is suitable for people who need to wear formal clothes every day.

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Dynamic performance

In terms of power, KIA EV5 is equipped with the first 160kW single motor by default, and some configurations can be equipped with a four-wheel drive system. There is an extra 70kW motor at the rear axle, which is just the test drive model (CLTC cruising range is 630km after the option).

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From the subjective acceleration feeling, the EV5 dual-motor model has abundant power level, but it will not have the violent feeling of domestic dual-motor models within 4 seconds. The throttle adjustment is very delicate, no graininess, and very heel-to-heel.

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kinetic energy recovery systemsNeed to mention more, its kinetic energy recovery can be adjusted by using the paddle behind the steering wheel, with a total of five gears adjustable. Setting the strongest gear is equivalent to using the single pedal mode, while the lightest gear can almost match the sliding texture of the fuel car.

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From the perspective of chassis adjustment and positioning, it is slightly comfortable and the action is crisp and neat, but it may be because the 19-inch wheel hub is bundled with the four-wheel drive system, and the tire is thinner than the 18-inch wheel hub model, so the feedback of fine vibration is more, but it is not disturbing.

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The sound insulation performance is limited by the square box modeling style, and the wind noise is obvious at high speed, and there is still room for improvement, even if the front row adopts double layers.Laminated glass.

Power consumption performance, please look forward to it.

Because the itinerary of this activity is relatively free, Xiaobian decided to squeeze out some time to test the power consumption performance of EV5. As for the result, at present, it can only be revealed that there is no reverse virtual standard, but the calculated endurance achievement rate is excellent. Stay tuned!

Exterior and Interior Upgrade Test Drive Experience A New Generation of mazda 5

Seats and Space: Space is flexible and changeable.


  If you carefully observe the characteristics of the meeting seats, it is that all the seven seats in three rows are sewn vertically, instead of the horizontal and vertical collocation we often see. According to 5 designers, the advantage of doing this is to increase the sense of extension of the seat and make the whole interior more like a whole.


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model

Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model

  When there are five passengers, each passenger can have enough space. The experiencer with a height of 178cm still has a head space of about one punch when sitting in the front row. The passengers in the second row have spacious space with two fists on their heads and legs.


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model

Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


  If you want to experience the space in the third row, you must first understand how to get into the third row of vehicles. In fact, this step is not complicated. Just push the second row of seats forward and put them on the back of the chair, and the free space is enough for an adult to get into it. Of course, the space in the last row is not spacious, so it is only suitable for adults to take short trips.

Practical experience: new rear air outlet


  The two small tables in the back of the first row of seats have good practicability when traveling, and you can put them on whether you are eating, drinking or having fun, so that the long journey will not be too boring. From my feeling, the bearing capacity of the desk board is excellent, so it should be no problem to put a laptop.


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


  The rear air outlet is a key configuration added in New mazda 5, and its appearance has greatly improved the comfort of rear passengers. There is a secret place under the seat cushion of the second row of seats. The fifth seat of the vehicle and a powerful storage rack are placed in them respectively. When the vehicle only needs four people, the storage rack can be completely opened to increase the storage space.

Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


  In the experience of the previous generation, Mazda’s flexible space conversion ability left a deep impression on people, and the five seats in the back two rows can be opened or put independently. When they are all laid down, they can also form a wide and flat storage space, which is very practical.

Hybrid technology of new energy vehicles

  The biggest feature of China’s new energy automobile industry is diversification. Driven by the market and policy, the technical route of new energy vehicles presents the characteristics of multi-headed and blooming, and various explosive models such as pure electric, hybrid and hydrogen fuel cells are constantly emerging. Backed by China’s huge market demand and technical tolerance, various new energy vehicle technical routes compete on stage to compete for the mainstream. In the experience and cleansing of big waves, China’s automobile industry has also entered a period of strategic opportunities of transformation and upgrading, from big to strong.

  Strong competitiveness attracts players to enter the hybrid car

  Affected by rising prices of raw materials and declining subsidies, hybrid cars, once regarded as "transitional products" in the past, have shown strong market competitiveness and attracted more players to enter the competition because of their lack of mileage anxiety and good economy.

  Hybrid models have emerged in large numbers.

  In March, hybrid vehicles in the new energy auto market have mushroomed.

  On March 12, BYD’s 2022 Song MAX DM-i was officially launched, and five versions were launched. After comprehensive subsidies, the price was 145,800 yuan to 172,800 yuan. As a plug-in hybrid vehicle, the Song MAX DM-i has a fuel consumption of 4.4L per 100 km, a battery life of over 1,090 km and an acceleration of only 67.9 seconds per 100 km.

  Subsequently, BYD launched the first model of Ocean Net warship series — — Destroyer 05, the price range is 119,800 yuan to 155,800 yuan. It is understood that destroyer 05 is also equipped with DM-i super hybrid system, and still uses the combination of Xiaoyun plug-in special 1.5L high-efficiency engine, EHS electric hybrid system and super hybrid blade battery. The comprehensive cruising range is more than 1200km when full of oil and electricity. It is worth mentioning that the 120km version of destroyer 05 has also added functions such as VTOL mobile power station and 17kW DC fast charging port, which unlocked more car scenes.

