Guangzhou BMW i5 (imported) is on sale, with the latest offer of 529,900! Today’s juhui

[car home Guangzhou Preferential Promotion Channel] brings you an exciting news. The highly anticipated imported BMW i5 is making a strong debut in the Guangzhou market with a limited-time preferential attitude. At present, this luxury electric vehicle is undergoing a substantial price reduction promotion, with the highest discount reaching an astonishing 110,000 yuan, which makes the original price of the i5 as high as 529,900 yuan have a more people-friendly market positioning. If you are interested in this model which combines innovative technology with driving pleasure perfectly, don’t miss this rare opportunity to buy a car. Click "Check the car price" in the quotation form to grasp this wave of offers and make your BMW i5 dream within reach.

广州宝马i5(进口)特价出售,最新报价52.99万!今日钜惠

The design of BMW i5 (imported) highlights the elegance and dynamic of BMW brand. The front face adopts the classic kidney-shaped air intake grille with streamlined body lines, showing the perfect integration of strength and technology. The proportion of the car body is coordinated, the details reveal exquisite craftsmanship, and the overall style is very futuristic, which fully reflects BMW’s pursuit of luxury and efficiency.

广州宝马i5(进口)特价出售,最新报价52.99万!今日钜惠

The side lines of BMW i5 (imported) are elegant and dynamic, with a body size of 5060mm x 1900mm x 1505mm. The slender body and smooth lines show the exquisite craftsmanship of German cars. The wheelbase has reached 2995mm, which provides enough comfort for the interior space. In tyre size, the front wheels are equipped with 245/40 R20 and the rear wheels are equipped with 275/35 R20, which not only ensures the driving stability, but also enhances the visual impact. The overall design highlights the perfect combination of luxury and performance.

广州宝马i5(进口)特价出售,最新报价52.99万!今日钜惠

The interior design of BMW i5 (imported) embodies the perfect integration of luxury and technology. Its interior style is elegant and modern, using exquisite leather materials to create a comfortable and warm driving environment. The steering wheel is wrapped in leather, which is not only delicate in touch, but also equipped with electric up and down+front and rear adjustment function to ensure that the driver always has the best control experience. The 14.9-inch central control screen is a highlight of the interior. It is equipped with convenient functions such as multimedia system, navigation, telephone and air conditioning, and provides a smooth experience for drivers through clear and intuitive interface operation. The seat is made of imitation leather, genuine leather and leather/suede materials, which ensures the comfort of riding, and supports multi-directional adjustment, including front and rear, backrest, height, leg rest and waist support, with heating and ventilation functions, providing passengers with the ultimate ride enjoyment. In addition, the layout of USB/Type-C interface in the car is reasonable, and the wireless charging function of the mobile phone is located in the front row, which is convenient for passengers to charge the equipment.

广州宝马i5(进口)特价出售,最新报价52.99万!今日钜惠

BMW i5 (imported) is equipped with a high-performance engine, and its maximum power reaches an astonishing 442kW, which makes the vehicle show powerful performance in power output. At the same time, its maximum torque reaches 795 Nm, which ensures that it can provide surging torque support during acceleration and driving, and it can be easily handled whether it is daily driving or intense driving. This power configuration undoubtedly makes the BMW i5 stand out in the same class, showing the BMW brand’s persistent pursuit of driving pleasure.

As a fan of BMW i5 (imported), we know your expectation. In order to give back to the love of consumers, we specially launched this limited-time preferential activity. In this promotion, the original BMW i5 (imported) will now be presented at a very competitive price, bringing unprecedented benefits to your driving experience. Grasp this excellent opportunity to buy a car, you will not only have excellent driving performance, but also experience the dignity and quality brought by BMW brand. Act quickly and let the dream BMW i5 (imported) enter your life!

April Sales Express: Who won the second price war?

  [car home Information] In April, the price war of car companies continued. After the price reduction tide in late February and March, the price of the models that had dropped to the end in advance basically stabilized or only slightly adjusted, and some car companies that were waiting to see also chose to join the price reduction army. Consumers began to get used to the tide of price reduction, from the initial wait-and-see state to the opportunity to start consumption, which also made the sales of car companies change obviously in April, and many car companies’ sales rose red, so let’s take a look at the sales list in April to see which car companies’ sales rose sharply.

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● China car companies/China brands:

  In terms of car companies in China, BYD continued to lead the way, and its sales in the first four months were close to one million units. Dongfeng Motor, Chery Group and Geely Automobile entered the second echelon, but it should be noted that the sales volume of Dongfeng Motor includes the sales data of its joint venture company, and its own brand sold 446,000 vehicles from January to April, accounting for about half. We noticed that BYD, Chery Group and Geely Automobile all achieved high year-on-year growth in April. The Great Wall ranked third, with sales of 94,796 units in April.

  China brand, Haval, Guangzhou Automobile Chuanqi, Jietu and other traditional family car brands still have good sales performance. At the same time, we have seen luxury or mid-to-high-end brands such as Hongqi, tank SUV and Lectra, which have also been recognized by consumers, and tank SUVs have achieved rapid growth.

Byd

  BYD sold 313,245 vehicles and 312,048 passenger cars in April, up 49% year-on-year. At present, the cumulative sales volume of BYD’s new energy exceeds 7.3 million. Details are as follows:

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  Specifically, BYD Auto sold 297,864 vehicles in April, a year-on-year increase of 49.7%. Tengshi automobile sold 11122 vehicles, looking up to 952 vehicles and Equation Leopard automobile 2110 vehicles. 41,011 passenger cars were exported, up 176.6% year-on-year.

  Previously, BYD set the internal sales target of Dynasty and Ocean Net in 2024, with the sales target of Dynasty Net being 1.7 million and Ocean Net being 1.6 million. This goal does not include overseas markets.


○ Dongfeng Motor

  From January to April, Dongfeng Motor Company sold a total of 849,000 new cars, a year-on-year increase of 24.7%. Among them, the sales volume of self-owned brand vehicles was 446,000, a year-on-year increase of 46.6%; The sales volume of new energy vehicles was 235,000 units, a year-on-year increase of 132%; The export vehicle sales volume was 71,000 units, up 8.2% year-on-year.

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Chery group

  Chery Holding Group sold 182,049 vehicles in April, a year-on-year increase of 43.7%; Among them, 89,377 vehicles were exported, up 18.3% year-on-year; The sales volume of new energy was 32,995 vehicles, a year-on-year increase of 165.2%. From January to April, a total of 711,653 vehicles were sold, a year-on-year increase of 55.7%.

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  According to the official, the sales volume of Chery Group maintained a rapid growth trend. In the first quarter, Chery Group ranked first in the industry with a growth rate of 60.3%. In April, the Federation predicted that the retail sales of passenger cars in narrow sense would drop by 1.5% year-on-year, and Chery Group continued to rise against the trend with a positive growth of 43.7%. From January to April, 93,128 new energy vehicles were sold, a year-on-year increase of 137.3%. From January to April, a total of 342,795 vehicles were exported, up 34.2% year-on-year.

