Is the short video "killing" the long video?

Author: Fan Ying, title map from: vision china.

With the rise of "Tik Tok" and "Aauto Quicker", people spend more and more time on short video platforms. About 15 seconds to 1 minute, one novel and interesting content after another stimulates dopamine in our body, making short videos the best choice for many young people to spend their scattered time.

Some people assert that short videos are "killing" long videos.

Is this really the case?

Recently, Wang Yizhi, a partner of Fanying, made a live sharing activity with the theme of "How to build a video content judgment standard by saying" long "and" short ". In this sharing, he put forward a series of vivid and interesting views on the development and relationship between long and short video content, and shared his thoughts and attempts on the "video content judgment standard" for content developers by combing the development of mature markets.

The following are the highlights of this sharing:

Short video: Am I killing the long video?

Short entertainment content is the mainstream of consumption.

In fact, the entertainment content with relative length has always existed in people’s lives. For example, in the non-video era, people usually like to read tabloids, which consumes less time and has a lower reading threshold than novels. Compared with the cost of watching singing in the theater, people are more willing to go to the roadside to watch the performances of jugglers.

In the video age, with the popularity of home videos fading away, it is becoming more and more normal for people to brush short videos between buses, subways or meals than to spend money and time going to the cinema.

So how do we define long and short videos?

In fact, for most audiences, the boundary between long and short videos is not so clear. Even in the industry, the difference between a short video platform and a long video platform is not clearly defined.

How to distinguish between long and short videos depends more on the service provided by the video content. In most people’s understanding, long videos have complete information, such as movies, TV shows, variety shows and so on. The short video, in the public’s cognition, will be news, advertisements or instant entertainment information represented by Tik Tok. From this perspective, we understand that smaller and shorter content will have lower threshold and stronger popularity at the level of entertainment content.

In fact, from the beginning of the cinema era, long and short videos have always complemented each other and developed together. In the 1930s, most of the short content such as newsreels, animations and short stories were broadcast in European and American cinemas, instead of long movies. In the TV era, for a long time, the TV platform played mainly short content. With the expansion of the audience and the reduction of production costs, we saw TV dramas and movies on TV.

Therefore, it is not short video that squeezes the space of long video, but short content has been the mainstream of mass entertainment consumption for a long time, while long video is the upgrade of consumption and experience.

Network: the main position of video consumption

Video consumption needs to be distinguished according to the scene and terminal when the audience consumes.

However, with the popularity of mobile portable devices, the Internet is everywhere, and even cinema viewing is inseparable from the Internet. To some extent, we can say that the terminals where viewers consume videos today can be regarded as "Internet terminals". So what makes the difference? Scene.

If we divide the consumption scenes of the audience, it can be said that "indoor" and "outdoor" are more applicable. Because of the different consumption scenes, the audience’s behavior of consuming videos will also be different. For example, when the audience’s consumption scene is indoors, even if we have a mobile phone, we may choose to use smart TV to consume videos.

The main consumption place of fragmented information is completed in the process of moving, while inconvenient public space needs to create a sense of ritual, such as the lighting atmosphere of the theater and the requirement of mute the audience’s mobile phone, which can help consumers access their computers more efficiently.

From the comparison between the annual movie box office growth in China and the increase in the number of Internet and mobile phone users, it can be seen that although the total box office in China has been climbing, the people who go to the cinema to see movies still account for only a small part of the number of netizens.

Although there are a lot of free content on the Internet, the attention economy brought by the huge netizens is very considerable, which is unmatched by cinema consumers.

Therefore, the main consumption position of entertainment content is still on the Internet.

Short video: a trial of long video

The symbiotic relationship between long and short videos is also worthy of attention.

On the short video platform, there are three kinds of content with relatively large traffic, namely, social politics, entertainment and sports, and film and television. Among them, film and television is the most likely and easiest to lead to the transformation of long video content. The short video platform has gradually become the core traffic source of the long video platform.

Watching a long video is time-consuming. When the audience chooses whether to watch a long video, it is usually through a short video.(preview)To judge. Therefore, short videos are sometimes more like "samples" of long videos.

Short video is the main way for us to get any information, while long video is the way to get more information in depth.

In the short video ecosystem, the functionality of different video content is very clear. Long video can bring better immersion and more complete harvest to the audience on the basis of this function.

Generally speaking, short videos drive the consumption of long videos to a certain extent. There is no tension between short video and long video. They have a close relationship of symbiotic development and mutual promotion.

Short video is more widely spread, but the "liquidity" of long video is still irreplaceable by short video, and its "long tail effect" is also beyond the reach of short video in the short term. Therefore, for the content industry, the marketing of short video can help create higher highs and bring more long-term benefits in the operation of the whole film during the initial period of word-of-mouth and influence establishment.

Short video: incubating creative talents

The nationwide creation of short videos has also laid a broad content and talent base for long videos. For a long time, our talents in the field of cultural creativity are relatively limited, and the production capacity we can bring is relatively weak, so we have always had many problems in the quality of long and short videos.

Nowadays, the short video platform actually releases the participation of the whole people.

Although the tools and production technology need to be improved, this release can still bring us a lot of innovative content, and also give many people who are interested and have ideas a space to practice their hands, which will naturally bring about the trend of "a rising tide lifts all boats".

At the same time, short video is also a very good starting point for long video content, which can bring a lot of things outside the brain hole of professional screenwriters to the creators, and these things are grounded and vivid. Of course, to some extent, the short video created by the whole people has also improved the audience’s requirements for long videos.

So, how do we judge the quality of long and short video content? This involves the establishment of a content standard system. Let’s take a look at what mature markets do first.

Content standard system: reference from mature markets

Hollywood was also dominated by the creator-centered system in the 1960s and 1970s, and the situation it faced after World War II was also the lack of creators and practitioners. What broke this pattern and laid the foundation for the construction of Hollywood’s future industrial system was a film called "The Gate of Heaven".

At first, the budget of Gate of Heaven was $7.5 million, which was a very huge figure in the 1980s. Its director, Michael Simino, has just won four Oscars before making this film, which is in full swing. However, the film continued to exceed the budget during the filming process, and the final investment was as high as 44 million US dollars. But after the release, it only earned $3.5 million at the box office.

This defeat directly led to the closure of the old Hollywood production company Lianyi, and caused a huge impact on Hollywood at that time. It was also after this that Hollywood began to explore the process and standardization of film production.

Industrialization means standardization, which indicates that it can be scaled up.

The following figure shows the proportion of pure content revenue in the total revenue of three companies with relatively high Hollywood market today. We can see that in a long period of time, whether it is Sony with "hardware+entertainment", Comcast with communication, media and entertainment content as a whole, or Disney, which made a fortune by acquiring media through content to build an entire business empire, this ratio has not changed much.

Four characteristics of industrialization of content industry

Content output refers to the direct realization of content copyright itself.(excluding derivatives such as toys and amusement parks). It can be seen that in the operation of these industry giants, the production and marketing management of content have a stable standard process and scale.

On this basis, NETFLIX’s business model today has been created. Its comprehensive long video content classification standard, distribution model and recommendation mechanism are actually closely related to the industry standards established by Hollywood itself.

Looking back at the whole Hollywood system, if we want to achieve more standardization nowadays, we must first solve the production problem. The content on the short video platform actually solves the problem of production standardization and realizes the convenience of distribution and interactive communication with consumers. Therefore, it can make today’s short video content present a colorful and blooming state.

Establishing basic standards and building market ecological chain

In the industry, basic standards are divided into three categories, namely product standards, media standards and crowd standards. How to establish the industry standard of short video, we can first understand from long video.

Product standard

The basis of the whole product standard in Hollywood is type. For the audience, it is also through the type to distinguish the functions provided by the content.

Another point in product standards is difference. The essence of difference is innovation, and innovation is risky. Hollywood studios have a tent pole.(Tentpole)The concept of using a very high-cost content to prop up a "tent pole", and the rest of the investment and energy will happen around this.

Media standard

The standards at the media level are divided according to consumption frequency in the whole North American system, and different media are used to correspond to audiences with different consumption frequencies.

For example, six months before the release of a movie, the "heavy users" of the movie will be accurately advertised on a certain platform or category. For "moderate users", access to information through a wider range of channels, such as public television and cinema trailers. Finally, there are "light users", which are mainly outdoor advertisements. From "severe" to "mild", the communication atmosphere is finally formed.

Crowd standard

Based on the above two standards, the crowd standard in Hollywood is cut very finely, and we can see countless classification labels. It is precisely because of this relatively clear and stable standard that the judgment of consumers is relatively accurate, and there is basically no "dark horse" in the entire Hollywood market.

This phenomenon is not uncommon in China market. The existence of "dark horse" actually represents the strong uncertainty of the market, which is not safe for the content industry. The process of establishing standards is also the process of "eliminating dark horses".

How to establish content/product standards?

There is a general model for establishing these standards, which is to follow the two dimensions of "ornamental" and "marketability". The common understanding of "ornamental" is "good looking", while "marketability" is "good selling".

Based on these two dimensions, each content can have an evaluation standard, which is commonly said as "applauding and making a seat". This is also the core goal of every content now.

Take The Wandering Earth as an example.

