Poster of the 13th China International Animation Expo.
After the repeated release of domestic blockbusters and market prosperity in 2016, the overall box office of China film market in 2017 has dropped significantly compared with the same period of last year. Is it audience aesthetic fatigue? Is the IP concept over-hyped? Or is it the ebb tide after the box office is flooded? In such a big environment of film market, how can domestic animated films find their own position?
Looking forward to the animation film industry in China in 2017, how to summarize and change is a very important link. Only by putting aside the mentality of quick success and instant benefit, paying attention to creative strength and quality, and improving in all directions; Only with the joint efforts of policy makers, practitioners and enthusiasts, the future of China animated films will become better!
This forum will strongly invite the giants of animation and film industry to come to the scene with the annual hot works, ask about China’s animation films, and start from the beginning, combine successful experience, deeply analyze and talk on the spot, and explore the way to win under the background of pan-entertainment.
Time: July 5, 2017 at 13:00— five o’clock pm
Location: Intercontinental Shanghai World Expo
Moderator: Shi Hang
Shi Hang
Yes, that parrot Shi Hang, a well-known screenwriter, planner and film critic, made a guest appearance in the film in 2012. Shi Hang graduated from the Department of Drama and Literature of the Central Academy of Drama. The TV drama masterpiece Thunderstorm, The Legend of the Condor Heroes, Ji Xiaolan with Iron Teeth and Copper Teeth, The Seven Heroes and Five Righteousnesses, etc., the stage drama masterpiece I Love XXX, The Maze, The Magic Mountain, The Romance, The First Love, The Murder in the Hanging Garden, etc., and the publications include The Mirror is Hanging High and the Wild Animals are in Changchun, etc., and the participating programs include Shi Hang’s Talk.
Forum agenda
At 12: 30, guests register and sign in.
The host opens at 13: 00.
13: 10-17: 00 Keynote Speech
Topic 1: Trends and Prospects
Liu xinglun
Director of Tencent Animation Brand
Joined Tencent in 2013. Has been responsible for Tencent Literature, Tencent Animation, Tencent Interactive Entertainment Integrated Brand, tencent games, Tencent Group Brand and other fields. At present, he is responsible for Tencent animation, QQ flying car, running coolly every day, eliminating love every day, and dreaming about immortals. I like games and believe that happiness can be created; I like anime and believe in all beautiful things.
Under One Man: The Pan-entertainment Potential of Fine Animation IP
Huang rongnan
Deputy Director and Partner of Junhe Law Firm Shanghai Branch
He has rich experience in litigation and arbitration, and has accumulated sufficient experience in foreign-related business disputes and financial investment legal disputes. He has served as legal consultant for many large-scale film, TV series, animation and online game companies for a long time, and has drafted investment, production and distribution contracts, as well as derivative authorization and agency contracts for many Sino-foreign joint venture films, well-known animated films and TV series; Rich experience in negotiation of large-scale business activities and projects.
The Influence of the Film Industry Promotion Law on the Animation Film Industry
Gao wentao
General Manager of East China Region of Yi En
Yi En, a partner, is the head of Yi En IP and content marketing data products. In recent years, he has focused on the research and insight of the new generation of users, including fan economy research, post-95 online reading research, and film and television industry trend analysis.
Online Reading Preference after 1995 and the Future Trend of Animation Film and Television Plays
Topic 2: Content and quality, the foundation of IP.
Marc Handle
Disney executive producer
As a content producer, sound director and screenwriter in Disney’s animated series "Half a catty" and "Shi Diqi".
Disney coffee sees Chinese creativity
Tamaki Hiroshi
Editor in chief of new comics
After graduating from Waseda University, he worked in the elementary school library, and successively served as the editor of master cartoonists such as Osamu Tezuka, Shotaro Ishinomori, Takao Saito, Chai Menwen, Rumiko Takahashi, Hiroo Hashimoto, Hiroyuki Hoshino, Kenshi Hirokane, Hiroyuki in the Star, and Ruier in Hazama jade, and published Tree of the Sunward, Skeleton 13, Peer Students, Tokyo Love Story and One Pound Gospel.
Movie adaptation strategy based on comic works (taking Tokyo Love Story as an example)
Haihai
Film musician
Graduated from UCLA, majoring in film soundtrack and production. Hollywood is a rare young Asian film composer and music producer in the film and television production industry. He holds both a bachelor’s degree and a master’s degree in opera and musical. Planning and participating in more than 50 concerts with different themes in the United States; Successfully produced and participated in more than 50 film and television works, advertisements and games. Including participation in movies such as OGRE and several HBO TV series. Currently, they are making music for the American TV program Discovery and the talent show X- phoneme.
The picture attracts your attention, and what moves your heart is the power from music.
Kondo light
Chairman, Animation Producer and Animation Director of ufotable Animation Company.
Under the pseudonym of OUSE MATSURI, he participated in the creative activities such as scriptwriting, filming and lyrics of ufotable animation. His masterpieces include Dancing with the Sword and Fate series. At the same time, he is the general director of the large-scale animation and game festival "MACHI★ASOBI" held twice a year in Tokushima City, Tokushima Prefecture.
How to grasp the rhythm of lens and story
CCG EXPO BtoB
As the sub-venue of the 13th China International Animation and Game Expo (CCG EXPO 2017), the BtoB section of this exhibition will be held on July 5th — On the 7th, it was held at the Intercontinental Shanghai World Expo. Over the years, with the aim of promoting the development of original animation game content and building a strong platform for negotiation of animation games, CCG EXPO BtoB has provided opportunities for cross-border cooperation for outstanding original animation projects at home and abroad, further strengthened the platform function of creative discussion and cooperative negotiation, gathered outstanding works leading the animation industry in China in the future, and attracted many well-known animation investment and production enterprises, publishers, game developers and representatives of brand operators as buyers to negotiate.
In 2017, CCG EXPO BtoB will continue to build a first-class animation and game business platform in China with super service awareness and careful activity planning, promote animation brand, industry exchange and talent training, hold business conferences, summit forums, theme salons and new force competitions, and focus on films, licensing, technology, babies and other fields, and launch a new work release platform first.
CCG EXPO 2017 information preview
CCG EXPO 2017 public section:
Time: Thursday, July 6, 2017 to Monday, July 10, 2017.
Venue: Shanghai World Expo Exhibition Hall (No.1099, Guozhan Road, Shanghai)
CCG EXPO 2017 business section:
Time: July 5th (Wednesday) to July 7th (Friday), 2017.
Venue: Intercontinental Shanghai World Expo (No.1188 Xueye Road, Shanghai)