  Specific to the brand, Chery brand sold 117,726 vehicles in April; From January to April, the sales volume was 482,947 vehicles, a year-on-year increase of 57.5%. Xingtu brand sold 8235 vehicles in April; From January to April, the sales volume was 31,728 vehicles, a year-on-year increase of 28%; Jietu brand sold 37,248 vehicles in April; From January to April, the sales volume was 144,724 vehicles, a year-on-year increase of 104%; ICAR 03, the first product of Icar brand, has just been on the market for 2 months, and it is loved by cool young people. In April, it sold 7524 vehicles. The cumulative sales volume is 13,011 vehicles.


Geely automobile

  Geely Automobile sold 153,267 vehicles in April, up about 2% month-on-month and 39% year-on-year. In April, the sales volume of new energy was 51,428 vehicles, an increase of about 75% year-on-year. In April, the sales volume of overseas exports was 38,151 vehicles, an increase of about 75%.

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  It is reported that Geely Galaxy sold 12,725 vehicles in April, an increase of about 25% from the previous month; The sales volume of Lectra brand in April was 18,727 vehicles, an increase of about 34% year-on-year; The sales volume of Krypton brand in April was 16,089 vehicles, a year-on-year increase of 99%. In terms of overseas exports, the sales volume in April was 38,151 vehicles, an increase of about 5% from the previous month and an increase of about 75% from the same period last year.


Great wall

  In April, Great Wall Motor sold 94,796 new cars (compared with 100,276 in March). Among them, 36,141 vehicles were sold overseas, a year-on-year increase of 65.68%, a record high; New energy sales reached 22,436 vehicles, a year-on-year increase of 50.94%; From January to April, Great Wall Motor sold a total of 370,129 new cars, up 18.18% year-on-year.

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  The Haval brand sold 47,054 new cars in April; From January to April, a total of 204,943 new cars were sold, up 15.11% year-on-year. In April, the 2024 Haval Raptors were launched, and the new generation Haval H6 and H9 made their world debut during the 2024 Beijing Auto Show, which attracted wide attention. Wei brand sold 4,458 new cars in April, an increase of 87.71% year-on-year; From January to April, it sold 14,066 vehicles, up 143.44% year-on-year.

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  Tank SUVs sold 20,469 new cars in April, an increase of 87.51% year-on-year; From January to April, 69,653 new cars were sold, a year-on-year increase of 98.30%. According to official data, tank brands have occupied more than 50% of the hard-core off-road market for 40 consecutive months. Great Wall pickup trucks sold 18,069 new cars in April, and accumulated 61,564 vehicles from January to April. Great Wall Gun sold 14,231 new cars in April, up 10.55% year-on-year. During the 2024 Beijing Auto Show, 2.4T passenger guns and 2.4T commercial guns were officially opened for pre-sale.

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  The Euler brand sold 4686 new cars in April; From January to April, the cumulative sales reached 19,715 vehicles. In the next three years, in the global product layout, Euler will develop from the models on sale to the full coverage of small to medium and large, and all the dual product lines of cars and SUVs will go to sea. In April, Great Wall Motor sold 36,141 new cars overseas, a year-on-year increase of 65.68%; From January to April, 128,919 new cars were sold overseas, a year-on-year increase of 74.71%. Up to now, the five brands of Great Wall Motor have all reached the sea, and the world has gained the favor of more than 14 million users.


○ SAIC New Energy

  From January to April, SAIC sold 285,000 new energy vehicles, a year-on-year increase of over 35%. The details are as follows:

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  From January to March, the delivery volume of SAIC terminals reached 1.132 million, a year-on-year increase of 9.3%; The domestic market sales of new energy vehicles reached 168,000 units, up 117.5% year-on-year; Terminal deliveries in overseas markets reached 269,000 vehicles, up 21.3% year-on-year. The total operating income of the Group is 143.07 billion yuan, and the net profit attributable to shareholders of listed companies is 2.71 billion yuan.


○ Changan New Energy

  From January to April 2024, Changan Automobile sold 180,500 new energy vehicles of its own brand, a year-on-year increase of over 68%. In April, the sales volume of new energy was 51,700 units, a year-on-year increase of over 129%.

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  Specifically, Changan Qiyuan delivered 11,833 vehicles in April, and the cumulative sales volume of Changan Qiyuan exceeded 88,000 vehicles. Deep Blue delivered 12,744 vehicles in April, and Aouita delivered 5,247 vehicles in April.

  A few days ago, Changan Automobile released a financial report showing that in the first quarter of 2024, Changan Automobile’s operating income was 37.023 billion yuan, a year-on-year increase of 7.14%; The net profit of returning to the mother was 1.158 billion yuan, down 83.39% year-on-year.

  The data shows that Changan Automobile sold 692,100 vehicles in the first quarter, up 13.9% year-on-year; The sales volume of self-owned brand new energy vehicles was 128,800, a year-on-year increase of 52.4%. Among them, Changan Qiyuan, Aouita and Shenlan Automobile sold 32,379 vehicles, 14,532 vehicles and 40,084 vehicles respectively in the first quarter, accounting for nearly 70% of Changan Automobile’s own brand new energy sales.

  It is worth mentioning that Changan Automobile’s investment income in the first quarter was 177 million yuan, down 96.43% year-on-year. Changan Automobile said that it was mainly due to the acquisition of Deep Blue Automobile in the same period last year to confirm the impact of investment income. It is reported that in the first quarter of 2023, Changan Automobile gained 5.021 billion yuan by increasing the shareholding of Deep Blue Automobile.

  Looking forward to the whole year of 2024, Changan Automobile aims to produce and sell 2.65 million vehicles and promote the expansion of the market. To this end, Changan Automobile will launch eight new energy products including Aouita E15 and E16 and Changan Qiyuan E07, providing strong product support and further expanding the product supply structure.


○ GAC Chuanqi

  GAC Chuanqi sold a total of 37,733 new cars in April, a year-on-year increase of 25.6%. Among them, MPV models sold 13,198 units in April, an increase of 18% year-on-year. Shadow series sold 12,817 units in April, and GS3 sold 10,157 units at movie speed.

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Red flag

  From January to April, the cumulative wholesale sales of Hongqi brand exceeded 130,300 units, a year-on-year increase of 56.9%. Retail sales exceeded 126,000 units, a year-on-year increase of 24.6%.

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● Joint venture car companies/overseas brands:

  In terms of joint venture car companies/overseas brands, there are not many companies that announce sales. FAW Toyota and GAC Toyota have basically maintained a traditional sales trend, with no ups and downs, and their sales results are not bad. SAIC-Volkswagen New Energy and SAIC-GM New Energy also achieved satisfactory sales results through price reduction.

Faw Toyota

  FAW Toyota delivered a total of 56,536 new cars in April 2024, of which 7,554 were delivered by Grevia in April. In addition, FAW Toyota officially announced that all models are 100% intelligent.