  Then, BYD’s most important super-mixed flagship model, Han DM series, officially opened for pre-sale on March 19. Among them, Han DM-i, which focuses on the ultimate energy saving, has a pure battery life of 242km under NEDC working conditions, a fuel consumption of 4.2L per 100 km, and a comprehensive battery life of 1300km;; Han DM-p, which focuses on excellent performance, takes only 3.7 seconds to accelerate in one hundred kilometers. Under NEDC working conditions, the pure battery life is 202km, and the fuel consumption per 100 kilometers is only 5.2L.

  Driven by BYD, Great Wall, Geely and Chery have also joined the development of hybrid vehicles.

  On March 1st, the hybrid model Wei Mocha DHT-PHEV under Great Wall Motor was officially launched, and two models were launched, with the price range of 295,000 yuan to 315,000 yuan. In terms of power, Moka DHT-PHEV is equipped with a DHT plug-in hybrid system consisting of "1.5T gasoline direct injection engine +130KW front drive motor +135KW rear drive motor", which can achieve an ultra-long pure electric cruising range of more than 200km and a comprehensive cruising range of more than 1000km, and the fuel consumption per 100km is only 5.55L, showing the good strength of lemon hybrid DHT platform.

  Chery’s hybrid model Star Road Chasing Wind ET-i was also pre-sold on March 2nd. This car is equipped with Chery’s newly-developed Star Core ET-i full-engine super hybrid technology, which is composed of a 1.5T four-cylinder turbocharged engine and dual motors. The maximum torque can reach 230N·m, the official acceleration is 6.8 seconds, and the comprehensive battery life is as high as 1000km.

  Geely Group also officially listed the hybrid version of Xingyue L Raytheon Hi·X on March 30, and the official guide price was 171,700 yuan to 183,700 yuan. The biggest highlight of the car is that it is equipped with the Geely Lei Shenqing Hi·X hybrid system for the first time, with a comprehensive fuel consumption of 4.3L per 100 kilometers and a maximum cruising range of 1300km.

  Obviously, the hybrid version of Xingyue L Raytheon Hi·X has reached a better balance point in terms of power performance and fuel economy. Its arrival will not only further enrich the car series of Xingyue L, but also help Geely Automobile seize the hybrid market.

  Technology platforms have their own advantages.

  Behind the emergence of a large number of hybrid vehicles, the technological breakthrough of independent brands in the field of new energy vehicles has emerged.

  In the past, the hybrid field has always been dominated by Toyota and Honda in Japan, and other brands are more like "bystanders". Nowadays, with the growing strength of China’s head car enterprises, more and more independent brands begin to show their technological achievements in the hybrid field.

  At the beginning of 2021, BYD officially released the DM-i super hybrid system. As the first domestic hybrid system, it is different from the "oil hybrid" route centered on the engine in structure. BYD DM-i super hybrid system has chosen the "electric hybrid" route with electric drive as the main part, which has made an essential breakthrough in technology.

  Different from most people’s traditional hybrid mode, BYD DM-i super hybrid system is based on super-safe large-capacity battery and high-performance high-power flat-wire motor, which changes the traditional hybrid technology mainly relying on engine and oil, thus greatly reducing fuel consumption. In daily use, when the power is sufficient, this DM-i super hybrid system is mainly driven by high-power and high-efficiency motors, and the main function of the gasoline engine is to generate electricity in the high-efficiency rotating speed region, so as to realize the characteristics of using more electricity, using less oil and using oil efficiently; When the power is insufficient, the DM-i super hybrid becomes a hybrid system with ultra-low fuel consumption.

  At present, BYD’s DM-i super hybrid system has achieved full coverage from cars to SUVs, and almost all of them are "explosive models", which has become a "textbook-level" sales model in the new energy market.

  The lemon hybrid DHT technology introduced by Great Wall Motor at the end of 2020 fully takes into account China’s national conditions, which not only continues the excellent performance of Japanese brands at low speed, but also strengthens the power output at high speed.

  From the structural principle, compared with the single-speed hybrid of Honda i-MMD (when driving at high speed, the engine can only directly drive the vehicle through a fixed gear), the Great Wall lemon hybrid DHT system pioneered the introduction of multi-gear direct drive technology, which can realize two-speed hybrid at high speed. When power is needed, the engine can amplify torque by downshifting to ensure power output, while when cruising is resumed, upshifting will reduce the speed and ensure good economy.

  Compared with lemon hybrid DHT, the official explanation of Chery Kunpeng DHT is more straightforward, which is called "Dedicated Hybrid Transmission", which is also a special gearbox for hybrid power.

  According to the information disclosed at present, the hybrid platform has the first dual-motor driven DHT gearbox in China. Combined with Chery’s FIO fixed-point injection oil-cooled motor technology, TEM ultra-efficient dual-motor power distribution technology, ultra-smooth TSD dual-shaft drive design and other hybrid integrated technologies, even in the low-power mode, the fuel saving rate is still more than 50%, and the energy saving effect is quite eye-catching.

