A small county town, with so many factories producing billiards tables, has come to the right place. "Not long ago, Jess Zhang, a Guangzhou businessman who attended the first furniture exhibition in Ningjin County, didn’t hurry back, but went to several local enterprises and was shocked by the billiard table industry in Ningjin County. These enterprises include old brand furniture factories and sports manufacturing enterprises that have developed and expanded in recent years, freeing up some space and equipment in the workshop to produce solid wood billiards tables.
The number of billiard table-related enterprises ranges from 0 to more than 420, and the annual sales amount ranges from 0 yuan to 1 billion yuan. Ningjin County only used it for 3 years. The rise of billiard table industry is related to the two traditional manufacturing industries of sports and furniture in Ningjin County. After 30 years of development, the annual output value of Ningjin furniture industry has exceeded 10 billion yuan, and commercial fitness equipment also accounts for nearly 70% of the national market share. The "one gold and one wood" industry has become the basis for the rapid rise of billiard table manufacturing.
Advertising signs of "billiard table factory" and "billiard table processing" can often be seen on the roadside in Ningjin County. The earliest Ningjin enterprise that produced billiard tables was Ouguan Sporting Goods Factory, which not only produced fitness equipment, but also produced commercial furniture. In 2020, a local customer in Ningjin County wanted to open a billiards club, so he found Li Xiaolong, the head of the Champions League Sporting Goods Factory, and asked him to accompany him to other provinces to buy billiards tables. But two people turned a big circle, either the price was high or the quality was average. "I can understand how to make it. I’ll make one for you." Li Xiaolong said. Li Xiaolong has many years of experience in the production of solid wood furniture. He found that the production of billiard tables is not so complicated. Using the existing materials, equipment and workers of his own company, "small changes" can be made.
A month later, the first billiard table in Ningjin County was produced: the main raw material was oak, the most commonly used solid wood furniture in Ningjin, and the metal fittings and net bags were purchased from other places. The production equipment was basically the same as the furniture processing equipment. After the billiards table was made, they invited seven professional billiards players from the province to try it out. "The evaluation is very good and can be promoted abroad." After receiving the feedback from the first customer, Li Xiaolong began to look for dealers and seek cooperation with well-known domestic billiards table brands. 1, 5, 10 … Orders are increasing. He introduced that last year, the factory purchased an edge grinder, which significantly improved the production efficiency.
In 2022, more local enterprises joined the production of billiards tables. With the expansion of industrial scale, merchants from all over the world flocked to the market, and supporting products such as hardware parts and components gradually realized local purchase. "Billiard tables are also sports equipment, and hardware products are also our strengths. I just found a factory and am going to put on a billiard table production line." Wang Ying, sales manager of Shuyoute Fitness Equipment Co., Ltd. said.
At present, the billiard table industry in Ningjin County is developing rapidly. Yang Jingdong, secretary-general of Ningjin Furniture Association, said that despite the industrial foundation, there are still many problems, such as uneven quality, which will affect the reputation of the industry; In addition, enterprises "cluster" production, although the products are exported to all parts of the country, but did not form a well-known brand, low added value.
How can we go further and longer? Ningjin County decided to make a fuss about the influence of the products, and created the opportunity of "publicity" for the billiards table in Ningjin County. In the furniture exhibition, the local billiards table was pushed to the dealers in various provinces, and the "Ningjin Cup" Chinese billiards classic competition was held.
"If you want to be prosperous for a long time, you can learn from the development model of Ningjin furniture: fight for the market with innovation and brand with quality." Zhang Jianjie, deputy secretary of Ningjin County Committee, said that it will guide production enterprises to continuously optimize production processes, promote intelligent transformation of production lines, improve product production standards, and encourage enterprises to develop in the direction of autonomy and branding.
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