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  Specifically, 30,206 electric vehicles were delivered, up 24% from the previous month, and the proportion increased to 53%, among which 6,647 electric cars bZ3 were delivered, up 93% from the previous month. 30,202 high-end models were delivered, an increase of 26% from the previous month and the proportion increased to 53%. In addition, FAW Toyota also launched a trade-in car purchase policy in May. The factory subsidy and the state subsidy are superimposed, and the highest subsidy can be 23,000 yuan.

FAW Toyota bZ3 2024 616km Long Life Premium

FAW Toyota bZ3』

  It is reported that the annual sales target of FAW Toyota this year is 880,000 vehicles. According to the previously published data, FAW Toyota sold 157,294 new cars in the first quarter, superimposed with the sales in April, and sold a total of 213,830 new cars from January to April, which has achieved 24.3% of the sales target.


Guangqi Toyota

  Guangzhou Automobile Toyota sold 52,251 units in April, of which 25,598 were electrified models, accounting for 49%. There are 30,136 SUV models, accounting for 5%. The details are as follows:

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  The 2024 Toyota Saina SIENNA was launched on April 23rd, and nine models were launched. The suggested retail price range was 299.8-410.8 million yuan, and the price range after comprehensive discount was 284.8-395.8 million yuan (including the maximum reduction of suggested retail price of 10,000 yuan, and the official App made a decision of 15,000 yuan, which was provided by authorized dealerships in various places). As a modified model, the new car has added an E-Four four-wheel drive model, some car chips have been upgraded to Qualcomm Snapdragon 8155, and the second row of seats have also been upgraded.


○ Volvo

  In April this year, the global sales volume of Volvo Cars reached 65,838, a year-on-year increase of 27%. Among them, the sales of pure electric and plug-in hybrid vehicles increased by 53% year-on-year, accounting for 48% of global sales in April. From January to April this year, the cumulative sales volume of Volvo Cars in the global market reached 214,914 vehicles, a year-on-year increase of 16%.

Volvo (imported) Volvo XC90 2024 B6 Zhiyi Deluxe Edition 7 seats

  Judging from the sales situation in various markets, Volvo Cars sold 34,238 vehicles in the European market in April, a year-on-year increase of 65%. Among them, the sales of electric vehicles increased by 76% year-on-year. In the US market, Volvo Car sold 10,604 vehicles in April this year, a year-on-year increase of 10%. Among them, the sales of plug-in hybrid vehicles increased by 89%.

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  In China, the sales volume of Volvo Cars reached 12,221 vehicles in April, down 3% year-on-year. Among them, the sales volume of electric vehicles reached 1062, down 16% year-on-year. From the first four months of this year, the cumulative sales of Volvo Cars in China market reached 50,179 vehicles, up 2% year-on-year. In terms of vehicle sales, Volvo XC60 has become the best-selling model, with global sales reaching 19,542 vehicles. XC40 sold 15,139 vehicles in October; EX30 sold 9,730 vehicles in October.

  Annwall, Chief Commercial Officer and Deputy CEO of Volvo Cars, said: With the continuous growth of delivery and electric vehicle sales, it is confident that the annual retail sales will increase by at least 15% this year.


○ SAIC Volkswagen New Energy

  On the basis of the "trade-in" state subsidy of up to 10,000 yuan, SAIC Volkswagen launched the ID.Care value-added package repurchase policy. In April, the sales volume of SAIC Volkswagen brand new energy vehicles exceeded 10,000 units, a year-on-year increase of 56%. The details are as follows:

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  Recently, the state has proposed to stabilize traditional consumption, boost bulk consumption, and take various measures to stimulate consumption. SAIC-Volkswagen launched the outstanding "trench" ceremony for the 40th anniversary of ID.3 in March, and launched the ID.Care value-preserving package on April 20th. On April 25th, ID.4 X and ID.6 X were launched simultaneously on the media day of Beijing Auto Show.

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  From the beginning of the activity to June 30, regardless of the full payment or the full-scene payment of installment loans, users can purchase any model of SAIC Volkswagen ID. Family, and they can simultaneously select the ID.Care value preservation package delivered in a limited time. After owning a car for three years, you can enjoy the repurchase of 60% of the car price. The repurchase conditions only need 3 years of accumulated mileage ≤ 90,000 kilometers and 3 years of accumulated claims ≤30% of the car price. It is worth mentioning that even users who have purchased ID within three months can go back to the store to enjoy the value-added repurchase rights.


○ SAIC GM New Energy

  SAIC-GM delivered 8,762 new energy vehicles in April, a year-on-year increase of 93.1%. The details are as follows:

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  At the 2024 Beijing Auto Show, Cadillac IQ Aoge ushered in the official listing. The new car launched two models, the four-wheel drive long battery life version and the standard battery life version, with a price range of 23.97-26.97 million yuan. As the second electric SUV of Autoenergy platform after Cadillac’s IQ sharp song, the new car as a whole continues to be built in family-style design language and has a good performance.

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  Previously, Buick GL8 Luzun PHEV was officially listed, and three models were launched, with a price of 359,900-419,900 yuan. The new car will be equipped with SAIC-GM’s new generation PHEV intelligent plug-in and hybrid system. CLTC has a pure battery life of 138km and a comprehensive battery life of 1370 km. In the future, Buick plans to launch a pure electric version of the GL8 model after inserting the mixed version of the GL8.

● New forces for building cars:

  The new force of making cars is the core of the sales announced by car companies every month. Tesla continues to lead with 62,167 cars. Of course, it also contains export data. Compared with other car companies, Tesla often adjusts its production capacity according to different market demands around the world. Huawei’s HarmonyOS Zhixing continues to be far ahead, including two series, namely AITO’s Intellectual Community and Intellectual Community. Among them, Intellectual Community sold 25,086 units in April, up 417% year-on-year, and Intellectual Community sold 4,546 units in April. However, compared with the hot delivery of the new M7 in March, there was a big drop in April, but on the contrary, the sales of M9 () in the world rose. Ai ‘an and Ideality also rank in the first echelon of new forces, but the sales volume of Ai ‘an has dropped sharply year-on-year, which is rare among new energy vehicle companies. LI has not completely walked out of the haze in April, and its sales growth is weak, but it is expected that it will perform well after delivery in May.

  In the second echelon, there are mainly brands with sales of more than 10,000 units, including Extreme Krypton, Weilai, Zero Run, Deep Blue, Geely Galaxy, Chang ‘an Qiyuan, Tengshi, etc., among which Extreme Krypton, Weilai and Zero Run all achieved substantial year-on-year growth. The third echelon is mainly brands with less than 10,000 sets, including Tucki, Nezha, Xiaomi, Aouita, Euler, Lantu, Equation Leopard, Wangwang, etc. Among them, Aouita’s growth rate is also quite obvious, and the sales volume has been improved through price reduction. After the subsequent increase in production capacity, Xiaomi Automobile will probably become a dark horse and impact the first few echelons.