  Different from other brands, Geely has gone in another direction on the road of mixing. In order to pursue the ultimate fuel consumption performance, the Hi·X system of Geely Ray Shenqing did not directly choose the series-parallel hybrid technology, but used the planetary gear system for high-efficiency power splitting.

  First of all, Geely specially developed the DHE15(1.5TD) engine for this hybrid system, and its thermal efficiency reached 43.32%. Secondly, Lei Shenqing Hi·X also owns the world’s first mass-produced 3-speed hybrid transmission — — DHT Pro makes the engine have more chances to be in an efficient working area; In addition, Lei Shenqing Hi X also has a big point of view, that is, its full-speed parallel connection. According to the manufacturer, the model equipped with Lei Shenqing Hi X power can enter the parallel mode when the speed is above 20km/h, realizing the ejection start, which is much lower than the parallel speed of Japanese hybrid cars at least 70km, and the system efficiency is improved by 20%.

  Show strong market competitiveness

  With the blowout of the new energy vehicle market, the hybrid vehicle once considered as a "transitional product" has become one of the main forces in the new energy vehicle market because of the lack of mileage anxiety, good driving experience and policy dividends in some regions.

  According to the data released by China Association of Automobile Manufacturers, in 2021, the sales volume of new energy passenger cars in China reached 3.334 million, up 120.6% year-on-year. Among them, the sales volume of plug-in hybrid vehicles (PHEV) reached 600,000, with a growth rate of 121.6%, even slightly exceeding the growth rate of pure electric vehicles.

  After entering 2022, the plug-in hybrid vehicle market is experiencing explosive growth. According to the data of China Association of Automobile Manufacturers, from January to February this year, 160,000 plug-in hybrid vehicles were sold, a year-on-year increase of 2.5 times. Among them, the sales volume of plug-in hybrid vehicles in February was 75,000, a year-on-year increase of 3.4 times.

  In the industry’s view, under the background that pure electric vehicles can’t completely solve the mileage anxiety and face the problems of rising battery cost and tight supply, the "transitional product" of hybrid vehicles has attracted more players to enter the competition and presented a scene of "letting a hundred flowers blossom".

  It is understood that in addition to BYD, Great Wall Motor and Geely, Changan Automobile also launched its own blue whale iDD hybrid system, and on March 10, it listed the plug-in hybrid model Changan UNI-K iDD;; Nezha Auto also announced that it will mass-produce the first extended-range model; The new car jointly launched by Xiaokang and Huawei not long ago — — AITO Wenjie M5 is also an extended-range medium-sized SUV.

  According to industry analysts, although the sales of pure electric vehicles are increasing day by day, due to imperfect supporting facilities and imperfect power battery material system, pure electric vehicles cannot completely replace traditional fuel vehicles in a short time, which gives opportunities for the development of hybrid vehicles. At the same time, car companies have recently launched many explosive hybrid models. While opening up the hybrid car market, they have also undertaken the heavy responsibility of fuel vehicle transformation.

  In this regard, Cui Dongshu, secretary-general of the Association, said recently that "in 2022, there will be more than 500,000 A-class plug-in hybrid vehicles, and plug-in hybrid products of independent brands are worth looking forward to." In his view, plug-in hybrid vehicles will usher in explosive growth in the A-class new energy market: on the one hand, due to rising raw material prices and the impact of subsidies, pure electric vehicles have begun to increase prices, but plug-in hybrid vehicles have been less affected; On the other hand, the rise in oil prices has also caused many consumers to turn to plug-in hybrid vehicles with lower fuel consumption.

  Xu Haidong, deputy chief engineer of China Automobile Association, predicted that "in the next decade, the hybrid market will have a lot of room for growth to make up for the shortcomings of pure electric vehicles in terms of mileage anxiety, insufficient charging convenience and declining battery life in winter." (Fu Yong)

  Market demand for electric technology for heating and extending range

  China’s new energy automobile industry has entered the stage of "two-wheel drive" in market and policy, and many technical lines show the characteristics of multi-head progress and blooming flowers. According to the insiders, the long-term parallel operation of extended-range electric, hybrid and pure electric is the best route combination to accelerate the large-scale replacement of fuel vehicles by new energy sources and realize China brand surpassing overseas brands. Among them, the extended-range electric provides the solution of "urban electricity consumption and long-distance power generation", which meets the diversified car demand of users and is increasingly valued and recognized by the market.

  Many car companies have laid out extended-range electric vehicles.

  According to public data, in 2021, the sales volume of new energy vehicles in China was 3.521 million, a year-on-year increase of 160%, ranking first in the world for seven consecutive years. It is particularly worth mentioning that compared with the initial period of the Thirteenth Five-Year Plan, the proportion of private consumption of new energy vehicles has increased from 47% to 78%, and the proportion of private consumption in non-restricted cities has increased from 40% to 70%.

  Driven by market and policy, the technical lines of new energy vehicles show the characteristics of multi-head and multi-flowers. Technical lines such as charging and replacing pure electric vehicles, extended-range electric vehicles, hybrid electric vehicles, fuel cell electric vehicles, hydrogen fuel vehicles and methanol vehicles have blossomed in an all-round way, achieving good social and economic benefits, and a number of head brands with excellent technology and market recognition have emerged.