In 2018, Fan Ying worked with Tencent Pictures to study the genre of China sci-fi movies. During this period, she visited the practitioners in the whole process of sci-fi movie production, conducted in-depth research from creators and audiences, sci-fi audiences and non-sci-fi audiences, and analyzed the possible future trend of China sci-fi market.

At that time, an outstanding conclusion was that the theme of disaster may be an opportunity for China’s science fiction. And The Wandering Earth’s theme is in line with this discovery. It is the story built on this basis that conforms to the values of Chinese people, which makes The Wandering Earth arouse the emotional resonance of Chinese people: "Good-looking".

At the same time, Fan Ying made three audience tests for The Wandering Earth. In the first round of testing, the biggest confusion caused by the whole film in the hearts of the audience was the contradictory relationship between Liu Peiqiang and Liu Qi. After repeated tests and three rounds of adjustment, the audience finally formed a sense of resonance with family affection, and reached the standard of "good-looking" in the hearts of the test audience.

Let’s look at the perspective of "selling well". We need to find a breakthrough point with word-of-mouth potential on ontology.

Pass the test of marketing link(Provide some information about the film, not the whole trial)To tap the audience’s interest points, the study found that it was outstanding in three levels: "special effects", "science fiction" and "story", so as to find the power point of marketing actions.

Then, how to formulate the marketing strategy of film and television content is actually very different between long and short videos. Different from the immediacy of short video, the entry threshold is low and the function is clear. Long video is a process that needs to establish a relationship with the audience at an early stage-"building questions in the audience’s mind".

Therefore, how to establish this interest point is the key in long video marketing. And this interest point is the question that the audience must enter the cinema to solve. If the output information does not arouse such curiosity in the audience’s mind, the purpose of marketing will not be achieved.

Another classic case: Titanic.

As a typical case of Fox in moderns, the biggest problem faced by its marketing team before the release was, "What should we sell?". They need to pick out the core marketing points among many elements such as epic, special effects, big director and so on.

After continuous testing, it is finally found that "the choice of two people who love each other under the background of disaster" is the best core point in both marketing level and content ontology level. So the final publicity strategy is "What happened to them?" And finally set the slogan is "nothing in the world can stop them"(Nothing on earth could come between them.).

"Life and death choice" is the motif established in the marketing of Titanic. Long video content must find out what this motif needs to be solved.

Combined with the above cases,It is through the quality of the film itself(Good-looking)And the excavation of marketing entry point.(is it good to sell)We have established the basic criteria for judging the content.

As mentioned earlier,The establishment of production standards is based on types, and the formation of differences is innovation.

Whether it is a long video or a short video, the genre is very important. The genre represents the function of a video. Horror films need to scare and stimulate the senses of the audience, and romance films need to bring romantic emotions and feelings to the audience.

Innovation on the basis of satisfying functions brings about differences in positioning. The difference in positioning is not necessarily the difference in content ontology, but is influenced by the market and creative strategies, which will affect the psychological expectations of the audience.

The difference between long video and short video is that the audience of long video often has expectations, and whether it meets or exceeds the psychological expectations of the audience is the key to the success of long video.

Key nodes of content operation management

For content producers and managers, there are several key nodes in the marketing strategy of long video that deserve attention.

First of all, in the early development stage, we need to arouse the initial interest of the audience with core information.

Secondly, in the production stage, we need to know the type and functionality of the content and what emotional resonance we want to achieve in the audience’s mind.

Finally, in the filming stage, the focus of attention is the core marketing strategy, which needs to be decided after the marketing test of the audience. As well as the final declaration and guidance stage, it is necessary to check all the strategies.

In all these steps, we need a very systematic understanding and management, so that the long video can finally have an expected result.

     

Author: Fan Ying

Covid-19 is strong in the north and weak in the south? The later, the lighter the "yang" symptom? Zhong Nanshan’s latest interpretation is coming.

  Zhong Nanshan. The pictures in this article are all live screenshots of the "National University Anti-epidemic Lecture Hall"

  Is it true that Covid-19 is "strong in the north and weak in the south" recently rumored on the Internet? Is Omicron infected once equivalent to a vaccination? Whether it is early or late, it is better to be together; Or the later you "turn yang", the lighter your symptoms will be? Under what circumstances should I go to the hospital? How do individuals protect themselves?

  On the afternoon of December 15th, Zhong Nanshan, an academician of China Academy of Engineering, gave a theme sharing on "the dynamics of the epidemic situation in COVID-19 and its countermeasures" at the "National Lecture Hall on Anti-epidemic in Colleges and Universities" hosted by Sun Yat-sen University, Peking University and Tsinghua University, and answered the above questions.

  Zhong Nanshan believes that there is no essential difference between the two strains. At the same time, he mentioned that one infection with Omicron is equivalent to one vaccination, but he did not agree with the statement that "it is better to be positive early and late, so it is better to be positive together". He said that the later "yang changes", the lighter the symptoms after infection may be. He believes that more and more infected people will be asymptomatic in the end.

  Covid-19 is "strong in the north and weak in the south"?

  Recently, some netizens think that after being infected with Omicron mutant, the symptoms of the northern infected people are more serious than those of the southern infected people.

  Zhong Nanshan also noticed the online related statements. In this regard, he said that at present, Omicron mutant BF.7 is popular in Beijing and Baoding, and Omicron mutant BA.5.2 is popular in Guangzhou and Chongqing. BF.7, the abbreviation of BA.5.21.7, is a mutant strain based on BA.5.2. Generally speaking, there is no obvious difference between the two strains.

  Zhong Nanshan said, "In fact, there are also some infected people with high fever and obvious body pain in Guangzhou. In Beijing, it seems that the fever is relatively high and the whole body aches, which may be related to the temperature or the further escape of the strain. "

  In addition, Zhong Nanshan mentioned that there is no more evidence, including the statement that "the virulence of the strains in Chaoyang District of Beijing is strong, and the virulence of the strains in Haidian District of Beijing is weak".

  Zhong Nanshan believes that there is no essential difference between the two strains.

  Zhong Nanshan also mentioned that at present, most people have no obvious performance after being infected with Omicron, that is, asymptomatic infected people; Some people have dry throat, sore throat, dry cough, headache, fever and other symptoms, that is, mild patients. Asymptomatic infections and mild patients reached 98%.

  One infection is equivalent to one vaccination?

  Regarding the "sequela" of COVID-19, Zhong Nanshan said that there are more than 200 symptoms of "sequela" of COVID-19, the main clinical manifestations of which are cough, dyspnea, olfactory dysfunction, fever, joint and muscle pain, headache, chest pain, brain fog (difficulty in concentration), sleep disorder, fatigue, fatigue and mood change.

  Zhong Nanshan mentioned that a Scottish study showed that asymptomatic infected people basically have no sequelae. At the same time, patients who have been vaccinated before infection have a lower risk of "sequelae" after infection, such as a 42% decrease in the risk of olfactory disorder, a 39% decrease in the risk of taste disorder, and a 40% decrease in the risk of hearing disorder.

  Zhong Nanshan also said that at present, many data show that after being infected with Omicron once, the rate of reinfection within one year is very small. After being infected with Omicron once (including asymptomatic), it is actually like being vaccinated once, and antibodies will be produced in the body.

  In this case, shouldn’t it be as some people on the Internet say, "It’s better to be sunny early and sunny late than to be sunny together"? Zhong Nanshan believes that this concept is not desirable.

  Zhong Nanshan said that although Omicron (BA.4/5, BF.7) infection is not terrible, most people can fully recover in 7-10 days; However, it is still very important to prevent infection, because China has a large population base, so we should be careful to prevent large-scale infection from affecting the normal social order or leading to the emergence of new mutant strains in the short term.

  In addition, Zhong Nanshan mentioned that people should not take the initiative to get sick, but because Omicron is highly contagious, there is a high probability of infection. However, the later the infection is delayed, the symptoms after infection may become lighter and lighter. "I believe that in the end, more and more infected people will be asymptomatic." Zhong Nanshan said.

  How do individuals protect themselves?

  At present, the spread of Omicron is very strong. How can individuals protect themselves?

  In this regard, Zhong Nanshan put forward eight suggestions to strengthen personal protection: strengthening protection (wearing masks, keeping a distance, reducing public gathering, etc.); Don’t be afraid of infection; Most infected people don’t need to go to the hospital; Pay attention to antigen testing at home; If you continue to have fever, you must go to the hospital; Older people suffering from general chronic diseases should also be vaccinated; It is not necessary to hoard medicine; "Old drugs are used for new purposes" must undergo rigorous experiments.

  In view of how young people cope with COVID-19, Zhong Nanshan also mentioned that the serious illness rate of young people infected with COVID-19 is very low. If there are no early warning symptoms in self-health monitoring after infection, they can continue to be isolated at home and release more resources for fever clinics and emergency treatment to elderly patients who need it more.