Tesla.

  According to the data of the Federation, Tesla Giga Shanghai is expected to deliver a total of 62,167 electric vehicles in April 2024. In 2023, Model Y became the best-selling passenger car in the world with sales of more than 1.2 million vehicles. Continuing the sales momentum, Tesla has recently sold more than 10,000 vehicles in the China market for several weeks.

Tesla China Model 3 2023 Rear Wheel Drive Edition

HarmonyOS Zhixing.

  HarmonyOS Zhixing Company delivered 29,632 vehicles in April. Specifically, 13,391 vehicles were delivered by the asking sector M9, 10,896 vehicles by the asking sector M7 and 4,546 vehicles by the intellectual sector S7.

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AITO asks the world M9 2024 extended range Ultra version 52kWh

  Wenjie M9 locates the flagship large SUV, and the price range is 469.8-569.8 million yuan. In terms of power, the M9 will provide two sets of power systems, the extended range version and the pure electric version, and both adopt the layout of front and rear double motors. Among them, the maximum power of the front motor and the maximum power of the rear motor of the pure electric version is 160kW and 230kW, and it is equipped with a ternary lithium battery with a capacity of 97.682kWh provided by Contemporary Amperex Technology Co., Limited, and its pure electric cruising range is 630km under CLTC conditions.

  The extended range version uses H15RT 1.5T engine, with a thermal efficiency of 41% and a maximum power of 112kW. It is matched with double motors, and the maximum power is 165kW and 200kW respectively. The battery is a ternary lithium battery from Contemporary Amperex Technology Co., Limited, which comes standard with a 42-degree battery. Under CLTC conditions, the comprehensive battery life reaches 1362km and the pure battery life is 225km;. A 52-degree battery version CLTC is also available, with a comprehensive battery life of 1402km and a pure battery life of 275km, and the optional price is 20,000 yuan.

  It is worth mentioning that the M9 pure electric version of Wenjie is equipped with 800V high-voltage silicon carbide platform, which can last 150km for 5 minutes. The extended range version is equipped with pure electric drive extended range platform 4.0, which brings 4.3 seconds and 4.9 seconds of 0-100km/h acceleration respectively. In addition, it is equipped with a 4-piston fixed caliper high-performance braking system, and can be equipped with 22-inch double ten-spoke moving wheels or 21-inch low wind resistance wheels. The braking distance at 100-0km/h is only 34.9 meters.

AITO asks the community M7 2024 1.5T intelligent driving four-wheel drive Max version 6 seats.

  The M7 is positioned as a medium and large SUV, and the price range is 249.8-329.8 million yuan. In terms of power, the new model M7 adopts HUAWEI DriveONE extended-range electric drive platform, equipped with a 1.5T extended-range hybrid system, and provides a rear-drive version and a four-wheel drive version. The maximum power of the rear drive version is 272 HP, and the comprehensive maximum power of the four-wheel drive version is 449 HP. The four-wheel drive version of CLTC has a pure electric cruising range of 210km, and the rear-drive version is 240km.

LUXEED Zhijie Zhijie S7 2024 Max RS

  Zhijie S7 locates medium and large cars, and the price range is 24.98-34.98 million yuan. In terms of power, Zhijie S7 comes standard with HUAWEI DriveONE 800V high-voltage silicon carbide platform, which can recharge 215km in 5 minutes and 430km in 15 minutes. The two-wheel drive version has a maximum power of 292 HP, and the four-wheel drive version has a maximum power of 496 HP. Its 0-100km/h acceleration time is 3.3 seconds, the braking distance of 100-0km/h is only 33.5 meters, and the comprehensive endurance of CLTC can reach up to 855km. In addition, the new car is equipped with Turing intelligent chassis, CDC variable damping shock absorber and air suspension to improve handling stability.


○ Ian

  Guangzhou Automobile Aian sold 28,113 vehicles worldwide in April. At the same time, the official said that AION V and 2024 Haobo HT have arrived in the store one after another, and you can enter the store for details.

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  At the 2024 Beijing Auto Show, GAC Aian brought a brand-new pure electric SUV-the second generation AION V, which was built on the AEP pure electric platform, adopted a brand-new design concept, and focused on intelligent driving. The new car has a length of 4605mm and a wheelbase of 2775mm. In terms of battery life, AION V has reached 750km, equipped with self-developed second-generation ITS2.0 intelligent temperature control system, charging 370 km in 15 minutes.

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  Also at the Beijing Auto Show, the new Hao Platinum HT was officially launched.A total of five models were launched.The price range is 21.39-32.99 million yuan.. In terms of limited-time rights and interests, users who set up the 825 Eurowing Lidar version or install gull-wing doors can enjoy the rights and interests of 20,000 to 60,000 expansion funds. If Hongyuan team wins the championship this season, 20,000 yuan expansion funds will be returned.

Guide price of 2024 Haobo HT car make and model Price (ten thousand yuan) 550 rear drive charging and changing plate 21.39 670 UHV Lidar Edition 24.99 825 UHV Intelligent Driving Edition 24.99 825 UHV Lidar Edition 26.99 825 Eurowing Lidar Edition 32.99

  In terms of power, the new car adopts 800V technology, charging 425km in 15 minutes, and the cruising range includes 550km, 670km and 825km. The total power of the motor is 180 kW and 250 kW respectively, and the total torque is 355 Nm and 430 Nm. In terms of intelligent driving, the new car will be equipped with lidar, and the 2024 model will be the first to have urban NOA function, which will be available nationwide in September.


LI.

  In April, LI delivered 25,787 new cars, up 0.4% year-on-year. By April 30, 2024, LI had delivered a total of 739,551 vehicles.

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LI Ideal L6 2024 Max

  On April 18th, Ideal L6 was officially launched, and two models were launched, with a price of 249,800-279,800 yuan. The new car is a five-seat medium and large extended-range SUV, which is positioned under the ideal L7.

  On April 24th, the delivery of Ideal L6 was officially started, and the delivery centers in 68 cities across China, including Beijing, Zhejiang, Shandong, Jiangsu and Guangzhou, welcomed the first owners of Ideal L6 at the same time. The official said that the ideal L6 will start mass delivery in May. The first batch of users who order the ideal L6 before May 5 can enjoy three rights and interests with a total value of 20,000 yuan, including an optional fund with a value of 10,000 yuan, which can be used to select special edition car paint colors and 21-inch rims; Household charging piles and installation services worth 5,000 yuan; The deposit of 5,000 yuan is directly deducted from 10,000 yuan.

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  It is worth noting that during the May Day holiday, LI Delivery Center delivered the goods normally, and all models in LI were charged at the ideal overcharge station for free.

  In addition, OTA version 5.2 will also be pushed in May, and the platform capabilities of intelligent driving AD Pro and AD Max will be fully evolved, and the functions of intelligent driving, intelligent parking and active safety will be more mature and safe. The upgraded vehicle will also support Siri car control, and voice operation will be more convenient and faster.