  Regarding the energy utilization line of passenger cars, Li Xiang, chairman of LI, said at the 2022 China Electric Vehicle committee of 100 Forum on March 26: "Today, so many people are willing to buy new energy vehicles because new energy vehicles meet their needs." In Li Xiang’s view, the demand of new energy owners is mainly concentrated in three aspects: first, the convenience of energy acquisition; The second is the cost of energy acquisition; The third is environmental protection.

  Li Xiang calculated an account: "The cost of charging an extended-range electric vehicle at home can be as low as less than a dime per kilometer; The cost of using public charging facilities is about 2 to 4 cents per kilometer; In contrast, the use cost of fuel vehicles reaches 6 to 8 cents per kilometer. If it is combined with the convenience of charging, the advantages of electric vehicles are more obvious. "

  In fact, as an important force in the technical circuit of new energy vehicles, extended-range electric vehicles not only retain the excellent driving performance, low use cost and low-carbon environmental protection characteristics of electric vehicles, but also realize the advantages of endurance and recharge comparable to fuel vehicles, which is getting more and more attention and recognition from the market.

  At present, in addition to LI, Dongfeng, Huawei and other enterprises have laid out the field of extended-range intelligent electric vehicles, such as Li ONE, Lantu FREE, AITO Wenjie M5 and Mocha DHT-PHEV.

  Give the option to the market

  From a policy perspective, supporting the diversification of new energy technology routes has always been the meaning of various industry guidance documents. For example, the "Technology Roadmap 2.0 for Energy-saving and New Energy Vehicles" released not long ago particularly emphasized that the choice of technology route should be given to the market.

  The industry generally believes that technologies such as extended range, pure electricity and plug-in hybrid will coexist for a long time in the future.

  Xu Lin, chief technology officer of Xiaokang Group and president of Celeste (rotating), said: "Pure electric vehicles are more suitable for users who commute mainly in cities, while for users who often have to run long distances, electric vehicles with oil and electricity will be more suitable. We should leave the choice to consumers."

  Liu Hanru, the chief scientist of Geely Commercial Vehicle Group, also said that the new generation of commercial vehicles with green and intelligent technologies as the core will gradually replace traditional fuel vehicle products. As one of the core three-electric systems of electric-driven commercial vehicles, the cost of power battery directly affects the selling price of market terminals. Therefore, commercial vehicle enterprises should also consider more possibilities besides pure electric drive and attach importance to the diversified development of energy technology routes in the process of new energy transformation.

  In this respect, LI has determined several key points since its establishment: firstly, it firmly adopts the technical scheme of pure electric drive and extended-range electric drive; secondly, considering solving users’ mileage anxiety and the convenience of replenishing energy, and effectively reducing carbon emissions, LI has provided a solution of "using electricity in cities and generating electricity for a long distance" to reflect the important characteristics and advantages of extended-range electric technical lines.

  "In the past, the traditional PHEV had a big problem. Its pure battery life was generally only over 50 kilometers, which could not meet the needs of urban use. And when the power is exhausted, the energy consumption of the vehicle will become higher. " Li Xiang explained that through the investigation of urban users, it was found that if the cruising range of pure electricity can exceed 150 kilometers, it can cover all major cities in the world. "So, LI has set its goal to be an extended-range electric vehicle of more than 150 kilometers."

  Based on the success of Li ONE, more and more China automobile brands began to follow the extended-range electric technology, and have determined higher pure electric cruising range. At present, the pure electric cruising range of a large number of PHEV models has reached 150 kilometers or even more than 200 kilometers.

  Extended range electric technology is beneficial to carbon reduction.

  For the extended-range electric technology, some people have also raised questions: Is the extended-range electric vehicle to cater to the "compromise line" of users without charging conditions? How significant is it for reducing carbon emissions?

  In this regard, Li Xiang said that 70% of users in LI have installed home charging piles, and more than 90% have fixed charging conditions. The actual results of operation in the past two years show that in major cities such as Beishangguangshen and Shenzhen, the average mileage of LI car owners is 70%, and the total driving time is over 80%.

  The data is the best proof. According to Li Xiang, in terms of energy conservation and emission reduction, Li ONE’s carbon emissions can be reduced by 65% compared with the same level of fuel vehicles; If you focus on cities like Beijing, carbon emissions can be reduced by 76%.

  It is reported that during this year’s Beijing Auto Show, LI will release its new product Ideal L9. "Through technical optimization, our battery life has reached more than 200 kilometers and the thermal efficiency has increased by 15%." Li Xiang said: "In the future, through a new generation of people’s extended-range technology and a new intelligent operation mode, we are very confident that we can reduce the carbon emission target in cities from the current 76% to more than 90%."

  Li Xiang believes that at present, China’s automobile industry has entered a strategic opportunity period of transformation and upgrading, from large to strong. Driven by strong domestic demand, central electric energy and distributed liquid energy will coexist for a long time in the future, and jointly promote the realization of the "double carbon" goal. (Li Tangning)

Foreign media pay attention! The suspension of war between the United States and Europe is only a delaying tactic.