  "But if there are suspicious warning symptoms after self-health monitoring, you still need to see a doctor nearby in time." Zhong Nanshan said, "During the peak period of the epidemic, people who live with the elderly should also be vaccinated and strengthened, consciously reduce unnecessary going out and gathering, and do a good job of self-protection when going out to avoid infection. If there are suspected infection symptoms, the antigen self-test should be carried out in time. If it is positive, it should be isolated from itself (single room) to reduce contact with the elderly at home. "

  Zhong Nanshan has repeatedly stressed that it is necessary to accelerate the intensified vaccination of vaccines (especially heterogeneous vaccines). He pointed out that the effect of preventing infection will not be enhanced if the same vaccine continues to be vaccinated, but the effect of preventing severe diseases still exists; The effect of immunization with heterologous vaccine (subunit protein vaccine/adenovirus vaccine /mRNA vaccine on the basis of two doses of inactivated vaccine) is obviously improved. Therefore, it is necessary to strengthen the immunization of the elderly and vulnerable groups. At the same time, it is necessary to strengthen the vaccine protection of medical personnel, and accelerate the research and development and approval of nasal spray and inhalation vaccines.

Sporty and handsome hatchback auto show experience Seal 06GT

  [Illustration of car home New Car] At the 2024 Chengdu Auto Show, BYD brought another hatchback model-Seal 06GT, which will form the "hatchback three brothers" with seagulls and seals. The new car also announced a blind pricing at this auto show, which is 150,000-200,000 yuan. Let’s take a look at the performance of this hatchback.

Home of the car

  The new car is based on BYD e platform 3.0 Evo, which is positioned as a medium-sized hatchback car. The overall modeling design is still quite family-like style of Ocean Net. In terms of body size, the length, width and height of the new car are 4630mm/1880mm/1490mm respectively, and the wheelbase is 2820mm.

Home of the car

Home of the car

Home of the car

  The shape of the front face is quite sporty, and the sharp headlights are exactly the same as those of Seal 06. The lower enclosure is designed with a three-stage air inlet and a shovel-shaped design.

Home of the car

Home of the car

  The shape of the side of the car body presents a dive posture, with sharp lines and hidden door handles. The 235/45 R19 Jiatong tires are used in the exhibition car, which are matched with black petal-shaped rims and red brake calipers. The overall style is quite sporty.

Home of the car

Home of the car

  The tail has a good sense of layering, and the penetrating LED taillights can also have good recognition after lighting, so that people can know that it is BYD’s model at a glance. Under it, a large-area diffuser shape and vent design are also adopted, and the sporty style is very remarkable.

  In terms of interior, BYD’s family design style is still maintained, which is very close to the interior layout of Seal 06, and two interior colors of shell white and twilight blue are available. The central control area adopts a combination of 10.25-inch full LCD instrument, 15.6-inch adaptive rotating suspension screen and 12-inch W-HUD head-up display.

Home of the car

Home of the car

Home of the car

Home of the car

Home of the car

  The car will also be equipped with a high-end version of the intelligent cockpit -DiLink 100, which can realize full-scene intelligent voice control, map wallpaper dual desktop, 3D car control and other functions. In addition, Seal 06GT is equipped with DiPilot intelligent driver assistance system, which can realize L2 intelligent driver assistance and provide intelligent driver assistance functions such as lane navigation and automatic parking.

Home of the car

Home of the car

Home of the car

Home of the car

  Bucket seats are used in the front seats, and the overall wrapping and support are good. After the experiencer with a height of 183cm sits in the front row, lowers the seat to the minimum and adjusts to the normal driving posture, there are still three fingers in the head space. The riding experience of the rear seats is quite satisfactory, and there is only one finger left in the head space, and the leg space is acceptable, and there is still room for two punches.

Home of the car

Home of the car

  The overall performance of the trunk is relatively regular. After putting down the rear seats, the depth of the trunk can reach 1770 mm. In addition, it also provides a front compartment, which can further expand a certain storage space.

Home of the car

Home of the car

  In the power part, the new car offers two power layouts: single-motor rear drive and dual-motor four-wheel drive, among which the single-motor model has two versions: 160 kW /310 Nm and 165 kW /330 Nm. The maximum total power of the dual-motor four-wheel drive model is 310 kW, and the acceleration of 0-100km/h only takes 4.9s s.. The car will be equipped with battery packs with a capacity of 59.52 kWh or 72.96 kWh, and the corresponding cruising range under CLTC conditions is 505 km, 605 km and 550 km.

★ Edit comment:

  In the era of SUV prevalence, the selectivity of hatchback cars is not much. However, a sporty and handsome hatchback will still be favored by young people. Seal 06GT not only shows its sporty characteristics, but also inherits the concept of BYD’s new energy. There are also many power versions available for a pure electric vehicle. Do you think it is appropriate to set a blind price of 150,000-200,000 yuan? (Text/Figure car home Wang Liang; Photo/car home Chengdu Auto Show Reporting Group)

Shen Teng’s impromptu "skating skills" in the special edition of "Super Family" pokes fun.


1905 movie network news On July 3rd, directed by, starring,,,, Han Yanbo and Bai Lina, the Mahua FunAge fantasy comedy, which will be released on July 21st, will expose a special edition of honest villains. The special edition reveals the process of Shen Teng’s transformation into an "honest villain" begging for help, and the "thick" face of five hours of special effects makeup makes Shen Teng "forget me" to play a foreign villain. Once again, in cooperation with director Song Yang, Teng Ge still appeared as a "skater", from sliding on his knees to the word "foot sliding" in "Super Family", which was a burden and made people look forward to it. Kichikov’s honest character of never telling lies also succeeded in stepping on the audience’s jokes, and Shen Teng’s impromptu comedy ability also added more joy to the role. Looking forward to this summer vacation, I will be happy to cool off and decompress with "Super Family".


Shen Teng premiered as a foreign villain, begging for help.

"The conspicuous bag of the villain" has a name since then.


In the movie, Zheng Qian (played by Allen), an unreliable family, unexpectedly gains super powers. My sister can fly, my father can be invisible, my grandfather can never die, and my sister is powerful. The honest villain (Shen Teng) who has the "money-making ability" is the arch-rival of this family. When a family with "bulk super power" meets a "conspicuous bag in the villain" begging for help, just like Wolong meets Feng Chu, it collides with countless jokes in the process of fighting wits, which makes people look forward to it.

This film is also the first time for Shen Teng to play a foreign villain, with a blond head and a golden-toothed aquiline nose, which makes him feel oppressive from a distance. Once you get close, you will be swayed by the love of the "honest villain" of Kikukov. He threatened generously, lured openly, and others’ sincerity was a killer skill, while begging for help turned sincerity into a "suicide skill", which was simply a "conspicuous package for villains". It is curious what surprises such a comedy character with a sense of contrast will bring.


Apply makeup for 5 hours, remove makeup for 2 hours, and the aquiline nose is too reduced.

Netizen funny comment: This foreign actor is a bit like Shen Teng.


Since Kiqikov was exposed, there have been frequent comments in the comment area that "this foreign actor is a bit like Shen Teng" and "I didn’t recognize Brother Teng". In this special edition, director Song Yang shared the behind-the-scenes story of Shen Teng’s transformation into a beggar through special effects makeup. Shen Teng’s average makeup time is nearly 5 hours, and makeup removal is 2 hours faster, frankly, "the working hours every day are 6-7 hours higher than others".


This time, the special makeup is an all-inclusive semi-headgear starting from Shen Teng’s nose, from improving hairline and cranium, to 1:1 human external nose model, and then to the unification of muscles and skin color, with full details. Director Song Yang revealed that "Brother Teng sometimes shoots for 18-20 hours with a hood". Artificial "thick" face is stuffy and sweaty, which makes Shen Teng experience a "stuffy sweat SPA". However, Shen Teng was quite satisfied with the new look, and bluntly said, "This role is very fresh, which makes me act very presumptuous.".


Improvisation is too strong, and both sheep have comedy burdens.

Laughter is where Shen Teng is on the set.


In the special edition, Director Song Yang bluntly said, "Brother Teng is the only person in my heart who can make everyone get high and excited, with comedy." On the film set, where Shen Teng is, there is constant laughter. Allen, a good partner, also became the "mouth substitute" of netizens and bluntly said, "I want to laugh as long as Brother Teng goes there."


The special also revealed some impromptu performances of Shen Teng during the filming. Shen vacated the scene, and according to the plot of slipping, he had a brainwave to design a sentence, "I am a beggar with slippery feet", which made a pun and poked the punch line. Allen sighed, "Brother Teng’s improvisation ability is too strong". Not only is there a constant burden in the play, but Shen Teng is also a comedian outside the play. On the set, he eats cookies in a game with sheep, and there are questions and answers. The burden falls on the ground, which makes people laugh.


The film "Super Family" is produced by Zhejiang Mahua FunAge Film Co., Ltd., China Film Co., Ltd., Shanghai Alibaba Film Co., Ltd. and Tianjin Cat’s Eye Lithography Culture Media Co., Ltd., released by Shanghai Taobao Film Film Culture Co., Ltd., China Film Co., Ltd. and Zhejiang Mahua FunAge Film Co., Ltd., and will be released nationwide in the summer file on July 21st.


It’s no news that I met the wild Siberian tiger up the mountain! There are five tiger families living in this province …

When talking about tigers in China, almost everyone knows it. Since ancient times, the tiger has been revered and worshipped by people. It is regarded as a symbol of strength, courage, majesty and even power, and is regarded as the "king of beasts" and "the god of towns and mountains" with its majestic posture, powerful momentum and quick action and the word "king" on its forehead.