  By April 30, 2024, LI had 481 retail centers nationwide, covering 144 cities; There are 361 after-sales maintenance centers and authorized car body panel spraying centers, covering 210 cities. LI has put into use 386 ideal overcharge stations in China, with 1,678 charging piles.


Extreme krypton

  Krypton delivered 16,089 units in April, up 99% year-on-year and 24% quarter-on-quarter, and up 111% year-on-year from January to April, reaching a record high. The details are as follows:

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  The MIX was unveiled at the Beijing Auto Show and will be launched in the second half of this year. As the fifth model of MIX, the car is built on the vast -M architecture, which continues the latest design language of MIX, equipped with STARGATE integrated intelligent light screen and adopts a new way to open the door.


Wei lai

  In April 2024, Weilai delivered 15,620 new cars, up 134.6% year-on-year and 31.6% quarter-on-quarter. Up to now, Weilai has delivered a total of 495,267 new cars.

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  It is worth noting that Weilai launched a "0 down payment" car purchase scheme in May, and "trade-in" can enjoy an exclusive subsidy of up to 20,000 yuan. In addition, in May, Weilai will welcome the 500,000 th production car off the assembly line.

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  On May 1st, Weilai launched 38 overcharged stations and 200 overcharged piles in Anhui in a single day, and the high-speed charging and replacing network in Anhui province has been opened. As of May 1st, there are 51 high-speed power exchange stations, 42 high-speed overcharging stations and 221 overcharging piles in the expressway service area of Anhui Province.


Zero run

  In April 2024, 15,005 zero-run cars were delivered, and the delivery of two SUV models C11 and C10 exceeded 10,000. The details are as follows:

Home of the car

  At the 2024 Beijing Auto Show, the Zero Run C16 officially made its debut. The new car is positioned as a medium-sized SUV, which is positioned higher than the Zero Run C10. It will be the first zero run vehicle with 800V fast charging, and it will be listed and delivered in June 2024. C16 opened the reservation at this Beijing Auto Show, and within 24 hours, the order volume exceeded 11,950 units.


Tucki.

  In April 2024, Xpeng Motors delivered 9,393 new cars, up 33% year-on-year and 4% quarter-on-quarter. Among them, Tucki X9 delivered 1,959 units, and nearly 10,000 units were delivered in four months after listing. From January to April, 2024, Xpeng Motors delivered a total of 31,214 units, a year-on-year increase of 23%.

Home of the car

  In April, the penetration rate of monthly active users of XNGP City Zhijia reached 82%. As of April 24, 2024, XNGP has fully covered 260 cities across the country, and the scope of Kaesong continues to expand. In April, Xpeng Motors successfully completed the high-speed NGP road test in Germany. On April 9th, Xpeng Motors announced its formal entry into the Hong Kong and Macao markets, bringing Xpeng Motors’s G9, X9, G6 and P7i models to consumers in Hong Kong and Macao.

  On April 17th, Xpeng Motors and audi ag signed a strategic cooperation framework agreement on electronic and electrical architecture technology. Based on the latest generation of electronic and electrical architecture in Xpeng Motors, the two parties will jointly develop and integrate it into Volkswagen’s CMP platform in China, which is expected to be applied to Volkswagen brand electric vehicles produced in China from 2026. At the auto china on April 25th, He Xiaopeng, Chairman and CEO of Xpeng Motors, announced the world premiere of AI Tianji system, which will be fully launched on May 20th, and the brand-new MONA will officially meet with consumers in June.


Nezha.

  Nezha Auto delivered 9,017 vehicles in April. Meanwhile, on April 22nd, Nezha L completed its listing, and started mass delivery in May. At present, the order has exceeded 15,000 units.

Home of the car

  As a review, Nezha L has launched four versions with the price range of 129,900-159,900 yuan. The Nezha L extended-range version will be equipped with a 1.5L four-cylinder extended-range system, with a compression ratio of 14.9:1, a thermal efficiency of 40%, and a maximum power generation of more than 60kW, so it can use No.92 gasoline. The maximum power of the driving motor is 170kW and the peak torque is 310 N m.. The Nezha L Extended Range Model will use the Ferrous lithium phosphate flash charging core from Contemporary Amperex Technology Co., Limited, and the charging rate can reach 2.6C, which makes the charging time from 30% to 80% 19 minutes.

  Depending on the configuration, the battery pack capacity of the new car is 30kWh or 40kWh, which can provide CLTC pure battery life of 220km or 310km. The 0-100km/h acceleration time of 220 flash charging model is 7.3 seconds, and the fuel consumption is 4.85 L/100 km. Three models of 310 flash charging version, the acceleration time of 0-100km/h is 8.2 seconds, and the fuel consumption is 5L/100km.


○ Xiaomi automobile

  Xiaomi SU7 delivered 7,058 units in April. At the same time, the cumulative number of lock orders has reached 88,063. It is reported that Lei Jun said on his personal social media that Xiaomi Automobile is making every effort to expand production capacity and speed up delivery to ensure the completion of the task of delivering 100,000 units this year. The details are as follows:

Home of the car

Xiaomi Auto Xiaomi SU7 2024 800km four-wheel drive with long battery life and high-order intelligent driving Max version.

Xiaomi Auto Xiaomi SU7 2024 800km four-wheel drive with long battery life and high-order intelligent driving Max version.

  It is reported that in 2024, Xiaomi SU7 will accelerate in delivery, service and OTA. The standard version and Pro version originally planned to be delivered at the end of April have been advanced to April 18th, and the Pro version will be delivered at the end of May, and the delivery is expected to exceed 10,000 units in June. In addition, Xiaomi Automobile plans to carry out the first OTA after the new car is released in May, such as online wireless CarPlay function, end-to-end parking service and other intelligent driving experiences. The second OTA will be held at the end of May, and version 1.2 will officially release the NOA function of cities, taking the lead in opening 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Suzhou, Nanjing, Chengdu, Xi ‘an and Wuhan, and will be opened nationwide in August.


Aouita.

  In April, 2024, Aouita delivered a total of 5,247 vehicles, a year-on-year increase of 226%. Aouita App will fully access Huawei’s liquid-cooled super-charging piles covering the whole country, providing one-stop charging service. In the future, Aouita models will be equipped with Gankun ADS 3.0 and a new generation of HarmonyOS cockpit, which will bring users a better intelligent experience.

Home of the car

Home of the car

Home of the car

"Aouita 15"

  Earlier, Yong Jun, vice president of Aouita Science and Technology, revealed that Aouita 15 and 16 will be released in the second half of the year, and Aouita 11 and 12 will launch extended-range models. Aouita 15 is an SUV, compared with Tesla Model Y, and Aouita 16 is a medium-sized coupe, compared with Tesla Model 3. Aouita 15 and 16 will be smaller and cheaper than 11 and 12. Aouita’s official account has previously revealed that in 2024, Aouita will launch four extended-range models, which should be Aouita 11, 12, 15 and 16, and there will also be pure electric models in 15 and 16.