  CCTV News:On July 26th, the "International Critical Review" of the Central Radio and Television General Station broadcasted an article entitled "The suspension of war in the United States and Europe is only a measure to slow down the war", which was reprinted by many overseas media.

  July 27-28, French Radio LCF facebook account, European Times German website, German-Chinese Report website, Spain Radio International website, Global Iberian APP, Italy RADIOWE website (facebook, twitter), Portugal Lisbon Rainbow FM website (facebook), Brazil Sao Paulo World China Radio facebook account, Turkey Economic Observation Network, India’s "Daily Morning News" website, Jordan Global Radio facebook account, Chinese PT portal, Chinese headline APP, Portuguese New Newspaper APP(facebook, twitter), European Union Chinese website, Europe-China United Times website, West Africa online website, Africa Times website, American business news network, Japanese Chinese business network and many other overseas media have forwarded them. On July 28th, Hong Kong Ta Kung Pao and Wen Wei Po also published this article. The main reports are as follows:

  On the afternoon of July 25, local time, US President Trump and European Commission President Juncker met with reporters at the White House, announcing their agreement to reduce bilateral trade barriers and ease trade frictions through negotiations and suspend the imposition of new tariffs on each other’s goods. For a time, the voice of shaking hands and making peace between the United States and Europe on economic and trade issues rose.

  If the United States and Europe do not fight a trade war, it is certainly welcome, because historical experience has repeatedly proved that trade wars are backward, ineffective, outdated and have no winners. But can the Trump administration really keep its promise this time? People remember that more than two months ago, it was also in Washington that the United States and China reached a consensus not to engage in a trade war and stop increasing tariffs on each other. But ten days later, the White House went back on its word and announced that it would impose a 25% tariff on $50 billion of goods exported from China to the United States, which caused an uproar in the international community.

  The Trump administration has a fickle criminal record. People may be more cautious about its agreement with the EU, and tend to regard it as a short-term "ceasefire" rather than an informal "truce".

  Looking at the contents of the agreement, first of all, the United States and Europe agreed to commit themselves to zero tariffs, eliminate trade barriers and stop subsidies for non-automotive products, and will start a new round of negotiations to solve steel and aluminum tariffs and various retaliatory tariffs, and strengthen energy cooperation. These are directional and attitude statements, and there is no timetable, details and solution mechanism for implementing the agreement. In the agreement, the United States did not explicitly agree to stop increasing tariffs on EU steel and aluminum products. Especially in terms of automobile tariffs, this is the most concerned issue for the EU. Trump once said that "Mercedes-Benz cannot appear on Fifth Avenue in New York", but the agreement did not make a specific commitment on how to solve the automobile tariff problem. This means that Trump still holds the "seven inches" of the EU and can come in handy at any time. So how fair is such an agreement? How much mutual trust does the two sides of the agreement have?

  Secondly, the Trump administration’s proposal of "zero tariff" to Europe is not exclusive and original, but "old wine in new bottles". As early as the Obama administration, when the United States and Europe started negotiations on the Transatlantic Trade and Investment Partnership Agreement (TTIP), the two sides proposed to cancel tariffs on more than 97% of imported goods. However, due to many differences in government procurement, market access for agricultural products and financial supervision, the two sides talked for several years without any results. Now, only four months before the mid-term elections in the United States, how much time and patience can the Trump administration, which only takes votes, have to negotiate with the EU to achieve the goal of zero subsidies for non-automotive industrial products?

  Third, the EU is an alliance of 28 member countries, with different levels of development and different attitudes towards the US trade friction. There are both vows of resistance and voices of compromise and avoidance of war. Although Juncker, as the "CEO" of the European Union, plays an important role in European politics, the final agreement reached with Trump must be recognized by EU leaders to be effective. If any EU leader disagrees or speaks disrespectfully to Trump, the whole negotiation process may be subverted.

one

  The agreement between the United States and the European Union to suspend tariff increases is more of a gesture. The United States has not put down its trade gun against the European Union, but is only temporarily trying to slow down its troops in order to get a higher asking price. Moreover, it is not ruled out that Trump may change his face at any time.

  What the EU needs to see more is that Trump’s "zero tariff" proposal has actually dug a trap for the EU: if the EU refuses zero tariff, it will become a protectionist, and Trump, who wields a tariff stick, will become a free trader; If the EU agrees to zero tariffs but fails to honor its promise, Trump can demand more from the EU on the grounds of breach of contract.

  So, how many concessions can the EU make to satisfy Trump’s lion’s mouth? The best way to deal with the aggressive robbers who break into houses and ask for money is to tell each other "we are not afraid"; The only way to deal with American trade bullying is to face it bravely and resolutely fight back. It is impossible to get respect and understanding by making concessions blindly. On the contrary, it may further stimulate Trump’s "American priority" policy, and it will also make the "appeasers" pay a higher price.

      A number of overseas media forwarded "International Sharp Review" articles:

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Facebook account of Radio LCF in France was forwarded on July 27, 2018.

The German website of European Times was forwarded on July 27, 2018

The German website of European Times was forwarded on July 27, 2018

one

The German-Chinese Report website was forwarded on July 27, 2018.