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Tiger culture in China has a long history. In writing, language, literature, sculpture, painting, opera, folk customs, as well as folklore, fairy tales and nursery rhymes, the image of the tiger is everywhere and deeply rooted in people’s hearts. In ancient times, there was a tiger totem worship, and there were folk customs of wearing tiger’s head shoes and hats and posting tiger New Year pictures. In Chinese, there are many idioms, such as roaring tigers, being energetic, hiding dragons and crouching tigers, adding wings to tigers, getting nothing without venturing, getting nothing without venturing, and so on.

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However, while people worship tigers, it happens from time to time.China is the country of origin of tigers, with the largest number of tiger subspecies, but there are only dozens of existing wild tiger populations. What’s even more embarrassing is that while all parties are debating whether there is a wild South China tiger, some experts pessimistically assert that the wild Northeast Tiger has also disappeared in China!

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Since the 1950s, the wild Siberian tiger has gradually disappeared due to excessive deforestation and the interruption of the food chain.For decades, the forest in Changbai Mountain stretches for thousands of miles, and it is no longer the roar of tigers that reverberates, but the legend about the Northeast Tiger.

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Surprisingly, the vast Changbai Mountain is now reappearing the scene of tigers leaping over mountains, and the sound of tigers whistling and wind is frequently heard!Through unremitting efforts of all parties, the number of wild Siberian tigers in Jilin Province has reached 27, and the number of Siberian leopards has recovered to 42! The monitoring results also show that more than half of these wild Siberian tigers are sub-adults and larvae, and five tiger families have survived and multiplied in Jilin Province.

In the scattered area of the Northeast Tiger Forest Park in Hengdaohezi, Heilongjiang Province, a group of Northeast Tigers ran in the water to grab the broilers (photo taken on July 12, 2016). Xinhua News Agency reporter Wang Jianwei photo

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Meeting the wild Siberian tiger is no longer news.

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Although it is a hot summer season, the forest in Changbai Mountain is very cool. Walking in the mountain path of Dahuanggou Forest Farm, Gao Dabin, a staff member of Hunchun Northeast Tiger National Nature Reserve, tells the story of "unexpected encounter" between local people and wild northeast tigers. At the end of every story, he would deliberately add: In the past, meeting a tiger was enough to show off for three or two years; It’s no longer news to meet a tiger on the mountain now …

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Before the reporter and his party arrived in Hunchun, the easternmost city in Jilin Province, a friend of Hunchun was exposed in a circle of friends, and the cattle raised by local villagers were bitten by tigers. Every two days, this friend took another photo, and another cow was killed by a tiger.In Hunchun, the nearest place where the tiger appeared was less than 10 kilometers away from the urban area.

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Siberian tiger, also known as Siberian tiger, is mostly distributed in Russian Far East, northeast China and other places. Affected by habitat destruction, indiscriminate killing and other factors, the wild Siberian tiger has been sharply reduced since the last century.There are only a few hundred of them in the world.

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Hunchun, located at the junction of China, Russia and North Korea, borders on two Tiger and Leopard Parks and Hassan Wetland in Primorsky Krai, Russia. It is the most densely populated area of wild Siberian tigers in China, and it is also the key ecological corridor for wild Siberian tigers to "freely visit" in China and Russia.

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In 2001, Hunchun Nature Reserve, the first nature reserve in China with the northeast tiger and leopard and their habitats as the main protection objects, was established, and was promoted to a national nature reserve in 2005. After the establishment of the pilot scheme of the Northeast Tiger and Leopard National Park system in 2016, the original Hunchun Nature Reserve became the core area of the Northeast Tiger and Leopard National Park.

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According to the pilot scheme, the Northeast Tiger and Leopard National Park starts from Qinglongtai Forest Farm of Hunchun Forestry Bureau in the east, goes to Nangou Forest Farm of Wangqing Forestry Bureau in the west, starts from Jingxin Forest Farm of Hunchun Forestry Bureau in the south, and goes to Fendou Forest Farm of Tokyo Forestry Bureau in the north, with a total area of 14,600 square kilometers, mainly in Jilin Province, spanning Jilin and Heilongjiang provinces.?

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In the view of many wildlife protection experts, this area is the most important settlement and breeding area with the largest population, the most frequent activities and the most important population in Northeast China. Especially, judging from the current situation of the habitat of the Northeast Tiger and Leopard in Hunchun and Wangqing, delineating this area and carrying out the national park pilot project will help to enhance the connectivity, coordination and integrity of the habitat of the Northeast Tiger and Leopard, promote the overall protection and system restoration of the wild Northeast Tiger and Leopard, and then realize the stable reproduction of the population.

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Walking through the forest of Dahuanggou Forest Farm, you can see the safety tips of tigers everywhere. According to the staff of the forest farm, there is a high probability of "meeting" with wild Siberian tigers in this area, and it is not unexpected to meet tigers.In July last year, a small video of a local wild Siberian tiger going down the mountain exploded in a circle of friends.

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From no trace to frequent appearance, from precariousness to settling down, from confrontation between man and tiger to peaceful coexistence, the road to the return of the "king of beasts" is covered with mysterious and wonderful stories, telling too many glories and hardships.

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On the eve of the seventh "Global Tiger Day" on July 29th this year, the reporter and his party went deep into the beautiful forest of Changbai Mountain in Jilin Province.Walking into the nascent Northeast Tiger and Leopard National ParkGo up the mountain to protect the tiger with the mountain rangers, follow their footsteps, listen to their stories, and trace the "return of the king" a little bit.

Video screenshot

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In the video, the protagonist emerged from the cornfield with a height of more than one person, which was embarrassing. Mr. Sun, a citizen of Hunchun who filmed this video, said that after hearing the news that the villagers found the tiger, he drove here and didn’t expect the tiger to still be there. He took several videos and some photos with his mobile phone not far from the tiger.

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Not far from Dahuanggou Forest Farm is Tianqiaoling Forestry Bureau in Wangqing County. At the end of May this year, local forest frog farmers found the footprints and feces of the suspected wild Siberian tiger, which was later identified by the Northeast Tiger and Leopard Monitoring and Research Center of the State Forestry Administration and confirmed to be an adult female Siberian tiger. Cao Yongfu, director of Tianqiaoling Forestry Bureau, said,Since September, 2008, this is the 31st discovery of wild Amur tiger activity information in Tianqiaoling Forestry Bureau.

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Tigers are at the top of the food chain. Where tigers live, the food chain is complete."The Return of the King" and "The frequent appearance of tiger shadows" show that the natural ecology belongs to a virtuous circle and the natural animal and plant species are gradually enriched.Lang Jianmin has worked in the reserve for 16 years. Compared with the title of director of the mission center of Hunchun Northeast Tiger National Nature Reserve, he prefers to be called "Lang Tiger".

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Talking about the changes in these years, he said with deep feelings that with the implementation of the Natural Forest Protection Project, the establishment of nature reserves, especially the comprehensive implementation of hunting bans by local governments, the local ecological environment has gradually improved, the food chain has gradually improved, and the environment for the growth and reproduction of wild Siberian tigers has returned.

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From Hunchun to Wang Qing, from forest farm to protection bureau, many people told reporters that in recent years, the population of butch and leopard in Northeast China has shown a recovery growth trend by taking active protection measures.

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The results of special monitoring show that,At present, there are five Amur tiger families living in Jilin Province, and 27 wild Amur tigers and 42 Amur leopards have been detected in the whole province, which is an obvious increase compared with the 6-9 Amur tigers found by Chinese, Russian and American scientists in Changbai Mountain forest area in 1998.

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With the increase of population, the wild Siberian tiger began to spread from the border line to the mainland. Especially in Huangnihe Forestry Bureau, which is less than 300 kilometers away from Changchun, the capital of Jilin Province, traces of wild Siberian tigers have been found many times.

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The most surprising thing is that in December, 2015, in the snow of Shengli River Forest Farm in jiaohe city, Jilin Province, mountain patrol personnel found the footprints of suspected big cats. A few days later, it was identified as the footprints of the Northeast Tiger by experts from Jilin Provincial Forestry Department. And here, it’s less than 200 kilometers away from downtown Changchun …

A Siberian tiger preys on live chickens in the scattered area of Hengdaohezi Northeast Tiger Forest Park in Heilongjiang Province (photo taken on July 12, 2016). Xinhua News Agency reporter Wang Jianwei photo

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Perseverance and persistence, they "jumped out" the king of beasts to go home.

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February 10th, 2002 was a dark day for the protection of wild Amur tigers. Many years later, many people will remember this special day in the face of the news of the wild Siberian tiger in common newspapers.

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On this day, a seriously injured wild Siberian tiger died of lung abscess, severe liver and kidney failure, although it was rescued for many days. The staff of the reserve who participated in the on-site treatment said that when they received the news and rushed to the scene of the tiger’s injury, they found that the tiger was firmly trapped in the neck by a condom, and the trachea and esophagus were cut off.

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In Changbai Mountain area, a tiger strangled by a condom is by no means a tiger.

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The condom, a tool for strangling the wild Siberian tiger, is as simple as a circle surrounded by an iron bar with a little finger. Poachers fixed it to the trunk to catch wild boar, roe deer and other animals. Unfortunately, the wild Siberian tiger will be caught in the neck if it is not careful when walking.