Home of the car

"Aouita 15"

Home of the car

"Aouita 15"

  According to the latest spy photos, the design style of Aouita 15 is similar to that of Aouita 11, but its compartment doesn’t seem to adopt the spatial layout of separating the passenger compartment from the trunk like Aouita 11. For a smaller SUV, although it lacks a personality, it is more practical. The front of the car is expected to adopt a family-style design similar to Aouita 11, while the rear of the car is expected to adopt a new style.

Home of the car

"Aouita 15"

  It can be seen that the body design of the new car is full, the waistline is quite dynamic, and the roof is equipped with a panoramic canopy. The size of the rear window is not small, the view is obviously better than that of Aouita 11, and the size of the whole tailgate is not small. The interior of the new car is in line with Aouita 12, including a penetrating instrument panel and a suspended central control panel.


○ Lantiu

  In April 2024, Lantu Automobile delivered 4,003 vehicles, a year-on-year increase of 20%. From January to April, the cumulative sales volume reached 20,348 vehicles, a year-on-year increase of 126%.

Home of the car

Home of the car

  In addition, in April, Lantu Auto added five Lantu space stores and a full-featured user center covering six cities. By April, 2024, users had been charged more than 166 million kWh, and the carbon emissions from frying exceeded 52,000 tons.

  At present, Lantu has set up 271 Lantu spaces and user centers in China, 31 Lantu spaces overseas, and its sales service network covers 126 cities around the world.

● Full text summary:

  In April, the overall auto market boosted a lot, and the sales volume was red. It is expected that the good situation will continue until May, and more consumers will end the wait-and-see state. At the same time, it is expected that the price reduction promotion of car companies will be normalized. In April, we have seen many models upgrading their products in the name of launching new models, greatly lowering prices, and completing price reduction in disguise, and will maintain low prices for a long time. Mutual pricing will continue to be a hot topic this year. Once unattainable intelligent new energy vehicles will become more people-friendly. At the same time, new brands such as Weilai Ledao and Tucki MONA will be launched this year. Together with Xiaomi Automobile, there will be more cost-effective new energy vehicles in the second half of the year, and the market competition will be more intense. In the era of new energy, after the product is highly homogenized, the price of the coil will be inevitable at this stage, which is definitely good for consumers. (Text/car home Qin Chao)

400 horsepower, 4.9, a medium and large suv that didn’t disappoint Chinese people!

The requirement for people to buy a car now is not only comfortable, but also other aspects such as configuration, power, materials and workmanship are important reference factors. The configuration performance of is a point that consumers pay more attention to. Let’s get to know each other.

First of all, from the appearance, the plug-in hybrid front face of Range Rover Sport Edition gives people a very unique feeling and is very sporty. Combined with personalized headlights, it can win the love of young people. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4946 mm * 2047 mm * 1820 mm. The car adopts angular lines, and the side wall presents a delicate design style, which is eye-catching with large-sized thick-walled tires. Looking back, the overall shape of the rear of the car echoes the front of the car. The taillights look very round and lovely, and the whole looks very elegant.

Sitting in the car, the interior design is relatively cold, which makes people feel very fashionable and sporty. The steering wheel design of this car is very fashionable and generous, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, and the visual effect is good. Let’s take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and looks sharp. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard of this car presents a personalized design style, which is very eye-catching. The car uses leather seats, which are wide and thick, and the overall comfort is good.

Range Rover Sport Plug-in Hybrid is equipped with car networking, driving mode selection, remote control key, rear wiper, interior ambient light and other configurations, which can be said to be quite satisfactory.

After reading the above description, Xiaobian will make a summary. The plug-in hybrid of Range Rover Sport introduced today is not only eye-catching in space, but also the configuration has reached the mainstream level, and there is nothing to be picky about driving experience and space experience.

Geely Star Wish opens pre-sale, priced 7.88-10 7,800 yuan

On September 14, Geely Star will officially open the pre-sale, the new car launched a total of 5 models, priced 7.88-10 7,800 yuan.

The new car is based on Geely’s new pure electric platform, using a new design language, with a length, width and height of 4135x1805x1570mm and a wheelbase of 2650mm, providing seven body color schemes; the new car smart cockpit adopts Flyme Auto system, equipped with a large-size floating central control screen.

In terms of power and battery life, the new car is declared in the form of a single rear motor, providing two different power versions, with maximum power of 58kW and 85kW respectively, equipped with Aegis short knife battery; there are two types of pure electric battery life, 310km and 410km.

Geely Star is included in the Geely Galaxy product series. From the appearance and body shape, the number one competitor of this car should be BYD Seagull. However, some users said that the pre-sale price of this car still has room to drop, and it may bring surprises when it is officially launched.

The first Geely Galaxy L7 rolled off the assembly line in Baoji, marking the Geely brand as "fully new".

On the first day of the 20th Shanghai International Automobile Industry Exhibition in 2023, the L7 on Geely’s booth was particularly eye-catching, and people who wanted to experience the Geely Galaxy L7 smart cockpit lined up.

On April 24th, in Baoji, Shaanxi, Geely Automobile Baoji Smart Factory participated in the official launch of the first Geely Galaxy L7 production car, and it was not lost at the Shanghai Auto Show.

On this day, which coincides with the eighth China Aerospace Day, "knowing what’s going on, asking the sky" is not only the mission of Chinese astronauts, but also the beautiful pursuit of "car builder" Geely. On this day, the world’s first Geely Galaxy L7 was officially rolled off the production line at Geely Automobile’s Baoji factory. Baoji City Mayor Wang Yong, Baoji City Vice Mayor Ding Shengren, Geely Holding Group Senior Vice President Mao Yong and other government and enterprise representatives, as well as media and user guests, witnessed this historic moment together. The official launch of Geely Galaxy L7 marks a new step for Geely’s brand to "fully new", and also opens a new chapter in Baoji’s new energy automobile industry.

Geely Galaxy L7 not only has the advantage of "energy-saving battery life" of mainstream hybrid products, but also achieves a generational leap in intelligent performance. Equipped with "8155 flagship cockpit chip + Geely Galaxy’s exclusive native intelligent cockpit system Galaxy N OS", Zhiai cockpit is a super intelligent end point that integrates "high value, dual computing power, easy operation, full sense, and global FOTA", dedicated to satisfying the whole family’s good yearning for intelligent travel life.

As the only four-screen linkage cockpit in the same class, the Zhiai cockpit is not only highly technological, but also interprets the "beauty of the galaxy" into details on the UI interface, achieving a perfect balance of "visual enjoyment, emotional touch, and operation fun". Subtle rounded corners, minimalist icons, clear layers, the UI interface is an affinity, warm visual and emotional experience; in application, the card grille system, accurate color scheme and efficient component library give the interface a sense of mathematical logic, bringing a clear and comfortable reading and browsing experience; in operation, the air conditioning interface, vehicle condition settings, seats… The ubiquitous visual micro-motion graphics run through almost all the subtleties that can present changes in the state of vehicle functions, making the operation full of fun.