Spanish Radio International website forwarded on July 27, 2018

Spanish Radio International website forwarded on July 27, 2018

one

Italian RADIOWE website (facebook, Twitter) forwarded on July 27, 2018.

Facebook account of Brazil's Sao Paulo World Broadcasting Station was forwarded on July 27, 2018.

Facebook account of Brazil’s Sao Paulo World Broadcasting Station was forwarded on July 27, 2018.

Forward by Turkish Economic Observer Network on July 27, 2018

Forward by Turkish Economic Observer Network on July 27, 2018

one

India’s "Daily Morning News" website was forwarded on July 27, 2018

one

Portuguese news APP(facebook, Twitter) forwarded on July 28, 2018.

one

Hong Kong Ta Kung Pao was published on July 28, 2018

one

Hong Kong Wen Wei Po was published on July 28, 2018.

 

 

Notice of Hangzhou Municipal Bureau of Planning and Natural Resources on Printing and Distributing the Regulations on the Administration of High-precision Maps of Intelligent Connected Vehicles in Han

All relevant units, sub-bureaus, county (city) planning and natural resources bureaus:

In order to strengthen the management of high-precision maps, standardize the use of high-precision maps, promote the development of intelligent networked vehicles, and maintain the security of geographical information, our bureau has formulated the "Regulations on the Administration of High-precision Maps of Intelligent Networked Vehicles in Hangzhou", which are hereby issued. Please abide by them carefully.

Hangzhou Municipal Bureau of Planning and Natural Resources

October 23, 2023

(This article is published publicly.)

Hangzhou regulations on the management of high-precision maps for intelligent networked vehicles

In order to strengthen the management of high-precision maps, standardize the use of high-precision maps, promote the development of intelligent networked vehicles, and maintain geographical information security, these regulations are formulated in accordance with the relevant provisions of the Surveying and Mapping Law of the People’s Republic of China, the Map Management Regulations, the Ministry of Natural Resources Notice on Promoting the Development and Maintenance of Intelligent Networked Vehicles, and the Hangzhou Measures for the Administration of Intelligent Networked Vehicles Testing and Application, and in light of the actual situation of this city.

These Provisions apply to activities such as data collection, storage, transmission, processing, production and use of high-precision maps of intelligent networked vehicles (hereinafter referred to as high-precision maps) within the administrative area of this Municipality.

The term high-precision map as used in these regulations refers to an electronic map mainly used for assisting the driving of intelligent connected vehicles with high position accuracy.

High-precision maps mainly include maps of L4 and above autonomous driving systems (hereinafter referred to as high-precision maps) and maps of L3 and below autonomous driving systems (hereinafter referred to as high-precision maps).

III. The management of high-precision maps follows the principles of law and regulation, full-process monitoring, equal emphasis on management and service, and safety and control, and implements classification and grading management.

The Municipal Bureau of Planning and Natural Resources is responsible for the city’s high-precision map management.

Units engaged in the production of high-precision maps shall obtain corresponding surveying and mapping qualifications in accordance with the law, or entrust units with corresponding surveying and mapping qualifications to carry out corresponding surveying and mapping activities.

The data storage server for high-precision maps shall be located within the territory of the People’s Republic of China. High-precision map data shall be encrypted with domestic commercial passwords that meet security standards, and transmitted through network channels with security measures to ensure the security of geographic information data.

The high-precision map data to be transmitted overseas shall be subject to the approval procedures for external provision according to law.

The production of high-precision maps shall comply with the technical requirements of the Zhejiang provincial local standard "Intelligent Connected Vehicles, Road Basic Geographic Data Specification" (DB33/T 2391-2021), follow relevant regulations, and standardize the production and expression of data collection and map elements.

Eighth, high-precision maps shall be treated with state-recognized geographical information confidentiality technology.

Nine, before the high-precision map is publicly used or delivered for application, it shall be submitted to the Zhejiang Provincial Department of Natural Resources for map review through the Zhejiang Government Service Network (map approval) according to regulations, and the map review number shall be obtained according to law.

The Municipal Bureau of Planning and Natural Resources, through the Hangzhou Intelligent Connected Vehicle Data Application Safety Monitoring Platform, obtains relevant information on the use of high-precision maps in intelligent connected vehicle testing and application activities, and collaborates with relevant departments to organize and carry out pilot supervision and inspection of high-precision map applications in accordance with the law. Strengthen process supervision and on-site inspections, and promptly deal with and supervise rectification of discovered problems.

During the production and use of high-precision maps, any organization or individual that violates laws and regulations on surveying and mapping geographic information shall be dealt with in accordance with the law.

These regulations shall come into force on December 1, 2023.

Notice of Hangzhou Municipal Bureau of Planning and Natural Resources on Printing and Distributing the Regulations on the Administration of High-precision Maps of Intelligent Connected Vehicles in Hangzhou

Live + community group buying the 2.0 era of Bingcheng "Head"

In 2022, Harbin community group buying showed explosive growth, and the "heads of state" also gradually grew stronger in the business war that could not see the smoke of gunpowder. Some of them withdrew from the store franchise group buying, some united community merchants online coupons offline drainage, and some opened group buying live broadcasts in the community –

With the rapid development of the group buying platform, as an important port in the group buying process of the entire community, the "heads" have experienced the survival of the fittest in just one and a half years. In order to not rely solely on one or two e-commerce platforms, the "heads" of the "winners" have constantly broken the old thinking, adapted to the new situation, and changed their business thinking.