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"The habit of an animal like a tiger is to move forward bravely and not like to retreat. Once its neck is trapped, it will struggle hard and get rid of it, but the more it does, the tighter and deeper it will be, which will eventually lead to tragedy." Li Zhixing, secretary general of Tianhe Northeast Tiger Protection Association in Hunchun, said.

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Changbai Mountain area, historically, is the home for the survival and reproduction of wild Northeast Tiger and Leopard. Here, the vegetation is lush, the animal resources are abundant, and the wild Northeast Tiger and Leopard are "well-fed". However, when man-made sabotage causes tigers to flee to other places, the roaring of tigers gradually becomes a legend, and when the majestic tigers only appear in film and television works and are often replaced by lame cartoons, the staff of the nature reserve are in pain one by one.

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After learning from a painful experience, they made up their minds: even if they stumble with their feet, they should step by step stumble out the way home for the wild Siberian tiger.

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Every winter, when thick snow covers the vast Changbai Mountain area, the cleaning operation will begin. Together with the border guards and forest police, they braved the cold of MINUS 20 or 30 degrees and stepped on knee-deep snow to look for condoms left by poachers in the deep mountains and forests.They all have an account in their hearts: without a condom, the life of the wild Siberian tiger will be less threatening.

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In January, 2008, Xinhua News Agency reporters followed the staff of the reserve and more than a dozen volunteers from all over the country to go up the mountain to clear the set. What is fresh in my memory is that at the low temperature of MINUS 20 degrees, the battery of the camera quickly ran out, and I walked in the deep mountains, forests and snow, with a biting cold wind blowing on my face and sweat all over my back. Going down the mountain every night, looking at the "trophies" of harvest-large and small condoms, everyone can’t say the complicated taste in their hearts.

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Going up the mountain to clear the set in winter is only a small part of daily work. How many wild northeast butch leopards are there in Changbai Mountain, how big their range of activities is, whether the food chain is complete, what are the characteristics of their habits, and how to monitor their whereabouts … At the beginning of the establishment of the reserve, most people were completely unfamiliar with how to protect the wild northeast butch leopards, lacking experience, technology and equipment, so they had to work hard, learn bit by bit and explore step by step.

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In spring, summer, autumn and winter, they are measuring the mountains and rivers here with their own feet, tasting the hardships of field work under extreme conditions, and also reaping the joy of the return of the "king of beasts".

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Gao Dabin works in Madida Protection Station in the mountains all the year round. At more than 7 o’clock every day, they will set off, bring dry food, GPS and other equipment, wade the river upstream, and go down the mountain when it is dark. In case of special investigation, I often spend ten days and a half in the mountains. When I am hungry, I chew some dry bread, when I am thirsty, I drink a few mouthfuls of mountain spring water, and I spend the night in the farmhouse. Recalling the days of going up the mountain, he said, "It was the most fulfilling, happiest and hardest period in life".

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"I almost died once." Gao Dabin recalled. It was the time when the mountain was closed by heavy snow in winter. He and his colleague Lang Jianmin returned from the mountain tour and met a steep cliff of tens of meters. After discussion, the two decided that Gao Dabin would try to climb down a few meters first, and then the other one would go down.

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Unexpectedly, when Gao Dabin opened his hands to pick up Lang Jianmin below, the accident happened. Lang Jianmin slipped and fell rapidly, and he rushed to his side. At the critical moment, Gao Dabin bent down to pick them up, and the huge momentum made them fall at the same time. Fortunately, after a rapid decline of more than ten meters, a big tree growing on the cliff stopped them …

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Over the past ten years, from the most basic footprint identification to hair collection, from the use of GPS and infrared cameras to the newly introduced SMART patrol system, the patrol work of wild Northeast Tiger and Leopard has been upgraded from routine patrol to digital management.

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Their patrol intelligence level is also improving, and the mountain patrol plan can be made through computer analysis. Modern intelligent equipment such as drones have inserted scientific and technological "wings" into the mountain patrol. They also regularly invite foreign tiger protection experts to Hunchun to learn relevant protection skills on the spot and get international cutting-edge information in time.

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"Without personal experience, it is difficult to understand how hard and lonely their work is." Wang Yue, director of Hunchun Forestry Bureau, said with emotion. It is Lang Jianmin and Gao Dabin, whose persistence and persistence light up the way home of the wild Siberian tiger step by step. They are the protectors of the wild Siberian tiger.

On January 21, 2007, volunteers from all over the country took part in the mountain patrol in Hunchun Nature Reserve.

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The diversion of high-speed rail and the cancellation of high-speed rail are all "making way" for Tiger and Leopard.

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One thing happened in the mountainous area of northeast Jilin, which made people see the determination of governments at all levels in Jilin to protect the wild Amur tiger-

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From Hunchun City to Dongning City, Heilongjiang Province, it is now connected by an ordinary provincial road. In order to improve traffic conditions, Jilin Province originally planned to build an expressway between the two places. However, it has been suggested that if this expressway is completed, it will just run through the wild northeast tiger and leopard activity intensive area, which will inevitably have a great impact on its survival and migration.In order to minimize the harm, under the communication of many parties, the Jilin provincial government canceled the planning of this expressway and improved it on the basis of the original provincial highway.

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The local authorities started planning to build a high-speed railway from Hunchun to Vladivostok, Russia. Experts said that this construction will lead to the division of protected areas and inland forests, which is extremely unfavorable to the living environment of butch and leopard in Northeast China. Unexpectedly,Relevant parties in Jilin Province take good advice on the protection of tigers and leopards in Northeast China, and the planned high-speed railway will be diverted to avoid the hot spots of tigers and leopards’ survival and migration.

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A similar scene happened a few years ago. As an important part of railway traffic in the eastern part of Northeast China, the railway from Dongning to Hunchun touched many people’s hearts when it was planned and built. According to the plan, most of the areas along the railway are areas with lush forests and frequent wildlife activities, and the area between Daduchuan and Hunchun-Songting in Dongning County is an important habitat for wild Siberian tigers.

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In order to reduce the disturbance to the activities of the wild Amur tiger and ensure the green corridor for its migration to the maximum extent, the project party has made many investigations and surveys on the topography, landforms, distribution of animals and plants on both sides of the line, and the distribution location of the local wild Amur tiger and leopard activities, and negotiated with the Jilin Provincial Forestry Department and the International Wildlife Conservation Society to ensure that the habitat and reproduction of the wild Amur tiger will not be hindered as much as possible after the completion of the railway.

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The survival and reproduction of tigers are closely related to food and habitat.Research shows that there are 14 tiger-distributing countries that carry nearly 50% of the global population. Feeding these people requires a lot of cultivated land, leaving less and less land for tigers and other wild animals. Compared with the beginning of last century, the habitat area of tigers decreased by 96%, and the wild population of tigers decreased by 97%.

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In order to form a long-term mechanism for the protection and rescue of wild butch and leopard in Northeast China, Jilin Province has also studied and issued the Notice on Further Strengthening the Protection of Butch and Leopard in Northeast China, stipulating that all projects such as railways, roads, water conservancy projects, mining development and border fences to be built in the distribution and potential distribution areas and ecological corridors of wild butch and leopard in Northeast China must be demonstrated by experts organized by forestry and environmental protection administrative departments to ensure that their survival, breeding and proliferation will not be affected.

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Major construction projects "make way" for wild Northeast Tiger and Leopard, which is a microcosm of Jilin provincial government’s efforts to protect wild Northeast Tiger. In recent years, Jilin Province has taken comprehensive measures, successively compiled protection plans and established a monitoring network for wild butch and leopard in Northeast China. In 1996, hunting was banned, and commercial logging was completely stopped in 2015. These measures enabled the rapid growth of animal resources and forest resources, and gradually filled the gap in the food chain of wild northeast tigers and leopards.

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How to improve the ability of protecting wild northeast tiger and leopard? Jilin Province "please come in and go out", actively promote international cooperation, and carry out cross-border population and habitat protection projects with the Global Environment Facility and the World Wide Fund for Nature, and learn from international advanced protection experience. Relevant parties in the province have successively signed cooperation agreements with the Russian Primorsky Krai government and relevant departments on the protection of wild animals such as tigers and leopards in Northeast China, joint efforts to crack down on illegal hunting, and strengthening information exchange and technical cooperation.

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At present, Jilin Province has incorporated the protection of the Northeast Tiger and Leopard into the "Thirteenth Five-Year Plan", and studied and formulated the "Major Ecological Protection Project Plan for Wild Northeast Tiger and Leopard in Jilin Province" for 10 years, including the construction of nature reserves, the construction of tiger and leopard diffusion corridors, and the ecological restoration of habitats, so as to optimize the survival and reproduction environment of wild Northeast Tiger and Leopard.

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In the interviews in previous years, there was a scene that impressed the reporter deeply.Aring Zhang, a volunteer for wildlife protection, was both happy and worried when he heard the news that the Huangnihe Forestry Bureau had discovered the wild Amur tiger. Happily, the tracks of wild Siberian tigers spread inland, and they are gradually expanding in their homes; Worried, roads separate hills, and tiger habitats will become isolated islands."A tiger lives here, it is difficult to cross the road, it is difficult to mate and breed, and it may end up here. I feel a little sad when I think about it. "

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After learning that the local government made way for the wild Siberian tiger, he was happy for a long time, and his hanging heart was gradually put down.

