On May 13, Beijing time, Huawei teamed up with China Mobile to officially launch Huawei’s new generation of flagship –Huawei Ascend P7This model performs very well in terms of appearance, workmanship, and internal performance. It can be said to be a product that pursues the ultimate from the inside out.
Xu Qinsong, Vice President of Huawei Consumer Business
After the press conference, Zhongguancun Onlinecell phoneThe Communications Division was very pleased to interview Xu Qinsong, Vice President of Huawei’s Consumer Business. Mr. Xu is currently in charge of the Consumer Business Sales and Marketing Department at Huawei. Previously, he was mainly responsible for sales in Europe and other overseas regions.
In fact, this time the author still comes with a relatively clear question, because some personnel changes in Huawei’s e-commerce department have made the author concerned about HuaweiAscend P7I am very interested in the product strategy of online channels or e-commerce channels. In this regard, Mr. Xu said that Huawei is a Huawei flagship product, which will be very different from the independent Honor brand in e-commerce, so this should be made clear first. In addition, Mr. Xu said that Huawei will increase the proportion of online sales in the future. It is expected that the share of online sales in the European market will increase to 20%, and the share of online sales in the domestic market will increase to 12%. It is worth mentioning that the Huawei mobile versionAscend P7That is, the first sale is made in JD.com Mall.
Mr. Xu said there were surprises in the third quarter
In addition, the author also targets HuaweiAscend P7The pricing strategy has raised questions. After all, the price of the Ascend P6 is 2688 yuan, while the machine has increased by 200 yuan. Mr. Xu said HuaweiAscend P7The domestic price is significantly lower than the domestic market, which is an indisputable fact, and Huawei believes that pricing is not just a comparison of hardware specifications. In addition, in terms of product experience, design, and workmanship, Huawei does not plan to learn blindly. Huawei needs to make products and survive in a down-to-earth manner, so that after a decade, everything will come naturally.
It is worth mentioning that Mr. Xu also revealed that Huawei will launch a mobile phone that is of interest to Arsenal fans in the third quarter of this year. There is no doubt that this will definitely be a mobile phone produced in cooperation with the Arsenal club. Since Huawei’s development in the European market in recent years and Huawei’s previous sponsorship of Arsenal have made them have a better relationship, it is reasonable to launch such a model, but the product specifications and other information cannot be disclosed, even so this can make Arsenal fans excited for a while.