In 2013, Geely Automobile Baoji Intelligent Factory officially landed in Baoji National High-tech Development Zone, with a total construction area of 400,000 square meters. It has four main process rooms including stamping, welding, painting and final assembly of vehicles. It has a production scale of 200,000 vehicles per year in double shifts. Since it was put into mass production in 2016, Geely Automobile Baoji Factory has delivered 840,000 vehicles to users. With highly automated equipment technology, strict technical Quality Standards, advanced AI intelligent testing methods and the whole process competitiveness quality management system, it has become the benchmark for product quality management of Geely Automobile Group.

Entering the dual-carbon era, Shaanxi Province has deeply implemented the new development concept and paid close attention to the cultivation of green and low-carbon industries. The relevant departments of the Baoji Municipal Party Committee and Municipal Government seized the opportunity and cooperated sincerely with Geely Automobile to jointly promote the automotive industry to green, low-carbon and intelligent manufacturing. Especially since 2022, with the strong support of the Municipal Party Committee and Municipal Government, Baoji Intelligent Factory has carried out innovation and upgrading, and built a 4.0 factory with "science and technology intelligent manufacturing, process leading" full-cycle AI intelligent control, to fully escort the excellent quality of Geely Galaxy L7 for ingenuity. Next, Geely Automobile and Baoji will continue to cooperate in depth on the new energy and intelligent track, and work together to promote the "Silk Road Car City" to continue to lead the new era of dual carbon.

The production of "Geely Galaxy L7" in Baoji Smart Factory will further open a new era of Baoji’s new energy automobile industry, and will also help Geely Galaxy accelerate its entry into the mainstream new energy market, opening up a new situation for the Geely brand.

Geely Galaxy L7 is equipped with a new generation of Raytheon electric hybrid technology, a new operating system Galaxy N OS and Aegis battery safety system and a series of Geely Automobile self-developed blockbuster technologies. It has five core advantages of "inductance modeling, power saving hybrid, second understanding car machine, pet co-pilot, and native safety". It has the fastest 6.9s 100-kilometer acceleration at the same level, and the lowest 5.23L/100km power loss fuel consumption at the same level of WLTC (NEDC4.4L/100km). CLTC has a comprehensive battery life of 1370km, surpassing all hybrids at the same level. With the ultimate product experience and more affordable price, it is committed to becoming the best choice for "family smart electric hybrid SUV" within 200,000. It has already triggered a booking boom. Some guests invited to the offline ceremony this time are from the first batch of users who pay the deposit.

Mao Yong, senior vice president of Geely Holding Group, said that over the past ten years, Geely Automobile and Baoji have weathered trials and tribulations, weathered each other in the same boat, and written a turbulent chapter in the development of the national automobile industry with one high-quality product. Embracing the new era of the automobile industry, Geely will continue to continue and inherit the spiritual root and dream of "Chinese craftsman", continuously lay the foundation, practice internal skills, adhere to positive research and development, enhance technological innovation capabilities, and join hands with the government to create a better future with scientific and technological intelligence, and continue to promote the continuous upward and new development of national automobiles.

Ding Shengren, member of the Standing Committee of Baoji Municipal Party Committee and Vice Mayor of Baoji City, said that the launch of Geely Galaxy L7 fully reflects Geely Automobile Group’s emphasis on Baoji Smart Factory and confidence in Baoji’s automobile industry. It will drive the development of Baoji’s automobile industry to a new height. I believe that with the blessing of Baoji’s "Silk Road Car City" business card, Geely Galaxy L7 will live up to expectations and lead the future. The two sides will also take this as a starting point to further deepen cooperation and contribute to the development of the automobile industry in the province and even the whole country.

Dark Blue G318 debut! After "far ahead", the "industry ceiling" is here again!

ifeng.com Car News On March 18, Changan Deep Blue Automobile held a grand press conference in Chengdu. Deng Chenghao, CEO of Deep Blue Automobile, explained in detail to the outside world the latest electric drive, range extension and battery technology of Deep Blue, and released its third model – the Deep Blue G318 based on the EPA1 platform. The new car is equipped with the Force intelligent super range extension system, which can be powered by oil and electricity, and has powerful off-road escape capabilities.

In terms of appearance, in today’s square box style running all over the street, the dark blue G318 has chosen the hardcore + cyberpunk appearance style. It has a large body under the tough appearance. The length, width and height of the dark blue G318 are 4915 (4998)/1985/1885 (1960) mm (the length and height are different due to the original modification), and the wheelbase is 2880mm. The curb weight is 2360kg, and the wind resistance coefficient of the whole vehicle is 0.35CD.

In addition, the dark blue G318 also provides luggage racks, headlights, electric pedals, backpacks, and other original expansion parts, and the four-wheel drive model also has a maximum trailer quality of 1.6 tons.

In terms of interior, the dark blue G318 combines the future with hard style, and the cockpit has both a sense of technology and power. The large-size screen adopts a built-in design, which not only looks simple and elegant, but also adds a sense of reliability. Most of the daily function buttons are integrated under the screen, and the physical buttons are real to the touch, allowing users to easily and accurately complete various operations during driving. Unlike the previous dark blue models, the G318 shift lever adopts the push-pull lever of a starship, which is very controlled.

In addition, the G318 has a four-wheel drive system composed of dual motors, and has a central stepless differential lock and a magnetic mechanical differential lock, which can achieve full torque left and right locking. To be more flexible in extreme road conditions, the G318 also supports in-place turn function, with a minimum steering radius of 3.2 meters.

The Dark Blue G318 is a hardcore SUV with a load-bearing body, with a torsional stiffness of 45,000 Nm/deg, making it the quasi-first echelon in the industry. Its stiffness is comparable to that of a non-load-bearing body with girders.

In terms of battery, the dark blue G318 adopts a golden bell battery, has a built-in safety design, and has 10 layers of battery bottom protection. It can support a pure electric cruising range of 190 kilometers under CLTC conditions, and supports a maximum of 6 kW external discharge function, and enjoys lifelong quality assurance.

In terms of power, the dark blue G318 is equipped with the Force Super Integrated Electric Drive 2.0 system and the Force Intelligent Super Range Extension system, which greatly reduces the weight and volume, and greatly improves the power density and efficiency. The efficiency of the motor assembly is 92.58%, and the range extension system can convert 1L of oil into 3.63kWh of electricity, which is higher than the industry level.

The G318 is designed with permanent magnet synchronous and AC asynchronous front and rear motors. The total system power is 316 kW, the wheel end torque is 6200 Nm, and the 100-kilometer acceleration time is only 6.3s.