A little tiger in the Northeast Tiger Forest Park in Heilongjiang is hungry for feeding (photo taken on April 14, 2016). Xinhua News Agency reporter Wang Kai photo

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How do people and tigers live in harmony: a difficult problem that must be solved

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With the rapid increase of population, the continuous expansion of human activities, and the sudden decrease of tiger habitat, the conflict between humans and tigers has intensified, and people and animals have been eaten by tigers and killed by tigers from time to time.

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Qu Shuangxi, who lives in Guandaogou Village, Chunhua Town, Hunchun City, used to be a famous hunting expert in the local area. One day many years ago, he went hunting in the mountains after heavy snow and met an injured wild Siberian tiger on his way home. At the critical moment, the tiger ate the venison he had harvested from hunting in the mountains, and Qu Shuangxi got away with it.

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However, Yang Chunyan, an employee of the local Sandaogou Forest Farm, was not so lucky. On the way down the mountain, she met the injured tiger and was bitten to death.

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In 2016, a Siberian tiger ran into Yili Nangou Village, Machuanzi Township, Hunchun City. The villagers were always afraid, and some fields had weeds and dared not fight pesticides. Setting off firecrackers in the village can’t scare away tigers. Villager Zhou Yamei should have been busy picking mushrooms and mountain vegetables in the mountains at this time. "But the tiger came and couldn’t go up the mountain."

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In a pasture not far from Yilinan ‘gou Village, contractor Yin Zhaohai made a mistake: since the "trouble with tigers" in May, six cows have been killed and more than 20 cows are missing."Tigers are rare animals, but the safety of cattle and people must also be considered."

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Li Zhixing said that in the early years, tigers were short of food, and local residents mostly made a living by hunting and raising cattle. Conflicts between humans and tigers were inevitable, and conflicts between humans and tigers often occurred. "How to realize the harmonious coexistence between human beings and wild tigers and leopards and find a way to give consideration to economic development and ecological protection has become a topic that the local government must answer."

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Tigers are the flagship species for biodiversity conservation.The survival and development of wild tiger population is not only related to the integrity and health of the ecosystem, but also related to the inheritance of Chinese tiger culture. China is more concerned about the protection of tigers than any other country, and attaches great importance to the harmony between people and tigers.

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As far as Changbai Mountain is concerned, the wild Northeast Tiger and Leopard is regarded as the soul of its life and the most important symbol of the ecological restoration and construction of this famous mountain. Providing more and more safe and good habitat for wild Siberian tigers, people and tigers can live in harmony.

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In order to alleviate the contradiction between humans and tigers caused by tigers hunting livestock, in 2006, Jilin Province issued a compensation method for personal and property damage caused by key protected terrestrial wild animals, which clearly stipulated that farmers who were injured by wild Siberian tigers and other wild animals should be compensated. "The tiger eats the cow and the government pays the bill" has been widely implemented in the local area, which has alleviated the antagonistic contradiction between man and tiger to some extent and strengthened the concept of local farmers to protect wild animals.

On November 25, 2014, Hunchun Forestry Bureau took a screenshot of the Northeast Tiger video with an infrared camera.

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Since 2008, Hunchun Northeast Tiger National Nature Reserve, together with Riel Conservation Association and International Wildlife Conservation Society, has tried to protect a new model: establishing cattle breeding cooperatives and beekeeping cooperatives in local rural areas, building cowsheds and beehives for villagers free of charge, and providing farmers with means to get rich and increase their income.

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In return, the villagers should set up a patrol team for the protection of wild northeast tigers and leopards, regularly patrol the mountains and clear the sets in the nearby forests, and at the same time manage the villagers not to steal and hunt, report the poaching in time, and report the tracks of tigers and leopards in time.

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"As local villagers, we are very familiar with the mountain environment, and we also know the regularity and living habits of wild Siberian tigers. In addition, farmers can obtain cattle-raising technology through cooperatives, which can increase their income and solve our worries." Sha Mingguo, a villager from Xiamao Village who participated in the peasant patrol team, said.

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Over the years, with the strengthening of government protection and the influence of a series of publicity and education, the local people’s understanding of the Northeast Tiger and Leopard has also undergone major changes.In the past, some people hated and hurt tigers, but now more and more people love and protect tigers, and they are extremely proud of the presence of wild tigers and leopards in Northeast China.

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In Hunchun City, Wangqing County and other areas with frequent activities of wild Northeast Tiger and Leopard, the local government holds various conservation-themed activities every year, such as the Wild Northeast Tiger Culture Festival, the essay contest for primary and secondary school students, and the citizen knowledge contest, etc., and builds a platform that some people like to hear, encouraging more people to participate in the activities, so that more and more local people can realize the value of wild Northeast Tiger and Leopard and the significance of conservation work, and cherish the most famous ecological business card of their hometown.

On August 29, 2010, the opening ceremony of the Northeast Tiger Culture Festival was held.

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Tiger and Leopard National Park began to move from blueprint to realization.

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The frequent appearance of tigers and leopards in Northeast China highlights China’s long-term efforts and achievements in attaching importance to the construction of ecological civilization and solidly promoting nature protection. To explore the fundamental way to save the butch in Northeast China, it is urgent to eliminate the factors that threaten its survival and reproduction, alleviate the conflict between man and tiger, ease the "man and tiger fighting for land", establish rigid rules and strengthen relevant law enforcement.

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On December 5, 2016, the "Northeast Tiger and Leopard National Park System Pilot Program" was reviewed and approved at the 30th meeting of the Central Leading Group for Comprehensively Deepening Reform, marking the official approval of the long-planned construction of Northeast Tiger and Leopard National Park, and the protection of wild Northeast Tiger and Leopard has turned a new page.

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The plan is clear that through the construction of the Northeast Tiger and Leopard National Park, the overall protection and system restoration will be promoted, and a stable breeding and spreading seed source of the Northeast Tiger and Leopard will be formed. According to the relevant person in charge of Jilin Provincial Forestry Department, the scope of the proposed Northeast Tiger and Leopard National Park is defined according to the main habitats, diffusion corridors and potential distribution areas of wild Northeast Tiger and Leopard, the integrity and naturalness of the ecosystem, trying to avoid densely populated areas and areas with frequent economic activities, and adapting to the development needs of Northeast Tiger and Leopard population.

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At the same time, the Northeast Tiger and Leopard National Park will establish a biodiversity monitoring network system, form an integrated ecological environment monitoring network, collect natural and human information closely related to the survival and reproduction of the Northeast Tiger and Leopard in time, and provide scientific basis for the study of the Northeast Tiger and Leopard.

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After the pilot scheme of the Northeast Tiger and Leopard National Park system was passed, the Jilin provincial government set up a leading group for the pilot work of the Northeast Tiger and Leopard National Park system, with a vice governor as the team leader. This year, Jilin Province will also organize the compilation of the Implementation Plan of the Northeast Tiger and Leopard National Park System Pilot and the Master Plan of the Northeast Tiger and Leopard National Park System Pilot.

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Relevant parties in the province and local forestry bureaus have taken active actions to accelerate the general survey of natural resources assets within national parks, the transformation of indigenous people’s production and lifestyle, and the integration and innovation of management systems. At the same time, efforts have been made to strengthen publicity and education, strictly control production and business activities, and push for border demarcation.

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Lan Hongliang, director of Jilin Provincial Forestry Department, expressed the hope that through system innovation, resource integration and the establishment of inter-provincial and national exchange and cooperation platforms, efforts will be made to create a "special zone" for ecological protection and management, so that Northeast Tiger and Leopard National Park will become a business card for China’s ecological civilization construction, a window for displaying the image of a responsible big country in international wildlife protection and a model for international cooperation and exchange in wildlife protection.

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Relevant personnel of local protected areas and forestry departments said that there is no precedent to be found in the construction of Northeast Tiger and Leopard National Park, and there are also practical shortcomings in active exploration. In particular, the system and mechanism of the Northeast Tiger and Leopard National Park, the carrying capacity of the reserve, the inward migration channel of the wild Northeast Tiger and Leopard, the immigration problem and the local economic and social development are all difficult problems.

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Taking the activity area as an example, the activity range of a wild Amur tiger is about 400-500 square kilometers. With the continuous ethnic reproduction, the number of wild Amur tigers in China is increasing, and the existing forest area is far from meeting the requirements for the habitat and population reproduction of wild Amur tigers.

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According to the monitoring data of China and Russia, there are at least 35 tigers and 70 leopards around Hunchun and Russian Leopard Park, but the area is less than 4,000 square kilometers, and the number of wild northeast tigers and leopards has exceeded the carrying capacity of resources by three times.If we can’t provide enough space for the survival and migration of wild butch, there may be a crisis of resource exhaustion and even population collapse.

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Feng Limin, an associate professor at the School of Life Sciences, Beijing Normal University, suggested that the Northeast Tiger and Leopard National Park has excellent innate conditions, and the Northeast Tiger and Leopard faces great opportunities for restoration and protection. In the next step of promoting construction, we should do a good job in system integration, interest balance and departmental coordination through the idea of "pilot first, key breakthroughs, and driving the overall situation" and correct the institutional drawbacks of "fragmented" management.

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On the wall of the exhibition room of Hunchun Forestry Bureau, there is an eye-catching map with small red flags marking the places where wild Siberian tigers have appeared. From this, we can not only see the migration trend of wild Siberian tigers from east to west, but also find that the wild Siberian tigers are too saturated in some narrow areas.