"What I’m doing now is trying to convert user resources into commercial value for my use," said Wang Bingshuo, the "head of community group buying" in Songbei District, Harbin. In order to establish a firm foothold in the tide of community group buying and make it a "serious business" that can settle down, they keep exploring. Some of them operate online and cooperate with community business assistants offline, some start to rub the popularity of live broadcast, and some position themselves as a "community channel" that can organize everything…

Group buying and delivery ↑

According to Tianyancha data, there are currently more than 300 group buying enterprises in the country, most of which are located in the Pearl River Delta and Yangtze River Delta regions. Community group buying platforms include dozens of big brands all over the country such as Meituan Preferred and Duoduo Shopping, as well as local group buying platforms such as Jiubai Street and Dailuobo.

Light asset "head", redeem the supermarket franchise group buying

Songbei Evergrande Oasis Community Meituan "Leader" Wang Bingshuo rose from the lowest level of "Leader" to the highest level of five "Leader" in just one week. "At the beginning, there were many people in our community who were’Leaders’, but most of them didn’t make it. In the end, I and another’Leader ‘persisted." Wang Bingshuo said, "In the past year, my average daily order volume has been around two or three hundred orders, with a total of three user groups and a total customer volume of about 300 people."

Wang Bingshuo first ran a supermarket in the community, receiving and delivering goods in the supermarket every day, and then notifying the group members to pick up the goods. After operating for a period of time, Wang Bingshuo found that the group buying business came up, but the supermarket business came down. The reason is very simple, buying things online is cheaper than in brick and mortar stores, of course, I bought them online. After thinking about it, Wang Bingshuo decisively gave up the supermarket operation and specialized in community group buying.

Every afternoon, after receiving a call from the delivery staff, Wang Bingshuo will drive a pickup truck to the gate of the community to pick up the goods. "After receiving the goods, immediately notify the group members to pick them up. If some people are not at home or cannot pick them up temporarily, I usually deliver them to the door or keep them until the group members go home to pick them up," Wang Bingshuo said.

After getting rid of the burden of rent, Wang Bingshuo made it easier to start a business with light assets. "In order to retain the members of the group, I invested the saved rent in giving back to the customers." Wang Bingshuo said that the first idea was to send red envelopes in the group buying group, giving away drinks, eggs and other physical objects. This year, I adopted offline interaction and other methods to retain and expand customers, trying to extend the user’s business resources horizontally.

Integrate group buying resources from online to offline

E-vouchers are one of Mr. Wang’s methods. "As long as it is my customer, no matter how much he spends on things, as long as he repurchases a certain number of times, I will send him a 5 yuan or 10 yuan electronic voucher, and he can go to a designated merchant near the community to offset the cash use," Wang Bingshuo said.

Giveaways for group buying members ↑

Offline consumption coupons presented to group members ↑

Wang Bingshuo’s electronic vouchers are all negotiated by one of his stores near the community. "For example, I went to the Malatang shop at the entrance of the community and told the owner that I issued the electronic voucher, and the consumer showed the electronic voucher, which can directly offset the consumption amount." Wang Bingshuo said, "For every purchase, I am regularly responsible for verifying the cash back, which can not only attract money to the merchant, but also stimulate my members to spend online. Moreover, when my consumers go to the brick and mortar store to consume and show the electronic voucher, it is also very likely to bring me more new customers. This is a win-win situation, so offline merchants are basically very welcome. Malatang, burger shop, pharmacy, barbecue shop are all my cooperative merchants. At present, there are three or four merchants that I have cooperated with, and I don’t want to expand too many merchants. The main reason is that my customer base is not enough at present, so what I need to do now is to expand more customers. I want to let the merchants I cooperate with benefit, so that my customers can benefit. My role is to build this bridge of mutual benefit and win-win results, and to get the fees I win from it. "

"The reason for doing this is to better develop customer resources and use them for me. This will achieve cross-border drainage from online to offline." Wang Bingshuo said that this idea was developed by himself. Since 2022, about 200 members have taken e-coupons to the brick and mortar store to spend. Wang Bingshuo’s average monthly income is around 6,000 yuan, which is also in the top 10 among the "head of the group" in Songbei District. "Last year, more than 30,000 of what I earned was basically invested in the group members, and I didn’t leave anything behind. I don’t think about how much money I made in the present, but to make more money in the future," Wang Bingshuo said.

Group buying suddenly stopped, transitioning from community group to community group

On April 16, Harbin online community group buying stopped. According to incomplete statistics, only Meituan group buying one, there will be about two or three hundred community groups in the city to suspend business.

"Post-90s" Xiao Lu joined the army of "head of the group" as early as the rise of Meituan community group buying. Like most other "head of the group", Xiao Lu runs a supermarket in the Daoli Engineering Community. "I am familiar with the Internet and have mastered all kinds of winds. After a period of observation, I feel that traditional supermarkets must transform online compared with community group buying, so while running supermarkets, I also do community group buying of several brands." Xiao Lu said that in more than two years, the customer base is basically fixed at about 200 people.