In the future, the Deep Blue G318 will join the plug-in/range-extended hybrid SUV hardcore SUV market where the Equation Leopard 5 is located. Let’s look forward to its market performance.

Internet use for minors: from entertainment to entertaining.

  On February 27th, 2023, the Central Committee of the Communist Party of China and the State Council issued the Overall Layout Plan of Digital China Construction (hereinafter referred to as "the Plan"). The Plan points out that speeding up the construction of digital China is of great significance and far-reaching influence on building a socialist mo dern country and promoting the great rejuvenation of the Chinese nation in an all-round way. The Plan also points out that it is necessary to strengthe n the supply of high-quality online cultural products, guide various platforms and netizens to create and produce positive, healthy and upward-oriented online cultural products, and further promote the digital development of culture and implement the national cultural digital strategy. Teenagers are the vanguard force to realiz e the great rejuvenation of the Chinese nation, the new force to achieve the goal of the second century and build a socialist modern power, and they can’t be absent from the overall layout of the construction of digital China. It is one of the core essentials of the construction of digital China to let minors enjoy the universal and convenient digital culture and get high-quality development in the digital society.

  According to the "Research Report on Internet Use of Minors in China in 2021" (hereinafter referred to as "Report") issued by the Central Rights and Interests Department of the Communist Youth League and China Internet Information Center, the top five online use behaviors of minors are online learning (88.9%), listening to music (63.0%), playing games (62.3%) and chatting (53.4%). It can be seen that minors mainly use the Internet for learning and entertainment, especially through the Internet. According to the report, nearly 40% of minors learn extracurricular knowledge through the internet, and more than 70% think that the internet is helpful for learning. This shows that the internet use of minors is gradually changing from "toys" to "tools" and from entertainment to knowledge.

  Karl Mannheim, a German sociologist, believes that knowledge is characterized by openness and mobility in the process of modern society. The knowledge of short video platform broke the kn owledge barrier, changed the linear and self-contained characteristics in the past, and showed the characteristics of networking and knowledge sharing. Through the reorganization and transformation of knowledge, it creates a learning space and platform with diverse contents and rich forms for people, which makes the boundary of knowledge learning in the digital age more extended and integrated, and serves the minors and provides them with an important channel to broaden their horizons and increase their knowledge. The short video is visual, scene-oriented and practical, which is more in line with the cognitive law of minors. Therefore, the Report also shows that nearly half of minors study through short video platforms. Among them, 34.0% are primary school students, 61.8% are junior high school students, 65.1% are senior high school students and 64.7% are secondary vocational school students. It can be seen that the proportion of minors over 12 years o ld who are exposed to short videos is higher. Minors watch short videos of learning knowledge such as exam counseling and classroom knowledge, accounting for nearly 40%, and watch short videos of interest knowledge such as piano, chess, calligraphy and painting, historical geography, sports and dance, and watch short videos of leisure knowledge such as tourism and food, accounting for nearly half. Moreover, short video platforms such as Tik Tok have also become the main channels for minors to expand their cognition.

  Facing the brand-new learning style of minors in the digital age, how to use short videos scientifically and reasonably has become a new topic for family rearing and school education in the digital age. Some parents worry that their children are addicted to short videos, but psychological research believes that addictive behavior needs six elements: goal, feedback, progress, challenge, suspense and socialization. That is to say, users are more likely to be addicted if there are six elements in the process of using a product: having a goal, getting feedback in time, getting rewards frequently, constantly encountering new challenges, uncertain results and having social attributes. Moreover, whether it is addictive or not is closely related to the user’s living conditions, psychological conditions, interpersonal relationships and family upbringing. Although short videos have increased people’s sensory experience more comprehensively than words or pictures, they also have social and entertainment attributes, but they do not have these six elements at the same time. The shortcomings of the short video platform, which mainly transmits information, in constructing a new field of knowledge learning are mainly the homogenization of content and the diversification of value. Parents, teachers and other adults should help minors to make good use of the knowledge resources of short video platforms, so that children can enjoy high-quality digital culture through entertaining. Short video is rich in content, diverse in forms, strong in story, short and pithy, and it is more convenient to "brush the screen" in free leisure time, so it has also become people’s leisure products. In order to better transform its entertainment into education and fully integrate entertainment and ed ucation, adults need to have high digital literacy.Give more practical help and guidance to minors.

  Parents and teachers should empower minors and create a digital environment suitable for their development. At the World Digital Education Conference h eld in February 2023, the Ministry of Education issued "Teachers’ Digital Literacy", requiring teachers to make good use of digital education resources to guide students’ learning. Similarly, parents also urgently need to improve their digital literacy, enhance their digital thinking, digital cognition and digital skills, and make good use of the digital cultural resources of the Internet platform with their children to develop a green and intelligent lifestyle. Parents and teachers should pay special attention to the following relationships in order to make children benefit from opening books to opening screens, and from simple entertainment to entertaining:

  Balance online life and offline life. The development of the Internet has increased the inclusiveness of knowledge and brought new learning experiences and knowledge acquisition channels to children. Parents and teachers should pay special attention to guiding children to balance online life and offli ne life. We should not only pay attention to enriching children’s online life, so that children can live a quality digital life, but also pay attention to children’s offline leisure, social, family life and campus life, so that children can have a healthy and positive offline life, which is more conducive to children’s online life and offline practice.

  Balance entertainment and education. Knowledge in the visual and interesting packaging of short videos makes children feel more interesting and easier to learn. However, in the eyes of many parents and teachers, they always feel "unlike" learning, because in the eyes of adults, they should "learn from the sea and work hard." As the children of the Internet aborigines, it seems that fun is the last word. Parents and teachers should pay attention to balance the relationship between the two, not only to meet the needs of the network generation for learning change, so that children can gain a sense of participation and belonging in their studies, but also to increase education in entertainment, so that children will not get lost in the network in joy, thus dispelling the "heavy feeling" of learning.

  Balance short and systematic. Shortness is both an advantage and a disadvantage of short video. Short knowledge is more convenient for students to watc h and more suitable for children’s short attention time. However, learning knowledge also needs to be systematized, so as to avoid "the blind touch the elephant". Parents and teachers should make good use of their advantages, and at the same time, they should consciously guide their children to build the knowledge system they need, and conduct multi-dimensional and multi-level discussions around a certain topic and a certain kind of problems, so that children can overcome the problems brought by short video learning.

  Balance child practice and child protection. The barrage, comments and live broadcast of short videos are more interactive, which is also a "double-edged sword". The advantage is that children have more opportunities to participate, think and interact when learning online, but the problem is that it may also bring risks to minors. Therefore, we should not only encourage minors to participate in more practice, but also do a good job in protecting the rights and interests of minors. In particular, parents and teachers need to enhance their awareness of child protection, improve their digital literacy and that of minors, so that every child can enjoy the fun of knowledge learning.

  Text/Sun Hongyan

  (Director, Institute of Children and Adolescents, China Youth Research Center)