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Next to a few glass bottles, the organs of the dead wild Siberian tiger were soaked, as if staring at the world outside the bottle, quietly telling a story.

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The return of the king still has a long way to go.

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(This article is reproduced from Xinhua Daily Telegraph. Source: Xinhua News Agency. Source: Photo provided by the author. Editor: Xu Jiamin. Editor: shguancha@sina.com)

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Exterior and Interior Upgrade Test Drive Experience A New Generation of mazda 5

Seats and Space: Space is flexible and changeable.


  If you carefully observe the characteristics of the meeting seats, it is that all the seven seats in three rows are sewn vertically, instead of the horizontal and vertical collocation we often see. According to 5 designers, the advantage of doing this is to increase the sense of extension of the seat and make the whole interior more like a whole.


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model

Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model

  When there are five passengers, each passenger can have enough space. The experiencer with a height of 178cm still has a head space of about one punch when sitting in the front row. The passengers in the second row have spacious space with two fists on their heads and legs.


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model

Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


  If you want to experience the space in the third row, you must first understand how to get into the third row of vehicles. In fact, this step is not complicated. Just push the second row of seats forward and put them on the back of the chair, and the free space is enough for an adult to get into it. Of course, the space in the last row is not spacious, so it is only suitable for adults to take short trips.

Practical experience: new rear air outlet


  The two small tables in the back of the first row of seats have good practicability when traveling, and you can put them on whether you are eating, drinking or having fun, so that the long journey will not be too boring. From my feeling, the bearing capacity of the desk board is excellent, so it should be no problem to put a laptop.


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


  The rear air outlet is a key configuration added in New mazda 5, and its appearance has greatly improved the comfort of rear passengers. There is a secret place under the seat cushion of the second row of seats. The fifth seat of the vehicle and a powerful storage rack are placed in them respectively. When the vehicle only needs four people, the storage rack can be completely opened to increase the storage space.

Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model Mazda Mazda (import) mazda 5 2011 2.0L automatic luxury model


  In the experience of the previous generation, Mazda’s flexible space conversion ability left a deep impression on people, and the five seats in the back two rows can be opened or put independently. When they are all laid down, they can also form a wide and flat storage space, which is very practical.

The "Running Carnival" brothers joined hands with Jason, Angela Zhang and JJ Lin to open a summer carnival.

Video: "Running Carnival" Zhejiang Satellite TV sincerely dedicates the running men’s group to invite the audience to party with their old and new friends.

With the high-quality program content, Zhejiang Satellite TV’s Run Bar has not only topped the list, but also won the praise of major institutions and media such as People’s Daily, the Central Committee of the Communist Youth League, and the official Weibo of the United Nations, which has satisfied the audience’s appetite with its "running strength". With everyone’s earnest expectation, this Friday night’s "Run" finally ushered in the "Running Carnival" with increased and upgraded joy this season. At the scene, "Run" not only invites enthusiastic audience to experience the classic game of running men, but also brings wonderful song and dance performances with old and new friends Jason, Angela Zhang and JJ Lin. In addition, Xu Yaping, Tony, Jia Shukai and other "helping amateur friends" will also be present to bring surprise interaction. What sparks of joy will their arrival collide with "logging fatigue"?

Angela Zhang and JJ Lin, together with popular new forces, Chen Linong and Rocket Girls 101, made great surprises on the same stage.

Following the continuous exposure of the guest lineup of "Running Carnival" by the official Weibo of "Running", netizens expressed their "super expectation! Everyone has a good heart. " In order to give back to the audience’s love and support, we will bring you an "Amazing" carnival feast at the closing ceremony. This time, "Run" not only sincerely invited old friends Jason, Angela Zhang, JJ Lin and Joey Yung, who are powerful singers, to sing on the same stage, but also pleasantly welcomed new friends with super popularity, such as Mao Bubian, Rocket Girls 101 and Hot Blood Street Dance Troupe.

At the scene, Ryan and "Grandmother Zheng" Angela Zhang continued their pioneering work in the "Running Carnival" after the "Family Graduation Challenge" and performed wonderful interactive performances; Lu Han and the bloody street dance group "Steel King Team" used dance to burn this "running feast"; Michael Chen, who has always had a lot of golden sentences in the program, not only brought a hilarious talk show with "Sister Ju" Naomi, but also reviewed the happy moment of "attacking and defending and tearing famous brands" with Chen Linong as the incarnation of "Fat Fish". In addition, Rocket Girls 101, the most popular female group, will also show off her singing and dancing skills in surprise. In the face of such a strong guest lineup, whose performance do you want to Pick most?

The "sound-deaf team" was exposed. Jason and Angelababy actually collaborated again on "This is Love"

In addition to welcoming new and old friends, the "Running Carnival" will also announce the long-awaited unvoiced MV of the "Music Crazy Team". In "Run" and "Special Edition of Mid-year Fans’ Club", Jason and Jane Zhang, the powerful singers, once led the "Music Insanity Team" and "Teana Team" to record songs, and set off a nationwide Pick craze. Although the "Teana Team" finally lost and accepted the punishment announced by the whole network of unvoiced MV, many netizens were full of curiosity about the unvoiced MV of the "Tone Crazy Team".

At this carnival feast, Jason, the tutor of "Music Insanity Team", not only brought "the sound of nature" to the audience, but also collaborated with "Run Music Student" Angelababy on "This is Love" again. At the scene, the unvarnished version of the MV of the "Tone Insanity Team" was exposed by the program group. In order to prove the singing strength of the "Tone Insanity Team", Angelababy boldly proposed to cooperate with her mentor Jason on the spot "This is Love". Can Angelababy overcome "forgetting words and out of tune" and produce the "death treble" in Jason’s masterpiece This is Love? What "surprises" will the unvarnished version of the MV of the "Music Insanity Team" bring to the audience?

After enjoying the beautiful and pleasant song and dance performances, what other "running memories and killing" will "logging tired" offer together with the "running help group"? What surprises will the old and new friends of Run bring to us? The answers are at 16:00 on July 6th (Friday), "Run Happy Carnival Afternoon" and "Carnival Night" at 19:30. On this joyful day, let’s continue to run along with "logging fatigue"!

3 yuanxiao = a bowl of rice! Nutritionists teach you to eat Lantern Festival skillfully.

Lantern Festival, Lantern Festival, solve riddles on the lanterns … Lantern Festival is the last important festival in the Spring Festival custom in China. On the fifteenth day of the first month, Yuanxiao is eaten in the north and Tangyuan is eaten in the south, which symbolizes reunion. Yuanxiao and Tangyuan, as the protagonists of the festival, will inevitably eat more or less. Today, we will talk about the precautions for healthy eating during the Lantern Festival.
Although the making methods of Yuanxiao and Tangyuan are different, their raw materials are glutinous rice flour and all kinds of fillings with high sugar and oil, so there is generally a problem of high calorie and high fat. While enjoying delicious food, it is often accompanied by eating a lot of sugar and fat. Take a commercially available black sesame dumplings as an example. One dumpling is about 30g, and the heat is 89kcal. Eating three or four dumplings is equivalent to a bowl of rice. Therefore, after eating glutinous rice balls, we should pay attention to reducing the intake of staple food and oily food in the meal, so as to eat too much. Now that you have eaten more, why don’t you just increase your exercise and consume excess calories?
The Dietary Guidelines for China Residents (2022 Edition) points out that walking at a speed of 5.4-6.0km/h for about 42 minutes and 6,000 steps consumes 170kcal, which is not enough to consume the calories of two glutinous rice balls. Eating three or four glutinous rice balls requires longer exercise time and greater physical activity. Only by keeping a balanced diet can we maintain a healthy weight and avoid "gaining three pounds every holiday".
It is said that Yuanxiao is high in calories and contains sugar, so diabetics should pay attention to eating Yuanxiao. The glutinous rice flour wrapped in Yuanxiao is almost all amylopectin, which is soft and sticky, easy to be absorbed by the human body, and has a high glycemic index, which will lead to a rapid rise in blood sugar. People with blood sugar problems must pay attention to controlling the number when eating Yuanxiao, and never eat too much. Even if sugar-free Yuanxiao only replaces sucrose with xylitol, glutinous rice flour still has a high blood sugar response and should not be eaten more.
How to eat Yuanxiao healthily?
(1) control food intake. The energy density of Yuanxiao is high, and the average person can eat three or four Yuanxiao of medium size to avoid increasing the burden on the gastrointestinal tract. People who need to control blood sugar and indigestion should be more strictly limited, only one or two can be controlled, and they must not be greedy.
2 reduce staple food. After eating Yuanxiao, pay attention to reducing the staple food intake of the meal, and reduce half a bowl of rice for every two Yuanxiao. And pay attention to increase the proportion of coarse grains in the next meal to achieve the matching of coarse and fine grains.
③ Reasonable cooking. Yuanxiao contains high fat, so frying should be avoided. Frying Yuanxiao will lead to higher calorie intake. At the same time, we should reduce the amount of oil used in other dishes on the day of Yuanxiao, and choose less oil methods such as steaming and boiling to reduce the fat intake throughout the day. In addition, Yuanxiao should not be heated repeatedly. Repeated heating of glutinous rice flour containing amylopectin will improve the gelatinization degree and further increase the blood sugar reaction.
4 pay attention to collocation. The nutritional density of Yuanxiao is low, and it lacks vitamins, minerals, high-quality protein and other nutrients needed by human body. When eating Yuanxiao, vegetables, soybeans, milk, eggs, fish and shrimp should be matched to ensure food diversification, which not only makes the nutrition more balanced, but also delays the rise of blood sugar.
⑤ Old people and children should pay attention to prevent choking. The starch in Yuanxiao is easy to be absorbed after being gelatinized by heating, but it is not only difficult to digest, but also easy to choke after the temperature is lowered. In particular, children and the elderly have weak digestive ability and poor swallowing function. When eating Yuanxiao, family members must be around to avoid choking and causing danger. At the same time, the number of people eating Yuanxiao should be less.
Enjoy the full moon and lanterns with your family during the Lantern Festival.
While enjoying the beautiful holiday atmosphere
Eat yuanxiao healthily and celebrate the reunion festival.
Wish everyone a happy Lantern Festival.
Happy, healthy and safe.
References:
1. China Nutrition Society. Dietary Guidelines for China Residents (2022 Edition) [M]. People’s Health Publishing House, 2022.
2. Sun Changyao. Nutrition and Food Hygiene 8th Edition [M]. People’s Health Publishing House, 2017.
3. Pan Haikun, Wang Shuying, Fan Zhihong. Evaluation of postprandial blood sugar and satiety of waxy processed foods [J]. Food Science, 2016, 37(17): 225-229.
(Original title: 3 Yuanxiao = a bowl of rice! Nutritionists teach you to eat Lantern Festival skillfully)
Source: beijing jishuitan hospital.
Process editor: TF065
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"Olive" Playing "Olive" Fighting for Jingjiang "Playing" of 13 Youth Football Teams in Jiangsu Province