"Running a group buying group is actually very sophisticated. Many people think that they just need to spend a little bit of time every day to receive the goods and notify the group members to pick them up. In fact, this is not the case," Xiao Lu said. "Whenever a group member comes to pick up the food, I will recommend them to join the community group I set up. In the group, I will send some special product information from time to time, and sometimes I will send some red envelopes to give back to the group members."

Because of the suspension of online group buying, Xiao Lu’s community group has become active. "Many members in the group always ask when the delivery will resume," Xiao Lu said. "They all ask me if I can organize everyone’s group buying some milk, bread, vegetables or something. I run a supermarket myself and know some suppliers, so I help you buy some daily necessities, and the price is also the lowest. During that time, there were about a dozen orders per day on average, which not only made it convenient for community residents, but also allowed me to accumulate my own customer resources. This makes me more optimistic about the model of community group buying. Regardless of whether there is platform support or not, as long as you do it with your heart, you can do it well."

From local group buying to "community live"

"The local farmers’ ****** eggs are 80 cents a piece, and the soybean oil is also freshly squeezed soybean oil. Consumers can eat things like this with confidence." Wang Shilin, general manager of Jiubai Street, a local group buying brand in Daqing, said that the main reason for being favored by local citizens is the high quality and low price. We entered the community group buying track in April 2019. "The original intention of the establishment is to give full play to the advantages of community group buying close to the people, while avoiding the drawbacks of numerous categories." Wang Shilin said that many large group buying platforms have many suppliers, and there are more products in the same category. In our words, there are many imitations, and fresh products are lost due to long-distance transportation, so the consumer experience is different, which quite affects the reputation of the platform. So we choose high-quality fresh fruits and ve***ables produced in Heilongjiang as products, focusing on cooperation with local farmers, local ve***able wholesale markets and general agents of various commodities, the cost is relatively low. With the Dongfeng of national community group buying e-commerce, it has become a local head community group buying platform serving 200,000 families.

Daqing Jiubai Street Pickup Point ↑

Jiubai Street delivery warehouse and logistics vehicle ↑

"Dear, we will kill in the live stream at 10:00 am, don’t miss it." Right now, community group buying has also rubbed the heat of live streaming and goods, and they have turned to short video platforms.

"If the community group buying is the 1.0 of group buying, then live + group buying is the 2.0 era of group buying upgrade." Harbin Douyin live streaming host "Sister Le" said that in the live stream, seckill is carried out by sharing the QR code to Moments, and linking to Moments will bring more intra-city traffic. After the traffic enters the community, it is re-promoted and diffused by sharing the live stream link. This private domain traffic dissemination matrix is very amazing, especially in small counties and other relatively concentrated areas. Because the relationship between people is closer, the communication effect based on trust will be better.

A while ago, Daqing Jiubai Street community opened a group buying live broadcast. In the nearly 5-hour live broadcast, 585,000 people entered the live broadcast room and placed an order of 61004 orders. A total of 35 tons of rice, 2 tons of beans, 14 tons of Russian flour, 6 tons of eggplant, 3 tons of grapes, 3.5 tons of soybean oil, 3 tons of Baijiu, and the total order amount is nearly 900,000 yuan. And such a special live broadcast will be carried out twice a month.

"This year is a bonus year for Douyin’s group buying live broadcast in the same city." Sister Le said that it’s not that the business is not easy to do now, but the method is useless. Drawing customers to buy group buying goods through live broadcast will bring double traffic and income. A few days ago, we did a group buying live broadcast for a pet store in Harbin, which directly brought 3 times the income to the store.

From the beginning of 2022, Harbin community group buying has clearly shown explosive growth. On the one hand, more people choose this contactless home delivery model, and on the other hand, the scale effect of community group buying has begun to appear. After the accumulation of last year, the popularity of community group buying of major brands has become more and more prosperous, the network has become more and more extensive, and the sales volume has increased. What is more gratifying is that the group members who have settled down also more recognize this model, and the repurchase rate is very high. "Due to the repeated epidemics across the country, consumers who cooperate with prevention and control measures at home have an increasing demand for online fresh purchasing, and various new methods and gameplay will be extended in the future," Wang Bingshuo said.

"If the’head of the group ‘wants to do well, he has to understand his own development direction and have his own plans." Wang Bingshuo said, "I have a bolder idea that has not been realized. When the number of merchants and customers has accumulated to a certain extent, customers can be converted into each other. If a customer sends Moments for three days in a row, then his neighbors and friends will basically know about my consumption channel. Consumers will compare. If he finds that my group is more favorable than other groups, then he is likely to jump directly from other groups to my group. At present, my customer resources are not very large. My goal is not to integrate the customer resources of a nearby community, but to integrate the customer resources of more nearby communities, and even the group buying customer base of the entire Songbei District." In order to realize this plan, Wang Bingshuo plans to use this year’s "head of delegation" income to attract more members. (Harbin Daily reporter, Wan Jia)