Yangzi Evening News Network June 20th (correspondent Liu Min Xiao Jing Yan Zhiyong Lu Huanyu reporter Wang Guozhu) On June 20th, the 20th Jiangsu Sports Meeting started in Taizhou. As the first phase of this provincial games, the youth rugby competition (17-18 years old group) started in Jingjiang. More than 150 athletes from 13 teams in the province will compete for the titles of men’s group A and women’s group A in the three-day competition.
According to reports, this competition adopts the latest rugby rules of the World Rugby Federation. The competition time is 14 minutes, with 7 minutes in the first half and 7 minutes in the second half. Each team can propose substitutions during the competition. The number of substitutions is 5, and the team with the highest score wins.
There are 7 men’s teams and 6 women’s teams among the 13 teams participating in this competition. In the competition on the 20th, the athletes threw themselves into the passionate competition with full enthusiasm, high morale, courage to fight and the spirit of unity and upward. The players of each team actively fought, decisively attacked and bravely collided, all of which showed good strength.
It is reported that the rugby project is one of the five events of this provincial games undertaken by Jingjiang City, and its courage, fighting spirit and teamwork are attracting more and more people’s love and attention. Since 2020, Jingjiang and the Training Center of the Provincial Sports Bureau have signed a contract with the provincial men’s rugby team through the mode of "joint operation of provinces and cities" to jointly promote the construction and development of rugby projects, actively select sports seedlings through resource integration and integration of sports and education, and build characteristic schools for rugby, better promote competitions and expand the mass base of rugby projects.
Zhang Changping, secretary of the Jingjiang Municipal Party Committee and secretary of the Party Working Committee of the Economic and Technological Development Zone, said that Jingjiang will make full use of the city’s strength, gather the wisdom of the whole people and pour out the feelings of the whole city, provide the highest level of service guarantee for more than 2,800 athletes, coaches and referees in the province, and strive to present a wonderful, complete, distinctive, passionate and friendly sports event, and will take the opportunity of hosting the provincial games to continuously expand the mass base of rugby and other events and promote more citizens to participate.
Proofreading: Tao Shangong
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NPC deputies talk about a happy new life after ex situ poverty alleviation and relocation.

  Colorful Guizhou Net News (report in front of the two sessions/Cheng Xi, Xiong Ying, Wu Di, Jinnitu/Yang Changding) On March 6, at the plenary meeting of the Guizhou delegation at the first session of the 13th National People’s Congress, Luo Yinghe, deputy to the National People’s Congress and secretary of the Party branch of Xinmin Community in Mengjiang Street, Huishui County, showed two contrasting photos, one was Luo Yinghe’s former home, a dilapidated wooden tile house in the mountains; The other is his new home in Huishui County. Brand-new five-story buildings are arranged on the spacious concrete roadside, and the word "Happy Building" on the white exterior wall is particularly eye-catching.

  Behind the two photos, Luo Yinghe and the villagers crossed the increasingly prosperous days. As a member of the 1.6 million relocated immigrants in Guizhou, Luo Yinghe said that after the relocation of poverty alleviation in different places, three obvious changes have taken place in the villagers around him.

  At the plenary session of the Guizhou delegation at the First Session of the 13th National People’s Congress, Luo Yinghe talked about three changes that have taken place around him since the relocation of poverty alleviation in different places.

  The family changed from "poverty" to "wealth" and moved into a new house one step at a time.

  Before the relocation, the village where Luo Ying lived was located in the "Three Mountains" areas of Mashan, Yaoshan and Yueliang Mountain, which were the poorest in Guizhou Province, and belonged to the "three impassability" zone with no water, no access and no communication.

  "At the beginning, like many people, I rushed to a township to buy some oil and salt. I had to get up early and get greedy, and I walked over the mountains for more than ten miles and dozens of miles." Referring to his past life, Luo Yinghe frowned and said, "Who doesn’t say that his hometown is good, but because one side of the soil and water can’t support one side, and the plight of the mountains is deep, many people have a very difficult life, and their housing is very simple and their livelihood is difficult to guarantee."

  On December 2, 2015, a new round of ex situ poverty alleviation in Guizhou Province was launched in Huishui. In March 2016, as the first batch of relocated people in Huishui County, Luo Ying and 4,685 villagers from 1,109 households from 58 villages moved to an economic development zone 10 kilometers away from Huishui County and moved into a new home with complete furniture.

  After the relocation, Luo Ying and the villagers started a new life of "living in a new house one step at a time and living a good life quickly", realizing the change from "poverty" to "wealth".

  Luo Yinghe’s new home in Huishui County, a brand-new five-story building is arranged in a spacious concrete roadside, and the word "Happy Building" on the white exterior wall is particularly eye-catching.

  Money changes from "nothing" to "something" to live a good life quickly.

  Relocation is only a means, and poverty alleviation is the purpose. In order to make the people who have moved out stable and become rich, the Party branch of Xinmin Community in Mengjiang Street of Huishui County has set up a community "New Age Workshop", and combined with "migrant night school training class" and "life lecture hall" to strengthen the ideological education and skills training of immigrants.

  In the past two years, we have held 108 sessions of basic education, electrician training, chef training, primary computer training, beauty salons, domestic service, pre-job training and other activities with 5682 person-times. Community neighborhood committees registered and established the "Follow-up Labor Service Company for Immigrants", successfully recommended more than 3,000 people to work in the county, and helped 78 special families to be included in the post of "sanitation worker".

  At present, 2,881 relocated households are working in the nearby enterprises in the development zone, and each person’s monthly salary income reaches 2000— About 3000 yuan, the average annual income of households is about 50 thousand yuan.

  "According to the household annual income survey in January 2018, the annual income of more than three people in many families is more than 90,000 yuan. One-person employment households also have more than 27,000 yuan, and some families in the community have more than 120 cars. " Over the past year or so, Luo Ying and nearly 5,000 villagers in 10 townships in the county have personally experienced great changes in poverty alleviation and relocation, and money has changed from "nothing" to "having".

  People have changed from "lazy" to "diligent", and their lives have been looking forward.

  "While the poor people’s lives are getting better, people are also made up of ‘ Lazy ’ Change ‘ Qin ’ Yes! " Around Luo Yinghe, there is a living example.

  Before the relocation, 38-year-old Wang Huaping, his 35-year-old brother and his 70-year-old parents lived in a mountain nest 12 kilometers away from the highway. The family was very poor and lived on subsistence allowances. They lived a cycle of looking forward to the night during the day and the boring life during the day at night. Because of poverty, the two brothers still can’t find a partner in their thirties.

  "After the branch visited the house and knew the above situation, he persuaded Wang Huaping to enter the training class. After education and training, his thoughts gained insight. He lost the inertia of wanting to be a poor household in the past and reached out and learned electrician skills. He was recommended to work in a nearby enterprise. Now his deposit has reached more than 30,000 yuan." Before the Spring Festival, Luo Yinghe asked about Wang Huaping’s plans. Wang Huaping, who lives in a new house, smiled and told Luo Yinghe that he wanted to work hard and earn some money to buy a car and marry a wife.

  "It used to be a hard time, but now life has a head start." Nowadays, in the relocation and resettlement area for poverty alleviation in Mingtian, Huishui County, the poor people’s awareness of taking the initiative to get rid of poverty is getting higher and higher, and their enthusiasm and initiative to get rich through hard work are getting stronger and stronger, realizing the change from "lazy" to "diligent".